US Retail Home & Garden - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Home & Garden category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Retail Home & Garden brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
homedepot.com	10.21
wayfair.com	8.56
amazon.com	8.17
ikea.com	5.8
ashleyfurniture.com	4.74
walmart.com	4.55
temu.com	3.66
westelm.com	2.96
worldmarket.com	2.89
potterybarn.com	2.79
others	45.67

In the competitive landscape of Google PPC, Home Depot leads with 10.21% click share, followed by Wayfair and Amazon. Notably, ‘others’ dominate with 45.67%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Retail Home & Garden brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	wayfair.com	homedepot.com	mattressfirm.com	amazon.com	ashleyfurniture.com	temu.com	walmart.com	bedbathandbeyond.com	westelm.com	potterybarn.com
2025/03/01	7.59%	5.34%	5.52%	8.18%	4.87%	3.77%	3.52%	1.17%	3.1%	1.73%
2025/03/02	6.39%	4.8%	6.09%	8.59%	4.62%	3.58%	2.81%	1.3%	3.1%	1.69%
2025/03/03	8.95%	5.37%	4.14%	9.25%	5.27%	3.39%	2.26%	1.6%	2.44%	1.77%
2025/03/04	7.03%	5.32%	5.11%	7.22%	4.12%	3.5%	2.42%	1.4%	3.01%	1.79%
2025/03/05	7.94%	5.94%	3.88%	6.4%	3.82%	4.3%	2.6%	1.61%	2.51%	1.71%
2025/03/06	8.88%	6.39%	3.92%	7.64%	3.88%	4.14%	2.79%	1.57%	2.3%	1.37%
2025/03/07	6.88%	6.12%	5.54%	7.81%	5.99%	5.17%	2.77%	1.57%	1.75%	1.29%
2025/03/08	8.49%	7.56%	4.64%	5.97%	5.15%	4.57%	3.68%	1.7%	1.26%	1.36%
2025/03/09	8.45%	5.98%	4.85%	5.59%	4.51%	4.46%	3.89%	1.61%	2.69%	1.99%
2025/03/10	9.86%	5.38%	2.99%	6.16%	3.17%	4.41%	2.55%	1.67%	2.62%	1.61%
2025/03/11	9.54%	5.08%	3.2%	5.81%	3.11%	5.05%	3.1%	1.62%	2.52%	1.74%
2025/03/12	8.43%	6.38%	4.06%	6.68%	2.63%	3.96%	3.26%	1.5%	2.93%	1.73%
2025/03/13	9.22%	6.53%	4.87%	6.19%	2.62%	3.97%	3.47%	1.98%	3.03%	1.82%
2025/03/14	9.05%	6.34%	4.38%	6.26%	2.42%	2.92%	3.64%	1.8%	3.21%	1.97%
2025/03/15	9.27%	5.15%	4.51%	6.53%	3.38%	3.97%	3.31%	1.88%	3.42%	2.09%
2025/03/16	7.99%	5.69%	4.2%	6.88%	4.66%	3.37%	3.49%	1.96%	2.65%	1.67%
2025/03/17	9.03%	5.93%	3.72%	6.86%	2.62%	2.47%	2.82%	1.95%	2.9%	2.02%
2025/03/18	9.85%	5.97%	3.92%	6.96%	2.15%	2.63%	2.9%	1.8%	3.07%	1.78%
2025/03/19	10.01%	5.86%	4.1%	7.01%	2.46%	2.77%	2.75%	1.66%	2.92%	1.69%
2025/03/20	9.61%	6.09%	4.29%	6.4%	2.13%	3.28%	2.92%	1.49%	3.14%	1.89%
2025/03/21	9.8%	6.18%	3.76%	4.99%	2.83%	3.04%	3%	1.62%	2.91%	2.15%
2025/03/22	10.36%	5.9%	2.5%	5.7%	4.07%	3.47%	3.4%	1.92%	2.66%	1.99%
2025/03/23	9.52%	6.52%	4.16%	5.76%	3.77%	2.34%	3.9%	2.03%	2.95%	2.08%
2025/03/24	10.68%	5.96%	4.58%	6.35%	3.15%	2.48%	3.57%	2.02%	2.21%	2.08%
2025/03/25	8.38%	5.73%	4.08%	5.81%	2.91%	3.27%	2.79%	1.81%	3.01%	2.19%
2025/03/26	8.74%	5.99%	4.1%	6.12%	3.66%	4.04%	3.55%	2.05%	2.75%	2.07%
2025/03/27	9.03%	5.35%	4.92%	4.71%	4.47%	3.93%	4.85%	2.2%	2.6%	1.91%
2025/03/28	8.29%	5.98%	4.52%	4.8%	3.97%	3.25%	4.96%	1.92%	3.34%	1.8%
2025/03/29	7.95%	6.51%	5.45%	4.26%	3.71%	3.37%	4.18%	2.09%	2.71%	2.04%
2025/03/30	8.15%	7.05%	4.25%	4.67%	5.31%	4.3%	4.23%	2.17%	2.03%	1.67%
2025/03/31	8.44%	6.75%	4.76%	4.72%	4.62%	4.03%	3.88%	2.32%	2.25%	1.7%

