UK Services Legal - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Legal category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Services Legal brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
ukdriveassist.com	4.86
ukdriver-update.com	4.64
changeukdriver.net	4.24
irwinmitchell.com	3.49
change-update-address.com	3.23
tide.co	2.33
lawhive.co.uk	1.92
co-oplegalservices.co.uk	1.84
anna.money	1.74
stowefamilylaw.co.uk	1.58
others	70.13

In the legal services PPC landscape, ‘others’ dominate with 70.13% click share. ‘Ukdriveassist.com’ follows at 4.86%, while ‘stowefamilylaw.co.uk’ holds 1.58%.

Market Exposure

Share of Spend for the top 10 UK Services Legal brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	injurylawyers4u.co.uk	anna.money	tide.co	national-accident-helpline.co.uk	the-compensation-experts.co.uk	yourcompanyformations.co.uk	injury-specialists-direct.com	first4lawyers.com	irwinmitchell.com	harrisfowler.co.uk
2025/01/01	7.54%	0.07%	0%	1.64%	4.1%	2.19%	3.66%	1.57%	1.86%	0.05%
2025/01/02	5.5%	0%	2.82%	2.45%	2.73%	2%	2.71%	1.85%	1.3%	2.3%
2025/01/03	5.4%	1.51%	3.52%	2.03%	2.83%	3.25%	2.91%	2.82%	1.33%	2.25%
2025/01/04	3.33%	1.4%	5.52%	1.96%	3.67%	2.68%	3.01%	1.12%	1.96%	2.46%
2025/01/05	3.79%	1.21%	4.13%	2.52%	3.61%	1.89%	4.39%	0.94%	2.11%	2.94%
2025/01/06	5.42%	2.91%	4.04%	2.44%	3.23%	2.44%	3.11%	1.67%	1.42%	1.24%
2025/01/07	4.99%	1.22%	3.37%	2.32%	2.92%	2.86%	2.93%	2.45%	1.9%	1.89%
2025/01/08	4.91%	1.99%	4.06%	2.67%	2.96%	3.08%	3.21%	2.2%	1.73%	1.67%
2025/01/09	4.71%	3.43%	3.9%	2.23%	2.69%	2.48%	2.36%	2.3%	1.85%	1.41%
2025/01/10	4.38%	3.49%	3.98%	2.18%	2.67%	2.73%	2.89%	2.3%	1.71%	2.48%
2025/01/11	3.1%	2.34%	4.08%	2.63%	3.12%	1.03%	3.5%	1.66%	2.49%	2.34%
2025/01/12	3.09%	2.45%	4.36%	3.48%	3%	2.51%	3.39%	1.23%	2.6%	2.28%
2025/01/13	5.2%	3.87%	4.44%	2.82%	2.76%	2.86%	2.42%	1.62%	1.59%	1.93%
2025/01/14	4.44%	3.31%	3.47%	2.28%	2.27%	2.22%	3.28%	2.96%	1.44%	1.63%
2025/01/15	4.45%	3.79%	4.32%	1.86%	2.76%	2.21%	2.34%	1.93%	1.69%	1.68%
2025/01/16	4.64%	3.37%	3.81%	2.23%	2.65%	2.43%	2.33%	2.28%	1.86%	1.39%
2025/01/21	4.55%	3.71%	3.63%	3.48%	3.07%	2.86%	2.27%	1.63%	1.87%	1.38%
2025/01/22	5.06%	4.12%	4.46%	4.18%	3.01%	3.13%	1.76%	1.68%	1.73%	1.29%
2025/01/23	4.76%	3.9%	4.06%	3.37%	3.24%	2.95%	2.71%	2.36%	2.06%	1.46%
2025/01/24	3.81%	3.83%	3.39%	3.1%	2.84%	3.05%	3%	2.1%	1.76%	1.41%
2025/01/25	2.83%	3.37%	3.61%	3.61%	3.01%	0.93%	2.72%	0.95%	3.11%	1.96%
2025/01/26	2.71%	3.49%	4.15%	2.7%	2.9%	0%	2.63%	1.23%	2.56%	1.73%
2025/01/27	5.04%	3.3%	3.25%	3.25%	3.53%	2.32%	2.74%	1.95%	1.59%	2.23%
2025/01/28	5.08%	3.07%	3.19%	3.5%	2.92%	1.83%	2.48%	2.32%	1.68%	2.04%
2025/01/29	4.83%	2.69%	2.96%	2.71%	2.97%	1.42%	3%	2.49%	1.97%	1.96%
2025/01/30	4.86%	3.6%	3.56%	2.71%	2.85%	1.93%	1.78%	2.57%	1.94%	1.76%
2025/01/31	4.35%	3.84%	3.59%	3.39%	2.86%	2.65%	2.63%	2.54%	1.85%	1.62%

