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UK Finance Investing - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Investing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Finance Investing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
hl.co.uk 12.33
money.co.uk 10.2
bullionbypost.co.uk 6.29
vanguardinvestor.co.uk 5.89
barclays.co.uk 5.17
royalmint.com 5.08
nsandi.com 3.59
monedacapitalgroupinvest.com 2.72
raisin.co.uk 2.2
nutmeg.com 2.14
others 44.39

Copyright © Adthena. All rights reserved.

In the finance PPC landscape, ‘others’ dominate with 44.39% click share. ‘hl.co.uk’ leads individual domains at 12.33%, followed by ‘money.co.uk’ at 10.2%.

Market Exposure

Share of Spend for the top 10 UK Finance Investing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date hl.co.uk vanguardinvestor.co.uk money.co.uk barclays.co.uk charles-stanley.co.uk finder.com etoro.com bullionbypost.co.uk ii.co.uk nsandi.com
2025/03/01 14.43% 3.86% 3.17% 1.25% 0.92% 4.56% 5.06% 2.53% 3.88% 0.34%
2025/03/02 15.44% 4.37% 3.78% 2.92% 0.9% 5.29% 4.96% 2.42% 3.38% 0.63%
2025/03/03 18.52% 3.5% 4.59% 1.62% 1.09% 4.59% 2.96% 2.62% 2.18% 2.73%
2025/03/04 16.71% 4.29% 4.77% 2.33% 1.16% 4.18% 3.77% 3.51% 1.63% 0.65%
2025/03/05 16.11% 6.74% 6.31% 2.87% 1.44% 4.43% 2.94% 3.36% 1.62% 5.74%
2025/03/06 15.41% 6.36% 6.7% 2.54% 2.3% 4.8% 3.46% 2.53% 1.84% 0.87%
2025/03/07 13.62% 7.52% 5.4% 3.93% 3.1% 3.15% 2.95% 2.06% 1.35% 3.31%
2025/03/08 15.67% 8.02% 5.29% 5.37% 2.19% 2.82% 4.34% 2.51% 1.63% 1.25%
2025/03/09 16.88% 8.28% 5.59% 3.39% 2.47% 3.4% 4.4% 2.94% 1.97% 2.43%
2025/03/10 16.48% 6.72% 8.58% 3.51% 2.49% 4.29% 3.49% 2.52% 1.8% 2.49%
2025/03/11 14.99% 6.4% 6.81% 3.77% 2.84% 3.16% 3.42% 3.46% 2.16% 6.13%
2025/03/12 16.73% 6.64% 6.62% 3.27% 2.99% 3.25% 2.99% 2.85% 2.13% 6.26%
2025/03/13 16.49% 5.73% 6.86% 4.27% 3.16% 2.58% 2.95% 2.63% 2.19% 5.44%
2025/03/14 14.8% 6.06% 7.1% 3.68% 3.25% 3.82% 4.13% 3.11% 2.28% 5.01%
2025/03/15 15.49% 6.58% 6.28% 3.56% 3.41% 2.73% 3.11% 3.47% 2.71% 8.47%
2025/03/16 15.42% 7.27% 5.6% 4.02% 4.18% 3.76% 3.58% 3.59% 2.72% 5.55%
2025/03/17 13.92% 6.19% 5.9% 4.42% 4.08% 4.05% 3.49% 3.16% 2.54% 7.36%
2025/03/18 17.55% 6.58% 6.78% 4.28% 3.9% 2.8% 2.41% 3.19% 2.18% 5.78%
2025/03/19 16.74% 6.81% 7.11% 4.42% 2.88% 2.93% 2.35% 2.78% 2.12% 6.32%
2025/03/20 15.76% 6.06% 6.77% 4.11% 2.58% 3.52% 3.38% 3.27% 2.5% 8.27%
2025/03/21 17.52% 5.86% 9.4% 4.31% 2.59% 3.21% 2.76% 2.86% 2.04% 3.19%
2025/03/22 17.29% 6.06% 7.2% 4.62% 2.99% 3.1% 3.24% 2.45% 2.11% 8.09%
2025/03/23 14.98% 6.74% 6.12% 4.28% 2.41% 3.29% 3.66% 3.29% 2.48% 6.19%
2025/03/24 14.83% 5.51% 7.34% 4.31% 1.81% 3.75% 3.53% 2.9% 2.43% 3.51%
2025/03/25 13.39% 5.59% 5.99% 3.67% 1.53% 3.48% 3.93% 2.98% 3.22% 6.35%
2025/03/26 16.55% 6.06% 7.11% 4.82% 1.86% 3.78% 3.14% 2.63% 1.88% 6.88%
2025/03/27 16.34% 6.31% 6.11% 5.12% 2.28% 3.9% 3.1% 2.39% 2.46% 4.6%
2025/03/28 17.7% 7.24% 5.48% 3.8% 2.85% 3.49% 3.41% 3.01% 3.51% 5.67%
2025/03/29 17.54% 7.13% 6.15% 4.27% 3.58% 3.7% 3.16% 2.81% 3.91% 3.6%
2025/03/30 16.15% 10.81% 5.17% 3.51% 3.06% 3.2% 3.18% 3.09% 3.19% 4.72%
2025/03/31 19.22% 8.89% 5.57% 4.36% 3.11% 3.07% 3.04% 2.85% 2.69% 0%

