UK Energy, Utilities & Waste - Recycling Services - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK – Recycling Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste - Recycling Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
recycleyourelectricals.org.uk	16.42
recyclenow.com	10.29
compareandrecycle.co.uk	9.43
weeecharity.com	4.57
bin-shop.co.uk	4.16
glasdon.com	4.04
corbyofwindsor.co.uk	3.64
kingfisherdirect.co.uk	2.69
barriersdirect.co.uk	2.49
simplehuman.co.uk	2.35
others	39.92

In the PPC landscape, ‘recycleyourelectricals.org.uk’ leads with 16.42% click share, followed by ‘recyclenow.com’ at 10.29%. ‘Others’ dominate with 39.92%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste - Recycling Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	recycleyourelectricals.org.uk	recyclenow.com	compareandrecycle.co.uk	weeecharity.com	bin-shop.co.uk	kingfisherdirect.co.uk	glasdon.com	simplehuman.co.uk	corbyofwindsor.co.uk	barriersdirect.co.uk
2025/03/01	0.08%	14.15%	11.47%	3.69%	0%	0.94%	6.99%	0%	0%	0%
2025/03/02	0.08%	16.49%	10.46%	7.45%	0%	0%	3.08%	0%	0%	2.03%
2025/03/03	5.72%	11.03%	7.29%	3.8%	3.21%	0%	6.95%	0%	0%	1.55%
2025/03/04	11.85%	6.59%	6.88%	2.9%	3.38%	0.52%	9.75%	0%	0%	4.45%
2025/03/05	12.32%	9.64%	5.38%	4.33%	4.05%	0.95%	6.97%	0%	0%	2.22%
2025/03/06	11.45%	10.59%	6.2%	2.35%	2.82%	1.02%	4.74%	0%	1.42%	2.16%
2025/03/07	7.89%	13.66%	8.34%	3.75%	2.89%	0%	5.01%	0.14%	4.56%	3.83%
2025/03/08	8.87%	14.34%	8.41%	8.37%	0%	0.19%	5.62%	0.51%	4.85%	8.44%
2025/03/09	9.65%	14.98%	6.41%	6.6%	0%	0%	7.53%	3.51%	5.36%	5.75%
2025/03/10	10.18%	8.65%	7.79%	5.89%	2.81%	0%	4.66%	6.09%	3.42%	3.08%
2025/03/11	11.76%	9.68%	5.11%	5.8%	3.93%	0%	8.62%	4.11%	4%	3.23%
2025/03/12	10.48%	11.51%	5.26%	5.9%	3.81%	0.84%	5.22%	2.28%	5.16%	0.96%
2025/03/13	8.49%	11.46%	6.3%	3.62%	2.76%	0.46%	6.2%	6.14%	7.07%	3.45%
2025/03/14	9.21%	9.99%	6.18%	4.1%	3.18%	0.63%	3.09%	2.18%	5.94%	3.27%
2025/03/15	10.75%	13.45%	7.49%	5.68%	0%	0.96%	7.54%	6.11%	7.5%	6.78%
2025/03/16	9.4%	11.57%	8.67%	7.76%	0%	2.07%	3.6%	1.5%	7.48%	3.8%
2025/03/17	13.55%	9.88%	5.97%	7.97%	3.88%	0.95%	4.55%	1.68%	2.67%	3.3%
2025/03/18	8.97%	10.81%	5.57%	4.44%	4.54%	2.63%	5.14%	0.86%	4%	3.23%
2025/03/19	10.11%	10.9%	5.43%	4.15%	3.7%	3.63%	3.34%	1.01%	5.37%	2.26%
2025/03/20	7.98%	8.32%	7.05%	2.98%	9.58%	5.61%	4.08%	1.24%	7.17%	3.13%
2025/03/21	8.32%	7.59%	6.57%	2.31%	10.94%	5.51%	4.24%	1.19%	6.33%	3.39%
2025/03/22	8.02%	11.91%	7.21%	5.46%	0%	10.71%	6.4%	4.12%	7.2%	0.95%
2025/03/23	13.9%	13.73%	7%	5.58%	0%	8.73%	4.08%	4.15%	5.12%	0.98%
2025/03/24	12.7%	10.66%	7.86%	6.7%	8.15%	6.57%	2.98%	1.64%	2.35%	0.48%
2025/03/25	7.83%	7.51%	6.16%	2.74%	16.26%	9.07%	4.7%	2.52%	5.1%	1.07%
2025/03/26	10.36%	10.42%	5.84%	4.51%	9.81%	6.59%	4.47%	3.74%	7.3%	1.25%
2025/03/27	9.56%	8.66%	8.83%	4.36%	6.11%	5.81%	1.31%	1.11%	5.91%	2.63%
2025/03/28	7.02%	9.09%	7.96%	3.5%	12.38%	7.71%	3.66%	0.7%	5.57%	1.36%
2025/03/29	9.26%	12.32%	8.62%	4.81%	0%	8.28%	7.16%	2.87%	5.85%	4.36%
2025/03/30	11.17%	16.28%	10.19%	6.4%	0%	7.69%	3.09%	1.79%	3.69%	0%
2025/03/31	10.37%	8.57%	8.1%	7.16%	7.1%	6.73%	3.27%	2.7%	1.83%	0.61%

