Why
Cut waste & build efficient growth from Google Ads
- Campaign EfficiencySolutions to ensure you hit performance targets
- Market ExposureSolutions to boost your market share
- Brand Coverage and ProtectionSolutions to drive growth with your brand
What
Award-winning search intelligence with Gen AI analysis
- TechnologyProprietary market-leading AI technology
- Our DataUnique data with zero privacy concerns
  - Our Differentiated Data
  - Data Integrations
- Demo & CostsSee Adthena in action and get started
Who
Results for enterprise customers & agencies
- Our CustomersDiscover success stories across the verticals
- Our ExpertsMeet our world-class experts and Gen AI analyst
Measure
Measure your success in Google Ads
- Metrics to gauge & improve ROI
  - Vertical Market Share Reports
  - Search Performance Score – coming soon!
Resources
Read about Adthena & digest search resources
- EducationalSearch intelligence resources for you to digest
- CompanyDiscover all you need to know about Adthena

US Hospitality Food & Beverage - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Food & Beverage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Hospitality Food & Beverage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month
Domain	Share of clicks
chick-fil-a.com	8.6
dominos.com	7.96
wendys.com	6.63
tacobell.com	6.29
papajohns.com	6.2
doordash.com	4.36
jimmyjohns.com	3.83
chilis.com	3.51
ubereats.com	3.43
subway.com	2.73
others	46.46

Chick-fil-A leads with 8.6% click share, followed by Domino’s at 7.96%. Wendy’s and Taco Bell trail closely. ‘Others’ dominate with 46.46%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Food & Beverage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month
Date	doordash.com	ubereats.com	grubhub.com	dominos.com	papajohns.com	chick-fil-a.com	factor75.com	ezcater.com	instacart.com	hellofresh.com
2025/01/01	20.78%	19.31%	10.99%	5.44%	3.24%	2.65%	3.71%	0.96%	1.88%	1.6%
2025/01/02	17.29%	17.35%	6.73%	5.69%	6.5%	0.52%	3.98%	0.88%	0.61%	2.08%
2025/01/03	19.32%	8.48%	8.75%	5.48%	4.62%	5.09%	2.81%	2.07%	1.13%	1.56%
2025/01/04	21.03%	8.93%	10.08%	7.45%	5.17%	3.47%	3.82%	0.84%	2.1%	2.1%
2025/01/05	18.07%	9.59%	8.95%	4.66%	4.11%	5.54%	4.61%	0.86%	1.59%	2.99%
2025/01/06	12.24%	7.66%	5.47%	6.03%	6.09%	5.86%	3.87%	1.42%	1.14%	2.35%
2025/01/07	11.37%	7.31%	5.34%	9.28%	5.31%	6.15%	2.48%	1.98%	3.95%	1.09%
2025/01/08	15.82%	8.75%	7.31%	7.5%	5.64%	2.32%	3.3%	2.11%	2.8%	1.11%
2025/01/09	10.6%	8.27%	6.16%	5.88%	4.61%	7.26%	4.05%	2.55%	1.27%	1.48%
2025/01/10	13.6%	8.48%	8.01%	6.68%	6.31%	7.21%	3.64%	1.49%	1.61%	1.07%
2025/01/11	21.52%	12.19%	11.59%	5.6%	3.65%	4.93%	2.8%	1.19%	2.6%	1.1%
2025/01/12	18.86%	7.09%	9.62%	5.19%	4.3%	4.56%	5.19%	1.18%	3.3%	1.69%
2025/01/13	13.12%	6.88%	5.65%	7.84%	5.62%	2.85%	4.24%	1.84%	2.8%	2.03%
2025/01/14	17.63%	9.42%	10.16%	8.47%	3.6%	3.51%	2.88%	3.28%	3.23%	1.46%
2025/01/15	15.68%	8.55%	7.56%	7.38%	5.6%	2.29%	3.29%	2.07%	2.92%	1.11%
2025/01/16	10.94%	7.81%	6.16%	5.57%	4.41%	6.82%	3.87%	2.31%	1.65%	1.43%
2025/01/21	21.39%	12.28%	6.83%	6.02%	4.04%	5.03%	1.88%	2.9%	1.84%	1.96%
2025/01/22	23.53%	13.86%	8.68%	7.01%	4.86%	2.31%	2.35%	2.43%	1.37%	1.26%
2025/01/23	23.25%	9.51%	7.78%	3.93%	5.09%	6.14%	3.15%	1.52%	1.06%	1.08%
2025/01/24	23.17%	13.29%	13.96%	4.84%	3.23%	6.72%	1.72%	1.9%	2.54%	1.07%
2025/01/25	21.26%	10.8%	13.5%	5.18%	3.67%	4.93%	2.32%	1.32%	3.7%	1.21%
2025/01/26	14.74%	10.55%	9.98%	7.12%	5.06%	8.43%	3.68%	0.93%	1.44%	1.6%
2025/01/27	12.81%	10.24%	7.43%	8.19%	4.86%	8.56%	2.4%	1.18%	1.02%	0.88%
2025/01/28	17.95%	7.51%	8.92%	6.86%	5.28%	4.15%	2.43%	3.01%	2.52%	1.47%
2025/01/29	18.07%	8.07%	11.62%	6.59%	4.42%	4.29%	4.1%	1.96%	1.62%	1.85%
2025/01/30	21.15%	10.15%	9.93%	4.37%	3.25%	3.39%	4.69%	1.68%	2.47%	2.63%
2025/01/31	17.55%	8.97%	8.73%	6.96%	4.03%	4.01%	3.13%	2.14%	2.12%	1.4%

