Log in Book a Demo

UK Automotive Manufacturers - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Manufacturers category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Automotive Manufacturers brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
carwow.co.uk 21.5
cargurus.co.uk 9.52
bmw.co.uk 9.49
audi.co.uk 7.89
peugeot.co.uk 5.47
volvocars.com 4.28
mercedes-benz.co.uk 3.82
cinch.co.uk 3.6
carsupermarket.com 3.14
arnoldclark.com 3.12
others 28.17

Copyright © Adthena. All rights reserved.

In the PPC landscape, ‘carwow.co.uk’ leads with 21.5% click share, followed by ‘cargurus.co.uk’ at 9.52%. ‘Others’ collectively hold a significant 28.17%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Manufacturers brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date carwow.co.uk cargurus.co.uk audi.co.uk peugeot.co.uk cinch.co.uk bmw.co.uk carsupermarket.com mercedes-benz.co.uk arnoldclark.com volvocars.com
2025/03/01 18.44% 7.14% 2.61% 13.17% 2.87% 5.11% 2.68% 3.82% 1.78% 7.16%
2025/03/02 17.63% 5.6% 3.66% 13.71% 1.75% 3.81% 2.37% 4.71% 2.06% 6.64%
2025/03/03 19.66% 3.45% 4.98% 8.65% 2.42% 6.38% 2.25% 5.03% 2.1% 5.85%
2025/03/04 22.89% 7.98% 5.29% 6.26% 2.76% 4.88% 3.1% 4.31% 2.27% 6.67%
2025/03/05 31.06% 10.69% 5.52% 4.31% 3.29% 5% 3.79% 3.1% 2.39% 3.87%
2025/03/06 29.49% 16.01% 4.52% 1% 4.63% 5.53% 4.8% 2.51% 3.18% 4.68%
2025/03/07 30.9% 12.74% 4.84% 2.16% 4.67% 6.62% 4.64% 2.41% 3.51% 3.89%
2025/03/08 32.58% 7.85% 4.05% 3.18% 3.45% 7.47% 3.7% 2.83% 2.83% 4.28%
2025/03/09 29.65% 11.18% 2.63% 1.12% 3.62% 5.29% 3.33% 3.71% 3.36% 4.09%
2025/03/10 26.3% 10.1% 3.39% 3.48% 3.67% 6.51% 2.78% 3.85% 2.96% 5.12%
2025/03/11 25.13% 7% 4.92% 8.25% 3.15% 5.69% 3.41% 3.42% 2.64% 5.68%
2025/03/12 26.39% 8.53% 5.81% 6.08% 2.88% 7.63% 3.19% 2.95% 2.62% 5.66%
2025/03/13 20.12% 10.35% 6.94% 6.38% 2.67% 9.96% 3.11% 3.17% 2.96% 5.18%
2025/03/14 15.83% 8.81% 8.07% 6.73% 3.56% 10.27% 2.2% 3.49% 3.88% 5.05%
2025/03/15 18.36% 7.01% 7.03% 8.75% 3.28% 7.8% 3.45% 3.58% 3.55% 4.42%
2025/03/16 20.65% 12.02% 5.72% 7.4% 2.74% 7.97% 3.28% 3.31% 3.24% 4.03%
2025/03/17 18.92% 9.19% 7.9% 7.3% 3.14% 9.57% 4.01% 3.66% 2.64% 4.29%
2025/03/18 15.15% 7.25% 12.21% 8.15% 3.17% 8.8% 3.87% 3.67% 3.21% 3.89%
2025/03/19 16.61% 10.15% 9.84% 8.14% 3.29% 8.6% 4.39% 2.87% 5.09% 3.47%
2025/03/20 16.93% 9.99% 8.38% 8.17% 2.66% 6.81% 4.01% 3.11% 4.41% 4.79%
2025/03/21 21.55% 10.3% 7.38% 7.21% 4.65% 3.88% 4.09% 2.9% 3.09% 5.16%
2025/03/22 24.13% 9.72% 7% 6.23% 3.7% 3.38% 4.02% 3.24% 3.33% 5.41%
2025/03/23 26.7% 9.62% 4.63% 6.29% 3.33% 2.85% 4.2% 3.3% 2.99% 5.59%
2025/03/24 21.14% 10.39% 6.42% 6.91% 4.18% 4.51% 4.17% 3.54% 3.7% 3.98%
2025/03/25 15.37% 7.21% 8.5% 9.65% 3.29% 5.29% 2.4% 4.99% 3.12% 4.39%
2025/03/26 17.26% 9.97% 9.71% 5.96% 5.51% 6.54% 3.79% 4.68% 3.11% 3.86%
2025/03/27 16.08% 9.78% 9.46% 7.66% 3.76% 6.78% 4.56% 6.22% 3.68% 4.29%
2025/03/28 15.24% 8.21% 10.6% 8.51% 3.6% 5.14% 4.48% 7.71% 3.65% 4.79%
2025/03/29 14.68% 11.52% 6.97% 5.95% 6.28% 7.37% 4.42% 6.02% 4.6% 3.87%
2025/03/30 14.91% 14.08% 6.63% 6.78% 6.26% 7.01% 6.22% 5.4% 3.08% 3.79%
2025/03/31 16.16% 15.48% 9.25% 7.3% 6.46% 5.77% 5.16% 3.46% 2.92% 1.13%

Copyright © Adthena. All rights reserved.

In March 2025, carwow.co.uk led with fluctuating spend, peaking mid-month. Cargurus.co.uk and audi.co.uk showed steady growth, while volvo.com ended with a sharp decline. The month concluded with diverse trends across advertisers.

Market Exposure

Competitor Count for UK Automotive Manufacturers

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/03/01 248
2025/03/02 231
2025/03/03 248
2025/03/04 237
2025/03/05 250
2025/03/06 252
2025/03/07 262
2025/03/08 244
2025/03/09 241
2025/03/10 249
2025/03/11 234
2025/03/12 244
2025/03/13 240
2025/03/14 271
2025/03/15 247
2025/03/16 244
2025/03/17 242
2025/03/18 240
2025/03/19 254
2025/03/20 244
2025/03/21 252
2025/03/22 231
2025/03/23 229
2025/03/24 236
2025/03/25 239
2025/03/26 230
2025/03/27 261
2025/03/28 242
2025/03/29 237
2025/03/30 238
2025/03/31 236

Copyright © Adthena. All rights reserved.

March saw fluctuating advertiser numbers, peaking at 271 on March 14. The month concluded with 236 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Manufacturers

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
audi.co.uk 4.33%
peugeot.co.uk 2.32%
mercedes-benz.co.uk 1.56%
cinch.co.uk 0.84%
arnoldclark.com 0.56%
toyota.co.uk -0.46%
volvocars.com -0.62%
heycar.com -0.97%
bmw.co.uk -1.59%
carwow.co.uk -8.47%

Copyright © Adthena. All rights reserved.

Audi.co.uk surged with a 4.33% click share increase, while carwow.co.uk plummeted by 8.47%.

Campaign Efficiency

UK Automotive Manufacturers Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date cargurus.co.uk carwow.co.uk cinch.co.uk carsupermarket.com audi.co.uk bmw.co.uk arnoldclark.com mercedes-benz.co.uk volvocars.com heycar.com
2025/03/01 13.72% 26.46% 5.19% 4.4% 1.75% 4.84% 3.2% 2.56% 4.61% 2.33%
2025/03/02 10.78% 27.06% 3.23% 3.96% 2.86% 3.38% 4.15% 2.91% 4.59% 4.41%
2025/03/03 6.85% 29.8% 4.31% 3.89% 3.84% 5.69% 3.86% 2.85% 3.6% 3.92%
2025/03/04 13.77% 31.78% 4.39% 4.42% 2.99% 3.95% 3.81% 2.32% 3.92% 3.26%
2025/03/05 15.87% 38.76% 4.73% 5.09% 3.07% 3.58% 3.75% 1.49% 2.06% 2.29%
2025/03/06 21.62% 32.96% 6.03% 6.47% 2.35% 4.23% 4.29% 1.23% 2.29% 2.39%
2025/03/07 17.44% 35.46% 6.31% 6.2% 2.66% 4.85% 4.69% 1.22% 1.97% 3.31%
2025/03/08 11.77% 39.56% 5.03% 5.22% 2.15% 5.74% 4.37% 1.54% 2.23% 3.3%
2025/03/09 15.79% 36.19% 5.05% 4.35% 1.52% 4.09% 4.87% 1.98% 2% 3.03%
2025/03/10 14.93% 33.2% 5.32% 4.15% 1.9% 5.1% 4.43% 1.87% 2.45% 3.57%
2025/03/11 11.32% 33.98% 4.95% 4.91% 3.02% 4.51% 4.45% 1.83% 3.25% 4.26%
2025/03/12 13.22% 34.19% 4.43% 4.75% 3.46% 5.96% 4.24% 1.57% 2.76% 4.27%
2025/03/13 17.06% 26.99% 4.11% 4.79% 4.18% 7.96% 4.72% 1.82% 2.88% 3.73%
2025/03/14 14.27% 21.24% 5.62% 3.47% 4.84% 7.98% 6.49% 2.04% 3.12% 3.61%
2025/03/15 12.42% 25.32% 5.55% 5.69% 4.52% 6.88% 6.11% 2% 2.57% 2.79%
2025/03/16 18.29% 26.33% 4.27% 4.99% 3.63% 6.69% 5.14% 1.63% 2.22% 2.65%
2025/03/17 14.74% 24.8% 5.01% 6.29% 5.04% 7.77% 4.35% 1.85% 2.45% 2.78%
2025/03/18 13.02% 21.22% 5.49% 6.51% 8.78% 7.84% 5.77% 2.11% 2.22% 2.43%
2025/03/19 16.48% 21.42% 5.05% 6.78% 6.78% 6.93% 8.44% 1.44% 1.89% 3.49%
2025/03/20 16.72% 22.39% 4.18% 6.07% 5.76% 5.31% 7.67% 1.64% 2.47% 3.09%
2025/03/21 16.18% 27.3% 7.33% 6.17% 4.83% 3.06% 5.11% 1.48% 3.05% 2.08%
2025/03/22 15.37% 29.44% 5.67% 5.91% 4.33% 2.38% 5.42% 1.5% 3.07% 2.86%
2025/03/23 14.4% 33.28% 4.94% 6.11% 2.87% 2.23% 4.68% 1.61% 3.22% 3.44%
2025/03/24 15.8% 27.1% 6.38% 5.96% 4.38% 3.41% 5.73% 1.74% 2.18% 3.07%
2025/03/25 13.85% 22.41% 6.11% 4.08% 5.65% 4.42% 5.65% 3.22% 2.61% 2.61%
2025/03/26 16% 22.01% 8.75% 5.49% 6.36% 5.62% 5.21% 3.02% 2.14% 0.18%
2025/03/27 16.14% 21.11% 5.95% 7.31% 6.14% 5.93% 6.15% 4.78% 2.54% 0.14%
2025/03/28 14.1% 20.77% 6.01% 7.41% 7.87% 4.43% 6.38% 5.83% 2.99% 0.19%
2025/03/29 18.06% 17.47% 9.57% 6.58% 4.82% 6.27% 7.18% 4.04% 2.14% 0.14%
2025/03/30 21.21% 18.88% 9.52% 8.05% 4.6% 5.32% 4.91% 3.49% 2.11% 0.15%
2025/03/31 22.38% 19.52% 9.16% 6.51% 6.28% 4.49% 4.44% 2.09% 0.67% 0.1%