In January 2025, “injurylawyers4u.co.uk” saw fluctuating spend shares, peaking at 7.54% and ending at 4.35%. “anna.money” steadily increased, closing at 3.84%. “tide.co” maintained consistency, finishing at 3.59%. “national-accident-helpline.co.uk” rose to 3.39%. “the-compensation-experts.co.uk” ended at 2.86%. “yourcompanyformations.co.uk” showed volatility, closing at 2.65%. “injury-specialists-direct.com” concluded at 2.63%. “first4lawyers.com” increased to 2.54%. “irwinmitchell.com” remained stable, ending at 1.85%. “harrisfowler.co.uk” closed at 1.62%.

Market Exposure

Competitor Count for UK Services Legal

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	1662
2025/01/02	1613
2025/01/03	1734
2025/01/04	1584
2025/01/05	1639
2025/01/06	1682
2025/01/07	1760
2025/01/08	1737
2025/01/09	1809
2025/01/10	1830
2025/01/11	1794
2025/01/12	1737
2025/01/13	1790
2025/01/14	1917
2025/01/15	1840
2025/01/16	1809
2025/01/21	1877
2025/01/22	1780
2025/01/23	1695
2025/01/24	1728
2025/01/25	1607
2025/01/26	1586
2025/01/27	1677
2025/01/28	1697
2025/01/29	1872
2025/01/30	1917
2025/01/31	1905

In January 2025, advertiser numbers fluctuated, peaking at 1,917 on the 14th and 30th. The month concluded with a slight dip to 1,905.

Campaign Efficiency

Market Loss & Market Gains for UK Services Legal

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
comparemymove.com	1.08%
myhomemoveconveyancing.co.uk	0.68%
conveyancingsupermarket.com	0.64%
anna.money	0.51%
countingup.com	0.43%
helpforukdrivers.com	-0.54%
landregistrysearches.com	-0.57%
change-update-address.com	-0.59%
ukdriver-update.com	-0.6%
stowefamilylaw.co.uk	-0.61%

In the past month, comparemymove.com surged with a 1.08% click share increase, while stowefamilylaw.co.uk faced a decline of 0.61%.