Wayfair led March with a fluctuating spend share, peaking at 10.68% on the 24th. Home Depot and Amazon followed, with Amazon’s share declining towards month’s end. Bed Bath & Beyond saw a steady rise, closing at 2.32%.

Market Exposure

Competitor Count for US Retail Home & Garden

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	13295
2025/03/02	13834
2025/03/03	14866
2025/03/04	14556
2025/03/05	14641
2025/03/06	16542
2025/03/07	16350
2025/03/08	15771
2025/03/09	14219
2025/03/10	15577
2025/03/11	14560
2025/03/12	14774
2025/03/13	14494
2025/03/14	15081
2025/03/15	13463
2025/03/16	13817
2025/03/17	14017
2025/03/18	14339
2025/03/19	14158
2025/03/20	13993
2025/03/21	13905
2025/03/22	14279
2025/03/23	13416
2025/03/24	14275
2025/03/25	13716
2025/03/26	14463
2025/03/27	14240
2025/03/28	14126
2025/03/29	13583
2025/03/30	13616
2025/03/31	14446

March began with 13,295 advertisers, peaking at 16,542 on the 6th. A mid-month dip followed, stabilizing around 14,446 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Retail Home & Garden

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
homedepot.com	0.88%
walmart.com	0.69%
wayfair.com	0.6%
bedbathandbeyond.com	0.24%
target.com	0.2%
yankeecandle.com	-0.2%
lowes.com	-0.27%
worldmarket.com	-0.4%
temu.com	-0.73%
amazon.com	-1.45%

Amazon.com saw a significant drop of 1.45%, while HomeDepot.com gained 0.88%. Walmart.com and Wayfair.com also experienced positive shifts, contrasting with declines for Temu.com and WorldMarket.com.

