1 August, 2016

The 10 top ad text combinations for the Travel Industry

The online search market is extremely competitive for the travel industry. This is why we at Adthena
decided to investigate the ad copy trends which have emerge […]

6 October, 2015

How Holiday Firms can Shine with Winter Sun

As the cold weather begins to bite and evenings start drawing in, it’s easy to daydream about getting away from it all and soaking up some sunshine. Holiday b […]

30 July, 2015

Luxury, All-Inclusive Holidays Are Top of The Honeymoon Bucket List

Honeymoons, just like family holidays, are especially popular during the summer months. But how are travel agents marketing the post-wedding trips they have on […]

14 May, 2015

The Early Booking Holiday Industry Shows Unifying Paid and Organic Search is Essential to Success

In this piece, we discuss whether holiday package aggregators are effectively using their sponsored and organic efforts to attract customers to low-deposit holi […]

23 March, 2015

How Cruise Companies Can Beat the Aggregators

Direct cruise companies are generating less traffic via PPC than aggregators – how can cruise providers catch up and and take the helm of this highly seasonal […]