US Automotive Manufacturers - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Manufacturers category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Automotive Manufacturers brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
cargurus.com	12.41
autonation.com	6.3
toyota.com	5.72
carfax.com	5.54
honda.com	2.77
hyundaiusa.com	2.36
lexus.com	2.25
cars.com	2.14
subaru.com	2.14
jeep.com	1.96
others	56.41

Cargurus.com leads with 12.41% click share, followed by Autonation.com at 6.3%. Others dominate with 56.41%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Automotive Manufacturers brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	cargurus.com	autonation.com	cars.com	toyota.com	honda.com	subaru.com	carmax.com	hyundaiusa.com	nissanusa.com	carfax.com
2025/03/01	9.49%	6.56%	1.69%	2.76%	1.56%	2.36%	0.84%	0.57%	1.77%	6.19%
2025/03/02	6.96%	7.47%	1.78%	3.43%	1.53%	2.34%	1.39%	1.51%	1.91%	7.53%
2025/03/03	8.6%	7.53%	4.44%	1.81%	1.37%	1.82%	1.39%	1.28%	1.44%	9.86%
2025/03/04	10.4%	8.4%	3.55%	2.81%	1.45%	2.02%	1.25%	1.4%	1.41%	6.91%
2025/03/05	11.97%	8.25%	1.88%	4.65%	1.66%	1.89%	1.28%	1.53%	1.68%	4.97%
2025/03/06	12.84%	8.68%	2%	5.72%	1.56%	1.7%	1.37%	1.03%	1.42%	6.24%
2025/03/07	12.99%	6.84%	2.63%	4.74%	1.46%	1.99%	1.73%	1.04%	1.3%	7.22%
2025/03/08	11.77%	11.12%	3.05%	4.39%	1.17%	1.6%	1.42%	0.92%	1.39%	5.6%
2025/03/09	10.5%	8.5%	2.42%	2.97%	1.52%	1.8%	1.55%	1.5%	1.49%	5.36%
2025/03/10	10%	6.74%	2.31%	4.86%	2.02%	2.02%	1.45%	2.03%	1.99%	4.92%
2025/03/11	6.68%	9.99%	1.78%	5.91%	1.45%	2.13%	1.3%	1.45%	1.79%	4.73%
2025/03/12	9.75%	7.58%	1.92%	4.52%	1.55%	2.06%	1.53%	1.48%	1.65%	5.62%
2025/03/13	10.19%	8.24%	1.68%	3.53%	1.85%	1.97%	1.39%	1.18%	1.42%	4.58%
2025/03/14	9.06%	5.28%	1.14%	4.43%	2.08%	2.55%	1.84%	1.61%	2.1%	3.49%
2025/03/15	9.36%	6.7%	1.18%	4.02%	1.75%	2.56%	1.24%	1.51%	1.82%	4.26%
2025/03/16	11.11%	6.96%	1.21%	3.96%	1.57%	2.21%	1.11%	1.87%	1.7%	4.34%
2025/03/17	8.6%	7.6%	1.17%	3.78%	1.69%	2.33%	1.07%	1.94%	1.99%	3.84%
2025/03/18	10.45%	5.28%	1.05%	3.54%	1.93%	2.69%	1.27%	2.23%	1.94%	3.5%
2025/03/19	12.6%	7.75%	0.78%	2.82%	1.4%	1.93%	1.36%	1.44%	1.61%	5.01%
2025/03/20	10.08%	7.4%	1.13%	2.49%	1.6%	2.26%	0.91%	1.59%	1.89%	3.83%
2025/03/21	10.54%	5.47%	1.19%	3.56%	1.63%	2.17%	1.06%	1.5%	1.95%	4.01%
2025/03/22	11.71%	8.14%	1.69%	3.58%	1.79%	1.89%	1.65%	1.52%	1.51%	4.85%
2025/03/23	12.83%	5.99%	1.84%	2.38%	1.51%	1.9%	1.35%	1.31%	1.51%	5.42%
2025/03/24	10.62%	6.54%	1.64%	2.79%	1.42%	2.11%	1.11%	1.5%	1.67%	4.52%
2025/03/25	10.89%	6.93%	1.56%	3.63%	1.85%	2.32%	1.46%	1.3%	2.13%	4.54%
2025/03/26	10.79%	6.57%	1.75%	3.09%	1.55%	1.66%	1.67%	1.7%	1.5%	4.69%
2025/03/27	10.69%	5.73%	1.68%	4.43%	1.61%	1.97%	1.2%	1.68%	1.66%	0.98%
2025/03/28	10.65%	6.01%	1.69%	5.81%	1.59%	2.2%	1.12%	1.32%	1.79%	0%
2025/03/29	12.41%	8.56%	2.01%	2.84%	1.84%	1.88%	1.15%	1.75%	1.76%	0%
2025/03/30	12.78%	7.3%	2.37%	2.3%	1.5%	1.68%	1.13%	1.19%	1.8%	0%
2025/03/31	12.47%	7.63%	2.51%	2.43%	1.95%	1.89%	1.44%	1.25%	1.21%	0%

CarGurus led March with a steady rise, peaking at 12.99% on March 7. AutoNation fluctuated, ending at 7.63%. Carfax’s share plummeted to 0% by month’s end.

