Using Real Time Data to Outperform Competitors

Adthena’s Competitive Intelligence Suite provides vital information on advertiser performance in their auction markets, enabling clients to outperform competitors on a daily basis.

 

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Developing a Winning Strategy for Black Friday

With Adthena’s real time reporting functionality, the River Island search marketing team were able to contribute to a 54% increase in traffic to the ecommerce website on Black Friday 2016 compared to 2015. This lead to an increase in sales of 82% compared to 2015.

 

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Reducing CPC Spend in Highly Competitive Industries

With Adthena’s competitive intelligence reporting, IG was able to utilize the tool to identify keyword opportunities and assess rival ad copy. This resulted in IG massively reducing their CPCs and discovering profitable opportunities that were previously unexploited.

 

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Supporting TV Advertising and Reducing Brand Infringement

World First used Adthena to set up automated reports detailing competitors bidding on TV campaign terms. Doing this enabled World First to identify rivals bidding on campaign relevant terms and enabling action to stop it.

 

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Building a Strategy for Mobile Paid Search

Swinton Insurance were able to develop a strategy around growing mobile paid search. Adthena was able to gather mobile data which unearthed specific search trends. This resulted in halving Swinton Insurance’s brand term CPCs and uncovered profitable keywords that had previously been missing.

 

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