In March 2025, “recycleyourelectricals.org.uk” saw a significant rise, peaking mid-month. “recyclenow.com” started strong, fluctuated, and ended lower. “compareandrecycle.co.uk” maintained moderate stability. “weeecharity.com” experienced a steady climb. “bin-shop.co.uk” had a late surge.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste - Recycling Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	111
2025/03/02	115
2025/03/03	135
2025/03/04	167
2025/03/05	164
2025/03/06	152
2025/03/07	153
2025/03/08	129
2025/03/09	112
2025/03/10	134
2025/03/11	150
2025/03/12	158
2025/03/13	154
2025/03/14	162
2025/03/15	110
2025/03/16	105
2025/03/17	127
2025/03/18	162
2025/03/19	149
2025/03/20	140
2025/03/21	134
2025/03/22	108
2025/03/23	101
2025/03/24	112
2025/03/25	151
2025/03/26	139
2025/03/27	146
2025/03/28	138
2025/03/29	123
2025/03/30	113
2025/03/31	126

March saw a dynamic shift in distinct advertisers, peaking at 167 on March 4th, before stabilizing at 126 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste - Recycling Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
kingfisherdirect.co.uk	5.03%
bin-shop.co.uk	4.04%
premieritdisposal.co.uk	1.71%
compareandrecycle.co.uk	0.95%
ebay.co.uk	0.88%
recyclenow.com	-1%
asda.com	-1.06%
glasdon.com	-1.57%
litterbins.co.uk	-1.73%
barriersdirect.co.uk	-1.84%

Kingfisherdirect.co.uk soared with a 5.03% click share increase, while barriersdirect.co.uk dropped by 1.84%.

