As marketers adapt to meet shifting consumer behaviors and new market demands, search plays a critical role in digital marketing strategies. Paid search advertising has always been a stalwart of performance in economic downturns. Brands that invest efficiently in search during challenging times are positioned better to increase market share, expand into new categories and enter new markets.
Search Engine Land’s Editor in Chief, Ginny Marvin, and Adthena’s VP of Marketing, Ashley Fletcher, will discuss why search continues to hold MVP status in today’s “new normal” and how to use search to inform your organization’s broader marketing strategy into 2021.
In this webinar, you will learn how to:
- Identify critical search intelligence data to make informed, strategic decisions for your c-suite
- Optimize and pivot to launch new markets and categories
- Uncover growth opportunities you may be missing
- Contribute game-changing tactics to your CMO
Meet the speakers:
Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. She writes about paid digital advertising and analytics news and trends for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.
Ginny Marvin, Editor-In-Chief, Search Engine Land
With 15 years in search, Ashley started agency-side at Coast Digital, before moving in-house to BeatThatQuote.com (acquired by Google). At Google, Ashley led marketing for global comparison products before moving to Criteo to launch Predictive Search for Google Shopping. Ashley graduated from London School of Business & Finance, with an MSc in Global Marketing and from Google’s Marketing Academy at University of Pennsylvania.
Ashley Fletcher, VP of Marketing, Adthena
