9 March, 2016

Life After Right-Side Ads

Have you gone back to the drawing board after Google’s SERP change? The search giant’s latest changes to its advertising has done away with right-side ads c […]

22 October, 2015

The Ad Copy Battle Behind the iPhone 6S

The annual release of the latest iteration of the iPhone has become the new Christmas for Apple fans, with heartfelt wishlists, sleepless nights, and finally, t […]

22 September, 2015

Sun, Sea and SEM: Adthena at BrightonSEO

Invite 2,000 people with an interest in digital marketing to beach-side brilliance of Brighton, throw in the fact that it all takes place on a Friday and add a […]

5 February, 2015

German vs UK Mobile Networks: How Does PPC Compare?

How do mobile network operators in the UK and Germany compare to one another with regards to PPC marketing, and how competitive is the market in each country?

12 November, 2014

Can Samsung Compete with Apple?

The ongoing smartphone and tablet war between Samsung and Apple continues, drawing the two rivals into a battle on all fronts, especially paid search.