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US Healthcare & Medical Medicines - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Medicines category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Medicines brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
cvs.com 58.09
walgreens.com 11.49
lifemd.com 2.66
azoproducts.com 1.98
uqora.com 1.67
ro.co 1.54
getzealthy.com 0.75
treatmyuti.com 0.62
hellowisp.com 0.52
goodlifemeds.com 0.51
others 20.17

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In the competitive landscape of Google PPC for healthcare, CVS dominates with 58.09% click share. Walgreens follows at 11.49%, while ‘others’ collectively hold 20.17%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Medicines brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date cvs.com lifemd.com walgreens.com getzealthy.com azoproducts.com ro.co uqora.com treatmyuti.com goodlifemeds.com rexmd.com
2025/03/01 27.03% 5.15% 10.73% 5.2% 1.08% 10.23% 1.92% 1.26% 1.19% 1.24%
2025/03/02 26.98% 4.19% 10.59% 4.24% 1.22% 8.17% 1.96% 1.05% 1.2% 1.19%
2025/03/03 32.16% 4.32% 6.69% 5.3% 0.8% 8.56% 1.84% 1.31% 1.13% 1.11%
2025/03/04 32.68% 6.4% 5.79% 5.04% 1.08% 9.19% 1.59% 1.43% 1.47% 1.21%
2025/03/05 39.77% 9.9% 6.83% 1.87% 1.19% 5.07% 2.02% 0.97% 2.47% 2.34%
2025/03/06 40.98% 7.98% 6.85% 2.05% 1.19% 5.97% 2.33% 0.92% 1.99% 1.72%
2025/03/07 38.64% 7.45% 6.05% 3.98% 1.32% 7.63% 1.99% 0.75% 1.76% 1.68%
2025/03/08 36.24% 9.2% 5.99% 2.22% 1.46% 6.87% 2.65% 1% 2.09% 1.58%
2025/03/09 37.87% 8.65% 6.82% 1.57% 1.97% 4.74% 2.64% 0.96% 1.98% 1.8%
2025/03/10 35.72% 8.23% 6.99% 1.65% 1.51% 5.96% 2.66% 1.24% 2.58% 1.71%
2025/03/11 35.46% 11.37% 6.56% 3.2% 1.3% 6.49% 2.25% 0.87% 2.25% 1.81%
2025/03/12 34.56% 10.34% 6.55% 2.45% 1.46% 5.79% 2.1% 0.75% 3.02% 1.97%
2025/03/13 34.94% 9.4% 6.8% 1.94% 1.57% 5.69% 1.95% 0.8% 2.41% 2.66%
2025/03/14 37.26% 7.47% 7.7% 1.21% 1.74% 5.09% 1.86% 0.92% 2.13% 2.06%
2025/03/15 37.02% 9.23% 7.44% 1.47% 2.08% 5.74% 1.53% 0.65% 2.3% 2.13%
2025/03/16 37.6% 7.42% 8.25% 1.22% 1.81% 3.95% 1.64% 0.76% 1.51% 2.25%
2025/03/17 37.07% 7.95% 6.89% 1.21% 1.97% 4.86% 1.86% 0.73% 2.33% 2.38%
2025/03/18 32.51% 8.74% 7.04% 1.55% 1.71% 5.45% 2.07% 0.92% 2.8% 2.57%
2025/03/19 33.58% 10.55% 7.59% 1.96% 1.27% 3.59% 2.15% 1.03% 2.74% 2.7%
2025/03/20 33.79% 9.49% 8% 1.27% 1.78% 3.54% 2.18% 1.27% 0.92% 2.64%
2025/03/21 37.27% 9.54% 7.86% 0.54% 2.18% 3.42% 2.13% 0.97% 1.05% 2.39%
2025/03/22 32.55% 12.15% 6.47% 0.37% 2.47% 3.68% 2.35% 1.11% 1.24% 2.68%
2025/03/23 32.4% 11.11% 7.94% 0.45% 2.31% 2.98% 3.31% 1.58% 1.22% 3.2%
2025/03/24 34.61% 12.02% 7.06% 0.56% 2.38% 3.52% 2.59% 1.12% 1.08% 1.99%
2025/03/25 35.41% 13.43% 4.83% 0.91% 2.31% 4.76% 2.39% 1.2% 1.17% 1.21%
2025/03/26 40.1% 9.29% 5.72% 1.65% 3.8% 3.84% 2.15% 1.24% 1.12% 1.12%
2025/03/27 40.86% 9.43% 7.28% 2.46% 1.25% 3.75% 1.61% 1.08% 1.75% 1.18%
2025/03/28 41.37% 9.43% 5.89% 3.21% 1.25% 3.53% 1.85% 1.31% 1.57% 1.42%
2025/03/29 36.12% 10.29% 6.41% 4.01% 3.77% 3.09% 1.45% 1.24% 1.81% 1.03%
2025/03/30 36.13% 8.94% 7.41% 4.24% 4.36% 2.32% 2.07% 1.37% 1.69% 1.01%
2025/03/31 35.98% 8.03% 7.03% 3.94% 3.24% 2.29% 1.97% 1.68% 1.21% 1.18%

