September 19 2024 – Adthena brings home two trophies at the Global Search Awards 2024:

  • Best Use of AI for Data – Adthena’s Brand Activator
  • Best AI Search Software Solution – Adthena’s Brand Activator

The Global Search Awards celebrate search agencies and teams who are transforming businesses through engaging campaigns, innovative and cutting-edge software, and people who have triumphed across diverse digital landscapes.

Winning story

Adthena’s Brand Activator – saving brands $15k monthly on Google Ads

Adthena’s platform feature resolves a longstanding source of inefficient spending in paid search advertising. It automatically pauses bidding on search terms where a brand is winning organically and when no other competitors are bidding.

 

Judges feedback: “Adthena’s approach of pausing bids on brand terms already won organically, especially in the absence of competitors’ bids, it addresses a critical inefficiency in digital advertising. The ability to reinvest savings into higher-performing search terms for strategic growth underscores the tool’s comprehensive design to optimize advertising budgets effectively.”

Helping brands reduce waste on Lone Rangers

Lone Ranger terms are those brand search terms that are ranked #1 for a term in both paid and organic search, with no other rival bidders. Previously, many brands wouldn’t have had the resources to engage in the time-intensive task of identifying Lone Rangers and manually adjusting bidding on them – resulting in thousands of dollars wasted. But with the invention of our 24/7 monitoring tool, this is no longer the case.

 

 

Unrivalled in the industry, Brand Activator is now saving brands $15k monthly on brand search ads for 30+ enterprise customers in diverse verticals across the globe. 

 

Find out more about Adthena’s Brand Activator or request a free complimentary test today.