Transparency is key to search success within today’s challenging travel markets
Shifting traveller habits, inflated targets and relentless competition. Many travel brands turn to Google Ads to increase conversions – but this could negatively impact profitability if not managed efficiently.
In this guide, reveal how leading travel brands like Booking.com, Expedia and Avis can drive paid search success and market domination:
- Contextualize performance with informed search insights
- Increase conversion volume to grow profitably
- Improve visibility and identify budget wastage on brand
