US Telecommunications Mobile Phone & Smart Phones - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Mobile Phone & Smart Phones category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Telecommunications Mobile Phone & Smart Phones brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
t-mobile.com	42.46
boostmobile.com	23.06
verizon.com	7.47
att.com	5.31
mintmobile.com	4.78
samsung.com	2.99
metrobyt-mobile.com	2.49
straighttalk.com	0.96
bestbuy.com	0.86
motorola.com	0.86
others	8.76

In the competitive landscape of Google’s PPC, T-Mobile dominates with 42.46% click share, followed by Boost Mobile at 23.06%. Verizon and AT&T trail behind, while ‘others’ collectively hold 8.76%.

Market Exposure

Share of Spend for the top 10 US Telecommunications Mobile Phone & Smart Phones brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	t-mobile.com	boostmobile.com	verizon.com	att.com	mintmobile.com	metrobyt-mobile.com	samsung.com	visible.com	tello.com	straighttalk.com
2025/03/01	25.04%	23.56%	12.92%	10.15%	8.16%	2.75%	2.91%	2.11%	0.83%	1.11%
2025/03/02	28.09%	21.19%	11.57%	8.32%	9.97%	2.18%	2.37%	2.19%	1%	1.2%
2025/03/03	29.44%	21.77%	6.34%	7.6%	10.96%	2.24%	3.09%	2.31%	1.22%	1.36%
2025/03/04	22.73%	18.18%	19.93%	9.22%	8.38%	2.08%	2.94%	2.74%	1.19%	1.24%
2025/03/05	22.68%	21.63%	17.85%	6.02%	8.95%	2.85%	2.64%	2.12%	1.19%	1%
2025/03/06	22.53%	15.7%	18.08%	5.89%	10.46%	2.76%	2.3%	3.22%	1.85%	1.04%
2025/03/07	23.59%	18.34%	19.15%	5.82%	9.43%	2.58%	2.1%	1.98%	1.56%	1.12%
2025/03/08	23.1%	20.79%	18.07%	7.26%	9.19%	2.27%	2.51%	1.75%	1.32%	1.12%
2025/03/09	26.66%	21.21%	16.02%	6.4%	8.49%	2.16%	2.85%	1.39%	1.08%	1.38%
2025/03/10	24.5%	18.82%	15.66%	6.01%	10%	2.47%	3.7%	2.09%	1.38%	0.89%
2025/03/11	24.78%	19.44%	13.82%	7.53%	8.63%	2.81%	5.01%	1.47%	1.01%	1.55%
2025/03/12	23.56%	19.59%	16.36%	5.92%	9.79%	2.51%	4.53%	2%	1.05%	1.15%
2025/03/13	24.95%	17.47%	16.51%	6.93%	10.38%	2.25%	4.36%	1.92%	1.07%	1.41%
2025/03/14	25.7%	17.24%	13.76%	7.69%	9.81%	3.11%	4.3%	2.76%	1.19%	1.32%
2025/03/15	25.82%	15.54%	17.33%	6.44%	9.17%	3.16%	4.39%	2.1%	1.08%	1.2%
2025/03/16	24.7%	18.76%	14.7%	6.84%	10.73%	2.96%	4.56%	2.35%	1.11%	0.84%
2025/03/17	26.45%	17.11%	16.32%	6.23%	9%	3.02%	4.95%	1.87%	0.84%	1.35%
2025/03/18	23.59%	15.02%	16.39%	6.25%	10.21%	3.6%	5.13%	2.2%	1%	1.21%
2025/03/19	27.36%	16.9%	14.62%	6.59%	8.56%	3.13%	4.87%	1.85%	0.92%	1.24%
2025/03/20	25.51%	18.77%	13.19%	6.57%	8.06%	3.61%	5.92%	2.25%	0.96%	1.03%
2025/03/21	23.62%	16.87%	13.68%	5.51%	9.32%	4.37%	6.76%	2.43%	1.14%	1.17%
2025/03/22	22.51%	13.57%	15.34%	6.18%	9.36%	4.01%	6.96%	2.69%	1.68%	0.95%
2025/03/23	23.3%	16.52%	12.93%	5.98%	9.91%	4.1%	6.95%	2.17%	1.27%	1.34%
2025/03/24	25.6%	12.98%	15.06%	5.91%	9.59%	3.69%	6.16%	3.15%	1.36%	1.29%
2025/03/25	24.19%	12.75%	16.86%	5.98%	9.43%	4.43%	7.36%	2.41%	1.28%	1.22%
2025/03/26	25.05%	10.62%	17.51%	5.68%	10.65%	3.07%	5.94%	2.79%	1.38%	1.15%
2025/03/27	38.16%	11.82%	13.37%	5.23%	8.55%	2.42%	4.17%	1.7%	1.09%	0.94%
2025/03/28	41.68%	11.49%	12.89%	4.98%	7.57%	3.27%	3.51%	1.35%	1.03%	0.81%
2025/03/29	36.93%	15.27%	12.91%	5.42%	7.24%	3.13%	4.06%	1.29%	1.22%	1.05%
2025/03/30	39.06%	14.24%	13.06%	5.45%	7.58%	2.42%	3.8%	1.3%	1.15%	0.82%
2025/03/31	33.37%	17.16%	13.24%	7.69%	5.81%	3.26%	3%	1.58%	1.05%	0.99%

