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UK Energy, Utilities & Waste - Oil and Gas - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Oil and Gas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Oil and Gas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
britishgas.co.uk 52.25
amazon.co.uk 9.51
calor.co.uk 6.21
ebay.co.uk 2.01
bbqgaslondon.co.uk 1.47
flogas.co.uk 1.42
boilerjuice.com 1.31
diy.com 1.3
snh.co.uk 1.29
screwfix.com 1.27
others 21.96

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British Gas dominates with 52.25% click share, overshadowing Amazon’s 9.51%. Calor follows at 6.21%, while ‘others’ collectively hold 21.96%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Oil and Gas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date britishgas.co.uk amazon.co.uk uswitch.com octopus.energy screwfix.com boilerjuice.com ebay.co.uk calor.co.uk scottishpower.co.uk comparethemarket.com
2025/01/01 51.46% 4.93% 2.31% 1.59% 0.91% 1.73% 1.07% 1.44% 6.31% 1.17%
2025/01/02 64.12% 5.52% 0.82% 0.93% 1.33% 1.33% 1.22% 2.63% 0.04% 0.93%
2025/01/03 64.3% 4.49% 1.34% 1.32% 0.46% 1.89% 1.16% 1.85% 0.26% 2.89%
2025/01/04 66.19% 4.14% 1.58% 1.02% 1.3% 0.44% 1.2% 1.37% 5.51% 1.28%
2025/01/05 63.62% 4.7% 0.98% 0.81% 0.77% 0.94% 0.9% 2.41% 5.25% 1.52%
2025/01/06 62.28% 6.17% 1.16% 0.96% 1.1% 1.55% 1.64% 1.9% 0.49% 0.75%
2025/01/07 65.5% 2.54% 1.04% 1.34% 1.38% 0.53% 1.51% 2.3% 0.37% 1.37%
2025/01/08 54.66% 5.27% 1.78% 1.72% 1.17% 1.13% 1.45% 3.28% 0.82% 1.22%
2025/01/09 52.91% 4.52% 2.24% 1.54% 1.58% 3.34% 1.09% 2.15% 0.52% 0.99%
2025/01/10 49.18% 5.25% 0.83% 1.18% 1.67% 1.87% 0.92% 2.08% 6.15% 1.28%
2025/01/11 60.42% 3.99% 1.66% 1.8% 0.81% 1% 1.91% 2.32% 0.99% 1.17%
2025/01/12 49.82% 4.5% 1.79% 1.63% 0.87% 1.74% 2.14% 2.46% 7.81% 1.82%
2025/01/13 29.11% 4.72% 4.03% 2.87% 0.47% 1.59% 1.14% 4.17% 1.05% 1.6%
2025/01/14 23.99% 4.81% 4.47% 3.19% 1.63% 2.15% 1.54% 4.69% 1.02% 2.56%
2025/01/15 49.78% 3.42% 1.98% 1.82% 1.87% 0.92% 1.29% 2.53% 0.21% 1.16%
2025/01/16 52.81% 4.51% 2.24% 1.54% 1.52% 3.33% 1.09% 2.14% 0.52% 0.97%
2025/01/21 60.86% 0.93% 2.4% 2.2% 0.33% 1.52% 0.74% 1.37% 1.48% 0.5%
2025/01/22 69.4% 0.87% 2.33% 1.78% 0.55% 0.04% 0.44% 2.03% 0.76% 0.97%
2025/01/23 71.25% 1.13% 1.22% 1.48% 1.17% 0.54% 0.53% 1.12% 0.63% 0.44%
2025/01/24 57.19% 5.59% 2.58% 2.01% 0.22% 0.52% 2.11% 0.96% 1.48% 0.27%
2025/01/25 73.84% 2.34% 2.14% 1.64% 0.24% 0.93% 0.72% 0.59% 0.98% 0.25%
2025/01/26 66.95% 4.03% 1.96% 1.23% 1.1% 0.16% 1.46% 0.76% 0.82% 0.37%
2025/01/27 76.32% 1.07% 1.02% 1.23% 0.37% 0.14% 0.5% 0.62% 0.2% 0.3%
2025/01/28 53.1% 3.59% 1.7% 1.93% 1.79% 0.63% 1.5% 0.67% 0.43% 0.34%
2025/01/29 62.24% 2.81% 1.95% 1.41% 1.13% 1.11% 0.85% 0.51% 0.46% 0.26%
2025/01/30 54.54% 2.51% 8.07% 1.88% 1.04% 1.83% 0.69% 0.84% 0.37% 0.15%
2025/01/31 55.61% 4.34% 3.08% 2.3% 2.25% 1.61% 1.15% 1.13% 0.68% 0.32%

