UK Automotive Dealerships - PPC Market Share Analysis January 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Dealerships category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Automotive Dealerships brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Domain Share of clicks
cargurus.co.uk 13.36
carwow.co.uk 10.51
motors.co.uk 6.43
arnoldclark.com 5.29
carsupermarket.com 2.91
citroen.co.uk 2.47
cinch.co.uk 2.46
bmw.co.uk 2.43
audi.co.uk 2.41
heycar.com 2.35
others 49.38

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In the automotive PPC landscape, ‘others’ dominate with 49.38% click share. Cargurus.co.uk leads individual advertisers at 13.36%, followed by carwow.co.uk at 10.51%.

Market Exposure

Share of Spend for the top 10 UK Automotive Dealerships brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Date carwow.co.uk cargurus.co.uk citroen.co.uk motors.co.uk arnoldclark.com leasing.com webuyanycar.com motorway.co.uk carsupermarket.com mercedes-benz.co.uk
2025/01/01 7.99% 8.55% 9.65% 3.5% 4.05% 2.26% 1.2% 2.24% 4.71% 1.38%
2025/01/02 9.44% 8.61% 7.81% 4.35% 3.64% 1.69% 2.23% 2.35% 4.83% 1.52%
2025/01/03 9.52% 7.25% 1.63% 4.05% 3.77% 2.56% 1.87% 3.19% 3.7% 2.11%
2025/01/04 9.99% 8.74% 5.25% 5.95% 4.03% 1.92% 1.36% 2.52% 5.41% 3.19%
2025/01/05 9.9% 6.87% 5.92% 2.11% 3.17% 2.44% 1.31% 3.24% 4.56% 3.18%
2025/01/06 9.93% 7.23% 4.69% 6.28% 3.16% 2.05% 1.62% 3.52% 4.28% 4.47%
2025/01/07 9.06% 7.21% 3.11% 4.74% 3.11% 2.35% 1.6% 4.22% 5.8% 3.81%
2025/01/08 8.03% 9.83% 4.67% 2.84% 2.81% 2.75% 1.83% 3.14% 3.46% 2.58%
2025/01/09 8.81% 6.89% 3.62% 2.72% 3.55% 2.96% 2.39% 3.92% 2.74% 2.29%
2025/01/10 10.1% 7.48% 5.46% 3.53% 4.8% 2.34% 2.51% 3.21% 3.61% 2.08%
2025/01/11 11.19% 7.85% 3.46% 4.59% 5.1% 2.59% 2.32% 2.94% 3.18% 2.17%
2025/01/12 10.96% 6.51% 5.54% 2.14% 4.5% 2.96% 2.77% 3.33% 2.71% 2.16%
2025/01/13 9.88% 6.28% 8.81% 4.49% 4.18% 2.38% 3.2% 3.48% 2.47% 1.75%
2025/01/14 9.1% 5.88% 5.01% 2.26% 4.5% 3.75% 3.43% 4.09% 1.81% 1.17%
2025/01/15 9.25% 9.67% 6.42% 3.41% 4.04% 2.32% 2.67% 2.65% 3.23% 2.24%
2025/01/16 8.73% 6.84% 3.63% 2.69% 3.52% 2.93% 2.38% 3.9% 2.72% 2.31%
2025/01/21 8.21% 9.93% 0.24% 3.93% 4.66% 3.32% 3.1% 2.41% 1.79% 1.23%
2025/01/22 7.69% 12.97% 0.33% 5.54% 4.75% 2.92% 3.13% 2.59% 1.86% 1.45%
2025/01/23 9.14% 11.12% 5.47% 4.51% 4.76% 2.62% 2.35% 2.18% 3.23% 1.86%
2025/01/24 7.95% 8.81% 7.14% 2.64% 3.57% 3.46% 3.4% 2.51% 1.58% 1.74%
2025/01/25 11.3% 8.16% 2.06% 3.34% 4.24% 3.39% 3.17% 2.99% 1.6% 1.38%
2025/01/26 12.89% 7.6% 6.84% 2.34% 4.4% 2.63% 3.05% 2.98% 2.3% 2.03%
2025/01/27 14.66% 7.24% 8.04% 5.58% 4.29% 2.45% 2.16% 1.73% 1.9% 2.61%
2025/01/28 14.99% 11.96% 4.62% 2.92% 4.03% 2.28% 3.17% 2.57% 2.52% 1.78%
2025/01/29 13.99% 10.04% 2.29% 4.33% 4.38% 2.68% 2.57% 2.06% 2.06% 1.64%
2025/01/30 12.74% 10.46% 2.96% 3.97% 3.57% 3.24% 2.68% 2.32% 1.88% 1.24%
2025/01/31 14.07% 10.9% 6.75% 4.39% 3.25% 3.08% 2.85% 2.31% 1.53% 0.96%

