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US Hospitality Museums & Art Galleries - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Museums & Art Galleries category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Hospitality Museums & Art Galleries brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
amnh.org 18.08
moma.org 9.08
mfa.org 6.4
intrepidmuseum.org 4.43
msichicago.org 4.18
911memorial.org 3.93
metmuseum.org 3.36
mcny.org 2.91
brooklynmuseum.org 2.84
rockefellercenter.com 2.8
others 41.99

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In the competitive landscape of Google’s PPC for museums and art galleries, amnh.org leads with 18.08% click share. Moma.org follows at 9.08%, while others collectively dominate with 41.99%.

Market Exposure

Share of Spend for the top 10 US Hospitality Museums & Art Galleries brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date amnh.org viator.com moma.org intrepidmuseum.org 911memorial.org getyourguide.com 911groundzero.com mcny.org msichicago.org rockefellercenter.com
2025/03/01 8.35% 8.76% 9.4% 0.76% 3.09% 3.02% 2.46% 2.36% 1.82% 1.12%
2025/03/02 10.9% 7.34% 9.68% 0.76% 3.15% 3.5% 2.21% 3.68% 2.86% 1.39%
2025/03/03 10.94% 6.99% 5.4% 2.72% 3.81% 4.05% 2.74% 5.66% 3.72% 1.36%
2025/03/04 13.58% 6.1% 6.42% 2.34% 5% 3.16% 3.32% 4.55% 4.32% 3.72%
2025/03/05 11.27% 4.71% 6.65% 2.9% 3.5% 2.27% 2.49% 4.68% 3.41% 1.21%
2025/03/06 14.04% 6.67% 6.3% 3.39% 4.95% 3.58% 2.7% 5.05% 3.27% 2.32%
2025/03/07 17.99% 4.99% 6.54% 5.58% 5.1% 2.83% 2.48% 3.87% 3.77% 1.27%
2025/03/08 15.84% 4.12% 8.39% 7.23% 6.44% 2.82% 2.99% 3.78% 3.05% 2.41%
2025/03/09 10.84% 6.82% 11% 4.61% 2.89% 3.05% 2.05% 2.43% 4.47% 3.74%
2025/03/10 14.33% 5.83% 7.75% 5.49% 3.74% 3.26% 2.61% 4.79% 4.99% 1.86%
2025/03/11 9.83% 7% 7.25% 3.77% 5.92% 3.42% 3.04% 4.14% 6.45% 2.66%
2025/03/12 12.42% 6.53% 6.73% 4.42% 4.32% 3.05% 2.62% 3.81% 3.81% 1.09%
2025/03/13 15.34% 4.95% 5.51% 2.31% 4.48% 2.15% 3.35% 4.21% 3.6% 2.45%
2025/03/14 13.37% 8.45% 4.53% 3.83% 4.41% 4.18% 2.43% 2.79% 4.45% 3.42%
2025/03/15 11.79% 6.93% 7.07% 4.24% 3.79% 3.08% 1.79% 2.83% 2.77% 1.34%
2025/03/16 13.62% 9.01% 7.52% 4.11% 8.4% 3.99% 3.35% 2.38% 4.21% 2.08%
2025/03/17 12.94% 7.69% 4.33% 2.15% 7.83% 2.93% 3.7% 4.04% 3.97% 3.52%
2025/03/18 12.51% 8.29% 9.15% 1.75% 6.72% 3.87% 2.82% 3.44% 3.58% 2.38%
2025/03/19 9.17% 7.2% 8.9% 2.55% 3.07% 3.1% 2.34% 3.93% 2.54% 2.21%
2025/03/20 12.75% 7.73% 5.64% 3.13% 2.82% 3.26% 2.08% 4.79% 1.66% 2.26%
2025/03/21 9.81% 9.4% 4.91% 3.17% 5.19% 3.11% 2.69% 4.94% 2.28% 4.37%
2025/03/22 12.31% 8.26% 9.71% 2.78% 5.46% 3.46% 3.16% 2.25% 1.42% 3.44%
2025/03/23 13.07% 9.96% 7.53% 2.69% 5.22% 4.19% 2.07% 4.47% 1.32% 2.47%
2025/03/24 12.74% 9.59% 5.85% 2.6% 4.62% 3.51% 2.05% 5.65% 1.63% 3.69%
2025/03/25 12.48% 8.1% 6.97% 4.48% 8.51% 2.59% 4.62% 4.38% 1.2% 2.87%
2025/03/26 12% 8.56% 9.6% 3.87% 3.84% 3.58% 1.91% 4.06% 0.86% 2.13%
2025/03/27 12.09% 8.06% 8.33% 3.42% 3.86% 3.1% 2.01% 3.87% 1.59% 2.03%
2025/03/28 15.94% 5.81% 6.49% 4.54% 2.7% 2.29% 1.9% 3.09% 2.04% 5.28%
2025/03/29 9.65% 7.36% 7.72% 4.03% 5.19% 3.03% 2.24% 2.75% 3.13% 3.8%
2025/03/30 13.92% 10.05% 7% 4.49% 4.88% 3.91% 3.13% 3.5% 3.4% 3.37%
2025/03/31 18.09% 8.23% 7.08% 6.21% 5.91% 3.94% 3.26% 2.37% 2.14% 1.46%