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British Gas dominated January with a peak spend share of 76.32% on the 27th. Amazon’s share fluctuated, ending at 4.34%. Uswitch saw a spike to 8.07% on the 30th. Overall, British Gas led the month.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Oil and Gas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/01/01 272
2025/01/02 272
2025/01/03 293
2025/01/04 265
2025/01/05 283
2025/01/06 304
2025/01/07 316
2025/01/08 320
2025/01/09 302
2025/01/10 323
2025/01/11 335
2025/01/12 330
2025/01/13 307
2025/01/14 347
2025/01/15 335
2025/01/16 302
2025/01/21 314
2025/01/22 320
2025/01/23 311
2025/01/24 300
2025/01/25 313
2025/01/26 303
2025/01/27 321
2025/01/28 326
2025/01/29 332
2025/01/30 355
2025/01/31 347

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January saw a dynamic shift in distinct advertisers, starting at 272 and peaking at 355. The month concluded with a robust 347, indicating a competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Oil and Gas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
britishgas.co.uk 12.41%
nikura.com 0.79%
uswitch.com 0.61%
loveenergysavings.com 0.31%
cohostore.com 0.25%
scottishpower.co.uk -0.9%
bbqgaslondon.co.uk -1.23%
fuel-station.co.uk -1.4%
calor.co.uk -3.43%
amazon.co.uk -3.48%

Copyright © Adthena. All rights reserved.

British Gas surged with a 12.41% click share increase, while Amazon.co.uk and Calor.co.uk faced declines of 3.48% and 3.43%, respectively.