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In March 2025, hl.co.uk led with fluctuating spend, peaking at 19.22%. Vanguardinvestor.co.uk surged late month, reaching 10.81%. Money.co.uk saw a mid-month spike, while nsandi.com ended at 0.0%.

Market Exposure

Competitor Count for UK Finance Investing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 579
2025/03/02 587
2025/03/03 583
2025/03/04 577
2025/03/05 595
2025/03/06 596
2025/03/07 625
2025/03/08 588
2025/03/09 582
2025/03/10 598
2025/03/11 564
2025/03/12 575
2025/03/13 559
2025/03/14 584
2025/03/15 527
2025/03/16 531
2025/03/17 520
2025/03/18 535
2025/03/19 544
2025/03/20 524
2025/03/21 534
2025/03/22 509
2025/03/23 516
2025/03/24 530
2025/03/25 529
2025/03/26 538
2025/03/27 546
2025/03/28 521
2025/03/29 528
2025/03/30 530
2025/03/31 541

Copyright © Adthena. All rights reserved.

March saw a dynamic shift in distinct advertisers, peaking at 625 on March 7. The month concluded with a steady 541, reflecting a diverse advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Finance Investing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
hl.co.uk 1.83%
lloydsbank.com 1.59%
royalmint.com 1.3%
shawbrook.co.uk 1.04%
barclays.co.uk 0.98%
etoro.com -0.51%
currenciesdirect.com -0.84%
raisin.co.uk -0.9%
lumonpay.com -1.28%
nutmeg.com -2.85%

Copyright © Adthena. All rights reserved.

Lloydsbank.com and hl.co.uk lead with click share gains, while nutmeg.com and lumonpay.com face declines.