Market Exposure

Competitor Count for US Automotive Manufacturers

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	1717
2025/03/02	1885
2025/03/03	1925
2025/03/04	1848
2025/03/05	1903
2025/03/06	2218
2025/03/07	2157
2025/03/08	2204
2025/03/09	1978
2025/03/10	2107
2025/03/11	1861
2025/03/12	1992
2025/03/13	1939
2025/03/14	2067
2025/03/15	1881
2025/03/16	1975
2025/03/17	1916
2025/03/18	1982
2025/03/19	1948
2025/03/20	1967
2025/03/21	1990
2025/03/22	2058
2025/03/23	1960
2025/03/24	2026
2025/03/25	1996
2025/03/26	2053
2025/03/27	2050
2025/03/28	2043
2025/03/29	2037
2025/03/30	2044
2025/03/31	2059

March saw a dynamic shift in advertisers, starting at 1,717 and peaking at 2,218. The month concluded with a steady 2,059, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Manufacturers

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
cargurus.com	1.2%
ford.com	0.71%
oaklawntoyota.com	0.59%
chrysler.com	0.33%
plazahyundai.com	0.31%
keatingtoyota.com	-0.38%
cars.com	-0.46%
autonation.com	-0.92%
toyota.com	-2.23%
carfax.com	-2.78%

Carfax.com and Toyota.com saw significant declines in click share, while Cargurus.com experienced the largest increase, followed by Ford.com and Oaklawntoyota.com.

Campaign Efficiency

US Automotive Manufacturers Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	cargurus.com	autonation.com	cars.com	carmax.com	toyota.com	honda.com	chevrolet.com	hyundaiusa.com	nissanusa.com	carfax.com
2025/03/01	14.26%	7.11%	1.95%	1.05%	1.98%	0.91%	0.65%	0.48%	0.95%	8.15%
2025/03/02	9.91%	8.8%	2%	1.75%	2.06%	0.9%	0.79%	1.12%	0.89%	9.32%
2025/03/03	10.72%	8.43%	5.15%	1.55%	1.17%	0.77%	0.72%	0.85%	0.7%	11.62%
2025/03/04	14.46%	8.73%	4.28%	1.47%	1.49%	0.89%	0.74%	0.95%	0.69%	8.52%
2025/03/05	16.86%	8.87%	2.35%	1.47%	2.23%	0.92%	0.64%	1.07%	0.81%	6.6%
2025/03/06	16.98%	9.04%	2.29%	1.54%	2.77%	0.87%	0.74%	0.72%	0.68%	7.53%
2025/03/07	16.48%	7.23%	2.82%	1.95%	2.6%	0.84%	0.7%	0.73%	0.61%	8.04%
2025/03/08	15.29%	11.68%	3.25%	1.61%	2.38%	0.66%	0.83%	0.64%	0.69%	6.67%
2025/03/09	13.79%	9.09%	2.72%	1.74%	2.08%	0.9%	0.72%	1.11%	0.72%	6.61%
2025/03/10	14.52%	7.62%	2.75%	1.79%	2.76%	1.14%	0.9%	1.43%	0.95%	6.38%
2025/03/11	9.78%	11.7%	2.29%	1.56%	3.1%	0.89%	0.84%	1.08%	0.91%	6.29%
2025/03/12	13.47%	8.24%	2.3%	1.85%	2.75%	0.87%	0.9%	1.03%	0.8%	7.24%
2025/03/13	14.11%	9.21%	2.03%	1.77%	2.09%	1.06%	0.83%	0.83%	0.68%	5.71%
2025/03/14	12.86%	5.62%	1.51%	1.97%	2.9%	1.26%	1.05%	1.21%	1.12%	4.65%
2025/03/15	13.38%	7.44%	1.6%	1.49%	2.35%	1.05%	1%	1.07%	0.95%	5.39%
2025/03/16	14.48%	7.76%	1.45%	1.36%	1.95%	0.94%	0.75%	1.22%	0.79%	5.47%
2025/03/17	12.29%	8.49%	1.47%	1.33%	2.17%	1.1%	1%	1.37%	1.01%	5.05%
2025/03/18	14.51%	5.92%	1.36%	1.55%	2.21%	1.11%	1.03%	1.56%	0.92%	4.84%
2025/03/19	16.73%	8.65%	0.97%	1.64%	1.5%	0.87%	0.82%	1.05%	0.86%	6.36%
2025/03/20	13.69%	8.16%	1.48%	1.07%	1.5%	0.99%	0.9%	1.15%	1.03%	5.14%
2025/03/21	14.66%	6.41%	1.5%	1.31%	1.89%	0.95%	0.85%	1.05%	0.99%	5.01%
2025/03/22	15.81%	8.51%	1.98%	1.83%	2.29%	1.04%	0.87%	1.12%	0.75%	6.06%
2025/03/23	17.26%	7.1%	2.01%	1.65%	1.75%	0.9%	0.88%	0.88%	0.75%	6.75%
2025/03/24	15.03%	7.67%	2.01%	1.39%	1.76%	0.85%	0.93%	1.05%	0.85%	5.92%
2025/03/25	14.35%	7.7%	1.9%	1.64%	2.01%	1.15%	0.88%	0.94%	1.06%	5.66%
2025/03/26	14.49%	6.86%	2.07%	1.94%	1.86%	0.92%	0.82%	1.21%	0.74%	6%
2025/03/27	14.67%	6.62%	1.99%	1.55%	2.39%	1%	0.94%	1.17%	0.81%	1.18%
2025/03/28	14.58%	6.4%	2.18%	1.31%	2.62%	0.97%	1.03%	1%	0.87%	0%
2025/03/29	16.41%	9.24%	2.38%	1.35%	1.54%	1.08%	0.66%	1.29%	0.81%	0%
2025/03/30	16.94%	8.22%	2.67%	1.33%	1.41%	0.91%	0.82%	0.83%	0.91%	0%
2025/03/31	16.29%	8.02%	2.93%	1.7%	1.49%	1.11%	1%	0.86%	0.58%	0%

