UK Energy, Utilities & Waste - Recycling Services - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Recycling Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Recycling Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
amazon.co.uk	20.78
dunelm.com	11.53
ikea.com	8.81
compareandrecycle.co.uk	6
argos.co.uk	5.5
johnlewis.com	3.5
recyclenow.com	2.62
debenhams.com	2.35
josephjoseph.com	2.22
viking-direct.co.uk	2.17
others	34.52

Amazon.co.uk leads with 20.78% click share, followed by Dunelm at 11.53%. Ikea captures 8.81%, while ‘others’ dominate with 34.52%.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Recycling Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	ikea.com	amazon.co.uk	compareandrecycle.co.uk	recyclenow.com	dunelm.com	viking-direct.co.uk	argos.co.uk	debenhams.com	johnlewis.com	josephjoseph.com
2025/01/01	6.19%	13.66%	3.82%	5.65%	16%	1.18%	5.06%	3.38%	4.52%	3.77%
2025/01/02	8.61%	18.7%	4.14%	2.79%	15.1%	1.74%	6.23%	3.68%	5.23%	4.46%
2025/01/03	9.96%	15.65%	3.9%	4.36%	13.95%	2.2%	6.62%	1.97%	5.31%	3.17%
2025/01/04	9.99%	20.97%	3.14%	0.51%	14.63%	2.24%	5.91%	4.01%	5.88%	5.17%
2025/01/05	8.77%	17.57%	4.08%	0.46%	16.77%	1.6%	7.28%	2.58%	7.33%	3.82%
2025/01/06	5.97%	13.07%	4.44%	0.56%	22.12%	1.65%	7.44%	2.62%	7.09%	4.35%
2025/01/07	8.98%	13.69%	3.63%	3.75%	13.67%	3.52%	5.95%	2.46%	2.82%	2.34%
2025/01/08	6.62%	12.67%	4.94%	5.01%	11.62%	3.45%	3.9%	2.98%	3%	1.85%
2025/01/09	5.9%	13.43%	4.63%	3.88%	9.62%	2.59%	3.57%	2.64%	2.61%	2.55%
2025/01/10	5.17%	10.68%	4.6%	5.42%	10.81%	3.8%	6.56%	2.09%	2.77%	4.11%
2025/01/11	5.28%	13.51%	4.6%	0.81%	11.04%	1.86%	7.97%	3.98%	5.82%	4.82%
2025/01/12	9.1%	12.64%	4.8%	0.81%	16.31%	0.49%	6.15%	2.32%	6.46%	7.92%
2025/01/13	6.47%	11.43%	6%	0.57%	12.61%	1.92%	3.26%	0.71%	3.26%	0.99%
2025/01/14	4.32%	5.93%	6.4%	1.11%	12.31%	3.35%	1.13%	1.5%	3.49%	0.72%
2025/01/15	5.92%	7.08%	6.01%	0.59%	12.86%	3.84%	1.98%	1.93%	3.76%	0.76%
2025/01/16	5.82%	13.27%	4.58%	3.83%	9.5%	2.56%	3.53%	2.61%	2.58%	2.52%
2025/01/21	2.44%	4.87%	8.14%	3.35%	2.39%	2.08%	0.6%	0.69%	1.45%	0.01%
2025/01/22	2.59%	6.76%	8.76%	2.92%	1.44%	3.8%	0.19%	0.32%	0.31%	0%
2025/01/23	5.28%	5.5%	5.16%	1.94%	3.86%	3.98%	1.4%	0%	0.99%	0%
2025/01/24	4.07%	3.72%	8.14%	2.91%	7.12%	4.3%	2.08%	0.15%	0.83%	0%
2025/01/25	7.38%	5.23%	6.74%	1.45%	11.01%	2.72%	2.13%	0.75%	2.24%	0.49%
2025/01/26	9.63%	9.59%	9.39%	3.58%	12.79%	0.91%	2.08%	0.57%	2.76%	1.16%
2025/01/27	13.75%	14.85%	3.93%	1.24%	12.89%	1.54%	2.94%	2.45%	3.46%	0.32%
2025/01/28	7.81%	10.49%	5.25%	1.08%	11.16%	3.9%	2.35%	2.93%	1.32%	0.03%
2025/01/29	9.07%	13.88%	4.81%	2.03%	8.41%	3.87%	2.79%	1.88%	1.16%	0.06%
2025/01/30	5.6%	10.11%	6.67%	2.98%	6.59%	4.43%	2.71%	1.27%	0.99%	0.3%
2025/01/31	12.12%	9.88%	6.24%	4.65%	4.59%	3.57%	2.01%	0.6%	0.35%	0%

