Log in Book a Demo

UK Pharma & Biotech Pharmacology - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Pharmacology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Pharma & Biotech Pharmacology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
pharmacyonline.co.uk 21.4
chemist-4-u.com 15.99
sensilab.com 9.31
pharmica.uk 6.73
joinvoy.com 5.84
healthexpress.co.uk 4.43
pro-hormones.co.uk 4.35
numan.com 4.25
ebay.co.uk 3.14
weightworld.uk 3.05
others 21.51

Copyright © Adthena. All rights reserved.

Pharmacyonline.co.uk leads with 21.4% click share, closely followed by Chemist-4-u.com at 16%. Others collectively hold 21.51%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Pharma & Biotech Pharmacology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date pharmacyonline.co.uk sensilab.com chemist-4-u.com farmeci.com pharmica.uk joinvoy.com healthexpress.co.uk numan.com ebay.co.uk mylondonpharmacy.co.uk
2025/03/01 16.07% 9.72% 20.9% 0% 7.33% 6.06% 1.63% 6.83% 0.28% 2%
2025/03/02 9.71% 12.72% 19.08% 0% 17.93% 8.2% 2.53% 7.86% 1.3% 2.58%
2025/03/03 22.56% 13.1% 17.09% 0% 3.69% 5.62% 0.95% 13.48% 0.22% 2.91%
2025/03/04 32.82% 13.25% 9.9% 0% 1.79% 8.62% 9.17% 3.25% 0.57% 7.59%
2025/03/05 26.78% 13.51% 22.41% 0% 6.17% 7.37% 3.8% 3.86% 2.58% 3.57%
2025/03/06 10.18% 15.04% 25.06% 0% 6.22% 6.85% 5.93% 4.94% 3.73% 1.67%
2025/03/07 9.61% 19.05% 24.58% 0% 6.42% 7.93% 2.43% 4.92% 5.28% 1.39%
2025/03/08 36.61% 11.58% 17.95% 1.3% 4.76% 5.74% 5% 4.87% 1.97% 0.54%
2025/03/09 19.25% 7.81% 22.46% 2.57% 5.17% 9.41% 2.61% 6.77% 3.63% 1.24%
2025/03/10 18.09% 4.45% 24.41% 2.66% 6.36% 8.85% 5.84% 6.98% 2.21% 1.82%
2025/03/11 18.03% 4.78% 27.45% 4.14% 7.23% 6.25% 6.21% 5.84% 2.06% 0.3%
2025/03/12 21.91% 2.44% 20.14% 4.75% 5.19% 4.4% 4.37% 8.22% 0.98% 10%
2025/03/13 23.62% 7.43% 16.46% 3.7% 6.26% 2.55% 4.63% 8.97% 3.17% 6.86%
2025/03/14 29.97% 4% 22.56% 2.08% 6.52% 6.58% 4.9% 3.45% 2.65% 1.02%
2025/03/15 13.76% 11.38% 20.37% 2.54% 4.18% 23.08% 1.02% 4.65% 1.98% 0.04%
2025/03/16 20.49% 11.67% 26.9% 0.41% 5.55% 6.55% 2.58% 7.42% 3.33% 0.04%
2025/03/17 19.62% 3.03% 27.93% 0.02% 6.12% 6.14% 3.46% 8.25% 4.17% 0.05%
2025/03/18 30.05% 3.92% 17.81% 0.01% 7.43% 5.93% 3.14% 5.82% 4.1% 0.55%
2025/03/19 19.01% 11.64% 13.33% 0.02% 8.39% 8.53% 8.08% 8.45% 3.82% 0.79%
2025/03/20 19.6% 16.11% 13.14% 0.01% 8.15% 8.37% 5.89% 5.26% 3.74% 0.27%
2025/03/21 23.78% 14.92% 11.62% 0.01% 6.24% 8.77% 4.07% 6.37% 3.6% 3.05%
2025/03/22 28.8% 13.6% 11.05% 0.01% 4.42% 6.73% 4.1% 2.45% 2.9% 8.17%
2025/03/23 24.92% 21.24% 10.38% 0% 4.12% 0.85% 5.23% 2.75% 4.35% 5.24%
2025/03/24 25.33% 15.13% 9.58% 0.35% 4.37% 1.8% 6.11% 8.39% 4.25% 3.77%
2025/03/25 20.34% 17.09% 9.87% 5.49% 4.93% 1.98% 4.83% 4.47% 2.43% 8.63%
2025/03/26 26.43% 10.18% 10.79% 10.7% 5.77% 4.83% 3.6% 6.75% 3.99% 1.74%
2025/03/27 30.77% 14.86% 8.78% 9.12% 5.58% 7.78% 4.19% 5.94% 1.35% 0.64%
2025/03/28 24.04% 15.58% 10.23% 6.2% 4.5% 10.82% 4.16% 6.23% 0.54% 1.06%
2025/03/29 22.68% 12.79% 9.19% 8.8% 3.2% 7.56% 6.71% 5.55% 1.35% 0.04%
2025/03/30 28.45% 12.23% 10.15% 7.62% 5.67% 5.6% 3.73% 4.19% 2.15% 0.63%
2025/03/31 23.02% 13.99% 11.56% 9.22% 8.23% 5.26% 4.5% 4.08% 2.18% 0.78%

Copyright © Adthena. All rights reserved.

