US Hospitality Food & Beverage - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Food & Beverage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Hospitality Food & Beverage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
chick-fil-a.com	10.96
dominos.com	10.25
wendys.com	7.99
tacobell.com	7.69
papajohns.com	6.8
jimmyjohns.com	4.42
chilis.com	3.79
subway.com	3.55
jerseymikes.com	2.88
wingstop.com	2.73
others	38.94

In the PPC landscape, Chick-fil-A leads with 10.96% click share, closely followed by Domino’s at 10.25%. Meanwhile, ‘others’ collectively hold a significant 38.94%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Food & Beverage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	papajohns.com	chick-fil-a.com	doordash.com	ubereats.com	dominos.com	grubhub.com	factor75.com	buffalowildwings.com	ezcater.com	jimmyjohns.com
2025/03/01	14.2%	10.71%	10.24%	5.31%	7.87%	3.94%	2.4%	1.6%	1.41%	1.3%
2025/03/02	11.98%	0.18%	14.25%	8.8%	9.98%	4.9%	1.72%	1.15%	1.13%	1.04%
2025/03/03	16.79%	0.35%	13.38%	6.87%	7.15%	4.42%	2.49%	0.89%	1.93%	1.13%
2025/03/04	14.9%	0.17%	12.44%	7.02%	8.82%	4.66%	2.96%	1.75%	4.19%	1.69%
2025/03/05	16.49%	2.3%	11.5%	7.25%	7.93%	5.12%	2.99%	2.1%	2.99%	1.59%
2025/03/06	9.21%	4.51%	18.54%	14.03%	7.57%	8.69%	2.19%	1.3%	2.97%	1.03%
2025/03/07	17.12%	6.96%	10.43%	6.71%	7.45%	5.64%	2.96%	2.35%	2.23%	0.86%
2025/03/08	11.74%	5.3%	12.7%	8.14%	9.06%	7.76%	2.92%	1.74%	1.39%	1.92%
2025/03/09	13.04%	14.05%	11.04%	5.48%	6.15%	6.34%	2.47%	3.76%	0.73%	1.13%
2025/03/10	13.72%	7.47%	9.57%	7.74%	8.51%	5.39%	2.5%	2.82%	1.99%	1.24%
2025/03/11	13.13%	7.27%	11.2%	5.84%	5.4%	4.26%	3.54%	4.02%	3.43%	1.67%
2025/03/12	10.32%	4.42%	10.14%	7.17%	9.66%	5.82%	2.84%	3.73%	3.79%	1.64%
2025/03/13	15.85%	0.81%	10.49%	7.8%	7.55%	8.2%	2.15%	2.73%	3.16%	1.96%
2025/03/14	9.48%	3.97%	11.21%	5.78%	6.47%	5.79%	1.79%	2.16%	3.93%	19.78%
2025/03/15	16.42%	12.92%	8.76%	5.2%	7.25%	5.42%	2.65%	2.53%	1.3%	1.28%
2025/03/16	17.95%	12.12%	7.59%	6.72%	7.77%	5.19%	2.26%	2.19%	1.29%	0.95%
2025/03/17	14.21%	10%	8.77%	5.84%	8.21%	4.98%	3.26%	4.25%	2.55%	0.78%
2025/03/18	12.07%	10.06%	9.81%	6.41%	9.61%	6.42%	2.46%	2.03%	3.55%	1.93%
2025/03/19	11.93%	10.61%	6.19%	5.46%	9.87%	4.3%	4.12%	2.88%	2.24%	1.21%
2025/03/20	10.06%	9.07%	7.29%	7.79%	11.06%	5.18%	3.32%	2.09%	1.67%	1.32%
2025/03/21	9.38%	8.44%	6.67%	6.97%	16.27%	5.54%	2.65%	2.16%	2.22%	1.4%
2025/03/22	11.85%	9.01%	8.62%	7.21%	11.17%	8.97%	2.86%	1.96%	0.97%	1.59%
2025/03/23	8.66%	8.8%	5.74%	8.86%	15.18%	5.05%	3.14%	2.42%	0.92%	1.8%
2025/03/24	11.2%	8.56%	6.53%	5.74%	8.59%	5.22%	3.38%	2.72%	2.84%	1.1%
2025/03/25	9.81%	11.6%	8.57%	7.31%	5.31%	7.49%	3.57%	1.76%	3.12%	1.74%
2025/03/26	10.04%	7.24%	11.68%	8.88%	6.96%	6.94%	3.63%	2.91%	1.97%	1.39%
2025/03/27	13.51%	8.97%	10.38%	7.02%	7.25%	5.05%	3.99%	2.41%	2.49%	1.2%
2025/03/28	12.71%	10.89%	14.21%	7.8%	6.4%	7.07%	3.06%	2.08%	1.08%	1.18%
2025/03/29	15.21%	12.75%	14.63%	7.74%	7.63%	6.13%	3.36%	1.29%	1.04%	0.85%
2025/03/30	16.27%	7.07%	9.66%	11.23%	6.05%	4.08%	3.7%	3.22%	0.86%	1.52%
2025/03/31	20%	10.65%	7.52%	6.33%	5.81%	4.05%	3.6%	2.52%	1.77%	0.85%

