How to increase brand equity & search ROI
Do you know how to cost-effectively build and maintain brand equity in your search advertising?
Listen as we walk through real-life examples of how brands have successfully leveraged AI to help guard their brand across channels, as well as protect and monetize what’s rightfully theirs – their customers.
Key takeaways:
- The importance of building and maintaining cross-channel brand equity starting with search advertising
- Tips for tackling and preventing trademark infringements
- How AI can fuel competitive intelligence that refines, iterates and optimizes search campaigns
- How your ad spend, clicks and device performance measure up to industry benchmarks
This webinar was streamed live from The Digital Marketing Depot.
Read more insights and download the guide ‘Brand Crashers: how to get rid of them and what to do next’ on our Brand Defense for Search hub. Start increasing your brand equity and search ROI today.