Campaign Efficiency

UK Energy, Utilities & Waste - Recycling Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	kingfisherdirect.co.uk	bin-shop.co.uk	recycleyourelectricals.org.uk	recyclenow.com	weeecharity.com	compareandrecycle.co.uk	simplehuman.co.uk	glasdon.com	corbyofwindsor.co.uk	barriersdirect.co.uk
2025/03/01	1.09%	0%	0.06%	12.11%	4.28%	5.28%	0%	6.82%	0%	0%
2025/03/02	0%	0%	0.06%	12.11%	7.11%	4.4%	0%	2.4%	0%	2.14%
2025/03/03	0%	3.2%	4.92%	9.18%	3.99%	3.42%	0%	6.21%	0%	1.51%
2025/03/04	0.61%	3.5%	7.54%	5.28%	2.95%	3.52%	0%	11.18%	0%	5.86%
2025/03/05	1.14%	4.82%	8.6%	9.01%	4.45%	2.93%	0%	7.56%	0%	3.32%
2025/03/06	1.02%	3.43%	8.64%	9.27%	2.56%	3.28%	0%	5%	1.39%	2.81%
2025/03/07	0%	3.08%	6.42%	10.13%	4.3%	4.54%	0.21%	5.81%	5.31%	5.79%
2025/03/08	0.19%	0%	7.89%	12.95%	9.28%	4.58%	0.86%	5.85%	6.37%	11.3%
2025/03/09	0%	0%	7.09%	11.87%	6.45%	3.07%	5.52%	7.03%	6.19%	7.78%
2025/03/10	0%	3.08%	7.7%	7.59%	6.13%	4.15%	9.64%	4.87%	3.87%	4.38%
2025/03/11	0%	4.24%	8.89%	7.99%	6.15%	2.66%	5.69%	9.24%	4.72%	4.77%
2025/03/12	0.97%	4.34%	7.91%	10.08%	6.33%	2.86%	3.19%	5.62%	5.84%	1.27%
2025/03/13	0.5%	2.86%	5.86%	9.68%	3.72%	3.18%	9.16%	6.64%	8.01%	4.72%
2025/03/14	0.81%	3.66%	7.12%	8.71%	4.59%	3.36%	3.4%	2.88%	6.65%	4.12%
2025/03/15	1.17%	0%	8.18%	12.57%	5.91%	4.02%	9.87%	6.76%	8.24%	9.43%
2025/03/16	2.5%	0%	7.6%	10.03%	7.74%	4.56%	2%	3.23%	7.43%	4.81%
2025/03/17	1.22%	4.28%	9.73%	9.86%	8.46%	3.29%	2.36%	4.28%	2.8%	3.57%
2025/03/18	3.33%	5.36%	6.64%	8.47%	4.38%	3.06%	1.34%	5.5%	3.91%	4.26%
2025/03/19	4.38%	3.97%	7.86%	9.3%	4.58%	2.95%	1.44%	3.05%	5.23%	2.83%
2025/03/20	6.66%	11.08%	6.35%	7.44%	3.11%	3.61%	2.15%	3.97%	7.84%	4.03%
2025/03/21	7.06%	12.55%	6.32%	7.36%	2.44%	3.62%	1.83%	4.02%	6.86%	3.85%
2025/03/22	12.29%	0%	5.99%	10.25%	5.69%	3.66%	6.05%	6.62%	7.97%	1.14%
2025/03/23	9.95%	0%	10.34%	12.83%	5.72%	3.76%	6.08%	4.13%	5.34%	1.08%
2025/03/24	8.84%	10.17%	9.48%	9.19%	6.81%	4.12%	2.64%	2.67%	2.26%	0.49%
2025/03/25	11.32%	19.86%	5.89%	5.94%	2.57%	3.07%	3.47%	4.53%	5.7%	1.55%
2025/03/26	7.54%	10.79%	7.61%	8.65%	4.65%	3.13%	5.44%	4.3%	7.27%	1.74%
2025/03/27	7.32%	7.27%	7.56%	7.19%	4.85%	4.73%	1.73%	1.17%	6.69%	2.97%
2025/03/28	9.23%	14.08%	4.94%	7.27%	3.46%	4.19%	1.22%	3.55%	6.14%	1.46%
2025/03/29	10.1%	0%	7.23%	10.98%	5%	4.69%	4.07%	7.43%	6.06%	5.33%
2025/03/30	9.92%	0%	9.11%	15.42%	7.06%	5.62%	3.01%	3.6%	3.98%	0%
2025/03/31	8.53%	8.41%	7.79%	7.79%	7.59%	4.33%	3.57%	3.31%	2.08%	0.6%

In March 2025, Kingfisherdirect.co.uk’s impression share surged from 1.09% to 8.53%. Bin-shop.co.uk peaked at 19.86% mid-month. Recyclenow.com led early, ending at 7.79%. Recycleyourelectricals.org.uk and weeecharity.com showed steady growth.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste - Recycling Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Sell my old phone for cash - phone Trade-in | Back Market https://www.backmarket.co.uk
A new phone doesn't have to cost the earth. Pay a lot less for a professionally refurbished...
2
Compare and Recycle™ https://www.compareandrecycle.co.uk
Get The Highest Payout — Get The Most Cash For Your Old Phone Fast, Compare Prices Of Over 30+ Recyclers! Get An...
3
The UK's Most Trusted Recycler https://www.mazumamobile.com
The Highest Prices Guaranteed — Get Cash Same Day For Your Phone - Fast & Fair Service - UK's Most Trusted Phone Recycler.
4
Check our Recycling Locator https://www.recyclenow.com
All You Can Recycle — Recycle Yoghurt Pots, Deodorants, Fragrance Bottles, Toilet Roll Tubes and Spray Bottles.
5
Simplehuman | bins for kitchens and bathrooms https://www.simplehuman.co.uk
Simplehuman designs everyday tools that help people become more efficient at home. Through...

In the competitive landscape of Google’s PPC, Back Market entices with eco-friendly refurbished phones, while Compare and Recycle™ promises top cash for old devices. Mazuma Mobile stands out as the UK’s trusted recycler, offering same-day cash. Recycle Now promotes comprehensive recycling, and Simplehuman focuses on efficient home tools.

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UK Energy, Utilities & Waste - Recycling Services - PPC Market Share Analysis March 2025

Share of Clicks for top 10 UK Energy, Utilities & Waste - Recycling Services brands

Share of Spend for the top 10 UK Energy, Utilities & Waste - Recycling Services brands

Competitor Count for UK Energy, Utilities & Waste - Recycling Services

Market Loss & Market Gains for UK Energy, Utilities & Waste - Recycling Services

UK Energy, Utilities & Waste - Recycling Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste - Recycling Services

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Origin Energy achieves a 15% increase in market share with local search intelligence

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Get the full picture

See this data specific to your brand performance

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena