13 July, 2017

Amazon beaten by competitors on Prime Day

Data released by Adthena,  has revealed the paid search bidding patterns of major retailers in the build up to and on Amazon’s Prime Day.
Interestingly, desp […]

31 January, 2017

Revolutionising Mobile Search

With Mobile paid search costs set to rise in 2017 and account for 57% of the clicks, it is time for advertisers to become Mobile PPC savvy.
In 2016, mobile CPC […]

10 September, 2015

Adthena at the Mobile Marketing Finance Summit

Did you survive?
Back in April, the world of search underwent what was meant to be a massive shift, known, scarily enough, as Mobilegeddon.
Prophesied as a sha […]

18 August, 2015

Why a Mobile Website Can Boost Your PPC Exposure

We explain why having both an effective mobile site and mobile PPC strategy is a must for your business, and how you and Adthena can work together to make sure […]

9 July, 2015

Top Five PPC Tips for Small Charities

Even charities need good marketing strategies, which means it’s time to explore how PPC can boost the visibility of non-profit-making enterprises.