IG: How we cut our CPCs with Adthena

Posted by
Joshua Farrington
 2 February, 2016


IG is the number one global provider of financial spread betting and CFDs, providing a hugely popular self-service platform for people to trade on the financial markets. It’s a hugely competitive industry with enormous CPC costs, with infringements, from both competitors and affiliates, posing a considerable threat to campaigns. When IG chose to work with Adthena, the leading source of competitive intelligence for search, it was able to monitor competitors, identify potentially lucrative keywords it was missing, and keep track on infringements, building evidence that meant it could sever relationships with cost-sapping affiliates.


To find out how Adthena could help your business, request a demo here.


Find out more about IG here.