In January 2025, DoorDash led PPC spend, peaking at 23.53% on January 22. UberEats and Grubhub followed, with UberEats showing a steady decline. Domino’s and Papa John’s maintained moderate shares, while Chick-fil-A and Factor75 fluctuated. By month’s end, DoorDash remained dominant, with UberEats and Grubhub trailing.

Market Exposure

Competitor Count for US Hospitality Food & Beverage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month
Date	Competitor Count
2025/01/01	1406
2025/01/02	1346
2025/01/03	1412
2025/01/04	1252
2025/01/05	1304
2025/01/06	1517
2025/01/07	1252
2025/01/08	1452
2025/01/09	1441
2025/01/10	1530
2025/01/11	1482
2025/01/12	1494
2025/01/13	1402
2025/01/14	1437
2025/01/15	1452
2025/01/16	1441
2025/01/21	1396
2025/01/22	1431
2025/01/23	1369
2025/01/24	1298
2025/01/25	1390
2025/01/26	1255
2025/01/27	1337
2025/01/28	1304
2025/01/29	1419
2025/01/30	1490
2025/01/31	1399

January saw fluctuating advertiser numbers, peaking at 1,530 on January 10th. The month concluded with 1,399 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Food & Beverage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month
Name	Market Trend
tacobell.com	2.86%
doordash.com	1.4%
ubereats.com	1.02%
grubhub.com	0.82%
chick-fil-a.com	0.78%
subway.com	-0.47%
panerabread.com	-0.51%
wendys.com	-0.89%
dominos.com	-0.91%
chilis.com	-1.25%

Taco Bell surged with a 2.86% click share increase, while DoorDash and UberEats also gained. In contrast, Chili’s, Domino’s, and Wendy’s experienced declines, with Chili’s dropping by 1.25%.