Pharmacyonline.co.uk led March with fluctuating spend, peaking at 36.61% on March 8. Sensilab.com saw a mid-month dip, while Chemist-4-u.com maintained steady growth. Farmeci.com and Pharmica.uk showed modest gains, ending the month with diverse trends.

Market Exposure

Competitor Count for UK Pharma & Biotech Pharmacology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/03/01 52
2025/03/02 46
2025/03/03 43
2025/03/04 46
2025/03/05 38
2025/03/06 39
2025/03/07 33
2025/03/08 32
2025/03/09 37
2025/03/10 29
2025/03/11 33
2025/03/12 35
2025/03/13 37
2025/03/14 30
2025/03/15 32
2025/03/16 32
2025/03/17 33
2025/03/18 37
2025/03/19 30
2025/03/20 30
2025/03/21 30
2025/03/22 36
2025/03/23 32
2025/03/24 39
2025/03/25 34
2025/03/26 33
2025/03/27 29
2025/03/28 30
2025/03/29 32
2025/03/30 38
2025/03/31 30

Copyright © Adthena. All rights reserved.

March began with 52 advertisers, declining to 30 by month’s end. Mid-month fluctuations showed brief recoveries, but overall, advertisers decreased.

Campaign Efficiency

Market Loss & Market Gains for UK Pharma & Biotech Pharmacology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
pharmacyonline.co.uk 5.08%
sensilab.com 3.21%
farmeci.com 2.42%
weightworld.uk 1.64%
cloudpharmacy.co.uk 1.32%
numan.com -0.66%
paulaschoice.co.uk -0.79%
joinvoy.com -1.48%
pro-hormones.co.uk -2.13%
chemist-4-u.com -10.8%

Copyright © Adthena. All rights reserved.

Pharmacyonline.co.uk surged with a 5.08% click share increase, while chemist-4-u.com plummeted by 10.8%. Sensilab.com and farmeci.com also saw positive growth, contrasting with declines for pro-hormones.co.uk and joinvoy.com.

