Widen your Google Ads search coverage by identifying new PPC search terms, spotting underperforming keywords, and monitor competitor activity with Adthena’s AI-powered Search Term Opportunities report.
Search Term Opportunities shows PPC search terms that competitors are appearing on, that you are not.
With this visibility, you can regularly review search term suggestions, identify missing organic search terms and spot terms with less competition.
Without visibility of these terms, competitors may be taking clicks away from your brand, reducing your Total share and significantly impacting your Google Ads performance.
Search Term Opportunities presents your search term data in a simple dashboard, so you can easily and instantly:
Not sure which search terms to add to your Google Ads campaigns? Head to Head identifies the search terms key competitors are appearing for and how your search term coverage compares.
Gain a clear understanding of the clicks they are gaining, their average position and CPC.
Adthena is an absolute necessity for our search team. Leaning on Adthena, we were able to track click share data accurately and timely during the launch to quickly seize opportunities when competitors were slow to respond.
Adthena’s paid search intelligence is a perfect fit for enterprise brands and agencies with a Google Ads spend of over 40k per country, per month. Typically, our customers are experiencing a similar set of challenges.
Adthena’s Search Term Opportunities is a feature that identifies valuable search terms that you’re not currently bidding on, but your competitors are, missing brand/organic terms, and underperforming Google ads terms. These terms can be a goldmine for expanding your reach and driving more traffic to your website. By leveraging this information, you can optimize your keyword strategy and gain a competitive edge.
Adthena’s Head-to-Head feature allows you to directly compare your performance with a specific competitor.
It provides a detailed comparison of key metrics such as:
By understanding these metrics, you can identify areas where you can improve your performance, gain a competitive edge, and make informed decisions about your PPC strategy.
Adthena’s Search Term Opportunities report analyzes search results and identifies terms where your competitors are bidding but you aren’t. By leveraging this information, you can identify potential opportunities to expand your keyword coverage and gain a competitive edge.
