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UK Hospitality Food & Beverage - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Food & Beverage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Hospitality Food & Beverage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
just-eat.co.uk	43.54
ubereats.com	16.91
virginexperiencedays.co.uk	3.29
deliveroo.co.uk	3.18
opentable.co.uk	2.69
groupon.co.uk	2.6
theangelofbow.co.uk	2.29
premierinn.com	1.66
booking.com	1.36
wowcher.co.uk	1.23
others	21.25

In the PPC landscape, Just Eat dominates with 43.54% click share, followed by Others at 21.25%. Uber Eats holds 16.91%, while Deliveroo and Virgin Experience Days trail behind.

Market Exposure

Share of Spend for the top 10 UK Hospitality Food & Beverage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	just-eat.co.uk	ubereats.com	deliveroo.co.uk	virginexperiencedays.co.uk	groupon.co.uk	booking.com	opentable.co.uk	premierinn.com	rubenshotel.com	theangelofbow.co.uk
2025/01/01	23.64%	24.18%	0.78%	11.48%	0.88%	1.35%	4.26%	1.5%	0%	11.22%
2025/01/02	30.5%	28.81%	2.37%	4.52%	1.69%	1.1%	3.64%	0.84%	0.01%	5.33%
2025/01/03	23.23%	17.43%	1.33%	3.91%	3.84%	2.26%	1.71%	1.76%	0.01%	7.8%
2025/01/04	26.78%	29.01%	0.73%	3.01%	2.96%	0.95%	1.12%	0.83%	0.01%	11.29%
2025/01/05	37.77%	28.21%	0.6%	2.03%	2.02%	1.47%	4.18%	1.36%	0.03%	0.01%
2025/01/06	28.41%	19.57%	1.55%	3.06%	3.14%	1.77%	1.17%	1.09%	0.02%	10.51%
2025/01/07	32.51%	11.44%	0.11%	3.43%	3.67%	1.79%	1.62%	1.52%	0%	11.56%
2025/01/08	21.13%	22.28%	1.17%	2.74%	2.31%	2.64%	1.06%	2.24%	0.05%	11.33%
2025/01/09	22.77%	11.27%	2.32%	5.67%	3.04%	2.81%	1.04%	2.7%	0.1%	13.71%
2025/01/10	26.58%	19.68%	5.47%	4.06%	3.54%	2.26%	1.77%	2.12%	0.06%	5.45%
2025/01/11	26.72%	23.22%	3.46%	2.89%	3.5%	1.79%	4.18%	1.95%	0.02%	4.17%
2025/01/12	27.28%	28.3%	8.68%	2.11%	2.4%	1.71%	1.69%	1.31%	0.02%	4.52%
2025/01/13	33.92%	13.24%	4.67%	4.39%	4.3%	2.46%	2.12%	1.64%	0%	8.3%
2025/01/14	25.02%	10.22%	1.55%	3.79%	6.01%	2.83%	2.36%	2.78%	0.05%	9.48%
2025/01/15	24.49%	9.5%	3.13%	3.6%	3.66%	2.54%	2.01%	2.11%	0.05%	4.14%
2025/01/16	22.13%	10.95%	2.27%	5.5%	2.96%	2.72%	1.01%	2.62%	0.09%	13.3%
2025/01/21	18.66%	11.01%	17.06%	2.69%	2.47%	3.71%	9.26%	2.87%	0.07%	0%
2025/01/22	16.41%	6.12%	18.24%	3.37%	2.85%	3.76%	12.7%	2.78%	0.05%	0%
2025/01/23	14.25%	7.91%	6.71%	3.14%	1.96%	5.43%	9.31%	4.64%	0.01%	0%
2025/01/24	21.69%	14.9%	23.86%	2.72%	1.59%	3.92%	1.94%	3.14%	0.14%	0%
2025/01/25	11.14%	5.28%	14.77%	1.94%	1.57%	2.36%	1.58%	1.93%	40.9%	0%
2025/01/26	23.66%	13.42%	27.83%	3.79%	3.48%	2.47%	1.99%	2.06%	0.05%	0%
2025/01/27	19.36%	21.5%	16.27%	4.25%	4.4%	3.32%	4.62%	2.05%	0.13%	0%
2025/01/28	27.15%	5.79%	10.35%	4.62%	4.13%	4.2%	2.8%	3.75%	0.12%	0%
2025/01/29	20.18%	10.98%	7.36%	4.63%	3.94%	3.77%	1.8%	2.58%	0.52%	0%
2025/01/30	21.44%	10.56%	6.66%	6.51%	5.78%	5.14%	2.41%	4.06%	0.03%	0%
2025/01/31	29.23%	15.62%	4.35%	4.12%	3.95%	3.62%	2.74%	2.52%	0.14%	0%

