Watch this video as Rob Stanley-Jones explains how MEC (GroupM) used Adthena’s unique Whole Market View to expand nationally for a travel client.


In this video you’ll learn:

> How to combine “impression volume” with “impression share” to get better context into what is happening in the market.

> How to use Adthena to identify opportunities for improving campaigns.

> Using Adthena to analyse performace accross devices and identifying gaps for improvement.



You can find more informative videos on Adthena’s YouTube channel here.






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