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US Telecommunications Wireless Services - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Wireless Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Telecommunications Wireless Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
verizon.com 83.3
att.com 5.01
cricketwireless.com 4.12
t-mobile.com 1.16
amazon.com 0.98
assurancewireless.com 0.85
totalwireless.com 0.79
mintmobile.com 0.59
boostmobile.com 0.45
eero.com 0.29
others 2.46

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Verizon dominates with 83.3% click share, overshadowing AT&T’s 5.01% and Cricket Wireless’s 4.12%. Others collectively hold 2.46%, while Amazon and T-Mobile trail behind.

Market Exposure

Share of Spend for the top 10 US Telecommunications Wireless Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date verizon.com cricketwireless.com att.com boostmobile.com mintmobile.com t-mobile.com amazon.com visible.com totalwireless.com assurancewireless.com
2025/03/01 76.09% 5.08% 4.61% 1.97% 2.18% 1.14% 0.8% 0.92% 0.89% 0.69%
2025/03/02 68.56% 7.91% 5.57% 2.73% 2.69% 1.67% 0.84% 1.23% 1.57% 0.84%
2025/03/03 48.02% 14.13% 9.21% 3.54% 3.72% 3.65% 2.21% 1.65% 1.89% 0.92%
2025/03/04 69.46% 5.34% 6.31% 2.17% 2.28% 2.45% 1.15% 1.04% 1.24% 0.77%
2025/03/05 66.74% 5.89% 8.12% 2.51% 2.44% 2.5% 1.26% 1.05% 1.1% 0.76%
2025/03/06 58.85% 6.66% 7.52% 3.46% 4.18% 2.88% 1.9% 1.68% 0.7% 0.7%
2025/03/07 58.87% 9.76% 6.55% 3.28% 3.61% 2.95% 1.69% 1.09% 0.69% 0.7%
2025/03/08 59.67% 9.13% 7.21% 2.84% 3.68% 2.35% 1.66% 0.96% 0.9% 0.74%
2025/03/09 72.33% 4.91% 5.88% 1.84% 3.74% 1.35% 1.28% 0.79% 0.67% 0.61%
2025/03/10 65.93% 5.43% 6.81% 2.97% 3.55% 1.86% 1.17% 1.34% 0.68% 0.78%
2025/03/11 63.25% 10.33% 6.99% 1.9% 3.58% 2.11% 1.62% 0.9% 0.78% 0.68%
2025/03/12 65.42% 8.4% 6.86% 1.96% 3.72% 1.72% 1.43% 1.12% 0.66% 0.65%
2025/03/13 63.41% 9.88% 7.82% 1.75% 3.33% 1.84% 1.08% 1.03% 0.67% 0.67%
2025/03/14 61.54% 8.13% 8.7% 2.35% 3.34% 2.12% 1.34% 1.06% 0.77% 0.99%
2025/03/15 65.65% 6.41% 7.82% 2.26% 3.41% 1.95% 1.18% 1.19% 0.65% 0.82%
2025/03/16 66.41% 6.02% 8.08% 2.3% 3.43% 2.1% 1.33% 1.36% 0.78% 0.82%
2025/03/17 66.83% 7.16% 7.99% 2.12% 3.29% 1.45% 1.31% 1.04% 0.83% 0.82%
2025/03/18 66.63% 5.69% 7.66% 2.01% 3.27% 1.86% 1.54% 1.2% 0.88% 0.8%
2025/03/19 64.96% 7.82% 6.68% 1.77% 3.57% 1.93% 1.88% 1.07% 0.92% 0.91%
2025/03/20 70.12% 5.73% 7.09% 1.54% 2.7% 1.45% 1.33% 1.12% 0.59% 0.8%
2025/03/21 71.31% 4.97% 7.51% 1.49% 2.61% 1.58% 0.9% 1.14% 0.74% 0.88%
2025/03/22 68.27% 7.26% 6.59% 1.89% 2.93% 1.55% 1.22% 1.26% 0.81% 0.79%
2025/03/23 67.57% 6.91% 7.68% 1.66% 3.06% 1.81% 1.26% 1.11% 0.89% 0.77%
2025/03/24 64.49% 8.65% 7.2% 1.93% 2.75% 1.96% 1.41% 1.27% 1.07% 0.87%
2025/03/25 69.01% 6.06% 7.47% 1.58% 2.63% 2.12% 1.04% 1.07% 1.12% 0.76%
2025/03/26 66.24% 6.82% 7.32% 1.96% 3.16% 1.83% 1.33% 1.31% 0.97% 0.74%
2025/03/27 66.93% 7.72% 6.8% 1.6% 2.82% 2.89% 1.1% 1.1% 0.89% 0.75%
2025/03/28 68.02% 5.51% 7.54% 1.76% 2.76% 3.16% 1.19% 0.88% 0.87% 0.71%
2025/03/29 63.82% 8.1% 7.27% 2.73% 3.09% 3.36% 1.02% 1.02% 0.96% 0.54%
2025/03/30 65.14% 5.2% 8.92% 2.63% 2.55% 4.34% 0.98% 0.94% 1.08% 0.65%
2025/03/31 63.06% 8.38% 7.36% 2.9% 2.74% 2.44% 1.2% 1.15% 0.98% 0.8%