Campaign Efficiency

UK Finance Investing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date hl.co.uk money.co.uk barclays.co.uk vanguardinvestor.co.uk bullionbypost.co.uk moneyfarm.com monedacapitalgroupinvest.com royalmint.com finder.com nutmeg.com
2025/03/01 12.79% 5.44% 0.99% 3.48% 5.3% 2.53% 0.77% 3.53% 3.14% 2.1%
2025/03/02 12.89% 6.06% 2% 3.79% 4.75% 1.53% 1.16% 3.29% 4.29% 1.37%
2025/03/03 14.25% 7.1% 1.18% 2.8% 4.25% 1.26% 0.14% 2.55% 3.6% 1.87%
2025/03/04 13.87% 6.35% 1.55% 2.56% 4.98% 1.98% 0.18% 2.97% 2.78% 1.91%
2025/03/05 13.5% 8.57% 2.48% 4.4% 4.73% 1.71% 0.28% 2.42% 3.08% 2.02%
2025/03/06 12.35% 8.47% 2.49% 4.06% 3.46% 1.89% 0.23% 1.63% 3.38% 3.43%
2025/03/07 10.61% 6.77% 4.56% 4.95% 2.76% 2.35% 0.36% 1.58% 2.18% 4.12%
2025/03/08 12.49% 6.64% 6.55% 5.26% 3.38% 1.92% 3.34% 2.04% 2.06% 7.44%
2025/03/09 12.1% 7.2% 4.23% 5.71% 4.15% 2.54% 5.62% 2.15% 2.51% 4.04%
2025/03/10 13.29% 10.5% 4.27% 4.33% 3.28% 3.42% 4.34% 1.83% 2.9% 4.56%
2025/03/11 12.9% 8.5% 4.85% 3.86% 4.6% 4.34% 5.62% 2.42% 2.18% 3.96%
2025/03/12 14.9% 8.17% 4.23% 4.36% 4.01% 3.44% 4.46% 2.29% 2.26% 3.95%
2025/03/13 14.88% 8.12% 5.35% 3.38% 3.35% 3.33% 4.96% 2.17% 1.68% 4.03%
2025/03/14 12.86% 7.84% 4.13% 3.53% 3.7% 2.35% 4.16% 2.1% 2.59% 2.65%
2025/03/15 14.21% 7.85% 4.45% 4.12% 4.8% 3.33% 5.19% 3.03% 1.87% 3.48%
2025/03/16 13.15% 6.92% 5.06% 4.73% 4.85% 3.34% 4.7% 3.51% 2.86% 4%
2025/03/17 12.49% 7.45% 5.28% 4.07% 4.38% 2.2% 4.5% 2.89% 2.8% 2.66%
2025/03/18 15.73% 8.03% 4.8% 4.2% 4.31% 2.78% 5.03% 2.83% 1.93% 3.56%
2025/03/19 15.47% 8.88% 5.07% 4.3% 3.74% 1.87% 3.43% 3.45% 2.22% 3.15%
2025/03/20 14.85% 8.7% 5.06% 3.89% 4.41% 2.71% 3.84% 3.33% 2.77% 1.07%
2025/03/21 16.61% 11.63% 5.19% 3.55% 3.76% 0.8% 4.81% 2.89% 2.3% 0.17%
2025/03/22 16.63% 9.38% 6.23% 4.12% 3.45% 0.23% 5.18% 2.88% 2.41% 0.21%
2025/03/23 13.48% 7.88% 5.26% 4.38% 4.62% 1.58% 3.98% 3.51% 2.37% 0.38%
2025/03/24 13.09% 8.95% 4.74% 3.25% 3.72% 3.81% 4% 3.26% 2.68% 0.4%
2025/03/25 12.68% 7.53% 3.96% 3.39% 3.96% 3.32% 2.3% 3.42% 2.6% 0.35%
2025/03/26 15.61% 8.88% 5.9% 3.63% 3.59% 2.63% 0.43% 2.98% 2.97% 0.43%
2025/03/27 14.99% 7.38% 6.4% 3.93% 3.13% 3% 1.38% 2.47% 2.83% 0.63%
2025/03/28 16.01% 6.89% 4.96% 4.47% 3.99% 2.74% 2.04% 2.89% 2.62% 0.48%
2025/03/29 16.48% 7.66% 5.42% 4.38% 3.67% 3.14% 2.7% 2.97% 2.61% 0.43%
2025/03/30 15.24% 6.64% 4.17% 6.89% 4.1% 1.83% 3.45% 3.54% 2.35% 0.65%
2025/03/31 17.15% 6.73% 5.45% 4.83% 3.76% 3.57% 2.93% 2.65% 2.18% 0.47%

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In March 2025, hl.co.uk led with a steady rise, peaking at 17.15%. money.co.uk fluctuated, ending at 6.73%. barclays.co.uk showed growth, closing at 5.45%. vanguardinvestor.co.uk and bullionbypost.co.uk had moderate trends, finishing at 4.83% and 3.76%, respectively. nutmeg.com saw a decline, ending at 0.47%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Finance Investing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Compare Over 20 Banks Today - Up to 4.9%* Returns P.A https://www.monedacapitalgroupinvest.com › savers-hub

    Maximise your savings with exclusive access to the best rates from 20+ bank partners.

  2. 2
    Our Top 10 Savings Accounts - Our Best ISAs This March https://www.money.co.uk/

    Cash ISAs, Fixed Rate ISAs and Investment ISAs Rates Compared. View All Terms Online Now

  3. 3
    National Savings & Investments http://www.nsandi.com

    Savings and Investments — Stay on top of your savings whenever, wherever. Check out our saving products. NS&I is backed by HM Treasury, so your savings are 100% secure.

  4. 4
    A new ISA offer from Nutmeg | Cashback on transfers over 10k https://www.nutmeg.com

    Capital at risk. Initiate by 30.05.25 & invest until 30.05.26. Product rules & T&Cs apply.

  5. 5
    Live Gold Price | The Royal Mint https://www.royalmint.com

    See The Competitive Rates Of The Precious Metals Market From Our Live Price Charts

Copyright © Adthena. All rights reserved.

In the competitive world of finance, Moneda Capital Group entices savers with exclusive access to top bank rates, while Money.co.uk simplifies ISA comparisons. NS&I assures security with HM Treasury backing, Nutmeg offers cashback on transfers, and Royal Mint highlights live gold prices.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.