September 19 2024 – Adthena brings home two trophies at the Global Search Awards 2024:

  • Best Use of AI for Data – Adthena’s Brand Activator
  • Best AI Search Software Solution – Adthena’s Brand Activator

The Global Search Awards celebrate search agencies and teams who are transforming businesses through engaging campaigns, innovative and cutting-edge software, and people who have triumphed across diverse digital landscapes.

Winning story

Adthena’s Brand Activator – saving brands $15k monthly on Google Ads

Adthena’s platform feature resolves a longstanding source of inefficient spending in paid search advertising. It automatically pauses bidding on search terms where a brand is winning organically and when no other competitors are bidding.

 

Judges feedback: “Adthena’s Brand Activator offers a revolutionary solution for managing brand bidding in Google Ads, significantly reducing wasted ad spend and improving ROAS. Its unique features, such as predictive AI for automatic deactivation and reactivation of bids and comprehensive monthly reporting, address critical challenges faced by enterprise-level marketers and agencies. The tool’s ability to save substantial amounts for its users while maintaining market share makes it a standout innovation in the digital advertising space.”

Helping brands reduce waste on Lone Rangers

Lone Ranger terms are those brand search terms that are ranked #1 for a term in both paid and organic search, with no other rival bidders. Previously, many brands wouldn’t have had the resources to engage in the time-intensive task of identifying Lone Rangers and manually adjusting bidding on them – resulting in thousands of dollars wasted. But with the invention of our 24/7 monitoring tool, this is no longer the case.

 

 

Unrivaled in the industry, Adthena’s Whole Market View is now helping brands save 30% of their marketing spend through powerful automation.

 

Find out more about how Adthena’s Whole Market View can optimize your campaigns, or request a personalized demo today.