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Verizon led March with fluctuating spend, peaking early. Cricket Wireless and AT&T followed, showing consistent mid-month activity. T-Mobile surged late, while Amazon and others maintained steady, lower shares.

Market Exposure

Competitor Count for US Telecommunications Wireless Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 292
2025/03/02 299
2025/03/03 324
2025/03/04 324
2025/03/05 330
2025/03/06 395
2025/03/07 386
2025/03/08 357
2025/03/09 319
2025/03/10 370
2025/03/11 343
2025/03/12 352
2025/03/13 343
2025/03/14 364
2025/03/15 295
2025/03/16 322
2025/03/17 330
2025/03/18 331
2025/03/19 313
2025/03/20 345
2025/03/21 299
2025/03/22 321
2025/03/23 285
2025/03/24 324
2025/03/25 313
2025/03/26 346
2025/03/27 346
2025/03/28 322
2025/03/29 322
2025/03/30 313
2025/03/31 344

Copyright © Adthena. All rights reserved.

March saw a dynamic shift in distinct advertisers, starting at 292 and peaking at 395 on March 6. The month concluded with 344 advertisers, reflecting a vibrant competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Wireless Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
verizon.com 0.84%
totalwireless.com 0.11%
t-mobile.com 0.08%
fi.google.com 0.02%
netgear.com 0.02%
consumercellular.com -0.11%
boostmobile.com -0.13%
mintmobile.com -0.14%
amazon.com -0.15%
cricketwireless.com -0.44%

Copyright © Adthena. All rights reserved.

Verizon.com surged with a 0.84 increase, while cricketwireless.com dropped by 0.44. Totalwireless.com and t-mobile.com saw gains, contrasting amazon.com and mintmobile.com’s declines.