Campaign Efficiency

UK Pharma & Biotech Pharmacology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date pharmacyonline.co.uk sensilab.com chemist-4-u.com pharmica.uk weightworld.uk joinvoy.com healthexpress.co.uk numan.com ebay.co.uk pro-hormones.co.uk
2025/03/01 9.85% 8.41% 18.3% 7.99% 1.34% 5.68% 1.47% 7.24% 0.89% 4.13%
2025/03/02 7.18% 10.85% 16.17% 16.07% 1.74% 7.49% 2.41% 5.88% 2.1% 3.18%
2025/03/03 12.52% 12.96% 19.45% 5.84% 2.44% 5.85% 0.84% 9.01% 0.69% 3.78%
2025/03/04 26.39% 11.63% 8.21% 2.22% 0.17% 9.3% 8.38% 2.7% 0.5% 2.54%
2025/03/05 15.88% 12.14% 25.22% 8.12% 0.98% 6.22% 3.62% 2.95% 3.24% 2.69%
2025/03/06 6.21% 11.47% 23.7% 6.84% 3.89% 5.71% 5.05% 4.4% 4.35% 3.55%
2025/03/07 4.41% 14.09% 23.31% 7.18% 2.32% 6.05% 1.8% 3.65% 5.97% 7.95%
2025/03/08 18.53% 10.1% 19.82% 5.93% 2.63% 5.42% 5.79% 4.14% 2.28% 4.32%
2025/03/09 10.24% 6.58% 21.54% 5.81% 4.36% 8.17% 2.53% 6.69% 3.99% 5.32%
2025/03/10 10.86% 3.4% 21.89% 6.51% 3.42% 7.58% 5.46% 5.85% 2.8% 6.16%
2025/03/11 10.45% 3.55% 23.64% 7.83% 1.23% 5.02% 6.14% 2.87% 2.17% 6.74%
2025/03/12 14.4% 1.42% 20.77% 5.14% 1.99% 3.82% 4.44% 3.61% 1.1% 4.91%
2025/03/13 11.47% 4.85% 17.48% 6.79% 3.4% 2.48% 5.88% 7.43% 3.45% 7.08%
2025/03/14 17.45% 3.75% 23.5% 8.2% 5.84% 6.4% 6.19% 3.25% 3.27% 2.91%
2025/03/15 16.74% 7.23% 17.99% 4.81% 2.11% 10.31% 5.76% 3.27% 2.73% 4.55%
2025/03/16 13.56% 8.47% 26.87% 6.27% 2.54% 5.73% 3.24% 5.58% 3.5% 2.79%
2025/03/17 13.75% 2.47% 25.22% 7.06% 4.34% 5.61% 3.68% 5.52% 4.61% 3.82%
2025/03/18 17.56% 4.03% 17.32% 9.08% 7.65% 5.32% 2.71% 3.64% 6.28% 3.11%
2025/03/19 15.93% 10% 11.87% 10.72% 5.54% 8.55% 8.55% 6.8% 4.59% 0%
2025/03/20 13.99% 12.78% 12.62% 9.86% 3.85% 7.74% 6.06% 4.14% 4.78% 0%
2025/03/21 18.64% 10.86% 11.36% 7.03% 7.35% 7.45% 4.08% 3.76% 6.6% 5.93%
2025/03/22 22.27% 11.17% 10.73% 5.28% 5.36% 6.35% 4.81% 1.24% 3.96% 2.7%
2025/03/23 17.19% 18.61% 9.91% 5.01% 5.3% 0.88% 5.3% 1.62% 6.1% 3.05%
2025/03/24 18.75% 14.43% 9.03% 5.12% 2.75% 1.62% 5.23% 5.81% 5.1% 2.94%
2025/03/25 17.51% 15.15% 8.96% 5.6% 2.85% 1.82% 4.9% 2.3% 2.56% 8.69%
2025/03/26 18.3% 8.94% 12.28% 7.28% 3.68% 4.31% 3.93% 4.67% 6.07% 3.29%
2025/03/27 19.44% 13.56% 9.51% 7.11% 3.17% 8.17% 4.36% 6.35% 2.14% 0%
2025/03/28 17.78% 13.9% 10.29% 5.34% 4.72% 10.66% 3.58% 6.5% 1.01% 0%
2025/03/29 14.79% 10.96% 8.91% 3.93% 4.13% 6.18% 7.28% 4.48% 2.23% 8.41%
2025/03/30 17.33% 9.43% 10.38% 6.52% 5.04% 5.27% 3.66% 3.58% 3.42% 2.57%
2025/03/31 15.96% 12.61% 11.47% 9.61% 6.53% 5.36% 4.18% 2.96% 2.63% 0%

Copyright © Adthena. All rights reserved.

March saw dynamic shifts in PPC impressions. Pharmacyonline.co.uk peaked mid-month, while chemist-4-u.com led early. Sensilab.com fluctuated, ending strong. Pharmica.uk and weightworld.uk showed modest gains. Overall, a competitive month concluded with varied performances.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Pharma & Biotech Pharmacology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    Weight Loss Treatments - Weight Loss That Works https://try.forhims.co.uk/weight-loss

    A More Comprehensive Approach to Weight Loss. Treatments + Nutrition + Support. Learn More

  2. 2
    Was £169, now £129 - Only £32 per Week https://start.joinvoy.com › weight-loss › treatment

    Science-Backed Treatments That Are Significantly More Effective Than Diet & Exercise Alone. Get...

  3. 3
    Weight Loss From £109 - No Subscription Required https://www.medexpress.co.uk/weight-loss

    Join 400,000 Customers And Start Your Weight Loss Journey Today. Check Your Eligibility.

  4. 4
    Now Only £29 Per Week https://www.myjuniper.co.uk

    For BMI Greater Than 27 — Jumpstart your weight loss journey with Juniper. Scientifically proven...

  5. 5
    Discreet Next-Day UK Delivery - Treat ED From £13/Pack https://www.numan.com/ed-treatments/online-clinic

    Save 60% on erectile dysfunction treatments today to achieve erections hard enough for sex. Your...

Copyright © Adthena. All rights reserved.

In the competitive landscape of weight loss and health treatments, advertisers like forhims.co.uk and joinvoy.com emphasize comprehensive, science-backed solutions. Medexpress.co.uk and myjuniper.co.uk focus on affordability and accessibility, while numan.com highlights discreet, cost-effective ED treatments. Each ad targets specific consumer needs, blending cost, effectiveness, and convenience.

Frequently Asked Questions

Customer Success Stories

the7stars Case study: PPC campaign Optimization

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study
Sage Case study: Brand protection strategy

Sage case study: 75% decrease in CPCs with Adthena

Sage, a leading UK software provider, used Adthena’s brand protection strategy to curb rising CPC costs. By identifying brand infringements and optimizing spend, they effectively strengthened their brand protection strategy and increased ROI.Read case study

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.