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UK Services Legal - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Legal category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Services Legal brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
national-accident-helpline.co.uk 4.34
which.co.uk 3.72
tide.co 2.61
co-oplegalservices.co.uk 2.59
irwinmitchell.com 2.52
lawhive.co.uk 2.29
citizensadvice.org.uk 2.2
lawdepot.co.uk 2.1
conveyancingsupermarket.com 2.07
quickie-divorce.com 1.89
others 73.67

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In the legal services PPC landscape, ‘others’ dominate with 73.67% click share. ‘National Accident Helpline’ leads specific advertisers at 4.34%, followed by ‘Which’ at 3.72%.

Market Exposure

Share of Spend for the top 10 UK Services Legal brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date national-accident-helpline.co.uk tide.co injurylawyers4u.co.uk harrisfowler.co.uk first4lawyers.com the-compensation-experts.co.uk which.co.uk lawhive.co.uk conveyancingsupermarket.com whatsmyclaimworth.co.uk
2025/03/01 13.4% 5.72% 3.74% 2.71% 1.41% 3.58% 0.67% 1.2% 2.14% 2%
2025/03/02 14.83% 5.29% 3.89% 2.29% 0.9% 2.93% 1.15% 0.6% 1.55% 2.8%
2025/03/03 10.91% 4.55% 5.72% 2.47% 1.73% 3.35% 0.55% 0.87% 1.64% 1.69%
2025/03/04 11.43% 4.95% 6.01% 1.29% 1.71% 3.12% 0.76% 1.57% 1.69% 1.45%
2025/03/05 10.55% 3.78% 4.23% 2.52% 2.27% 2.72% 0.63% 1.25% 1.62% 2.21%
2025/03/06 10.41% 3.12% 4.33% 3.02% 2.53% 2.79% 0.74% 1.34% 1.01% 2.22%
2025/03/07 8.66% 3.61% 3.57% 1.84% 3.3% 2.2% 0.48% 1.31% 1.13% 2.42%
2025/03/08 13.12% 3.98% 2.75% 3.66% 2.19% 2.23% 1.33% 1.43% 1.39% 3.52%
2025/03/09 10.28% 3.35% 3.21% 3.56% 1.63% 3.29% 0.91% 1.84% 1.68% 2.67%
2025/03/10 10.35% 4.03% 4.18% 2.24% 2.18% 2.56% 1.1% 1.65% 1.89% 2.26%
2025/03/11 8.97% 3.7% 4.86% 3.28% 2.47% 2.95% 1.14% 1.66% 1.69% 1.75%
2025/03/12 11.39% 3.98% 4.84% 4.02% 3.14% 3.04% 1.3% 1.6% 1.97% 2.95%
2025/03/13 10.35% 4.34% 4.34% 2.47% 2.45% 2.59% 1.98% 1.58% 1.71% 2.18%
2025/03/14 10.18% 3.79% 5.15% 2.29% 2.33% 2.25% 2.09% 2.03% 1.81% 1.65%
2025/03/15 12% 4.06% 3.35% 4.05% 1.56% 2.34% 2.15% 2.44% 1.95% 1.94%
2025/03/16 14.66% 4.31% 3.16% 4.96% 1.32% 2.83% 2.52% 1.54% 1.53% 2.23%
2025/03/17 11.29% 3.45% 4.5% 3.15% 2.31% 2.64% 1.82% 1.86% 1.77% 2.45%
2025/03/18 14.21% 4.71% 5.17% 2.25% 2.25% 1.82% 2.11% 2.06% 1.55% 1.61%
2025/03/19 11.97% 4.13% 4.7% 2.49% 3.01% 1.98% 2.44% 2.24% 1.59% 1.33%
2025/03/20 12.03% 3.5% 5.19% 3.3% 2.75% 2.27% 2.58% 2.25% 1.62% 1.74%
2025/03/21 12.45% 2.46% 4.29% 1.79% 3.22% 2.73% 3.08% 2.74% 1.65% 1.16%
2025/03/22 14.18% 2.98% 2.44% 1.93% 0.88% 2.73% 3.85% 2.23% 1.34% 3.12%
2025/03/23 12.01% 4.21% 3.06% 1.9% 1.71% 2.37% 3.41% 2.73% 1.74% 1.33%
2025/03/24 10.76% 3.29% 4.31% 2.9% 2.49% 2.96% 1.88% 2.43% 1.93% 2.18%
2025/03/25 11.03% 2.99% 4.43% 3.42% 3.06% 2.67% 1.93% 1.67% 1.41% 1.82%
2025/03/26 10.1% 3.68% 4.69% 4.24% 3.04% 3.2% 1.46% 1.53% 1.66% 1.48%
2025/03/27 11.02% 3.42% 3.69% 2.79% 2.76% 2.89% 1.92% 1.95% 1.92% 1.62%
2025/03/28 12.54% 3.63% 3.54% 2.33% 2.7% 3.42% 1.95% 1.66% 1.24% 2.13%
2025/03/29 13.46% 4.71% 2.56% 3.28% 1.44% 3.84% 2.17% 1.86% 1.5% 2.24%
2025/03/30 12.37% 5.2% 2.88% 1.89% 1.6% 3.19% 2.38% 1.88% 1.3% 1.81%
2025/03/31 12.51% 4.35% 3.79% 2.84% 2.73% 2.5% 2.4% 1.27% 1.08% 0.39%