T-Mobile’s spend share surged late March, peaking at 41.68%. Boost Mobile’s share declined steadily, ending at 17.16%. Verizon fluctuated, closing at 13.24%. AT&T remained low, finishing at 7.69%. Mint Mobile’s share decreased, ending at 5.81%.

Market Exposure

Competitor Count for US Telecommunications Mobile Phone & Smart Phones

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	358
2025/03/02	352
2025/03/03	366
2025/03/04	356
2025/03/05	377
2025/03/06	437
2025/03/07	450
2025/03/08	417
2025/03/09	417
2025/03/10	451
2025/03/11	436
2025/03/12	427
2025/03/13	418
2025/03/14	436
2025/03/15	391
2025/03/16	414
2025/03/17	415
2025/03/18	416
2025/03/19	407
2025/03/20	402
2025/03/21	408
2025/03/22	397
2025/03/23	393
2025/03/24	415
2025/03/25	392
2025/03/26	406
2025/03/27	404
2025/03/28	407
2025/03/29	391
2025/03/30	398
2025/03/31	424

March began with 358 advertisers, peaking at 451 mid-month. A slight decline followed, ending with 424 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Mobile Phone & Smart Phones

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
t-mobile.com	8.4%
samsung.com	1.24%
metrobyt-mobile.com	0.35%
apple.com	0.25%
bestbuy.com	0.16%
cricketwireless.com	-0.16%
mintmobile.com	-0.47%
att.com	-0.65%
verizon.com	-1.12%
boostmobile.com	-7.94%

T-Mobile surged with an 8.4% click share increase, while Boost Mobile plummeted by 7.94%. Samsung and Metro by T-Mobile also gained, contrasting Verizon’s decline.

Campaign Efficiency

US Telecommunications Mobile Phone & Smart Phones Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	t-mobile.com	boostmobile.com	verizon.com	att.com	mintmobile.com	metrobyt-mobile.com	samsung.com	bestbuy.com	amazon.com	straighttalk.com
2025/03/01	25.78%	26.79%	11.35%	10.24%	5.72%	1.71%	2.3%	2.01%	1.28%	1.67%
2025/03/02	29.05%	24.59%	9.89%	8.59%	7.53%	1.48%	1.9%	1.9%	1.74%	1.77%
2025/03/03	31.63%	26.37%	4.62%	6.92%	7.99%	1.37%	1.83%	2.55%	2.39%	1.73%
2025/03/04	25.06%	24.37%	15.45%	8.72%	6.1%	1.39%	1.86%	2.13%	1.2%	1.72%
2025/03/05	26.17%	27.98%	14.28%	5.2%	6.1%	1.71%	1.51%	1.6%	1.37%	1.35%
2025/03/06	27.53%	19.13%	14.54%	5.14%	7.47%	1.86%	1.59%	1.71%	2.11%	1.46%
2025/03/07	28.17%	21.79%	14.89%	4.97%	6.79%	1.68%	1.52%	1.56%	1.86%	1.52%
2025/03/08	26.99%	25.3%	14.04%	5.42%	7.13%	1.35%	1.67%	2.13%	1.47%	1.52%
2025/03/09	29.45%	26.68%	12.41%	4.88%	6.05%	1.39%	1.64%	2.37%	1.47%	1.74%
2025/03/10	26.91%	23.55%	12.91%	4.99%	7.47%	1.72%	2.37%	2.01%	1.88%	1.36%
2025/03/11	27.66%	24.2%	10.87%	6.17%	6.66%	1.77%	3.11%	2.15%	1.91%	1.93%
2025/03/12	29.64%	24.25%	12.6%	4.42%	6.67%	1.56%	2.71%	1.84%	1.72%	1.54%
2025/03/13	29.31%	22.39%	12.4%	5.58%	7.13%	1.62%	2.83%	2.17%	1.88%	1.81%
2025/03/14	28.74%	21.78%	10.76%	6.06%	7.5%	2.32%	2.81%	2.18%	1.89%	1.78%
2025/03/15	31.12%	19.92%	13.34%	5.1%	6.41%	2.19%	2.61%	2.36%	2.48%	1.6%
2025/03/16	28.47%	24.14%	11.44%	5.36%	7.03%	2.14%	3%	2.08%	2.46%	1.25%
2025/03/17	30.71%	20.89%	12.55%	4.71%	6.43%	2.22%	3.09%	3.11%	2.56%	1.95%
2025/03/18	28.73%	18.79%	13.07%	4.76%	6.8%	2.68%	3.22%	4.16%	2.75%	1.64%
2025/03/19	31.39%	21.38%	11.23%	4.71%	6.15%	2.51%	3.17%	3.15%	2.31%	1.7%
2025/03/20	30.01%	24.8%	9.62%	4.68%	5.71%	2.88%	3.82%	2.66%	1.98%	1.3%
2025/03/21	27.17%	22.17%	10.66%	4%	7.07%	3.45%	4.52%	2.99%	1.64%	1.56%
2025/03/22	28.24%	16.82%	12.66%	4.7%	6.38%	3.4%	4.6%	2.91%	1.89%	1.43%
2025/03/23	26.59%	20.9%	10.69%	4.29%	6.76%	3.28%	4.36%	3.3%	2.38%	1.71%
2025/03/24	32%	16.06%	11.67%	4.61%	6.42%	3.12%	3.94%	1.77%	2.42%	1.75%
2025/03/25	29.91%	15.46%	14.17%	4.41%	6.13%	4.1%	4.98%	1.81%	1.92%	1.81%
2025/03/26	30.71%	12.76%	15.02%	4.27%	7.51%	2.41%	4.3%	1.89%	2.22%	1.66%
2025/03/27	43.9%	15.43%	10.2%	3.76%	5.48%	1.61%	2.72%	2.05%	1.35%	1.26%
2025/03/28	46.89%	14.6%	9.49%	3.63%	4.77%	2.56%	2.33%	2.11%	1.18%	1.1%
2025/03/29	41.49%	18.4%	9.91%	4.07%	4.72%	2.47%	2.61%	2.43%	1.08%	1.29%
2025/03/30	42.81%	17.27%	10.18%	4.25%	5.52%	2.15%	2.45%	2.08%	1.29%	1.03%
2025/03/31	37%	21.86%	9.31%	5.74%	4.39%	2.42%	1.96%	1.85%	1.43%	1.3%