In March 2025, Papa John’s dominated PPC spend, peaking at 20.00% on the 31st. Chick-fil-A saw a significant rise mid-month, while DoorDash fluctuated, ending lower. UberEats and Domino’s maintained steady shares, with Grubhub and Factor75 trailing.

Market Exposure

Competitor Count for US Hospitality Food & Beverage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	770
2025/03/02	747
2025/03/03	790
2025/03/04	791
2025/03/05	764
2025/03/06	892
2025/03/07	921
2025/03/08	940
2025/03/09	735
2025/03/10	791
2025/03/11	730
2025/03/12	723
2025/03/13	735
2025/03/14	875
2025/03/15	678
2025/03/16	653
2025/03/17	656
2025/03/18	680
2025/03/19	645
2025/03/20	666
2025/03/21	657
2025/03/22	660
2025/03/23	609
2025/03/24	663
2025/03/25	632
2025/03/26	664
2025/03/27	642
2025/03/28	664
2025/03/29	642
2025/03/30	642
2025/03/31	660

March saw a dynamic shift in distinct advertisers, peaking at 940 on March 8. The month concluded with a stable count of 660, reflecting a diverse advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Food & Beverage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
chick-fil-a.com	3.51%
tacobell.com	1.39%
wendys.com	0.47%
thecheesecakefactory.com	0.36%
mcdonalds.com	0.3%
buffalowildwings.com	-0.58%
doordash.com	-0.74%
chilis.com	-0.74%
panerabread.com	-0.78%
papajohns.com	-1.13%

Chick-fil-A soared with a 3.51% click share increase, while Papa John’s dropped by 1.13%. Taco Bell and Wendy’s also gained, contrasting Panera Bread’s decline.