Copyright © Adthena. All rights reserved.

In March 2025, Carwow.co.uk led with a peak impression share of 39.56% on March 8. Cargurus.co.uk saw fluctuations, ending strong at 22.38% on March 31. Cinch.co.uk and Carsupermarket.com showed steady growth, while Audi.co.uk and BMW.co.uk had varied trends. Mercedes-Benz.co.uk and Volvocars.com experienced declines, with Heycar.com dropping significantly by month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Manufacturers

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    This is Jaguar | Connect with us for Updates https://www.jaguar.co.uk

    Fearless, unique and engaging, Type 00 is a copy of nothing. See the new Type 00 today. Type 00 pushes the boundaries of creativity, exuberance and luxury. Keep informed here.

  2. 2
    Mazda UK https://www.mazda.co.uk

    Official Website — Our Cars Are More Than Just Getting From A To B, They Are Designed For Driving Pleasure. Discover The Style, Advanced Technology And Spirit Built Into Every Mazda.

  3. 3
    Mercedes-Benz Cars https://shop.mercedes-benz.co.uk

    Find Out What's In Stock. Search Our Range & See The Latest Offers Today. Filter By Model, Budget, Colour & More. Finding...

  4. 4
    Volkswagen Official Website https://www.volkswagen.co.uk

    Configure Your Own Volkswagen — From electric cars to premium SUVs and award winning hatchbacks. Explore Volkswagen online. Find your perfect Volkswagen today and configure your chosen vehicle online.

  5. 5
    Volvo offers https://www.volvocars.com › volvo › offers

    Order your new Volvo today — Discover all offers on the Volvo range including EX30, EX40, XC60 and XC90. Save now. Fully...

Copyright © Adthena. All rights reserved.

In the competitive landscape of automotive PPC ads, Jaguar captivates with its fearless and unique Type 00, while Mazda emphasizes driving pleasure and advanced technology. Mercedes-Benz offers a tailored search experience, Volkswagen highlights customization, and Volvo entices with attractive offers on its range.

Frequently Asked Questions

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Mazda are the world’s largest independent car manufacturer which allows them to be reactive and adaptive in the ever changing automotive industry.

They came to Adthena to help monitor a new program for their national dealer network in order to drive efficiencies and protect their brand message in paid search.Read case study

Innovating in the hybrid cars market with competitive intelligence

Starting in 2019, every all-new model that Volvo introduces will be either a fully electric vehicle or a hybrid. That’s an ambitious commitment. With many manufacturers seeking to be the most innovative brand in the industry, Volvo needed to stand out in the highly competitive hybrid car space.Read case study

Volkswagen achieves a 13% increase in brand conversions

When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.