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March saw fluctuating PPC spend shares. National Accident Helpline led with peaks mid-month, while Tide and Injury Lawyers 4U showed varied trends. The month concluded with National Accident Helpline maintaining dominance.

Market Exposure

Competitor Count for UK Services Legal

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 1040
2025/03/02 1043
2025/03/03 1139
2025/03/04 1137
2025/03/05 1155
2025/03/06 1151
2025/03/07 1192
2025/03/08 1103
2025/03/09 1028
2025/03/10 1151
2025/03/11 1126
2025/03/12 1148
2025/03/13 1126
2025/03/14 1135
2025/03/15 1075
2025/03/16 1024
2025/03/17 1081
2025/03/18 1081
2025/03/19 1099
2025/03/20 1052
2025/03/21 1062
2025/03/22 1042
2025/03/23 1009
2025/03/24 1066
2025/03/25 1038
2025/03/26 1046
2025/03/27 1051
2025/03/28 1013
2025/03/29 996
2025/03/30 963
2025/03/31 1024

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March began with 1,040 advertisers, peaking at 1,192 on the 7th. A decline followed, ending the month at 1,024.

Campaign Efficiency

Market Loss & Market Gains for UK Services Legal

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
which.co.uk 2.36%
lawdepot.co.uk 0.68%
justanswer.co.uk 0.55%
lawhive.co.uk 0.43%
national-accident-helpline.co.uk 0.38%
vardags.com -0.31%
conveyancing-warehouse.com -0.36%
gov.uk -0.36%
simplerwills.co.uk -0.39%
employmenthero.com -0.59%

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Which.co.uk surged with a 2.36 increase, while employmenthero.com dropped by 0.59.

