US Automotive Dealerships - PPC Market Share Analysis December 2024

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Dealerships category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Automotive Dealerships brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month
Domain	Share of clicks
avis.com	1.89
cars.com	2.21
edmunds.com	2.34
carfax.com	2.65
autotrader.com	3.17
carmax.com	3.3
cargurus.com	7.9
carvana.com	8.76
kbb.com	11.37
enterprise.com	13.3
others	43.11

In the automotive PPC landscape, enterprise.com leads with 13.3% click share, followed by kbb.com at 11.37%. ‘Others’ dominate with 43.11%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Automotive Dealerships brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month
Date	carvana.com	enterprise.com	cargurus.com	carmax.com	kbb.com	edmunds.com	autonation.com	carfax.com	avis.com	autotrader.com
2024/12/01	7.93%	4.44%	4.35%	2.33%	5.66%	1.25%	1.3%	1.67%	1.39%	1.58%
2024/12/02	7.22%	4.19%	3.84%	2.45%	6.44%	1.64%	0.99%	1.67%	2.1%	1.59%
2024/12/03	7.43%	4.57%	4.55%	2.4%	6.38%	1.6%	1.05%	1.76%	1.2%	1.7%
2024/12/04	6.9%	3.39%	4.34%	2.28%	4.87%	1.49%	1.12%	1.83%	1.44%	1.72%
2024/12/05	9.67%	3.55%	4.62%	2.4%	3.89%	1.45%	1.57%	1.76%	1.36%	1.52%
2024/12/06	10.45%	3.6%	5.47%	2.65%	4.29%	1.4%	1.7%	1.92%	1.55%	1.45%
2024/12/07	11.48%	3.84%	4.97%	2.73%	3.34%	1.25%	1.38%	1.66%	1.58%	1.36%
2024/12/08	9.37%	3.77%	4.34%	2.9%	4.02%	1.32%	1.68%	1.47%	1.66%	1.38%
2024/12/09	9.83%	3.89%	5.22%	2.32%	3.38%	1.14%	1.49%	1.55%	1.23%	1.52%
2024/12/10	9.57%	4.37%	4.5%	2.64%	4.94%	1.35%	1.49%	1.72%	1.27%	1.37%
2024/12/11	7.2%	4.33%	3.63%	2.55%	4.63%	1.78%	1.31%	1.37%	2.15%	1.42%
2024/12/12	8.24%	3.29%	4.6%	2.57%	5%	1.46%	1.67%	1.52%	1.45%	1.4%
2024/12/13	7.62%	5.63%	3.86%	2.7%	4.86%	1.33%	1.26%	1.3%	2.05%	1.27%
2024/12/14	7.94%	5.42%	4.51%	2.56%	4.34%	1.31%	1.34%	1.43%	2.69%	1.31%
2024/12/15	7.48%	5.37%	4.89%	2.69%	3.83%	1.01%	1.62%	1.6%	2.11%	1.43%
2024/12/16	8.87%	5.65%	4.52%	2.5%	4.01%	1.06%	1.32%	1.56%	2.04%	1.44%
2024/12/17	8.27%	5.63%	4.41%	2.77%	5.29%	1.67%	1.24%	1.47%	1.92%	1.4%
2024/12/18	9.88%	4.78%	5.01%	2.65%	4.05%	1.67%	1.32%	1.68%	1.45%	1.5%
2024/12/19	10.56%	4.01%	4.99%	2.57%	3.64%	1.8%	1.66%	1.97%	1.14%	1.59%
2024/12/20	10.43%	4.24%	5.06%	2.5%	3.37%	1.36%	1.85%	2.28%	1.55%	1.36%
2024/12/21	12.06%	4.18%	5.15%	2.4%	3.22%	1.06%	1.92%	2.23%	1.5%	1.7%
2024/12/22	9.12%	4.47%	4.8%	2.57%	3.81%	1.36%	1.79%	1.94%	2%	1.44%
2024/12/23	10.35%	4.88%	4.53%	2.7%	4.75%	1.43%	1.4%	1.78%	1.88%	1.38%
2024/12/24	7.95%	5.6%	3.96%	2.97%	5.52%	1.44%	1.62%	1.65%	1.59%	1.41%
2024/12/25	7.17%	4.68%	3.91%	2.39%	3.83%	1.21%	1.49%	1.41%	1.61%	1.32%
2024/12/26	11.33%	6.25%	3.97%	2.54%	3.67%	1.19%	1.37%	1.55%	2.32%	1.33%
2024/12/27	10.53%	4.05%	4.27%	2.46%	5.67%	2.1%	1.1%	1.41%	1.92%	1.45%
2024/12/28	10.41%	4.03%	4.37%	2.55%	4.27%	1.82%	1.17%	1.55%	1.58%	1.48%
2024/12/29	9.42%	4.81%	4.19%	2.5%	3.75%	2.05%	1.14%	1.52%	1.31%	1.53%
2024/12/30	10.47%	4.64%	4.55%	2.42%	3.66%	2.16%	1.13%	1.61%	1.79%	1.15%
2024/12/31	8.85%	5.06%	4.81%	3.92%	2.71%	2.13%	1.77%	1.66%	1.56%	1.17%

In December 2024, Carvana led PPC spend share, peaking at 12.06% on the 21st. Enterprise and CarGurus followed, with Enterprise reaching 6.25% on the 26th. CarGurus peaked at 5.47% on the 6th.