Campaign Efficiency

UK Energy, Utilities & Waste Oil and Gas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date britishgas.co.uk amazon.co.uk ebay.co.uk diy.com screwfix.com calor.co.uk bbqgaslondon.co.uk gasdepot.co.uk snh.co.uk scottishpower.co.uk
2025/01/01 22.1% 15.61% 3.54% 1.69% 1.99% 1.9% 1.18% 1.44% 0% 7.24%
2025/01/02 28.25% 17.72% 3.78% 2.55% 1.26% 4% 1.63% 0.81% 0% 0.03%
2025/01/03 29.03% 16.14% 4.39% 2.95% 1.11% 4.52% 2.41% 1.55% 0% 0.18%
2025/01/04 28.62% 14.81% 4.52% 2.62% 2.6% 2.17% 2.21% 1.88% 0% 7.25%
2025/01/05 26.35% 16.2% 2.96% 1.39% 1.16% 3.61% 3.06% 1.34% 8.52% 6.64%
2025/01/06 22.55% 20.46% 4.73% 2.3% 2.6% 4.05% 3.35% 1.97% 0.13% 0.32%
2025/01/07 30.34% 8.97% 6.23% 1.95% 2.74% 4.19% 1.17% 1.57% 6.71% 0.27%
2025/01/08 24.24% 15.88% 4.4% 3.32% 2.47% 4.17% 3.97% 1.84% 0.14% 0.44%
2025/01/09 25.99% 14.85% 3.73% 2.01% 2.74% 3.54% 3.32% 0.97% 3.84% 0.29%
2025/01/10 20.33% 14.99% 2.39% 2.53% 2.51% 3.03% 4.88% 2.82% 4.25% 6.66%
2025/01/11 30.35% 13.63% 5.39% 2.2% 1.3% 3.34% 3.52% 2.04% 0.04% 0.57%
2025/01/12 17.96% 12.82% 6.14% 5.19% 2.5% 2.97% 1.4% 0.56% 3.32% 8.51%
2025/01/13 15.5% 13.16% 3.54% 1.85% 1.07% 5.46% 2.14% 2.54% 1.85% 0.45%
2025/01/14 14.08% 12.72% 4.2% 1.74% 1.77% 5.85% 4.03% 2.83% 0.06% 0.53%
2025/01/15 19.43% 10.06% 3.39% 2.02% 3.11% 3.8% 4.37% 4.05% 5.44% 0.12%
2025/01/16 26.1% 14.91% 3.75% 2.02% 2.72% 3.56% 3.33% 0.97% 3.85% 0.29%
2025/01/21 45.71% 4.73% 3.67% 0.98% 0.84% 3.95% 0.64% 0.34% 0.07% 1.38%
2025/01/22 45.71% 4.68% 2.53% 0.91% 1.11% 5.56% 1.61% 2.2% 0.13% 0.87%
2025/01/23 47.14% 4.62% 1.6% 1.03% 1.04% 2.14% 2.07% 2.74% 0% 0.47%
2025/01/24 21.04% 20.94% 6.99% 3.1% 0.36% 1.51% 0.5% 0.93% 1.64% 1.12%
2025/01/25 40.47% 10.92% 2.97% 1.26% 0.25% 1.1% 0.93% 1.37% 0% 0.93%
2025/01/26 27.65% 16.42% 5.39% 1.35% 1.43% 1.25% 1.13% 2.44% 4.33% 0.71%
2025/01/27 44.4% 6.34% 2.62% 1.01% 0.54% 1.2% 2.16% 2.95% 0% 0.21%
2025/01/28 20.97% 10.4% 4.16% 1.04% 1.88% 0.81% 1.51% 2.97% 7.63% 0.25%
2025/01/29 29.7% 10.52% 2.47% 1.45% 2.17% 0.69% 1.14% 3.35% 5.57% 0.28%
2025/01/30 24.42% 9.37% 2.45% 1.32% 1.58% 1.69% 0.99% 1.3% 2.02% 0.28%
2025/01/31 28.56% 14.22% 3.86% 2.9% 2.88% 1.84% 1.41% 1.35% 1.21% 0.47%

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British Gas dominated January with fluctuating impressions, peaking mid-month. Amazon and eBay showed consistent activity, while DIY and Screwfix had minor shifts. Calor and BBQ Gas London saw varied trends, ending with moderate shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Oil and Gas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    British Gas Energy https://www.britishgas.co.uk

    British Gas Payg — With our Prepayment Tariffs you can Top-up Online, over the Phone or with your Smart Card. Save On...

  2. 2
    Business Gas and Electricity https://www.loveenergysavings.com › business-energy › online-tariffs

    Business Tariffs: 30 Jan 2025 — See Top 10 Business Energy Deals: 30 January 2025. Compare Tariffs Online in 30 Seconds.

  3. 3
    Energy Switch Guarantee https://www.octopus.energy

    The UK's Most Awarded Supplier — Smart customers can claim Octoplus rewards worth over £200, pay less, and get free energy. The UK's...

  4. 4
    Gas And Electricity Company - Half-Price Weekends https://www.scottishpower.co.uk

    New Flexi Price Tariff Available From ScottishPower. Get A Quote Today In A Few Steps. After You Join...

  5. 5
    Compare Gas & Electricity https://www.uswitch.com

    Our Gas & Elec Deals For You — Compare Energy Prices From A Range Of Suppliers. Find The Best Energy Deal For Your Needs.

Copyright © Adthena. All rights reserved.

In the competitive landscape of energy PPC ads, British Gas emphasizes convenience with online top-ups, while Love Energy Savings highlights quick tariff comparisons. Octopus Energy offers rewards and cost savings, ScottishPower tempts with half-price weekends, and uSwitch focuses on personalized energy deals. Each ad uniquely appeals to consumer needs.

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