In January 2025, Just Eat’s PPC spend fluctuated, peaking at 37.77 on the 5th, then declining. UberEats saw a significant drop, ending at 15.62. Deliveroo’s spend surged mid-month, reaching 27.83 on the 26th. Rubens Hotel had a notable spike on the 25th, hitting 40.90. The month concluded with varied spend patterns across advertisers.

Market Exposure

Competitor Count for UK Hospitality Food & Beverage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month
Date	Competitor Count
2025/01/01	1007
2025/01/02	921
2025/01/03	942
2025/01/04	966
2025/01/05	1009
2025/01/06	1009
2025/01/07	984
2025/01/08	968
2025/01/09	1004
2025/01/10	978
2025/01/11	1038
2025/01/12	972
2025/01/13	943
2025/01/14	998
2025/01/15	979
2025/01/16	1004
2025/01/21	833
2025/01/22	773
2025/01/23	731
2025/01/24	666
2025/01/25	692
2025/01/26	611
2025/01/27	706
2025/01/28	703
2025/01/29	782
2025/01/30	821
2025/01/31	761

January began with 1,007 advertisers, peaking at 1,038 mid-month. A decline followed, ending with 761 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Food & Beverage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
deliveroo.co.uk	5.75%
opentable.co.uk	1.94%
greeneking.co.uk	1.72%
rubenshotel.com	1.53%
pizzaexpress.com	0.96%
groupon.co.uk	-0.37%
kfc.co.uk	-1.48%
theitaliangreyhound.co.uk	-2.03%
theangelofbow.co.uk	-3.32%
ubereats.com	-5.24%

In the past month, Deliveroo.co.uk surged with a 5.75% click share increase, while UberEats.com faced a 5.24% decline. Opentable.co.uk and Greeneking.co.uk also saw positive growth, contrasting with declines for TheAngelofBow.co.uk and TheItalianGreyhound.co.uk.

