Have you met Ask Arlo yet?

Adthena’s AI data analyst, Ask Arlo is Adthena’s AI-powered conversational data analyst, designed to revolutionize how marketers interact with search data. By eliminating the need for complex queries and endless reports, Arlo helps users quickly unlock actionable insights that drive better decision-making. Whether you’re tracking competitor activity, identifying emerging trends, or optimizing campaigns, Arlo provides instant, data-driven answers to keep you ahead in a competitive landscape.

With Ask Arlo, users can simply ask questions in plain English and receive tailored responses, personalized reports, and easy-to-understand visualizations. This AI tool allows marketers at any level, from PPC managers to CMOs, to make sense of complex data effortlessly, giving them the clarity and speed they need to optimize strategies and maximize results.

Introducing the Arlo Report Editor: Streamlined reporting made simple

The Arlo Report Editor is the latest feature designed to simplify how you interact with your search data. Your AI data analyst helps you combine multiple prompts into a single comprehensive report, delivering deeper insights in one cohesive view. Whether you’re tracking weekly trends or analyzing monthly competitor activity, Arlo ensures you have all the data you need, exactly when you need it.

Save time with scheduled reports

With Arlo’s “set and forget” functionality, you can schedule reports to be automatically sent to your inbox at regular intervals. No more manual check-ins, Arlo takes care of it for you. With Arlo as your AI data analyst, you can manage:

  • Weekly check-ins for campaign performance
  • Monthly competitor analysis to stay ahead
  • Ad copy analysis that reviews thousands of competitor ads for you instantly 
  • Search term opportunities to help you capture incremental revenue 
  • Seasonal trend analysis 
  • A summary of discounts and promotions in the market 
  • Price benchmarking reports

Effortless sharing of insights

Want to share your insights with the team? Well it’s never been easier. You can schedule reports to be sent to your key stakeholders via email or run the report with one click and distribute the data instantly. 

Unique advantage: Arlo provides an unparalleled level of seamless report scheduling and sharing, making it an essential tool for staying on top of your data effortlessly.

Arlo Report Editor in the Adthena app

Top prompts our clients love

Our clients use Ask Arlo to instantly uncover insights that drive their search strategies forward. Here are just a few examples of the questions Arlo answers in real time:

  • “What phrases are my competitors using in their ad copy that I am not?”
  • “What search terms are my competitors appearing on that I’m missing?”
  • “What happened in the market during peak trading times for my business last year?”
  • “What offers are my competitors currently advertising?”
  • “Which competitors have gained the most market share, and in which categories?”

These prompts show just how powerful Ask Arlo can be for unlocking critical data and gaining a competitive edge in your market.

Client spotlight

One client who has truly benefited from Ask Arlo is William Hill:

“Ask Arlo has become an indispensable tool for my work. One of the most valuable aspects of Ask Arlo has been its ability to help me identify and analyze emerging trends in the market. I’ve used it extensively to track the search volumes of new market entrants and understand how their presence is impacting the competitive landscape. Ask Arlo allows me to make data-driven decisions and stay ahead of the curve in a rapidly evolving market.”


Temitayo Akerele, PPC Gaming Manager at William Hill

Temitayo’s experience is just one example of how Arlo’s powerful reporting capabilities are helping our clients lead their industries. 

Meet Arlo in the Adthena app.

Take control of your data 

Want to learn more? Request a demo and speak to one of our search consultants today.