US Healthcare & Medical Medicines - PPC Market Share Analysis December 2024

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Medicines category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Medicines brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
goodrx.com	0.99
forhers.com	1.31
lifemd.com	2.19
chewy.com	2.6
ro.co	2.88
walmart.com	6.2
target.com	7.3
walgreens.com	8.29
amazon.com	13.75
cvs.com	19.66
others	34.83

In the healthcare PPC landscape, CVS leads with 19.66% click share, followed by Amazon at 13.75%. Walgreens and Target trail behind. Notably, ‘others’ capture a significant 34.83%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Medicines brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	cvs.com	amazon.com	ro.co	walgreens.com	target.com	chewy.com	lifemd.com	walmart.com	forhers.com	hims.com
2024/12/01	8.74%	9.74%	6.57%	3.51%	4.29%	2.53%	4.49%	5.73%	2.97%	2.51%
2024/12/02	9.21%	12.08%	6.93%	3.03%	5.02%	2.38%	3.5%	4.44%	3.41%	2.78%
2024/12/03	11.13%	8.42%	7.62%	4.61%	5.84%	2.32%	3.35%	4.07%	3.44%	2.85%
2024/12/04	11.54%	11.45%	6.87%	4.41%	4.44%	2.05%	4.27%	4.08%	3.35%	2.85%
2024/12/05	11.32%	10.39%	6.95%	4.77%	3.79%	2.82%	5.73%	3.88%	3.19%	2.11%
2024/12/06	10.43%	7.64%	7.28%	4.84%	4.6%	2.93%	5.86%	4.67%	2.94%	2.2%
2024/12/07	11.32%	7.52%	6.68%	5.8%	6.04%	2.85%	4.62%	4.54%	3.34%	2.21%
2024/12/08	10.76%	8.94%	7.12%	4.96%	5.9%	2.97%	4.26%	3.98%	3.34%	2.44%
2024/12/09	9.13%	9.18%	7.5%	4.55%	5.54%	2.05%	7.45%	4.05%	3.27%	2.35%
2024/12/10	9.39%	7.97%	6.67%	4.84%	4.84%	2.29%	7.64%	4%	3.75%	2.49%
2024/12/11	12%	9.67%	5.17%	5.71%	3.93%	2.11%	6.47%	4.28%	3.09%	2.38%
2024/12/12	11.97%	10.24%	5.19%	5.43%	4.79%	1.98%	5.32%	4.66%	2.99%	1.88%
2024/12/13	10.89%	9.51%	5.15%	5.5%	4.7%	2%	7.6%	4.43%	2.27%	1.83%
2024/12/14	11.25%	8.03%	5.87%	5.63%	4.17%	1.89%	10.76%	3.62%	2%	1.68%
2024/12/15	11.51%	8.56%	6.82%	5.45%	4.83%	2.3%	7.58%	3.95%	2.45%	1.92%
2024/12/16	10.77%	8.81%	9.44%	4.27%	5.01%	2.09%	7.17%	4.33%	2.31%	1.73%
2024/12/17	9.57%	8.03%	9.93%	4.51%	4.1%	2.34%	7.42%	4.34%	2.7%	1.78%
2024/12/18	11.58%	6.97%	9.5%	4.42%	3.86%	2.32%	5.75%	4.24%	2.76%	1.98%
2024/12/19	12.56%	7.69%	8.69%	5.48%	4.11%	2.52%	4.41%	4.23%	3.18%	2.21%
2024/12/20	12.78%	7.43%	7.79%	5.37%	4.33%	2.12%	5.32%	4.08%	2.84%	1.93%
2024/12/21	12.58%	7.13%	7.07%	5.29%	5.45%	2.52%	5.56%	4.7%	2.5%	1.75%
2024/12/22	11.99%	7.1%	7.53%	5.72%	5.67%	2.06%	6.88%	5.01%	2.06%	1.71%
2024/12/23	10.04%	7.21%	8.37%	4.67%	6.82%	2.02%	6.43%	4.33%	2.52%	1.72%
2024/12/24	11.68%	6.71%	8.15%	5.25%	6.45%	1.67%	6.08%	3.34%	3.01%	2.11%
2024/12/25	13.77%	6.94%	7.64%	6.43%	4.63%	1.81%	4.59%	3.81%	3.18%	2.36%
2024/12/26	10.3%	7.9%	7.95%	4.93%	3.75%	1.71%	6.22%	3.16%	3.59%	2%
2024/12/27	12.98%	9.27%	8.76%	4.8%	3.51%	1.51%	6.29%	2.71%	3.76%	2.52%
2024/12/28	12.37%	9.45%	6.85%	5.07%	3.44%	1.6%	6.65%	2.53%	3.56%	1.79%
2024/12/29	13.16%	9.2%	6.56%	4.63%	3.74%	1.94%	5.28%	2.47%	3.13%	2.05%
2024/12/30	11.46%	8.8%	7.54%	4.46%	3.56%	3.49%	4.57%	2.75%	3.09%	1.81%
2024/12/31	12.32%	8.95%	7.73%	5.36%	3.8%	3.48%	3.23%	2.96%	2.56%	1.78%