Campaign Efficiency

US Hospitality Food & Beverage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	chick-fil-a.com	papajohns.com	dominos.com	tacobell.com	wendys.com	doordash.com	ubereats.com	grubhub.com	chilis.com	jimmyjohns.com
2025/03/01	16.28%	6.77%	10.64%	4.68%	7.45%	5.37%	2.96%	1.78%	2.37%	3.33%
2025/03/02	0.44%	6.28%	13.95%	5.5%	6.63%	10.35%	4.21%	2.62%	3.33%	2.44%
2025/03/03	0.62%	7.66%	10.47%	4.6%	6.81%	9.79%	4.22%	2.15%	2.66%	2.66%
2025/03/04	0.52%	6.69%	11.05%	6.12%	5.97%	8.15%	4.76%	2.4%	2.97%	3.4%
2025/03/05	2.42%	7.84%	10.64%	5.65%	5.59%	7.53%	4.45%	2.52%	3.62%	3.6%
2025/03/06	6.21%	4.72%	8.52%	3.33%	3.61%	13.99%	10.84%	4.17%	2.43%	1.96%
2025/03/07	7.85%	7.95%	9.87%	4.1%	4.7%	7.04%	3.73%	2.75%	3.05%	2.4%
2025/03/08	6.75%	5.94%	11.16%	4.97%	4.15%	8.6%	5.2%	4%	2.98%	3.49%
2025/03/09	15.09%	5.46%	7.19%	4.19%	5.43%	6.82%	2.63%	3.82%	3.47%	3.18%
2025/03/10	8.65%	5.92%	10.44%	4.8%	5.11%	6.08%	5.21%	2.6%	3.24%	2.87%
2025/03/11	10.03%	5.35%	7.23%	5.06%	7.53%	6.88%	3.7%	1.84%	3.54%	3.95%
2025/03/12	6.15%	5.31%	11.09%	5.57%	7.22%	5.47%	3.32%	2.58%	2.96%	2.9%
2025/03/13	4.11%	7.31%	9.48%	5.86%	5.23%	5.83%	4.28%	3.66%	3.07%	3.76%
2025/03/14	3.39%	3.29%	5.66%	2.24%	2.39%	6.45%	8.33%	2.7%	1.33%	12.93%
2025/03/15	15.5%	6.92%	10.03%	5.09%	6.43%	4.71%	2.44%	2.43%	2.34%	2.73%
2025/03/16	10.86%	10.49%	10.15%	5.2%	6.48%	4.24%	4.56%	2.43%	2.17%	2.17%
2025/03/17	12.57%	6.21%	10.35%	5.44%	8.72%	5.45%	2.73%	2.17%	2.31%	1.64%
2025/03/18	10.72%	5.69%	11.86%	5.29%	7.34%	5.64%	3.06%	2.95%	2.48%	3.32%
2025/03/19	10.7%	4.72%	11.29%	5.82%	7.54%	3.72%	2.39%	1.94%	3.02%	2.5%
2025/03/20	10.69%	3.82%	13.98%	5.92%	5.84%	3.85%	5.38%	2.4%	2.63%	2.81%
2025/03/21	10.3%	4.07%	16.41%	5.82%	6.09%	3.27%	3.37%	2.54%	3.08%	2.8%
2025/03/22	11.16%	5.11%	13.28%	5.06%	6.78%	4.8%	3.61%	4.07%	2.43%	3.54%
2025/03/23	11.8%	3.41%	13.3%	5.44%	7.54%	3.1%	5.59%	2.53%	2.74%	3.65%
2025/03/24	12.09%	4.38%	9.55%	5.45%	8.07%	3.15%	2.8%	2.08%	2.51%	2.41%
2025/03/25	13.05%	3.81%	7.33%	6.69%	5.52%	4.81%	3.32%	3.28%	3.28%	3.18%
2025/03/26	11.16%	4.68%	8.5%	5.55%	6.23%	7.14%	4.39%	3.05%	3.09%	3.13%
2025/03/27	13.5%	6.56%	8.8%	6.82%	5.75%	6.1%	3.29%	2.24%	2.34%	3%
2025/03/28	12.67%	5.97%	7.26%	7.21%	4.02%	8.72%	4.75%	2.95%	2.16%	3.03%
2025/03/29	12.43%	7.63%	9.08%	5.68%	6.61%	9.56%	5.38%	3.79%	2.47%	2.19%
2025/03/30	9.75%	7.36%	7.8%	7.37%	6.03%	5.53%	7.18%	1.56%	1.28%	3.58%
2025/03/31	12.53%	8.46%	8.24%	7.81%	6.62%	4.37%	2.84%	1.91%	1.88%	1.38%

Chick-fil-A’s impression share fluctuated, peaking mid-month. Domino’s surged late March, while DoorDash and UberEats saw declines. Grubhub and Chili’s remained stable, ending March with minor changes.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Food & Beverage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Order Now https://www.chick-fil-a.com
Chick-fil-A® Menu — Order Ahead To Enjoy Juicy Chicken, Entrees, Waffle Potato Fries™, Salads, Treats, & More. Enjoy A...
2
Order Online - Domino’s® Pizza https://www.dominos.com
Introducing Domino's® New Parmesan Stuffed Crust Pizza! Try It For The First Time Tonight. Pizza...
3
Papa Johns® Official Website https://www.papajohns.com
Papa Johns® Pizza — Delicious Pizza, Deliciously Priced. Order Your Delivery or Carryout Meal Online Today! You Love...
4
Taco Bell® https://www.tacobell.com
New Taco Bell® Caliente Menu — Try The New Caliente Cantina Sauce At Taco Bell® Today! Try The Caliente Sauce Made With Red...
5
Wendy's Restaurants https://www.wendys.com › burger
Wendy's Made To Crave Menu — Crush Your Cravings With Wendy's Delicious Menu. Order Today! Old-Fashioned...

In the bustling world of fast food, Chick-fil-A, Domino’s, Papa John’s, Taco Bell, and Wendy’s captivate with enticing PPC ads. Chick-fil-A highlights convenience and variety, Domino’s tempts with new flavors, Papa John’s emphasizes value, Taco Bell introduces spicy innovations, and Wendy’s promises satisfaction. Each ad uniquely appeals to cravings.

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US Hospitality Food & Beverage - PPC Market Share Analysis March 2025

Share of Clicks for top 10 US Hospitality Food & Beverage brands

Share of Spend for the top 10 US Hospitality Food & Beverage brands

Competitor Count for US Hospitality Food & Beverage

Market Loss & Market Gains for US Hospitality Food & Beverage

US Hospitality Food & Beverage Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Hospitality Food & Beverage

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance