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Protect your brand: Your complete guide to PPC brand protection

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PPC & Paid Search Software Solutions for Legal firms

See the entire legal search landscape

AI-powered Paid Search Intelligence for legal firms

Gain visibility and control in a competitive market.

Stop wasting budget on ineffective search terms, prevent rivals from hijacking your brand, and capture quality leads with Adthena.

Our AI-driven search intelligence goes beyond Google Ads, delivering strategic insights that help law firms understand market share, defend their digital presence, and stay ahead of rivals.

Georgia Law Firm Case study
Empowering top legal firms worldwide

Adthena has been instrumental in monitoring our trademark infringements on Google. The automated reports from Adthena have allowed me to not only reduce the number of competitors using our brand terms, but also reduce CPCs.

Manager of Digital Operations
Read their story

What you gain with Adthena's Search Intelligence for Legal firms.

Legal advertisers rely on Adthena to gain visibility, control costs, and secure their brand from competitor infringements within the search auction landscape.

Reduced CPCs Identify and report competitor bids on your brand terms, safeguarding your firms reputation while lowering brand CPCs.
Adthena's Brand Protection
Instant infringement removal Automatically escalate trademark infringements, ensuring rapid removal and saving time on brand protection.
Adthena whole market view
Market share visibility Reveal competitors' market share and keyword performance for smarter budget allocation and strategic growth
Adthena Smart Monitor
Alerts on market changes Receive alerts about shifts in competitor behavior or market changes that could impact your firm’s performance
Brand & trademark protection

Safeguard your firm's brand & reduce costs

Adthena’s PPC brand protection solutions can help protect your legal brand reputation and bottom line:

  • Trademark infringement detection
    Identify and address unauthorized bids from rival law firms or affiliates using your trademarked terms.
  • Auto takedown
    Automatically report trademark infringements to Google for quick removal.
  • Ad hijacking detection
    Identify and stop affiliates from imitating your law firm’s ads to prevent fraud.
  • Infringement tracker
    Monitor competitive ad activity and market share among rival law firms on an hourly basis to protect your brand integrity.
Learn more about PPC Brand Protection
Learn more about PPC Brand Protection
Competitor movement insights

Stay reactive to market changes and competitor shifts

Stay ahead of the curve by automatically tracking rival law firm activity and respond to critical market shifts.

Leveraging the power of GenAI, you can quickly analyze competitor share changes, identify emerging opportunities, and optimize your law firm’s ad strategy with winning phrases and messaging. Gain a comprehensive understanding of your competitive landscape and make informed decisions that drive growth.

Adthena Market trends
Book more appointments with optimized ad spend

Drive high-quality leads while maximizing your budget

Identify and invest in the search terms that bring in high-quality leads for your law firm.

Adthena’s advanced analytics reveal competitive search term gaps and new opportunities, allowing you to optimize your PPC ad spend for maximum ROI and drive more appointments with qualified prospects, ensuring your firm attracts the right clients.

Adthena answers the questions Auction Insights can't.

Adthena My Analytics
How can market trends be tracked to identify key threats and opportunities?
Adthena's Brand Protection
How can I safeguard my brand on Google Ads?
How can brand infringements be detected and removed with one click?
Auction insights hidden search terms
How to identify all competitors, not just auction overlaps?
How can ad copy be improved to boost CTR and lower CPCs?
How to create synergy between paid and organic efforts?
How can missed search terms be found to scale growth?
Adthena whole market view
How to get a full market view across locations?

Boost ROI in legal paid search

Adthena goes far beyond what Google Ads shows you. Partner with us to stay ahead of every market shift and competitor tactic, enabling you to strategically grow your practice and secure your place in the market.

Legal & General

60% increase in market share in the retirement category and a 160% increase in conversions year-over-year.

Read their story
Georgia law firm reduces brand infringements and CPCs using Adthena's Brand Protection

Georgia law firm

In the first 5 months using Adthena, a Georgia law firm were able to reduce their brand CPCs by 25% and reduce the number of infringements by 39%.

Read their story
Budget cuts case study

Doing more with less

How Adthena customers are maximizing PPC performance with shrinking budgets

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Ask Arlo: AI generated search insights in seconds

Adthena's GenAI-powered chatbot Ask Arlo, revolutionizes the way marketers generated search insights

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Get started with Adthena today

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