Campaign Efficiency

US Telecommunications Wireless Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date verizon.com boostmobile.com cricketwireless.com mintmobile.com att.com amazon.com t-mobile.com totalwireless.com assurancewireless.com eero.com
2025/03/01 77.56% 3.6% 2.57% 3.45% 2.75% 2.23% 0.69% 0.8% 0.81% 0.47%
2025/03/02 72.21% 4.17% 5.24% 3.88% 3.19% 2.35% 1.07% 1.43% 1% 0.56%
2025/03/03 54.37% 5.53% 10.21% 4.95% 4.67% 5.58% 2.64% 2.29% 1.03% 0.72%
2025/03/04 76.34% 3.16% 2.5% 3.38% 2.79% 2.63% 1.46% 1.26% 0.83% 0.37%
2025/03/05 73.99% 3.83% 2.68% 3.14% 3.9% 3.41% 1.57% 1.25% 0.82% 0.22%
2025/03/06 67.31% 4.92% 2.73% 5.14% 3.33% 4.22% 1.71% 0.93% 0.76% 0.42%
2025/03/07 68.36% 4.27% 5.16% 3.97% 3.08% 3.7% 1.93% 0.82% 0.78% 0.64%
2025/03/08 68.19% 3.56% 4.63% 4.98% 3.22% 3.93% 1.43% 0.98% 0.78% 1.34%
2025/03/09 76.37% 2.65% 1.94% 5.46% 2.69% 3.03% 0.76% 0.66% 0.67% 0.59%
2025/03/10 73.79% 3.42% 2.25% 4.3% 3.34% 2.86% 1.12% 0.72% 0.85% 0.34%
2025/03/11 69.71% 2.28% 5.06% 4.75% 3.88% 3.93% 1.35% 0.85% 0.8% 0.29%
2025/03/12 72.75% 2.33% 3.41% 5.2% 3.95% 3.14% 1.01% 0.74% 0.67% 0.48%
2025/03/13 72.52% 2.41% 4.24% 4.54% 4% 2.61% 1.19% 0.69% 0.76% 0.39%
2025/03/14 69.74% 2.98% 3.39% 4.97% 3.93% 3.2% 1.32% 1.04% 1.28% 0.59%
2025/03/15 74.13% 2.75% 2.8% 4.37% 3.76% 2.94% 1.3% 0.83% 0.86% 0.65%
2025/03/16 74.13% 2.75% 2.41% 4.12% 3.92% 3.5% 1.43% 0.86% 0.9% 0.51%
2025/03/17 73.29% 3.05% 3.49% 4.23% 3.85% 3.16% 0.95% 1.21% 0.77% 0.46%
2025/03/18 73.77% 2.28% 2.15% 4.21% 3.63% 3.74% 1.19% 1% 0.83% 0.6%
2025/03/19 72.1% 2.03% 3.29% 4.85% 3.14% 4.09% 1.31% 0.89% 0.99% 1.03%
2025/03/20 77.67% 1.55% 2.25% 3.57% 3.25% 2.9% 0.9% 0.52% 0.75% 0.75%
2025/03/21 78.97% 1.56% 1.77% 3.57% 3.44% 2.11% 1.02% 0.74% 0.86% 0.52%
2025/03/22 75.15% 2.21% 3.33% 3.86% 2.98% 3.02% 0.98% 0.84% 0.81% 0.63%
2025/03/23 74.82% 2.04% 2.85% 3.91% 3.7% 3.11% 1.12% 0.9% 0.82% 0.79%
2025/03/24 73.23% 2.32% 3.52% 3.59% 3.63% 3.42% 1.3% 1.07% 0.96% 0.49%
2025/03/25 77.88% 1.8% 2.36% 2.98% 3.52% 2.26% 1.34% 1.14% 0.77% 0.56%
2025/03/26 74.59% 2.19% 2.83% 3.82% 3.4% 3.12% 1.04% 1.22% 0.77% 0.83%
2025/03/27 75.02% 2.19% 3.6% 3.17% 3.36% 2.66% 1.83% 1.03% 0.76% 0.75%
2025/03/28 75.46% 2.25% 2.83% 3.19% 3.62% 2.99% 2.03% 0.9% 0.69% 0.56%
2025/03/29 70.98% 3.77% 4.09% 4.04% 3.85% 2.62% 1.98% 0.91% 0.57% 0.66%
2025/03/30 72.29% 3.99% 2.2% 3.08% 4.36% 2.59% 2.95% 1.13% 0.68% 0.87%
2025/03/31 69.89% 4.35% 4.27% 3.71% 3.67% 3.04% 1.67% 0.95% 0.82% 0.74%

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Verizon dominated March with fluctuating impressions, peaking mid-month. Boost Mobile and Cricket Wireless showed modest gains, while Mint Mobile maintained steady growth. The month concluded with Verizon leading, followed by Boost Mobile.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Wireless Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    AT&T® Official Site https://www.att.com

    Plans & Services, Made For You — Whether You Need a Device, Fast Internet or Wireless, AT&T Delivers The Latest & Greatest.

  2. 2
    $15/mo For 3 Months - Act Fast https://www.boostmobile.com

    No Activation Fees — Our Best Deal Is Back - Unlimited Talk, Text, & Data For $15/mo For 3 Months - Last Chance

  3. 3
    Cricket Wireless® https://www.cricketwireless.com

    Cricket Wireless — Choose From Great Cell Phone Plans To Get the Most Out Of Your Phone. Learn More Today! Great...

  4. 4
    Mint Mobile https://www.mintmobile.com

    Easy. Online. $15/month. New customer offer—switch to Mint and get premium wireless for $15/month ($45 upfront).

  5. 5
    Verizon official site | Stay Connected With Verizon https://www.verizon.com

    Shop the latest devices and unlimited plans on the network you deserve at Verizon. Get access to coveted perks at discounted rates with myPlan.

Copyright © Adthena. All rights reserved.

In the competitive world of telecommunications, AT&T, Boost Mobile, Cricket Wireless, Mint Mobile, and Verizon captivate audiences with unique propositions. From AT&T’s comprehensive offerings to Boost’s limited-time $15/month deal, each ad highlights distinct advantages, enticing customers with tailored plans, affordability, and premium services.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.