T-Mobile’s impression share surged in March, peaking at 46.89% on the 28th. Boost Mobile’s share declined, ending at 21.86%. Verizon and AT&T saw fluctuations, while Mint Mobile and Metro by T-Mobile experienced moderate changes. Samsung, Best Buy, Amazon, and Straight Talk maintained lower shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Mobile Phone & Smart Phones

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
$25 Unlimited Wireless - No Activation Fees https://www.boostmobile.com
Join Boost Mobile® Today & Don't Overpay For Unlimited Talk, Text, Or Data Ever Again.
2
Get 4 Lines for Only $25/line | Plus 4 Free Samsung Galaxy A15 https://www.metrobyt-mobile.com
Get this special offer today. No ID required and no need to bring your number. Learn more. Join...
3
Mint Mobile - Easy. Online. $15/month. https://www.mintmobile.com
Keep your money where it belongs—in your pocket. New customer plans $15/mo. ($45 upfront).
4
T-Mobile® Official Site - Deals on Plans & Phones https://www.t-mobile.com
Join T-Mobile® & see how the Un-Carrier stacks up. Shop our plans, devices, & more today. Switch to...
5
Visible by Verizon | Our rate? Yep, still $25/Mo https://www.visible.com › visible
Simple savings, no surprises. Switch to Visible & save on unlimited data plans. See terms.

In the competitive world of mobile telecommunications, five advertisers stand out with compelling PPC ads. Boost Mobile entices with a $25 unlimited wireless plan, emphasizing no activation fees. Metro by T-Mobile offers a family-friendly deal with four lines at $25 each, plus free Samsung Galaxy A15 phones. Mint Mobile highlights affordability with $15/month plans, focusing on savings. T-Mobile promotes its “Un-Carrier” approach, inviting users to explore diverse plans and devices. Visible by Verizon assures simplicity and savings with a consistent $25/month rate, emphasizing transparency. Each ad uniquely appeals to cost-conscious consumers seeking value and simplicity.

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Why are these reports useful and how should I use them?

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Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

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Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
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Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
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The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

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Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand. Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

US Telecommunications Mobile Phone & Smart Phones - PPC Market Share Analysis March 2025

Share of Clicks for top 10 US Telecommunications Mobile Phone & Smart Phones brands

Share of Spend for the top 10 US Telecommunications Mobile Phone & Smart Phones brands

Competitor Count for US Telecommunications Mobile Phone & Smart Phones

Market Loss & Market Gains for US Telecommunications Mobile Phone & Smart Phones

US Telecommunications Mobile Phone & Smart Phones Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Mobile Phone & Smart Phones

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Get the full picture

See this data specific to your brand performance