In January 2025, Amazon.co.uk led PPC spend, peaking early, while Dunelm.com surged mid-month. Ikea.com showed fluctuating trends, ending strong. Recyclenow.com and Josephjoseph.com had minimal impact. The month concluded with Amazon.co.uk maintaining dominance.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Recycling Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	275
2025/01/02	307
2025/01/03	317
2025/01/04	248
2025/01/05	252
2025/01/06	272
2025/01/07	318
2025/01/08	333
2025/01/09	362
2025/01/10	330
2025/01/11	272
2025/01/12	263
2025/01/13	278
2025/01/14	339
2025/01/15	330
2025/01/16	362
2025/01/21	320
2025/01/22	311
2025/01/23	318
2025/01/24	297
2025/01/25	294
2025/01/26	269
2025/01/27	328
2025/01/28	320
2025/01/29	318
2025/01/30	350
2025/01/31	335

January saw fluctuating advertiser numbers, peaking at 362 on the 9th and 16th. The month concluded with 335 advertisers, indicating a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Recycling Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
ikea.com	2.13%
compareandrecycle.co.uk	2.1%
glasdon.com	1.7%
bin-shop.co.uk	1.24%
cromwell.co.uk	0.83%
johnlewis.com	-2.57%
josephjoseph.com	-2.91%
argos.co.uk	-3.29%
dunelm.com	-4.44%
amazon.co.uk	-4.55%

IKEA and Compare and Recycle surged in click share, gaining 2.13% and 2.1% respectively. Meanwhile, Amazon.co.uk and Dunelm faced declines, dropping by 4.55% and 4.44%.

Campaign Efficiency

UK Energy, Utilities & Waste Recycling Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	ikea.com	amazon.co.uk	dunelm.com	viking-direct.co.uk	argos.co.uk	compareandrecycle.co.uk	wayfair.co.uk	debenhams.com	johnlewis.com	josephjoseph.com
2025/01/01	7.39%	18.86%	18.81%	1.31%	6.39%	1.54%	1.64%	4.16%	6.11%	4.72%
2025/01/02	9.16%	21.97%	16.75%	1.72%	6.81%	1.52%	1.84%	4.09%	6.62%	5.03%
2025/01/03	11.81%	18.95%	15.26%	2.55%	7.41%	1.54%	1.31%	2.2%	7.05%	3.71%
2025/01/04	10.72%	24.84%	15.66%	2.34%	6.79%	1.15%	1.92%	4.07%	6.38%	5.66%
2025/01/05	9.37%	20.6%	17.42%	2.05%	7.84%	1.43%	3.25%	2.96%	8.03%	3.97%
2025/01/06	5.96%	14.86%	23.36%	1.93%	8.57%	1.63%	1.81%	3.13%	8.13%	4.62%
2025/01/07	10.47%	17.63%	15.24%	3.8%	7.37%	1.3%	2.19%	2.59%	3.58%	3.01%
2025/01/08	8.37%	17.2%	13.62%	3.93%	4.83%	1.87%	1.62%	3.63%	3.91%	2.38%
2025/01/09	7.13%	19.04%	11.38%	3.1%	4.57%	1.82%	2.04%	3.34%	3.4%	3.51%
2025/01/10	6.91%	14.26%	13.2%	4.16%	8.19%	1.77%	1.86%	2.8%	3.92%	5.64%
2025/01/11	6.15%	18.33%	12.5%	2.13%	9.59%	1.7%	1.79%	4.44%	6.51%	5.62%
2025/01/12	10.36%	16.53%	17.5%	0.55%	6.72%	1.79%	1.85%	3.11%	7.63%	8.03%
2025/01/13	8.4%	15.32%	15.18%	2.06%	3.96%	2.52%	0.55%	1.09%	3.91%	1.08%
2025/01/14	4.89%	8.09%	14.83%	3.98%	1.31%	2.47%	0.69%	1.81%	5.06%	0.95%
2025/01/15	7.98%	10.09%	15.65%	4.78%	2.36%	2.76%	0.51%	1.83%	4.79%	0.89%
2025/01/16	7.13%	19.04%	11.38%	3.1%	4.57%	1.83%	2.04%	3.34%	3.4%	3.51%
2025/01/21	3.85%	8.41%	3.1%	2.67%	1.09%	4.02%	1.04%	0.95%	1.99%	0.01%
2025/01/22	3.77%	10.24%	2.12%	4.88%	0.41%	4.23%	0.19%	0.52%	0.25%	0%
2025/01/23	6.89%	7.42%	4.67%	4.86%	2.2%	2.38%	1.17%	0%	1.34%	0%
2025/01/24	5.6%	5.05%	8.8%	5.62%	2.29%	3.91%	1.37%	0.3%	1.08%	0%
2025/01/25	9.64%	7.64%	13.62%	3.29%	2.81%	3.08%	1.87%	1.09%	3.01%	0.67%
2025/01/26	12.36%	12.06%	16.08%	1.34%	2.84%	4.75%	2.82%	1%	3.65%	1.25%
2025/01/27	14.99%	19.31%	12.68%	1.68%	3.58%	1.47%	1.7%	2.37%	3.78%	0.41%
2025/01/28	9.61%	13.56%	12.55%	4.29%	2.94%	2.01%	0.78%	3.5%	1.67%	0.03%
2025/01/29	11.86%	18.1%	10.07%	4.41%	3.76%	1.79%	3.06%	2.15%	1.46%	0.06%
2025/01/30	7.86%	14.45%	8.23%	5.09%	3.91%	2.74%	1.06%	1.65%	1.65%	0.27%
2025/01/31	15.92%	15.78%	5.28%	4.35%	3.03%	2.6%	1.2%	0.78%	0.66%	0%