Market Exposure

Competitor Count for US Automotive Dealerships

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month
Date	Competitor Count
2024/12/01	7116
2024/12/02	7447
2024/12/03	7137
2024/12/04	7826
2024/12/05	7854
2024/12/06	7528
2024/12/07	7350
2024/12/08	7638
2024/12/09	7423
2024/12/10	7351
2024/12/11	8055
2024/12/12	7998
2024/12/13	7167
2024/12/14	7131
2024/12/15	7205
2024/12/16	7106
2024/12/17	7048
2024/12/18	7278
2024/12/19	7889
2024/12/20	8063
2024/12/21	7226
2024/12/22	7345
2024/12/23	7794
2024/12/24	7127
2024/12/25	8064
2024/12/26	7237
2024/12/27	7570
2024/12/28	7543
2024/12/29	7197
2024/12/30	7482
2024/12/31	6836

In December, advertiser counts fluctuated, peaking at 8,064 on the 25th, with a low of 6,836 on the 31st.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Dealerships

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month
Name	Market Trend
carvana.com	0.92%
enterprise.com	0.49%
edmunds.com	0.44%
carfax.com	0.23%
echopark.com	0.19%
cargurus.com	-0.17%
kbb.com	-0.21%
campingworld.com	-0.25%
carmax.com	-0.25%
truecar.com	-0.36%

In the past month, carvana.com surged with a 0.92% click share gain, while truecar.com faced a -0.36% decline. Enterprise.com and edmunds.com also saw notable increases, contrasting with losses for campingworld.com and carmax.com.

Campaign Efficiency

US Automotive Dealerships Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	carvana.com	cargurus.com	enterprise.com	carmax.com	carfax.com	edmunds.com	cars.com	autonation.com	autotrader.com	kbb.com
2024/12/01	12.37%	8.49%	4.12%	2.39%	3.07%	1.37%	2.85%	1.84%	2.77%	3.14%
2024/12/02	11.63%	7.65%	3.93%	2.57%	3%	1.89%	2.14%	1.38%	2.77%	3.96%
2024/12/03	11.82%	9.01%	4.32%	2.56%	3.21%	1.69%	2.25%	1.56%	2.83%	3.71%
2024/12/04	10.7%	8.34%	3.13%	2.55%	3.15%	1.68%	2.46%	1.65%	3.04%	2.88%
2024/12/05	14.36%	8.46%	3.16%	2.55%	2.82%	1.66%	2.08%	2.08%	2.55%	2.17%
2024/12/06	15.8%	9.99%	3.18%	2.94%	3.02%	1.58%	1.64%	2.35%	2.41%	2.46%
2024/12/07	16.54%	9.25%	3.41%	3.03%	2.64%	1.47%	1.92%	1.94%	2.35%	2.29%
2024/12/08	14.26%	8.47%	3.5%	3.2%	2.59%	1.49%	1.51%	2.37%	2.38%	2.51%
2024/12/09	14.6%	9.67%	3.31%	2.47%	2.7%	1.28%	2.49%	1.85%	2.55%	1.88%
2024/12/10	14.83%	8.49%	3.91%	2.96%	2.66%	1.52%	2.57%	2.03%	2.28%	2.86%
2024/12/11	12.14%	7.16%	4.1%	2.95%	2.35%	2.16%	2.74%	1.83%	2.41%	3.05%
2024/12/12	13%	8.56%	2.91%	2.92%	2.65%	1.67%	2.9%	2.37%	2.44%	2.87%
2024/12/13	13.43%	7.93%	4.85%	2.89%	2.45%	1.45%	1.93%	1.92%	2.25%	2.7%
2024/12/14	13.29%	8.95%	4.61%	2.65%	2.69%	1.52%	1.82%	1.97%	2.26%	2.38%
2024/12/15	12.63%	9.46%	4.5%	2.82%	2.97%	1.31%	2.09%	2.3%	2.49%	2.34%
2024/12/16	13.88%	8.84%	4.65%	2.45%	2.73%	1.17%	2.6%	1.81%	2.4%	2.13%
2024/12/17	14.14%	8.88%	4.93%	2.94%	2.69%	1.96%	2.73%	1.92%	2.46%	3.1%
2024/12/18	15.09%	9.03%	3.76%	2.7%	2.76%	2.05%	2.9%	1.74%	2.43%	2.27%
2024/12/19	15.09%	8.97%	3.38%	2.86%	3.07%	2.17%	1.3%	2.23%	2.59%	2.32%
2024/12/20	15.33%	9.08%	3.32%	2.7%	3.48%	1.38%	1.78%	2.26%	2.22%	1.9%
2024/12/21	17.5%	9.31%	3.22%	2.35%	3.57%	1.14%	2.67%	2.45%	2.61%	1.67%
2024/12/22	14.23%	9.11%	3.48%	2.6%	3.23%	1.57%	2.3%	2.47%	2.44%	2.16%
2024/12/23	15.56%	8.2%	3.97%	2.75%	3.02%	1.74%	2.03%	1.83%	2.27%	2.89%
2024/12/24	13.34%	7.87%	4.63%	2.85%	2.89%	1.72%	1.59%	2.25%	2.43%	3.23%
2024/12/25	11.21%	7.66%	4.01%	2.47%	2.52%	1.56%	1.36%	2.11%	2.14%	2.46%
2024/12/26	16.57%	7.79%	5.1%	2.41%	2.5%	1.38%	2.21%	1.92%	2.25%	2.29%
2024/12/27	15.84%	7.91%	3.49%	2.59%	2.43%	2.45%	2.32%	1.57%	2.43%	3.74%
2024/12/28	15.76%	7.98%	3.32%	2.84%	2.67%	2.2%	2.78%	1.57%	2.41%	2.8%
2024/12/29	15%	8.17%	3.87%	2.5%	2.63%	2.1%	2.76%	1.63%	2.61%	2.01%
2024/12/30	16.02%	8.52%	3.87%	2.6%	2.74%	2.68%	2.41%	1.47%	1.84%	2.61%
2024/12/31	12.61%	9.26%	3.9%	3.41%	3.01%	2.72%	2.42%	2.29%	1.8%	1.78%

Carvana led with fluctuating impressions, peaking at 17.50% on December 21. Cargurus followed, maintaining a steady presence. Enterprise and Carmax showed moderate activity, while Carfax, Edmunds, and others trailed.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Dealerships

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

1
Cargurus.com® Official Site - Largest Online Inventory https://www.cargurus.com
Best Prices From Local Dealers. Shop for Great Deals On Cars Today! Don't Wait.
2
What's Your Car's Value? https://www.carmax.com
Confirm Your Car's Value — Say Goodbye To Your Ride And Hello To Dough – With An Instant Online Offer From CarMax®.
3
Kelley Blue Book Value | Carvana® Value Tracker https://www.carvana.com
Track your car's value with Carvana® Value Tracker. Get automatic, personal updates on...
4
Enterprise Rent-A-Car® | Reserve a Car with Enterprise® https://www.enterprise.com
Reserve a car directly with Enterprise® today to save time & money on your trip. Book now! Easy...
5
Official Kelley Blue Book Site https://www.kbb.com
Find Your Car's Value — Buy, Sell or Trade-In Your Vehicle All On kbb.com. Get What's Right For You In 2023. kbb.com Knows What You Need. From Values To Auto Repair Pricing, We've Got It All.

In the past month, Google’s top PPC ads for the automotive industry highlighted diverse themes. Avis and Enterprise focused on limited-time rental deals, while BMW emphasized luxury and innovation. CarMax and Edmunds offered instant car value assessments, and Carvana provided value tracking. Cargurus, Cars.com, and Drivetime showcased vast car inventories, while Kelley Blue Book offered comprehensive car value insights.

Frequently Asked Questions

How often is the data updated?

Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate are these reports?

The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The PPC Market Share Report 2024 aggregates data from across both device types and Google Shopping.
Who is this report for?

The PPC Market Share Report 2024 is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Mazda are the world’s largest independent car manufacturer which allows them to be reactive and adaptive in the ever changing automotive industry.

They came to Adthena to help monitor a new program for their national dealer network in order to drive efficiencies and protect their brand message in paid search.Read case study

Innovating in the hybrid cars market with competitive intelligence

Starting in 2019, every all-new model that Volvo introduces will be either a fully electric vehicle or a hybrid. That’s an ambitious commitment. With many manufacturers seeking to be the most innovative brand in the industry, Volvo needed to stand out in the highly competitive hybrid car space.Read case study

Volkswagen achieves a 13% increase in brand conversions

When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

US Automotive Dealerships - PPC Market Share Analysis December 2024

Share of Clicks for top 10 US Automotive Dealerships brands

Share of Spend for the top 10 US Automotive Dealerships brands

Competitor Count for US Automotive Dealerships

Market Loss & Market Gains for US Automotive Dealerships

US Automotive Dealerships Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Automotive Dealerships

Frequently Asked Questions

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Innovating in the hybrid cars market with competitive intelligence

Volkswagen achieves a 13% increase in brand conversions

Get the full picture

See this data specific to your brand performance