Brand and Generics | Smarter bidding

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Brand and generic paid search

Best practices for striking a balance.

Balance brand and generic terms for maximum visibility.
Automate search term monitoring to stay ahead of competitors.
Use AI-driven insights to make data-backed decisions for growth.

Smarter brand bidding

Balance brand & generic search for maximum ROI

While relying solely on organic performance for brand terms may seem cost-effective, could it lead to missed opportunities for high-intent traffic?

By analyzing your industry’s buyer journey and automating search term monitoring, you can stay ahead of market shifts and make data-driven decisions to optimize your strategy.

Ready to maximize your search strategy efficiency?

This step-by-step guide will help you balance brand and generic search terms effectively to optimize your campaigns.

You'll discover how to:

Map your search terms

Automate your monitoring

Leverage market trends

Save time on manual analysis

AI-powered Search Intelligence success

Adthena’s AI-powered technology helps brands and agencies across the globe to sustained paid search success.

Vodafone Ziggo

Increasing orders by 500%
Thanks to Adthena’s competitive insights, VodafoneZiggo leveraged Athena data and time-saving automation to increase sales, lower costs, and reduce manual work.

See Case Study

UNTUCKit

$54k saved in just 6 months
UNTUCKit used Brand Activator to get insights into competitor activity, enabling them to display ads only when necessary. This adjustment reduced unnecessary ad spend significantly.

Read their story

Go City

89k infringements flagged
Go City leveraged Adthena’s Ad Hijacking Detection to reduce CPCs by 75% and catch 89K brand infringements.