Campaign Efficiency

US Retail Home & Garden Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	wayfair.com	homedepot.com	walmart.com	amazon.com	temu.com	ashleyfurniture.com	bedbathandbeyond.com	lowes.com	westelm.com	ikea.com
2025/03/01	9.77%	6.56%	5.72%	11.31%	5.61%	4.94%	1.56%	2.15%	2.64%	1.8%
2025/03/02	8.31%	6.25%	4.66%	12.2%	5.4%	4.9%	1.83%	2.21%	2.75%	2.06%
2025/03/03	11.37%	6.58%	3.43%	12.54%	4.89%	5.48%	2.09%	2.14%	2.12%	1.77%
2025/03/04	9.02%	6.7%	3.76%	9.91%	5.58%	4.72%	1.9%	2.49%	2.59%	1.93%
2025/03/05	9.8%	7.19%	4.25%	9.09%	6.62%	4.06%	2.21%	2.32%	2.17%	1.85%
2025/03/06	10.7%	7.46%	4.34%	10.18%	5.97%	4.23%	2.1%	2.57%	2.14%	2.05%
2025/03/07	7.94%	7.1%	4.08%	10.31%	6.99%	6.97%	1.97%	2.98%	1.42%	1.77%
2025/03/08	10.36%	8.55%	5.7%	7.86%	6.33%	5.57%	2.19%	2.73%	1.08%	1.93%
2025/03/09	10.68%	7.13%	6.33%	7.56%	6.21%	5.05%	2.15%	2.06%	2.33%	1.99%
2025/03/10	12.22%	6.43%	4.17%	8.21%	6.51%	3.55%	2.23%	1.96%	2.34%	1.97%
2025/03/11	11.92%	6.04%	5.26%	7.79%	7.4%	3.22%	2.13%	1.91%	2.23%	1.83%
2025/03/12	10.49%	7.87%	5.61%	8.95%	5.83%	2.66%	2%	1.96%	2.57%	1.86%
2025/03/13	11.4%	7.94%	5.98%	8.56%	5.82%	2.58%	2.66%	1.96%	2.68%	1.66%
2025/03/14	11.28%	7.84%	6.18%	8.71%	4.52%	2.48%	2.54%	1.98%	2.77%	2.15%
2025/03/15	11.83%	6.39%	5.73%	9.23%	5.95%	3.54%	2.56%	1.85%	3.03%	2.25%
2025/03/16	10.34%	7.29%	5.61%	9.67%	4.96%	4.59%	2.69%	1.88%	2.19%	2.42%
2025/03/17	11.53%	7.08%	4.57%	9.37%	3.66%	3.08%	2.6%	1.78%	2.52%	2.09%
2025/03/18	12.37%	7.29%	4.93%	9.7%	4.13%	2.27%	2.39%	1.69%	2.75%	2.09%
2025/03/19	12.57%	7.08%	4.65%	9.57%	4.28%	2.56%	2.28%	1.74%	2.72%	1.75%
2025/03/20	12.26%	7.51%	5.01%	8.64%	4.98%	2.28%	2.03%	2.11%	2.71%	1.98%
2025/03/21	12.39%	7.41%	5.15%	6.89%	4.75%	2.76%	2.29%	2.02%	2.55%	1.93%
2025/03/22	12.97%	6.91%	5.52%	7.55%	5.02%	4.36%	2.6%	1.96%	2.32%	1.88%
2025/03/23	11.96%	7.88%	6.14%	7.74%	3.19%	4.16%	2.76%	1.95%	2.64%	1.93%
2025/03/24	13.35%	7.22%	5.8%	8.54%	3.4%	3.68%	2.72%	1.88%	1.97%	1.66%
2025/03/25	10.65%	7.19%	4.93%	8.11%	4.72%	3.18%	2.43%	1.86%	2.62%	1.92%
2025/03/26	10.74%	7.18%	5.82%	8.05%	5.83%	3.98%	2.68%	1.97%	2.44%	1.76%
2025/03/27	10.88%	6.32%	7.48%	6.14%	5.72%	4.85%	2.86%	2.02%	2.33%	1.99%
2025/03/28	9.88%	7.07%	7.86%	6.24%	4.86%	4.55%	2.52%	2.2%	3%	2.09%
2025/03/29	9.92%	7.84%	6.73%	5.65%	4.86%	4.31%	2.78%	2.01%	2.51%	2.11%
2025/03/30	9.89%	8.34%	6.67%	5.94%	6.19%	5.64%	2.84%	2.07%	1.79%	2.01%
2025/03/31	10.35%	7.91%	6.17%	6.12%	5.78%	5%	3%	2.34%	1.98%	1.75%

Wayfair’s impression share fluctuated, peaking at 13.35% on March 24. Amazon started strong but declined, ending at 6.12%. Home Depot and Walmart showed steady growth, while Temu and Ashley Furniture experienced volatility. March concluded with diverse trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Home & Garden

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Ashley Furniture https://www.ashleyfurniture.com
Furniture & Home Decor — Ashley's Anniversary Sale is Happening Now, Don't Miss These Incredible Savings. Refresh Your Home With Luxury Pieces At Special Anniversary Sale Prices. Deals Under $599.
2
Twin vs. Full: Mattress Size and Comparison Guide | Casper Blog https://www.casper.com
Mattress Size Dilemma? Twin vs. Full Guide. Click Here To Learn More About The...
3
The Home Depot https://www.homedepot.com › products
The Home Depot® Official Site — Shop All Your Home Improvement Needs: Appliances, Bath, Kitchen, Tools, Hardware, Storage,
4
Lowe's® Official Site https://www.lowes.com
Lowe's® Knows Home Improvement — Project Perfection With Lowe's®, Your Destination For Quality Savings On Essentials. Explore The...
5
Pottery Barn® - Official Site https://www.potterybarn.com
Create a Healthy Home with Timeless Long-Lasting Home Furnishings.

Ashley Furniture’s anniversary sale captivates with luxury deals under $599. Casper guides mattress size dilemmas, while Home Depot and Lowe’s promise home improvement essentials. Pottery Barn offers timeless, healthy home furnishings. Each ad uniquely targets home and garden enthusiasts.

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US Retail Home & Garden - PPC Market Share Analysis March 2025

Share of Clicks for top 10 US Retail Home & Garden brands

Share of Spend for the top 10 US Retail Home & Garden brands

Competitor Count for US Retail Home & Garden

Market Loss & Market Gains for US Retail Home & Garden

US Retail Home & Garden Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Retail Home & Garden

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

PPC case study: How Serotonin x Assos achieved 6-figure growth & brand protection

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

Ask Arlo: AI generated search insights in seconds

Get the full picture

See this data specific to your brand performance