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Carwow.co.uk led January with a steady rise, peaking at 14.99% on the 28th. Cargurus.co.uk followed, showing fluctuations but ending strong at 10.9%. Citroen.co.uk had a volatile month, closing at 6.75%.

Market Exposure

Competitor Count for UK Automotive Dealerships

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Date Competitor Count
2025/01/01 2572
2025/01/02 2380
2025/01/03 2484
2025/01/04 2374
2025/01/05 2456
2025/01/06 2447
2025/01/07 2531
2025/01/08 2524
2025/01/09 2543
2025/01/10 2491
2025/01/11 2522
2025/01/12 2465
2025/01/13 2351
2025/01/14 2492
2025/01/15 2411
2025/01/16 2543
2025/01/21 2405
2025/01/22 2360
2025/01/23 2226
2025/01/24 2258
2025/01/25 2206
2025/01/26 2200
2025/01/27 2317
2025/01/28 2234
2025/01/29 2542
2025/01/30 2785
2025/01/31 2668

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January saw fluctuating advertiser numbers, starting at 2,572, dipping mid-month, and peaking at 2,785, ending at 2,668.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Dealerships

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Name Market Trend
cargurus.co.uk 3.49%
carwow.co.uk 2.21%
motors.co.uk 0.74%
honda.co.uk 0.54%
theaa.com 0.5%
alfaromeo.co.uk -0.82%
heycar.com -1.2%
audi.co.uk -1.22%
carsupermarket.com -1.55%
cinch.co.uk -1.95%

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Cargurus.co.uk surged with a 3.49% click share increase, while cinch.co.uk dropped by 1.95%. Carwow.co.uk also rose by 2.21%, contrasting with carsupermarket.com’s 1.55% decline.

Campaign Efficiency

UK Automotive Dealerships Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cargurus.co.uk carwow.co.uk motors.co.uk citroen.co.uk arnoldclark.com carsupermarket.com heycar.com cinch.co.uk motorway.co.uk mercedes-benz.co.uk
2025/01/01 13.45% 8.35% 5.11% 6.71% 5.76% 7.15% 3.15% 4.7% 1.22% 1.47%
2025/01/02 13.52% 10.15% 6.35% 5.55% 5.32% 6.61% 4.39% 5.74% 1.16% 1.63%
2025/01/03 11.79% 10.68% 6.14% 1.74% 5.76% 5.38% 4.76% 5.9% 1.8% 2.34%
2025/01/04 13.17% 11.62% 8.18% 2.98% 5.78% 6.67% 5.82% 5.28% 1.33% 2.99%
2025/01/05 11.26% 11.46% 3.23% 4.02% 4.75% 6.28% 4.3% 5.6% 2.02% 3.6%
2025/01/06 11.09% 11.31% 9.06% 3.86% 4.74% 5.72% 3.34% 5.31% 2.04% 4.85%
2025/01/07 11.6% 10.55% 6.85% 2.66% 4.64% 7.33% 3.67% 5.97% 2.69% 4.08%
2025/01/08 15.73% 9.16% 4.44% 3.86% 4.04% 4.77% 3.9% 4.06% 2.11% 2.86%
2025/01/09 11.34% 9.8% 4.43% 2.98% 5.31% 4% 4.13% 3.48% 2.78% 2.84%
2025/01/10 11.92% 11.35% 5.43% 4.03% 6.79% 4.79% 4.24% 4.13% 2.06% 2.35%
2025/01/11 12.25% 12.48% 6.65% 3.07% 6.88% 4.23% 3.28% 4.18% 1.79% 2.64%
2025/01/12 11.16% 12.73% 3.57% 3.98% 6.79% 3.71% 2.42% 3.64% 2.21% 2.45%
2025/01/13 11.3% 11.79% 7.57% 4.65% 6.51% 3.64% 2.51% 3.03% 2.12% 1.93%
2025/01/14 10.5% 10.17% 3.97% 3.92% 6.77% 2.79% 3.87% 1.76% 2.99% 1.2%
2025/01/15 15.3% 10.17% 5.23% 4.17% 5.91% 4.49% 8.2% 2.69% 1.64% 2.51%
2025/01/16 11.34% 9.8% 4.43% 2.98% 5.31% 4% 4.13% 3.48% 2.79% 2.84%
2025/01/21 15.34% 8.65% 5.92% 0.19% 6.53% 2.45% 2.04% 1.12% 1.43% 1.24%
2025/01/22 19.67% 8.05% 7.92% 0.3% 6.8% 2.33% 3.24% 1.22% 1.4% 1.59%
2025/01/23 16.26% 9.84% 6.61% 2.64% 6.48% 4.23% 3.41% 1.85% 1.21% 2.06%
2025/01/24 14.14% 8.91% 4.2% 5.64% 5% 2.28% 3.26% 1.36% 1.53% 2.18%
2025/01/25 13.43% 12.91% 5.45% 2.12% 6.14% 2.11% 1.6% 1.13% 1.89% 1.41%
2025/01/26 12.33% 16.27% 3.77% 4.54% 6.5% 3.14% 1.88% 1.43% 1.85% 2.08%
2025/01/27 11.46% 16.7% 7.73% 6.03% 5.97% 2.57% 2.49% 1.45% 1.01% 2.49%
2025/01/28 18.78% 17.16% 4.39% 4.32% 5.89% 3.31% 2.18% 1.59% 1.49% 2.13%
2025/01/29 15.01% 15.99% 6.31% 2.5% 6.34% 2.72% 2.64% 2.18% 1.21% 1.7%
2025/01/30 15.97% 14.37% 6.06% 2.9% 4.83% 2.57% 3.05% 1.82% 1.43% 1.26%
2025/01/31 16.85% 15.99% 6.72% 6.05% 4.68% 2.11% 1.83% 1.8% 1.41% 0.82%

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In January 2025, CarGurus.co.uk saw fluctuating impressions, peaking at 19.67% on the 22nd. Carwow.co.uk’s share rose steadily, ending at 15.99%. Motors.co.uk maintained a moderate presence, while Citroen.co.uk experienced volatility. ArnoldClark.com and CarSupermarket.com showed consistent shares, with Heycar.com and Cinch.co.uk having lower visibility. Motorway.co.uk and Mercedes-Benz.co.uk had minimal shares, with Mercedes-Benz.co.uk ending at 0.82%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Dealerships

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

  1. 1
    Book Your Test Drive Today https://www.byd.com › uk › test-drive

    BYD: Drive The Future — Expressive, dynamic & efficient electric vehicles. Explore BYD today and drive the future. Awarded...

  2. 2
    Cargurus.com® Official Site - Largest Online Inventory https://www.cargurus.co.uk

    Best Prices From Local Dealers. Shop for Great Deals On Cars Today! Don't Wait.

  3. 3
    We collect & pay quickly - Enter Reg for free valuation https://www.carwow.co.uk

    We only work with verified dealers to give you an only WOW experience when you sell a car

  4. 4
    The UK's Cheapest Lease Deals - From Just £124.99/Month https://www.leasing.com › car-leasing › lowest-cost

    Drive the car you’ve always wanted and save with our flexible leasing deals across the UK. Tired of...

  5. 5
    Free Valuation - Enter Reg https://www.motorway.co.uk

    Value Your Car & Sell Today — Get Your Free, Instant Car Valuation Based On Live Market Data. Sell With Motorway Today. What's...

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In the competitive landscape of automotive PPC ads, BYD stands out with its futuristic electric vehicle narrative, while Cargurus and Carwow emphasize convenience and verified dealers. Leasing.com and Pink Car Leasing highlight affordability, and Mercedes-Benz offers a premium experience. Motorway and WeBuyAnyCar focus on quick car valuations, showcasing diverse strategies in the market.

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