Campaign Efficiency

US Hospitality Food & Beverage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	doordash.com	dominos.com	chick-fil-a.com	papajohns.com	ubereats.com	tacobell.com	grubhub.com	wendys.com	jimmyjohns.com	chilis.com
2025/01/01	16.45%	6.56%	2.58%	3.48%	15.31%	2.48%	4.49%	2.25%	2.09%	1.13%
2025/01/02	12.85%	7.04%	2.45%	4.86%	16.21%	2.78%	2.45%	1.58%	1.96%	2.15%
2025/01/03	12.32%	7%	3.74%	4.25%	6.35%	3.21%	3.37%	2.73%	2.1%	2.75%
2025/01/04	15.62%	9.25%	4.28%	5.41%	3.81%	4.22%	4.04%	2.51%	2.14%	1.75%
2025/01/05	10.33%	6.07%	4.81%	3.86%	4.79%	4.01%	3.56%	3.5%	1.91%	2.67%
2025/01/06	6.01%	7.12%	6.6%	4.21%	4.73%	4.35%	2.37%	3.88%	2.27%	2.45%
2025/01/07	7.14%	8.66%	9.23%	4.25%	3.6%	3.39%	2.08%	5.23%	2.54%	2.51%
2025/01/08	10.59%	7.26%	3.34%	4.52%	5.37%	2.45%	3.05%	5.14%	1.6%	2.41%
2025/01/09	6.15%	6.07%	6.38%	3.51%	3.66%	2.3%	1.7%	3.14%	2.32%	2.8%
2025/01/10	8.5%	6.97%	7.55%	5.3%	3.61%	2.2%	3.22%	4.69%	2.67%	2.25%
2025/01/11	18.18%	6.44%	4.89%	3.61%	7.07%	1.82%	5.53%	3.71%	1.99%	1.89%
2025/01/12	12.26%	6.56%	4.52%	4.13%	3.53%	2.37%	3.28%	4.12%	2.29%	1.97%
2025/01/13	6.8%	8.9%	4.83%	4.49%	2.52%	2.44%	2.61%	4.74%	2.35%	2.12%
2025/01/14	9.65%	10.68%	3.51%	3.89%	4.25%	2.11%	3.67%	4.46%	2.16%	1.43%
2025/01/15	10.62%	7.3%	3.34%	4.58%	5.34%	2.45%	3.09%	5.05%	1.61%	2.3%
2025/01/16	6.26%	6.08%	6.33%	3.55%	3.67%	2.28%	1.71%	3.05%	2.3%	2.71%
2025/01/21	14.14%	6.9%	5.97%	3.81%	7.31%	3.42%	3.03%	3.96%	2.09%	1.6%
2025/01/22	18.82%	7.45%	3.82%	4.8%	11.12%	4.05%	5.39%	3.1%	2.35%	0.91%
2025/01/23	16.95%	4.61%	5.18%	4.37%	5.91%	4.82%	3.22%	4.68%	2.56%	1.23%
2025/01/24	18.93%	5.53%	5.8%	3.86%	11.25%	3.14%	6.09%	2.27%	2.03%	0.85%
2025/01/25	14.15%	6.09%	6.23%	4.1%	5.99%	3.77%	6.1%	2.72%	2.14%	1.53%
2025/01/26	9.68%	7.23%	7.55%	4.19%	9.91%	4.46%	4.37%	4.1%	2.37%	1.7%
2025/01/27	7.9%	8.06%	7.79%	3.78%	6.07%	3.79%	3.03%	4.38%	2.25%	1.84%
2025/01/28	10.69%	7.94%	5%	5.1%	2.75%	4.39%	3.35%	3.52%	3.04%	1.95%
2025/01/29	8.97%	7.4%	4.44%	4.44%	3.19%	4.49%	4.11%	2.95%	1.94%	1.35%
2025/01/30	13.91%	5.64%	4.55%	3.42%	4.3%	3.88%	3.75%	3.36%	1.92%	1.51%
2025/01/31	11.74%	7.66%	4.87%	4.15%	3.88%	3.77%	3.28%	3.1%	2.33%	1.93%

In January 2025, DoorDash led with fluctuating impressions, peaking mid-month. UberEats started strong but declined. Domino’s maintained steady growth, while Chick-fil-A and Papa John’s showed moderate increases. Taco Bell and Grubhub had varied trends, ending with slight gains. Wendy’s and Jimmy John’s remained stable, while Chili’s saw a decline.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Food & Beverage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

1
Chili's Grill & Bar® https://www.chilis.com
Chili's® Restaurant Menu — Stop By Chili's® To Discover Everything From Sizzling Fajitas To Refreshing Margaritas! Your Nearby Restaurant Able To Satisfy All Of Your...
2
Order Online https://www.dominos.com
Domino’s® Pizza — Pizza, Breads & Dips, Wings, Pastas, Desserts, and More. Get All Your Favorites Delivered. Domino’s®...
3
Papa Johns® Official Website https://www.papajohns.com
Papa Johns® Pizza — Delicious Pizza, Deliciously Priced. Order Your Delivery or Carryout Meal Online Today! You Love...
4
Pizza Hut® Official Site - Order Online Now https://www.pizzahut.com
Discover Classic & New Menu Items, and Enjoy Seamless Ordering For Delivery...
5
Wendy's® Menu https://www.wendys.com
Bring A Twist In Your Taste — Crush Your Cravings with Wendy's Delicious Menu. Place Your Order Now!

In the bustling world of online food orders, Chili’s entices with sizzling fajitas and refreshing margaritas, while Domino’s and Papa John’s promise pizza delights. Pizza Hut offers classic and new menu items, and Wendy’s invites you to crush cravings with a twist.

Frequently Asked Questions

Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Yes. The PPC Market Share Report 2024 aggregates data from across both device types and Google Shopping.
The PPC Market Share Report 2024 is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.