Halloween search trends: Stop the hocus pocus with Ask Arlo

Halloween is no longer just about costumes, candy and trick-or-treaters; it’s a major shopping event that brings fierce competition in the retail space. Search marketers are under pressure to stay ahead, identify key trends, and outmanoeuvre competitors. 

That’s where Ask Arlo steps in. With its AI-powered insights, retailers can use Adthena’s Ask Arlo to sharpen their search strategies, pinpoint what’s working, and optimize their campaigns.

Who’s Ask Arlo?

Ask Arlo is Adthena’s AI-powered data analyst, designed to help search marketers turn raw data into actionable insights. Integrated directly into the platform, Ask Arlo allows users to ask questions in plain language and instantly receive tailored reports and market analysis. Whether you’re tracking search trends or comparing competitor performance, Arlo delivers real-time insights to keep your marketing strategy up to date.

For retailers preparing for key seasonal events like Halloween, Arlo simplifies data analysis, offering clear, actionable insights to help you stay ahead of the competition.

Retailers can ask Arlo for data trends on specific search terms to refine their strategies. Let’s take a look at how the search term “halloween costumes” performed last year.

“Arlo, can you give me key insights and market trends on the search term “halloween costumes” in October 1 – October 31 2023.”

Unveiling Halloween search trends

• Seasonal peaks: Retailers saw increased PPC activity from early to mid-October, aligning with early Halloween shoppers.
• Competitive dynamics: Amazon’s dominance underscored the need for strategic timing and promotions to capture market share.
• Consumer behavior: Shifts in competitor performance reflected changes in consumer behavior, driven by promotions and product availability.

Crafting the perfect Halloween ad

Retailers need to carefully tailor their ad copy for Halloween to stand out in a crowded market. Successful messaging combines relevance, timing, and unique offers that drive consumer engagement.

With Adthena’s Top Ads tool, retailers can gain detailed insights into:

• What offers, prices, and calls-to-action competitors are using
• How each offer or message impacts the average ad position
• How many ads competitors are running and how frequently they refresh their ad copy

Hey Arlo, can you give me key insights on my competitors ad copy over the last month for the search term “halloween costume ideas?”

Tracking the top Halloween performers by shopping click share

If you want to look at the shopping click share trends for “halloween decorations” from October 1 to 31, 2023, we can Ask Arlo for insights on key players.

The spooky season is upon us, and it’s time to make the most of it! With the right insights at your fingertips, you’ll be well-equipped to navigate this competitive landscape and achieve remarkable results this Halloween.

If you’re interested in seeing how Ask Arlo can elevate your Halloween search campaigns, reach out to us at info@adthena.com or request a demo of the platform today.