UK Automotive Auto Care, Services & Repair - PPC Market Share Analysis December 2024

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Auto care, services & repair category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Automotive Auto care, services & repair brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
checkcardetails.co.uk	2.11
bookmygarage.com	2.19
eurocarparts.com	2.35
rac.co.uk	2.63
servicingstop.co.uk	2.89
ebay.co.uk	3.48
carcheck.co.uk	3.59
kwik-fit.com	4.2
halfords.com	7.29
amazon.co.uk	18.02
others	51.25

In the automotive PPC landscape, Amazon.co.uk leads with 18.02% click share, followed by Halfords.com at 7.29%. Others dominate with 51.25%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Auto care, services & repair brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	amazon.co.uk	halfords.com	theaa.com	rac.co.uk	servicingstop.co.uk	bookmygarage.com	clickmechanic.com	ebay.co.uk	emergencyassistltd.co.uk	eurocarparts.com
2024/12/01	14.16%	5.03%	4.34%	5.25%	5.17%	2.47%	0.73%	3.46%	1.02%	2.44%
2024/12/02	11.23%	4.45%	4.82%	5.92%	5.14%	2.85%	0.85%	2.03%	1.05%	2.68%
2024/12/03	6.24%	4.6%	4.93%	5.36%	6.05%	2.69%	1.05%	2.98%	1.37%	2.69%
2024/12/04	6.7%	4.44%	3.39%	5.51%	5.49%	3.01%	1.18%	4.01%	1.26%	1.86%
2024/12/05	8.51%	3.98%	3.99%	5.22%	3.98%	2.37%	0.99%	4.81%	1.67%	2.48%
2024/12/06	7.78%	4.58%	3.89%	5.68%	4.51%	2.48%	1.1%	3.42%	1.74%	2.18%
2024/12/07	7.9%	4.8%	3.91%	5.83%	5.17%	2.62%	1.22%	3.3%	1.77%	2.29%
2024/12/08	6.21%	5.07%	3.48%	5.25%	6.99%	2.98%	1.18%	3.52%	1.62%	1.65%
2024/12/09	10.87%	4.4%	3.07%	4.97%	4.66%	2.87%	1.2%	4.65%	1.7%	2.44%
2024/12/10	10.14%	5.7%	3.14%	4.48%	6.83%	3.56%	1.03%	3.15%	1.39%	1.81%
2024/12/11	8.9%	5.92%	3.47%	5.11%	6%	2.86%	1.46%	2.17%	1.75%	1.19%
2024/12/12	9.94%	5.69%	2.86%	5.32%	5.02%	2.79%	1.54%	2.33%	1.43%	1.19%
2024/12/13	12.65%	6.27%	3.01%	4.81%	4.37%	2.22%	1.47%	1.92%	1.67%	1.31%
2024/12/14	9.6%	5.87%	3.34%	4.99%	6.12%	2.27%	1.84%	2.14%	1.63%	0.96%
2024/12/15	11.62%	6.1%	3.35%	5.17%	4.35%	2.56%	1.64%	2.33%	1.32%	0.38%
2024/12/16	11.83%	4.75%	2.99%	5.77%	3.56%	2.38%	1.75%	2.7%	1.41%	1.3%
2024/12/17	11.79%	4.45%	3.75%	5.68%	4.28%	4.02%	1.68%	3.04%	1.54%	1.58%
2024/12/18	12.63%	3.25%	4.07%	5.65%	4.95%	4.26%	1.31%	2.85%	1.88%	1.85%
2024/12/19	9.05%	4.51%	3.95%	5.86%	4.78%	4.53%	1.58%	2.44%	2.05%	1.14%
2024/12/20	11.43%	4.79%	3.87%	5.64%	4.23%	4.04%	1.76%	2.09%	1.79%	1.9%
2024/12/21	13.79%	4.34%	3.96%	6.23%	3.02%	2.63%	1.44%	3.55%	1.72%	2.85%
2024/12/22	12.45%	4.91%	3.69%	6.25%	3.67%	3.43%	1.55%	2.73%	2.03%	0.63%
2024/12/23	17.63%	4.08%	3.87%	6.24%	1.68%	2.4%	1.05%	2.07%	1.89%	1.87%
2024/12/24	11.2%	4.27%	3.9%	6.15%	1.21%	2.76%	0.82%	1.62%	1.84%	2.22%
2024/12/25	7.37%	5.25%	4.71%	6.02%	1.61%	3.01%	0.82%	2.12%	1.98%	1.97%
2024/12/26	9.61%	4.77%	4.12%	4.88%	1.97%	1.71%	0.71%	3.78%	2.01%	2.82%
2024/12/27	11.2%	3.83%	4.23%	5.1%	4.85%	3.56%	2.81%	2.24%	1.97%	2.24%
2024/12/28	12.16%	4.76%	4.06%	5.2%	2.98%	3.56%	2.86%	1.92%	1.91%	2.11%
2024/12/29	13.29%	3.85%	4.9%	5.54%	3.64%	3.06%	2.45%	2.99%	2.2%	0.89%
2024/12/30	14.86%	4.26%	4.22%	4.68%	3.43%	3.51%	3.04%	2.82%	2.29%	1.3%
2024/12/31	12.9%	4.9%	3.62%	3.58%	3.51%	3.44%	2.92%	2.84%	2.02%	1.87%