Campaign Efficiency

UK Hospitality Food & Beverage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	just-eat.co.uk	ubereats.com	groupon.co.uk	virginexperiencedays.co.uk	deliveroo.co.uk	opentable.co.uk	wowcher.co.uk	canopyedi.com	theangelofbow.co.uk	theitaliangreyhound.co.uk
2025/01/01	24.43%	23.17%	1.1%	14.71%	0.41%	4.92%	1.49%	0.35%	6.85%	0%
2025/01/02	30.69%	23.04%	2.31%	5.77%	1.83%	4.28%	1.62%	0.6%	4.89%	0%
2025/01/03	28.65%	13.14%	4.94%	4.35%	1.28%	2.04%	2.84%	0.1%	4.8%	0%
2025/01/04	29.15%	26.22%	4.01%	3.55%	0.64%	1.37%	2.16%	5.94%	7.96%	0%
2025/01/05	38.29%	24.82%	2.68%	2.27%	0.47%	5.17%	1.59%	0.47%	0.02%	0%
2025/01/06	28.66%	16.21%	4.36%	3.77%	1.57%	1.45%	1.88%	3.68%	6.24%	0%
2025/01/07	32.59%	9.74%	5.48%	4.14%	0.08%	1.91%	2.53%	0.57%	6.44%	6.28%
2025/01/08	25.56%	20.02%	3.22%	3.1%	0.92%	1.38%	2.01%	0.15%	8.49%	5.23%
2025/01/09	26.15%	11.6%	4.34%	6.75%	1.75%	1.16%	2.08%	0.23%	8.59%	8.26%
2025/01/10	26.08%	21.46%	4.49%	3.98%	4.71%	1.8%	2.46%	4.5%	3.78%	1.72%
2025/01/11	28.48%	19.86%	5.05%	3.75%	2.76%	5.09%	1.43%	0.12%	3.09%	6.92%
2025/01/12	25.85%	23.92%	3.32%	2.55%	7.71%	1.82%	1.06%	6.24%	3.33%	1.37%
2025/01/13	36.93%	9.54%	6.45%	5.85%	4.22%	2.56%	1.92%	0.13%	6.04%	1.89%
2025/01/14	27.43%	9.52%	8.16%	4.16%	1.07%	2.56%	2.54%	0.04%	6.1%	8.08%
2025/01/15	26.19%	9.9%	5.11%	4.15%	2.46%	2.01%	2.15%	0%	2.96%	8.68%
2025/01/16	26.22%	11.62%	4.34%	6.75%	1.75%	1.16%	2.09%	0.23%	8.6%	8.26%
2025/01/21	20.87%	10.15%	3.06%	2.74%	18.31%	10.07%	0.98%	0.15%	0%	0.14%
2025/01/22	22.69%	6.81%	2.98%	3.72%	23.38%	6.86%	1.18%	0.2%	0%	0.16%
2025/01/23	14.62%	5.46%	1.8%	2.19%	6.28%	8.08%	0.41%	13.57%	0%	0%
2025/01/24	25.21%	15.64%	1.8%	2.55%	30.16%	1.44%	0.75%	0.13%	0%	0%
2025/01/25	13.99%	4.45%	2.01%	2.14%	22.37%	1.37%	1.7%	0.43%	0%	0.01%
2025/01/26	27.68%	9.68%	4.11%	4.16%	30.21%	1.35%	1.8%	0.08%	0%	0%
2025/01/27	20.28%	17.65%	5.36%	4.68%	18.78%	6.13%	2.6%	0.86%	0%	0%
2025/01/28	37.42%	4.11%	5.87%	5.47%	12.86%	1.64%	3.64%	0.07%	0%	0%
2025/01/29	25.2%	7.37%	5.24%	5.33%	9.7%	1.38%	2.38%	0.05%	0%	0.07%
2025/01/30	26.11%	6.82%	8.13%	7.41%	8.97%	1.74%	3.69%	0.02%	0%	0%
2025/01/31	32.45%	15.81%	5.31%	4.39%	3.34%	1.95%	1.6%	0.09%	0.01%	0%

In January 2025, Just Eat’s impression share fluctuated, peaking at 38.29% on the 5th. UberEats saw a decline, ending at 15.81%. Deliveroo surged mid-month, reaching 30.21% on the 26th. The month concluded with Just Eat leading, despite varied trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Food & Beverage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

1
Steak Restaurant | Beefeater https://www.beefeater.co.uk
Fresh From The Grill — Discover Our Seafood, Steaks and Plant Based...
2
Deliveroo - Food Delivery https://www.deliveroo.co.uk
Tasty Takeaways In Minutes — Deliveroo brings drool-worthy dishes straight to your door. Take your pick of dishes now. Say hello to the tastiest takeaways. Get your fave dishes delivered to your door now.
3
Pub Open Near Me https://www.greeneking.co.uk
Your Cosy Winter Pub Awaits — Get together with your friends and family for a winter feast at your local Greene King.
4
KFC Near Me - Delivery and Takeaway - Just Eat https://www.just-eat.co.uk
Order Your Favourite Meal With Free Delivery From This Restaurant Now.
5
Restaurants Near Me https://www.ubereats.com › food › delivery
Late-Night Bites For Delivery — Get Food Delivery Now With Uber Eats. No Minimum Order Needed—Go...

In the bustling world of PPC, Beefeater entices with sizzling steaks, while Deliveroo and Uber Eats promise swift, drool-worthy deliveries. Greene King offers cozy winter gatherings, and Just Eat delivers KFC favorites. Each ad captures convenience and culinary delight.

Frequently Asked Questions

Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
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