Campaign Efficiency

UK Services Legal Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	ukdriver-update.com	ukdriveassist.com	changeukdriver.net	conveyancingsupermarket.com	tide.co	injurylawyers4u.co.uk	co-oplegalservices.co.uk	anna.money	change-update-address.com	lawhive.co.uk
2025/01/01	5.31%	4.9%	5.21%	1.13%	0%	2.47%	2.14%	0.04%	5.07%	1.34%
2025/01/02	6.52%	5.98%	5.9%	0.74%	1.52%	1.6%	1.56%	0%	4.02%	1.75%
2025/01/03	4.81%	4.97%	4.45%	1.24%	2.13%	2.13%	1.64%	0.74%	3.67%	2.37%
2025/01/04	6.74%	7.24%	6.3%	1.17%	3.05%	0.87%	1.52%	0.62%	4.2%	0.77%
2025/01/05	5.21%	4.97%	4.98%	1.26%	2.42%	1.26%	1.83%	0.58%	3.49%	2.04%
2025/01/06	5.74%	5.7%	5.28%	1.2%	2.43%	1.76%	1.57%	1.38%	3.38%	2.17%
2025/01/07	4.92%	4.76%	4.69%	1.42%	2.06%	1.9%	1.9%	0.57%	3.44%	2.35%
2025/01/08	4.72%	4.46%	4.05%	1.22%	2.54%	1.87%	1.38%	0.99%	4.06%	3.04%
2025/01/09	3.31%	3.28%	2.9%	1.54%	2.47%	2%	1.74%	1.76%	3.16%	2.96%
2025/01/10	4.03%	4.13%	3.74%	1.4%	2.51%	1.75%	1.71%	1.77%	2.46%	2.71%
2025/01/11	4.21%	3.95%	3.77%	1.67%	2.71%	1.2%	1.83%	1.26%	0.56%	2.09%
2025/01/12	4.09%	4.34%	3.8%	1.53%	2.77%	0.99%	1.26%	1.26%	2.67%	2.56%
2025/01/13	4.65%	4.66%	4.11%	1.42%	2.74%	1.79%	1.43%	1.9%	3.77%	2.1%
2025/01/14	2.88%	3.02%	3.01%	1.81%	2.16%	1.81%	1.22%	1.72%	2.76%	2.49%
2025/01/15	4.71%	4.88%	4.26%	1.71%	2.46%	1.56%	1.48%	1.8%	3.46%	2.65%
2025/01/16	3.32%	3.29%	2.91%	1.55%	2.46%	2.01%	1.75%	1.75%	3.17%	2.97%
2025/01/21	3.22%	3.28%	3.2%	2.34%	2.4%	1.95%	1.68%	1.96%	2.48%	2.99%
2025/01/22	3.79%	3.65%	3.3%	2.24%	2.93%	2.13%	1.88%	2.15%	3.32%	2.7%
2025/01/23	4.14%	4.49%	4.17%	1.66%	2.64%	2.08%	1.43%	2.03%	2.65%	2.8%
2025/01/24	3.68%	4.22%	3.05%	1.85%	2.08%	1.68%	1.81%	1.93%	3.27%	2.72%
2025/01/25	3.54%	3.54%	3.08%	2.49%	2.35%	1.26%	1.79%	1.74%	2.51%	0.99%
2025/01/26	4.47%	4.3%	3.5%	2.32%	2.48%	0.87%	1.21%	1.58%	3.24%	3.1%
2025/01/27	3.56%	3.83%	3.72%	2.11%	2.12%	1.94%	1.58%	1.69%	2.97%	2.49%
2025/01/28	3.7%	4.19%	3.68%	1.84%	2.02%	2.29%	2.12%	1.57%	2.74%	3.32%
2025/01/29	2.94%	3.32%	2.79%	2.34%	1.93%	2.32%	2.04%	1.42%	1.54%	3.66%
2025/01/30	3.35%	3.47%	3.24%	2.43%	2.25%	2.13%	1.93%	1.81%	1.07%	2.33%
2025/01/31	3.41%	3.27%	3.12%	2.42%	2.23%	2.07%	1.94%	1.9%	1.06%	0.02%

In January 2025, ukdriver-update.com started strong but saw a decline, ending at 3.41%. Conveyancingsupermarket.com rose steadily, finishing at 2.42%. Lawhive.co.uk fluctuated, closing at a low 0.02%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Legal

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Check House Solicitor Fees | Compare Quotes in 60 seconds https://www.conveyancingsupermarket.com › fees
Compare property conveyancing fees instantly at Conveyancing Supermarket. No obligation...
2
Register A Company from £4.99 https://www.mintformations.co.uk
Companies House Authorised — Form A Company with Mint & Avoid Common Pitfalls of Setting Up the Wrong Company Structure
3
Compare Solicitor Costs - Comparison Website https://www.reallymoving.com › buying › solicitors
Fill In A Quick Form & Get Up To 4 Free Quotes From Highly Rated House Buying Solicitors.
4
Register For Only £14.99 https://www.tide.co › company › registration
Limited Company Set Up - Tide — Register for only £14.99 with Tide. Save on Companies House incorporation fees worth £50.
5
Company Formations in 3 Hours - Register a Company in UK £2.48 https://www.yourcompanyformations.co.uk
Setup in 3 Mins. Trade in 3 Hours. Plus £155 Cash Back + UK Bank Account + Easy Formation

In the competitive landscape of legal services, advertisers like Conveyancing Supermarket and ReallyMoving captivate with instant fee comparisons and free quotes, emphasizing convenience and transparency. Meanwhile, Mint Formations, Tide, and Your Company Formations highlight affordability and speed in company registration, showcasing unique offers like cash back and reduced fees.

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