Watch this video as Rob Stanley-Jones explains how MEC (GroupM) used Adthena’s unique Whole Market View to expand nationally for a travel client.
In this video you’ll learn:
> How to combine “impression volume” with “impression share” to get better context into what is happening in the market.
> How to use Adthena to identify opportunities for improving campaigns.
> Using Adthena to analyse performace accross devices and identifying gaps for improvement.
You can find more informative videos on Adthena’s YouTube channel here.
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