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CVS.com led March with a fluctuating spend share, peaking mid-month. LifeMD.com saw a steady rise, while Walgreens.com experienced a dip. GetZealthy.com and AzoProducts.com showed minor fluctuations. Ro.co’s share decreased, and Uqora.com remained stable. TreatMyUTI.com and GoodLifeMeds.com had slight increases, while RexMD.com ended with a decline.

Market Exposure

Competitor Count for US Healthcare & Medical Medicines

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 2437
2025/03/02 2460
2025/03/03 2514
2025/03/04 2404
2025/03/05 2376
2025/03/06 2607
2025/03/07 2626
2025/03/08 2561
2025/03/09 2322
2025/03/10 2346
2025/03/11 2183
2025/03/12 2144
2025/03/13 2153
2025/03/14 2263
2025/03/15 2002
2025/03/16 1951
2025/03/17 1922
2025/03/18 1929
2025/03/19 1903
2025/03/20 1888
2025/03/21 1943
2025/03/22 1978
2025/03/23 1885
2025/03/24 1870
2025/03/25 1793
2025/03/26 1929
2025/03/27 1913
2025/03/28 1903
2025/03/29 1894
2025/03/30 1872
2025/03/31 1905

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March began with 2,437 advertisers, peaking at 2,626 on the 7th. A decline followed, reaching 1,793 on the 25th. The month concluded with 1,905 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Medicines

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
azoproducts.com 0.93%
lifemd.com 0.4%
treatmyuti.com 0.16%
samsclub.com 0.14%
theraflu.com 0.12%
ziphealth.co -0.13%
goodlifemeds.com -0.16%
getzealthy.com -0.18%
ro.co -0.79%
cvs.com -2.17%

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AzoProducts.com surged with a 0.93% click share increase, while CVS.com faced a 2.17% decline. LifeMD.com and TreatMyUTI.com also saw positive growth, contrasting with Ro.co’s drop.