In December 2024, CVS.com led with a steady rise, peaking at 13.77% on the 25th. Amazon.com fluctuated, starting strong but dipping mid-month. Ro.co saw a mid-month surge, while Walgreens.com maintained moderate growth. Target.com and Chewy.com showed varied trends, with Chewy.com ending with a notable spike. LifeMD.com experienced highs mid-month, then declined. Walmart.com and Forhers.com had consistent low activity, while Hims.com remained stable. The month concluded with CVS.com dominating the spend share.

Market Exposure

Competitor Count for US Healthcare & Medical Medicines

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2024/12/01	5441
2024/12/02	5538
2024/12/03	5268
2024/12/04	5583
2024/12/05	5943
2024/12/06	5602
2024/12/07	5363
2024/12/08	5613
2024/12/09	5600
2024/12/10	5399
2024/12/11	5510
2024/12/12	5676
2024/12/13	5340
2024/12/14	5220
2024/12/15	5343
2024/12/16	5339
2024/12/17	5380
2024/12/18	5523
2024/12/19	5679
2024/12/20	5675
2024/12/21	5234
2024/12/22	5264
2024/12/23	5683
2024/12/24	5407
2024/12/25	5520
2024/12/26	5248
2024/12/27	5328
2024/12/28	5238
2024/12/29	5318
2024/12/30	5512
2024/12/31	5207

December saw fluctuating advertiser numbers, peaking at 5,943 on the 5th. The month concluded with a dip to 5,207 on the 31st.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Medicines

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
cvs.com	2.28%
ro.co	0.55%
weightwatchers.com	0.5%
getzealthy.com	0.39%
walgreens.com	0.28%
doordash.com	-0.24%
instacart.com	-0.39%
opositiv.com	-0.41%
walmart.com	-0.9%
amazon.com	-1.92%

CVS.com surged with a 2.28% click share increase, while Amazon.com dropped by 1.92%. Ro.co and WeightWatchers.com also gained, contrasting with declines from Walmart.com and Opositiv.com.

