Retail marketers face intense competition, with shifting auction dynamics, the complexities of Performance Max (PMax) campaigns, and limited visibility into critical metrics like ad copy, pricing, and competitor actions. Adthena’s new Retail Search Intelligence Solution brings a revolutionary approach to tackle these challenges, giving enterprise retailers unprecedented insights and control over their retail campaigns.
In this blog, discover why Adthena’s solution is the ultimate toolkit for retail marketers aiming to dominate the SERP.
What Adthena’s Retail Search Intelligence Solution offers
Adthena’s solution covers five critical areas of value.
1. Ask Arlo: Your AI-Powered Retail Data Analyst
Adthena’s Ask Arlo is your generative AI-powered assistant that answers search questions quickly. Forget complex reports and spreadsheets, just ask your question in plain English and let Arlo deliver instant, actionable insights. Whether you’re analyzing competitors’ Black Friday performance, creating a quick market share summary for a presentation, or diving into ad copy trends across locations, Ask Arlo has you covered. It’s like having a personal data analyst on your team, ready to help you monitor your competitors!
For example, you can Ask Arlo for insights on your shopping ads.
“Arlo, can you tell give me some key insights on these results?”
- Luxury leaders: Saint Laurent and Net-a-Porter dominate with average prices over £1,000, targeting premium buyers.
- High-end brands: Gucci leads mid-luxury at £670, appealing to upscale yet broader audiences.
- Mid-tier competitors: Coach (£149) and MandM Direct (£96) attract quality-focused, mid-level shoppers.
- Affordable leader: Amazon UK sets the benchmark for budget shoppers with an average price of £49.
- Notable players: Tkmaxx, Office, Asos, and Jdsports compete in mid to upper-mid tiers, offering a mix of quality and competitive pricing.
- Market positioning: Prices range widely, from Amazon’s affordability to luxury extremes, reflecting a segmented market.
2. Ad copy & Performance Max insights
Retail marketers often face blindness in Google PMax campaigns, from lack of granular data and difficulty responding to shifting demand. With limited visibility and the pressure to meet performance targets on tight budgets, it’s no wonder PMax feels like a “black box.”
Without granular insights, it’s challenging to understand impressions, ad listings, or pricing for both their own ads and competitors’. Google’s current reporting tools leave gaps, such as missing search term data for shopping ads, making it harder to optimize campaigns effectively. By bridging these gaps, marketers can unlock the insights needed to improve ROI, respond to demand shifts, and achieve a competitive edge in the market.
Adthena’s platform showing Google shopping Ads over the last 30 days.
3. Brand Protection
Building your brand takes time, effort, and investment, but your hard-earned equity could be at risk. Trademark infringements and ad hijacking can undermine your brand’s visibility and performance, leaving your search ads vulnerable. Without the right protections in place, these threats can go unchecked, costing you both visibility and revenue. Our Brand Protection solution helps you take control by automatically detecting and eliminating infringements, by addressing them directly to Google.
Adthena’s Brand Protection feature in the app showing number of infringements tracked
4. Market share, trends, and competitor insights
Relying on Google’s Auction Insights alone can leave you with significant blind spots, limiting your ability to respond effectively to market dynamics. To truly stay competitive, you need more than just basic visibility, you need a complete understanding of your paid search landscape. Adthena’s Whole Market View offers a detailed view, going beyond Auction Insights to provide a custom, AI-powered map of your unique competitive environment.
Here’s what you can do with Whole Market View:
- Competitor activity in full view: Discover who’s winning in your space, from top spenders to hidden players, and analyze their performance metrics.
- Key market insights every day: Stay updated with automated intelligence that tracks competitor movements, search term trends, and ad strategies across desktop and mobile.
- Actionable benchmarks: See exactly where you stand by comparing your Share of Impressions, Clicks, Spend, and Average Position against competitors.
- Strategic clarity: Identify opportunities and detect threats early, giving you the power to optimize campaigns with confidence.
5. Seasonality trends & insights
Understanding seasonal demand shifts is crucial, especially during peak shopping periods like Black Friday. However, without the right insights, it’s easy to miss these subtle shifts.
Adthena’s solution lets you see competitor offers directly in their ad copy. With features like Top Ads, you can filter by terms like “% Off,” “Sale,” or “Black Friday” to uncover valuable details on competitor promotions.
Adthena’s Top Ads showing adverts filtered by specific phrases (for example Black Friday).
You can even set up alerts to track when specific offers are first mentioned, ensuring you’re always ahead of emerging trends and ready to respond strategically.
New Google Shopping Enhancements: Your competitive edge
We’ve expanded our Google Shopping features to give you unmatched visibility and control. With seven new data points on Google Shopping ads, you can now track everything from estimated impressions to specific badges like “Free Shipping” or “SALE.” This data enables you to optimize your product feed, adjust pricing, and discover valuable cross-sell and upsell opportunities.
You can also analyze the search terms associated with specific shopping ads, helping you identify high-demand phrases and refine your product titles to resonate with your audience. By aligning your Shopping Ads with these terms, you’ll increase visibility and improve ad performance, ensuring your products are seen by the right shoppers at the right time.
All of Adthena’s enhanced data points are available directly in-app and can also be accessed through API or Looker Studio connector, providing insights you can seamlessly integrate into your existing campaign dashboards.
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Transforming retail campaigns with proven results
Leading brands have already experienced the transformative power of Adthena’s Retail Search Intelligence Solution. Journey Further saw a remarkable 97% increase in revenue and a 38% uplift in ROAS from Google Shopping campaigns. These results demonstrate the impact of having actionable insights at your fingertips.
Hannah Moore, Senior PPC Analyst at Journey Further, explains, “With Adthena, we had the data to both tell a complete story and to see the right path forward. It’s helped us get remarkable results for all our clients on Google Shopping.”
Embrace a new era of Retail Search Intelligence
The paid search landscape is fast-paced, competitive, and unforgiving, but it doesn’t have to leave you in the dark. But imagine having the tools to uncover what’s happening in your search landscape, identify opportunities you didn’t know existed, and protect your brand’s hard-earned reputation.
Adthena’s Retail Search Intelligence Solution is designed to give you clarity where it matters most. Whether it’s uncovering the hidden drivers of ROI in Google Shopping, staying ahead of competitor movements, or responding to seasonal demand with precision, this platform delivers the insights you need to make confident, data-driven decisions.
Take a closer look at how Adthena can reshape the way you approach search. Request a demo to explore the possibilities for your campaigns.