Campaign Efficiency

UK Services Legal Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date which.co.uk national-accident-helpline.co.uk tide.co quickie-divorce.com lawhive.co.uk justanswer.co.uk conveyancingsupermarket.com muve.me.uk co-oplegalservices.co.uk injurylawyers4u.co.uk
2025/03/01 1.73% 4.7% 4.6% 1.29% 2.2% 1.09% 3.05% 1.32% 3.87% 1.59%
2025/03/02 2.4% 4.91% 4.16% 1.21% 1.1% 1.22% 2.2% 1.82% 2.46% 1.42%
2025/03/03 1.24% 3.85% 3.11% 1.36% 1.54% 1.04% 2.48% 1.6% 3.55% 2.48%
2025/03/04 1.78% 4.59% 3.31% 1.27% 2.78% 1.26% 2.56% 1.91% 2.48% 2.55%
2025/03/05 1.46% 3.7% 2.71% 1.34% 2.07% 1.05% 2.52% 2.18% 2.67% 1.84%
2025/03/06 1.71% 3.68% 2.32% 1.41% 2.54% 0.9% 1.72% 1.46% 2.24% 1.92%
2025/03/07 1.04% 3.24% 2.51% 1.25% 2.31% 1.02% 1.77% 1.51% 1.88% 1.43%
2025/03/08 2.95% 4.71% 2.62% 1.59% 2.35% 1.06% 2.07% 2.1% 1.49% 0.88%
2025/03/09 2.09% 3.37% 2.27% 1.72% 3.09% 1.07% 2.59% 2.3% 1.15% 1.14%
2025/03/10 2.6% 3.63% 2.6% 1.7% 2.73% 1.38% 2.66% 1.93% 2.68% 1.67%
2025/03/11 2.62% 3.29% 2.21% 1.73% 2.65% 1.03% 2.53% 1.8% 1.91% 1.93%
2025/03/12 3.43% 4.28% 2.5% 1.69% 2.76% 1.24% 2.94% 1.99% 1.77% 2.09%
2025/03/13 4.71% 3.49% 2.81% 2.05% 2.55% 1.39% 2.53% 1.51% 1.83% 1.69%
2025/03/14 4.45% 3.2% 2.04% 1.64% 3.15% 2.66% 2.34% 1.6% 2.56% 1.89%
2025/03/15 4.66% 4.13% 2.56% 1.9% 3.53% 1.33% 2.98% 1.8% 1.69% 1.06%
2025/03/16 5.78% 5.14% 2.77% 2.31% 2.4% 1.34% 2.34% 1.54% 0.93% 1.08%
2025/03/17 4.69% 3.68% 2.27% 2.15% 2.89% 1.08% 2.68% 2.4% 1.87% 1.7%
2025/03/18 4.43% 4.82% 2.88% 1.98% 3.12% 1.54% 2.32% 1.7% 2.01% 2%
2025/03/19 5.61% 3.83% 2.46% 1.86% 3.05% 1.39% 2.32% 2.16% 2.04% 1.68%
2025/03/20 7.16% 4.11% 2.32% 2.05% 3.29% 1.8% 2.63% 1.64% 2.1% 1.89%
2025/03/21 7.46% 4.03% 1.4% 1.91% 3.66% 2.08% 2.38% 1.81% 2.46% 1.36%
2025/03/22 8.9% 4.39% 2% 2.06% 2.95% 2.18% 2.01% 1.24% 1.07% 0.63%
2025/03/23 8.03% 3.66% 2.64% 2.36% 3.67% 1.67% 2.48% 2.04% 1.24% 1.06%
2025/03/24 4.41% 3.74% 2.19% 1.9% 3.55% 1.51% 2.87% 2.17% 2.43% 1.5%
2025/03/25 4.24% 4.1% 2% 1.54% 2.41% 1.91% 2.19% 1.62% 2.12% 1.57%
2025/03/26 3.51% 3.62% 2.51% 1.36% 2.41% 1.61% 2.74% 1.75% 2.08% 1.89%
2025/03/27 4.46% 3.89% 2.28% 1.54% 3.06% 2% 2.83% 2.07% 2.7% 1.41%
2025/03/28 4.35% 4.61% 2.62% 2.23% 2.44% 2.36% 1.93% 1.67% 1.75% 1.25%
2025/03/29 5.58% 5.23% 3.24% 2.25% 2.98% 2.39% 2.51% 1.87% 1.97% 0.9%
2025/03/30 5.32% 4.37% 3.32% 2.43% 3.18% 1.55% 2.06% 1.48% 1.34% 0.76%
2025/03/31 5.69% 4.61% 2.95% 2.38% 2% 1.89% 1.8% 1.59% 1.56% 1.23%

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In March 2025, “which.co.uk” saw a significant rise in impressions, peaking at 8.90 on March 22. Meanwhile, “national-accident-helpline.co.uk” maintained a steady presence, ending at 4.61. “tide.co” experienced fluctuations, closing at 2.95. “quickie-divorce.com” showed gradual growth, finishing at 2.38. “lawhive.co.uk” had a mixed month, ending at 2.00. “justanswer.co.uk” saw a slight increase, closing at 1.89. “conveyancingsupermarket.com” fluctuated, ending at 1.80. “muve.me.uk” remained stable, finishing at 1.59. “co-oplegalservices.co.uk” had a varied month, closing at 1.56. “injurylawyers4u.co.uk” experienced a decline, ending at 1.23.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Legal

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Compare Conveyancing Quotes https://www.comparemymove.com

    Rated Excellent On Trustpilot — Compare Verified & Trusted Companies Online. Save Time & Money On Your Move Today.

  2. 2
    24 Hour AI Legal Help - Chat About Your Issue For Free https://www.lawconnect.com

    Free Legal Info Available. Don't face legal challenges alone. Use our Legal AI Tool. Get a detailed report...

  3. 3
    Free Conveyancing Calculator https://www.muve.me.uk

    Conveyancing Nationwide — Conveyancing Solicitors in the UK. Covering Each Stage Of Buying, Selling & Remortgaging. Find...

  4. 4
    Make Your Will Online For Free https://www.nationaltrust.org.uk › wills-month

    Free Will Writing Service — Help Protect & Look After All The Place In Our Care. Any Legacy Makes A Lasting Difference

  5. 5
    Compare Solicitor Costs https://www.reallymoving.com › buying › solicitors

    Comparison Website — Fill In A Quick Form & Get Up To 4 Free Quotes From Highly Rated House Buying Solicitors.

Copyright © Adthena. All rights reserved.

In the competitive landscape of legal services, advertisers are leveraging trust, convenience, and cost-effectiveness. CompareMyMove.com emphasizes trust with excellent Trustpilot ratings, while LawConnect.com offers 24-hour AI legal assistance for free. Muve.me.uk provides a free conveyancing calculator, and NationalTrust.org.uk offers free will writing, highlighting legacy impact. ReallyMoving.com simplifies solicitor cost comparisons with quick, free quotes.

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