In January 2025, Amazon.co.uk led with a strong impression share, peaking early and maintaining dominance. Ikea.com showed fluctuations, ending with a notable rise. Dunelm.com experienced a mid-month dip but recovered. Overall, Amazon.co.uk finished as the leader.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Recycling Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Recycle My Phone | Secure The Highest Payout https://www.compareandrecycle.co.uk › sell › phones
Get The Most Cash For Your Phone, Compare Prices Of Over 30+ Recyclers! We Help...
2
Grind Home Compostable Pods https://www.grind.co.uk
Compostable Coffee Capsules — Compostable Coffee Pods From The Grind Roastery, Delivered To Your Door Each Month. Speciality...
3
The UK's Most Trusted Recycler https://www.mazumamobile.com
The Highest Prices Guaranteed — Get Cash Same Day For Your Phone - Fast & Fair Service - UK's Most Trusted Phone Recycler.
4
Compare From Trusted Recyclers https://www.moneysupermarket.com › sell › my_phone
Sell My Phone — Get Up To £200 On Your Phone When You Sell Today. Compare Offers At MoneySuperMarket.
5
Recycling Bins At Nisbets | Save 50% On Jantex Products https://www.nisbets.co.uk › cleaning › recycling-bins
Browse Our Wide Range Of High Quality Catering And Kitchen Equipment At Affordable Prices

In the competitive landscape of Google’s PPC, recycling and sustainability themes dominate. Advertisers like compareandrecycle.co.uk and mazumamobile.com emphasize high payouts and trust in phone recycling. Grind.co.uk highlights eco-friendly coffee solutions, while moneysupermarket.com and nisbets.co.uk focus on comparison and affordability in recycling services.

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Origin Energy achieves a 15% increase in market share with local search intelligence

Origin Energy is a nationwide energy provider in Australia, but market conditions in central Queensland are very different from, say, coastal Victoria.

Thanks to Adthena’s custom location data, Origin Energy can easily monitor conditions in each state, optimize its search campaigns region-by-region, and respond with precision.Read case study

the7stars Case Study: Achieving Google Ads PPC Campaign Optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

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UK Energy, Utilities & Waste - Recycling Services - PPC Market Share Analysis February 2025

Share of Clicks for top 10 UK Energy, Utilities & Waste Recycling Services brands

Share of Spend for the top 10 UK Energy, Utilities & Waste Recycling Services brands

Competitor Count for UK Energy, Utilities & Waste Recycling Services

Market Loss & Market Gains for UK Energy, Utilities & Waste Recycling Services

UK Energy, Utilities & Waste Recycling Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Recycling Services

Frequently Asked Questions

Customer Success Stories

Origin Energy achieves a 15% increase in market share with local search intelligence

the7stars Case Study: Achieving Google Ads PPC Campaign Optimization​ with Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Get the full picture

See this data specific to your brand performance

the7stars Case Study: Achieving Google Ads PPC Campaign Optimization with Adthena