December saw Amazon.co.uk’s PPC spend share fluctuate, peaking at 17.63% on the 23rd. Halfords.com maintained a steady presence, while theaa.com and rac.co.uk showed minor variations. Servicingstop.co.uk’s share dipped mid-month, recovering slightly by month’s end. Overall, Amazon.co.uk dominated, closing December strong.

Market Exposure

Competitor Count for UK Automotive Auto care, services & repair

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2024/12/01	2903
2024/12/02	2960
2024/12/03	3134
2024/12/04	3152
2024/12/05	3080
2024/12/06	3088
2024/12/07	3003
2024/12/08	3015
2024/12/09	2999
2024/12/10	3099
2024/12/11	3222
2024/12/12	4335
2024/12/13	4098
2024/12/14	4222
2024/12/15	4284
2024/12/16	4264
2024/12/17	3788
2024/12/18	3671
2024/12/19	3665
2024/12/20	3576
2024/12/21	3258
2024/12/22	3103
2024/12/23	2863
2024/12/24	2848
2024/12/25	3036
2024/12/26	2784
2024/12/27	2881
2024/12/28	2733
2024/12/29	2729
2024/12/30	2734
2024/12/31	2768

December began with 2,903 advertisers, peaking at 4,335 on the 12th. A decline followed, ending the month at 2,768.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Auto care, services & repair

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
amazon.co.uk	4%
argos.co.uk	0.96%
volkswagen.co.uk	0.67%
bmw.co.uk	0.48%
hydrouk.co	0.47%
secretservice.co.uk	-0.63%
ebay.co.uk	-0.99%
fixter.co.uk	-1.1%
servicingstop.co.uk	-1.38%
kwik-fit.com	-2.54%

In the past month, Amazon.co.uk surged with a 4.00 increase in click share, while Argos.co.uk followed with 0.96. Conversely, Kwik-fit.com experienced a decline of 2.54.

Campaign Efficiency

UK Automotive Auto care, services & repair Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	amazon.co.uk	ebay.co.uk	halfords.com	eurocarparts.com	servicingstop.co.uk	carcheck.co.uk	checkcardetails.co.uk	bookmygarage.com	kwik-fit.com	rac.co.uk
2024/12/01	23.14%	5.1%	4.5%	3.91%	4.24%	1.48%	1.29%	1.18%	1.29%	1.83%
2024/12/02	19.86%	3.51%	4.1%	4.79%	4.25%	1.64%	1.34%	1.44%	1.13%	2.09%
2024/12/03	11.58%	5.23%	4.01%	5.16%	5.44%	1.48%	1.26%	1.45%	1.88%	1.72%
2024/12/04	12.87%	6.75%	3.96%	3.48%	4.72%	1.66%	1.27%	1.66%	2.01%	1.76%
2024/12/05	15.35%	7.79%	3.5%	4.44%	3.32%	1.69%	1.24%	1.21%	1.86%	1.57%
2024/12/06	14.33%	5.92%	3.86%	4.11%	3.75%	1.47%	1.29%	1.36%	2.29%	1.83%
2024/12/07	14.82%	5.98%	3.99%	4.47%	4.34%	2.25%	1.85%	1.39%	1.63%	1.92%
2024/12/08	11.64%	6.17%	4.44%	3.17%	6.52%	2.86%	1.48%	1.58%	2.29%	1.89%
2024/12/09	18.67%	7.57%	3.6%	4.25%	3.71%	1.6%	1.26%	1.47%	1.52%	1.54%
2024/12/10	18.5%	5.44%	4.61%	3.52%	5.96%	1.72%	1.35%	1.79%	1.53%	1.4%
2024/12/11	17.29%	3.84%	5%	2.17%	5.44%	1.55%	1.08%	1.61%	2.23%	2.05%
2024/12/12	18.42%	3.9%	4.47%	2.13%	4.29%	1.73%	1.18%	1.48%	2.22%	1.94%
2024/12/13	22.23%	3.14%	4.9%	2.39%	3.46%	1.85%	1.16%	1.11%	1.58%	1.56%
2024/12/14	16.09%	3.35%	4.13%	1.67%	4.98%	3.77%	2.44%	1.08%	3.49%	1.47%
2024/12/15	20.1%	3.62%	4.29%	0.71%	3.17%	4.13%	2.31%	1.21%	4.23%	1.58%
2024/12/16	22.33%	4.65%	3.94%	2.36%	2.87%	1.32%	1.26%	1.23%	1.16%	1.84%
2024/12/17	22.06%	5.27%	3.41%	3.05%	3.3%	1.7%	0.98%	1.96%	0.98%	1.76%
2024/12/18	22.09%	4.69%	2.79%	3.31%	3.82%	1.68%	1.34%	2.23%	0.81%	1.66%
2024/12/19	17.63%	4.04%	3.83%	2.23%	3.99%	1.88%	1.76%	2.45%	1.09%	1.82%
2024/12/20	20%	3.26%	4.47%	3.59%	3.27%	2.09%	1.78%	2.02%	1.1%	1.69%
2024/12/21	23.34%	5.28%	4.29%	4.89%	2.26%	1.83%	1.25%	1.24%	0.94%	1.61%
2024/12/22	22.82%	4.53%	4.32%	1.18%	2.95%	2.5%	1.51%	1.85%	1.08%	1.83%
2024/12/23	28.95%	3.15%	3.36%	3.39%	1.23%	1.66%	1.52%	1.14%	0.59%	1.59%
2024/12/24	21.32%	2.58%	3.66%	4.26%	0.9%	2.06%	1.69%	1.42%	0.43%	1.86%
2024/12/25	14.56%	3.53%	4.54%	3.97%	1.25%	1.94%	2.03%	1.49%	0.62%	1.77%
2024/12/26	16.3%	5.8%	3.91%	5.28%	1.43%	1.54%	1.61%	0.8%	0.37%	1.13%
2024/12/27	20.01%	3.62%	2.93%	4.73%	4.37%	1.66%	1.37%	1.73%	0.96%	1.24%
2024/12/28	20.1%	3.06%	3.62%	3.79%	2.08%	1.89%	1.42%	1.67%	1.2%	1.25%
2024/12/29	24.27%	4.93%	3.22%	1.64%	2.98%	1.94%	1.54%	1.55%	0.97%	1.46%
2024/12/30	24.62%	4.05%	3.11%	2.5%	2.66%	1.98%	1.52%	1.64%	0.71%	1.1%
2024/12/31	21.26%	4.45%	3.69%	3.31%	2.58%	2.06%	1.64%	1.56%	1.09%	0.88%

In December 2024, Amazon.co.uk dominated PPC impressions, peaking at 28.95% on the 23rd. eBay.co.uk and Halfords.com showed fluctuating trends, while Eurocarparts.com and Servicingstop.co.uk experienced notable dips mid-month. The month concluded with Amazon.co.uk maintaining a strong lead.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto care, services & repair

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Full Vehicle History Check https://www.carcheck.co.uk › free › car-check
Car Category Check — Check if a car was stolen, insuranced and taxed. Download it all. Get your free car check. Looking...
2
Check MOT & Tax Status https://www.checkmot.com
Car Reg Number Check — Check the Current & Historical MOT & status of any vehicle. check my car history get vehicle report.
3
RAC Breakdown Cover - Roadside Cover From £5.49 P/M https://www.rac.co.uk
We're Cheaper Than Our Major Competitor - Price Guarantee! Our Patrols Fix 4/5 On The Spot. With...
4
Find Cheapest MOT Near You | Free Car Collection & Delivery http://www.servicingstop.co.uk › mot › free-quote
Stop overpaying for your MOT! We offer the lowest rates and pick your car up for free.
5
MOT | What's covered and how to book | Volkswagen UK https://www.volkswagen.co.uk
Find Your Nearest Retailer And Book Your Volkswagen In For An MOT Today. Need An MOT...

In the competitive world of automotive services, top-performing Google PPC ads reveal a focus on convenience, affordability, and trust. BookMyGarage and SecretService highlight low-cost MOT bookings, while QuickFixTyresLondon promises rapid, on-location tyre repairs. RAC and StartRescue emphasize reliable breakdown cover, with SEAT and Volkswagen offering enticing vehicle deals. These ads collectively underscore the industry’s commitment to customer-centric solutions.

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