Campaign Efficiency

US Healthcare & Medical Medicines Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	cvs.com	amazon.com	walgreens.com	target.com	walmart.com	ro.co	chewy.com	lifemd.com	getzealthy.com	forhers.com
2024/12/01	12.54%	13.65%	5.76%	7.66%	9.7%	2.98%	2.36%	2.43%	0.73%	1.53%
2024/12/02	12.31%	17.4%	4.88%	8.83%	7.48%	3.33%	2.25%	1.95%	0.63%	1.79%
2024/12/03	15.55%	11.9%	7.42%	10.26%	6.78%	3.62%	2.2%	1.86%	0.72%	1.88%
2024/12/04	16.03%	15.76%	6.95%	7.64%	6.7%	3.34%	1.98%	2.34%	0.68%	1.8%
2024/12/05	15.53%	14.72%	7.65%	6.76%	6.55%	3.3%	2.65%	3.39%	0.76%	1.7%
2024/12/06	15.19%	10.71%	8.26%	8.08%	7.83%	3.55%	2.61%	3.25%	0.8%	1.56%
2024/12/07	15.94%	10.56%	9.11%	9.85%	7.26%	3.2%	2.55%	2.58%	0.72%	1.72%
2024/12/08	15.59%	12.08%	7.9%	10.01%	6.59%	3.16%	2.71%	2.34%	0.63%	1.69%
2024/12/09	13.79%	12.88%	7.61%	9.48%	6.92%	3.63%	1.9%	4.1%	1.49%	1.72%
2024/12/10	14.36%	11.5%	8.04%	8.69%	7.13%	3.4%	2.14%	4.28%	1.04%	2.02%
2024/12/11	17.05%	13.06%	9.17%	7.19%	7.46%	2.27%	2.01%	3.06%	0.41%	1.54%
2024/12/12	17.33%	13.86%	8.28%	8.2%	7.62%	2.32%	1.8%	2.68%	1.12%	1.52%
2024/12/13	16.46%	12.95%	8.84%	8.33%	7.48%	2.21%	1.78%	3.88%	0.81%	1.15%
2024/12/14	17.42%	11.3%	9.23%	7.46%	6.47%	2.73%	1.66%	5.7%	1.34%	1.07%
2024/12/15	16.7%	11.49%	8.79%	8.39%	6.76%	3.21%	2.05%	4.07%	0.84%	1.26%
2024/12/16	15.96%	11.94%	6.81%	9.12%	7.51%	4.37%	1.98%	3.78%	0.93%	1.23%
2024/12/17	14.94%	11.21%	7.35%	7.9%	7.8%	4.69%	2.14%	4.24%	1.22%	1.47%
2024/12/18	17.2%	9.89%	7.19%	7.06%	7.24%	4.76%	2.14%	3.45%	1.56%	1.56%
2024/12/19	17.65%	10.78%	8.79%	7.47%	7.26%	4.35%	2.23%	2.46%	1.33%	1.82%
2024/12/20	18.45%	10.39%	8.51%	7.87%	6.91%	3.96%	1.94%	3%	1.29%	1.58%
2024/12/21	18.09%	9.23%	8.35%	9.37%	7.48%	3.71%	2.19%	3.24%	1.56%	1.45%
2024/12/22	16.98%	9.46%	8.8%	9.98%	8.15%	3.71%	1.88%	3.94%	0.97%	1.14%
2024/12/23	14.64%	9.62%	7.4%	12.44%	7.45%	4.1%	1.92%	3.81%	1.57%	1.32%
2024/12/24	17.52%	9.04%	8.22%	11.79%	5.92%	4.18%	1.66%	3.32%	1.14%	1.65%
2024/12/25	20.49%	9.19%	10.37%	8.5%	6.5%	3.65%	1.67%	2.59%	1.53%	1.66%
2024/12/26	16.2%	11.03%	8.71%	6.88%	5.75%	4.11%	1.61%	3.49%	1.8%	2.01%
2024/12/27	19.2%	13.63%	7.9%	6.51%	4.75%	4.31%	1.51%	3.75%	1.61%	2.06%
2024/12/28	18.77%	13.45%	8.33%	6.16%	4.39%	3.56%	1.49%	3.65%	1.79%	2.02%
2024/12/29	19.18%	13.25%	7.44%	7.01%	4.21%	3.42%	1.87%	2.89%	1.31%	1.67%
2024/12/30	17.19%	12.48%	7.38%	6.65%	4.83%	3.71%	3.44%	2.56%	1.28%	1.66%
2024/12/31	18.93%	12.24%	8.72%	7.01%	5.2%	3.41%	3.22%	1.88%	1.45%	1.35%

In December 2024, CVS.com led with a steady rise, peaking at 20.49% on the 25th. Amazon.com fluctuated, ending at 12.24%. Walgreens.com saw a mid-month peak, closing at 8.72%. Target.com had a strong start, finishing at 7.01%. Walmart.com declined, ending at 5.20%. Ro.co and Chewy.com showed minor fluctuations, closing at 3.41% and 3.22%, respectively. LifeMD.com peaked mid-month, ending at 1.88%. GetZealthy.com and ForHers.com had modest gains, closing at 1.45% and 1.35%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Medicines

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Amazon Pharmacy - Our Hours: All Of The Hours https://pharmacy.amazon.com/
Finally, a pharmacy on your schedule. Order a refill or reach out to a pharmacist 24/7. Transparent pricing. Easy refills. All delivered to your door, just like everything else.
2
CVS Pharmacy® Official Site - Manage Your Account Online https://www.cvs.com/cvs/pharmacy
Coordinate Eligible Refills & Pick Them Up All Together With ScriptSync By CVS Pharmacy®.
3
GoodRx® Official Website - Discounts on Prescriptions https://www.goodrx.com/official/site
No one should have to pay high prices for important medications. GoodRx® is here to help. GoodRx®...
4
Zepbound® (tirzepatide) - A Lilly Medicine https://zepbound.lilly.com/
FDA-Approved Treatment. Indication & Safety Summary with Warnings. A Lilly Medicine. Vial.
5
Free Flu Shot at Walgreens - Same Day Flu Shots https://www.walgreens.com/
Make Your Appointment In the Morning & Get Your Shot By the Afternoon. Schedule Now!

In the competitive landscape of Google PPC, healthcare advertisers are crafting compelling narratives. Abrysvo.com and Arexvyhcp.com focus on RSV awareness, targeting both infants and older adults. Amazon Pharmacy and CVS emphasize convenience, offering 24/7 access and streamlined refills. DoorDash and Walgreens highlight quick delivery and same-day flu shots. Fatburnerhub.com and GoodRx provide cost-effective solutions, while Lilly and Ro.co promote innovative treatments like Zepbound® and Ozempic®. Each ad weaves a unique story, resonating with diverse healthcare needs.

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