Campaign Efficiency

US Healthcare & Medical Medicines Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date cvs.com walgreens.com lifemd.com azoproducts.com uqora.com getzealthy.com treatmyuti.com ro.co goodlifemeds.com rexmd.com
2025/03/01 43.75% 19.34% 2.71% 1.03% 1.8% 2.62% 0.88% 4.08% 0.48% 0.49%
2025/03/02 42.89% 18.99% 2.27% 1.14% 1.64% 2.15% 0.75% 3.28% 0.5% 0.49%
2025/03/03 51.22% 12.04% 2.1% 0.73% 1.65% 2.49% 0.91% 3.48% 0.45% 0.41%
2025/03/04 52.16% 10.49% 3.14% 0.96% 1.38% 2.5% 1.04% 3.78% 0.56% 0.5%
2025/03/05 58.28% 11.31% 3.94% 0.96% 1.6% 0.68% 0.59% 1.61% 0.75% 0.76%
2025/03/06 58.12% 11.13% 3.26% 0.99% 1.83% 0.81% 0.58% 2.1% 0.68% 0.6%
2025/03/07 56.74% 9.99% 3.33% 1.18% 1.76% 1.78% 0.5% 2.89% 0.63% 0.62%
2025/03/08 55.31% 10.24% 3.73% 1.28% 2.3% 0.87% 0.64% 2.47% 0.7% 0.55%
2025/03/09 55.6% 10.79% 3.56% 1.53% 2.11% 0.58% 0.59% 1.63% 0.71% 0.64%
2025/03/10 53.11% 12.24% 3.45% 1.23% 2.2% 0.62% 0.8% 2.06% 0.87% 0.62%
2025/03/11 54.84% 11.74% 4.83% 1.1% 2.01% 1.29% 0.57% 2.31% 0.78% 0.67%
2025/03/12 54.09% 11.47% 4.5% 1.32% 1.87% 1.03% 0.47% 2.06% 1.08% 0.72%
2025/03/13 53.55% 11.85% 4.03% 1.32% 1.68% 0.76% 0.53% 2.01% 0.87% 0.98%
2025/03/14 55.09% 12.44% 3.04% 1.44% 1.49% 0.41% 0.57% 1.67% 0.72% 0.74%
2025/03/15 55.5% 12.41% 3.88% 1.69% 1.23% 0.54% 0.4% 1.82% 0.76% 0.75%
2025/03/16 55.3% 13.38% 2.98% 1.46% 1.32% 0.43% 0.44% 1.24% 0.51% 0.71%
2025/03/17 55.51% 11.69% 3.44% 1.62% 1.59% 0.48% 0.45% 1.52% 0.85% 0.86%
2025/03/18 51.4% 12.34% 3.75% 1.48% 1.78% 0.61% 0.61% 1.81% 1% 0.93%
2025/03/19 52.46% 13.37% 4.45% 1.21% 1.97% 0.7% 0.7% 1.19% 0.96% 0.95%
2025/03/20 51% 13.93% 3.95% 1.65% 1.99% 0.49% 0.86% 1.21% 0.31% 0.91%
2025/03/21 54.05% 13.23% 3.89% 1.71% 1.69% 0.19% 0.55% 1.06% 0.35% 0.78%
2025/03/22 50.71% 11.21% 4.96% 2.07% 1.99% 0.13% 0.69% 1.2% 0.43% 0.91%
2025/03/23 49.15% 13.42% 4.69% 1.85% 2.79% 0.19% 0.99% 0.96% 0.48% 1.04%
2025/03/24 52.12% 11.9% 5.01% 1.97% 2.31% 0.21% 0.72% 1.17% 0.39% 0.65%
2025/03/25 55.46% 7.63% 5.53% 1.92% 2.14% 0.33% 0.74% 1.61% 0.39% 0.4%
2025/03/26 57.87% 8.79% 3.75% 3.05% 1.73% 0.6% 0.77% 1.18% 0.4% 0.39%
2025/03/27 57.57% 11.4% 3.88% 1.12% 1.44% 0.91% 0.65% 1.16% 0.61% 0.38%
2025/03/28 59.06% 9.23% 3.88% 0.96% 1.58% 1.18% 0.8% 1.07% 0.54% 0.44%
2025/03/29 53.56% 10.48% 4.32% 3.04% 1.25% 1.6% 0.79% 0.95% 0.66% 0.34%
2025/03/30 52.01% 11.73% 3.78% 3.46% 1.76% 1.65% 0.85% 0.75% 0.6% 0.33%
2025/03/31 53.03% 10.84% 3.4% 2.57% 1.57% 1.55% 1.03% 0.77% 0.45% 0.39%

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CVS.com dominated March with a peak impression share of 59.06% on the 28th. Walgreens.com fluctuated, ending at 10.84%. LifeMD.com saw a steady rise, peaking at 5.53% on the 25th.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Medicines

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    RSV Vaccine - Information For Patients Prescription vaccine website

    Learn About A Vaccine Option For Respiratory Syncytial Virus (RSV). An FDA-Approved Respiratory Syncytial Virus (RSV) Vaccine Option.

  2. 2
    AZO® Products https://www.azoproducts.com

    Urinary, Bladder & Vaginal — Shop AZO® Products For All Urinary, Vaginal & Bladder Health Needs. Care That Goes There™.

  3. 3
    Types of Migraine Treatment - Migraine Rx Prescription treatment website

    Discover if this treatment could help your patients suffering from migraine attacks. Explore resources for an Rx to help your patients treat migraine attacks.

  4. 4
    Ozempic®, Prescribed Online - $45 to Start Ozempic https://www.ro.co

    See safety info, incl box warning. Just $45 To Get Started today. 1:1 health coaching from dedicated...

  5. 5
    Free Flu Shot at Walgreens https://www.walgreens.com

    Same Day Flu Shots — Make Your Appointment In the Morning & Get Your Shot By the Afternoon. Schedule Now!

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In the competitive landscape of healthcare PPC ads, five top performers emerge with distinct narratives. Abrysvo.com educates on RSV vaccines, emphasizing FDA approval. Azoproducts.com caters to urinary health with the catchy “Care That Goes There™” slogan. Nurtec-hcp.com targets migraine relief, offering resources for healthcare professionals. Ro.co simplifies access to Ozempic® with affordable pricing and personalized coaching. Walgreens.com promotes convenience with same-day flu shots, highlighting their commitment to public health. Each ad uniquely addresses specific health needs, resonating with their target audiences.

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