In March 2025, CarGurus led with fluctuating impressions, peaking mid-month. AutoNation and Carfax showed volatility, while Cars.com and CarMax maintained steady growth. Toyota and Honda had modest gains, with Chevrolet, Hyundai, and Nissan trailing.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Manufacturers

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
2025 Honda CR-V SUV - Build & Price Your CR-V https://automobiles.honda.com › 2025 › crv
The CR-V Boasts a Rugged New Design, With a Longer Wheelbase and Wider Stance. See It Now.
2
Hyundai USA https://www.hyundaiusa.com
Official Site — Shopping For Your Perfect Hyundai Vehicle Has Never Been Easier W/ Hyundai's Click To Buy. Pick...
3
NissanUSA https://www.nissanusa.com › nissan
The Official Nissan® Site — Innovation That Gives You The Best Of Both Worlds. See All Features Nissan® Has To Offer. Empowering You With Tomorrow’s Technology So You Can Take On Today. Discover More.
4
Subaru of America https://www.subaru.com
The Official Subaru Site — Explore our entire model lineup. From the new Outback to the 2024 Subaru Crosstrek. Visit...
5
Toyota® - Official Site - Build & Price A New Toyota https://www.toyota.com › toyota › 2024
Uncompromising Quality, Reliability, Comfort And Safety. Build Your New Toyota Now. Compare...

In the competitive world of automotive advertising, Honda, Hyundai, Nissan, Subaru, and Toyota are leading the charge with compelling PPC ads. Honda’s CR-V ad highlights a rugged new design, while Hyundai simplifies car shopping with its Click To Buy feature. Nissan emphasizes innovation and future-ready technology, Subaru showcases its diverse model lineup, and Toyota focuses on quality and reliability. Each brand uniquely engages potential buyers, showcasing their strengths and appealing to diverse consumer needs.

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Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Mazda are the world’s largest independent car manufacturer which allows them to be reactive and adaptive in the ever changing automotive industry.

They came to Adthena to help monitor a new program for their national dealer network in order to drive efficiencies and protect their brand message in paid search.Read case study

Innovating in the hybrid cars market with competitive intelligence

Starting in 2019, every all-new model that Volvo introduces will be either a fully electric vehicle or a hybrid. That’s an ambitious commitment. With many manufacturers seeking to be the most innovative brand in the industry, Volvo needed to stand out in the highly competitive hybrid car space.Read case study

Volkswagen achieves a 13% increase in brand conversions

When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

US Automotive Manufacturers - PPC Market Share Analysis March 2025

Share of Clicks for top 10 US Automotive Manufacturers brands

Share of Spend for the top 10 US Automotive Manufacturers brands

Competitor Count for US Automotive Manufacturers

Market Loss & Market Gains for US Automotive Manufacturers

US Automotive Manufacturers Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Automotive Manufacturers

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Innovating in the hybrid cars market with competitive intelligence

Volkswagen achieves a 13% increase in brand conversions

Get the full picture

See this data specific to your brand performance