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In March 2025, amnh.org led with a peak spend share of 18.09% on the 31st. Viator.com fluctuated, peaking at 10.05% on the 30th. Moma.org saw a high of 11.0% on the 9th. Intrepidmuseum.org’s highest was 7.23% on the 8th. 911memorial.org peaked at 8.51% on the 25th. Getyourguide.com reached 4.19% on the 23rd. 911groundzero.com’s top was 3.7% on the 17th. Mcny.org peaked at 5.66% on the 3rd. Msichicago.org’s highest was 6.45% on the 11th. Rockefellercenter.com saw a peak of 5.28% on the 28th. The month concluded with amnh.org maintaining dominance.

Market Exposure

Competitor Count for US Hospitality Museums & Art Galleries

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 257
2025/03/02 260
2025/03/03 273
2025/03/04 281
2025/03/05 311
2025/03/06 331
2025/03/07 318
2025/03/08 337
2025/03/09 275
2025/03/10 306
2025/03/11 274
2025/03/12 295
2025/03/13 270
2025/03/14 300
2025/03/15 276
2025/03/16 272
2025/03/17 261
2025/03/18 269
2025/03/19 260
2025/03/20 270
2025/03/21 262
2025/03/22 272
2025/03/23 265
2025/03/24 258
2025/03/25 258
2025/03/26 285
2025/03/27 286
2025/03/28 285
2025/03/29 281
2025/03/30 272
2025/03/31 286

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March saw a dynamic shift in distinct advertisers, peaking at 337 on March 8. The month concluded with a stable 286, reflecting a balanced advertiser presence.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Museums & Art Galleries

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
rockefellercenter.com 1.27%
moma.org 0.84%
viator.com 0.77%
britishmuseum.org 0.61%
new-york-tickets.com 0.54%
museumoficecream.com -0.41%
intrepidmuseum.org -0.51%
metmuseum.org -1.25%
brooklynmuseum.org -2.11%
msichicago.org -2.52%

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Rockefeller Center shines with a 1.27% click share rise, while msichicago.org faces a 2.52% drop. Moma.org and viator.com also see gains, contrasting with declines for brooklynmuseum.org and metmuseum.org.

Campaign Efficiency

US Hospitality Museums & Art Galleries Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date amnh.org viator.com moma.org intrepidmuseum.org 911memorial.org 911groundzero.com mfa.org msichicago.org mcny.org metmuseum.org
2025/03/01 9.75% 7.65% 9.79% 0.49% 1.97% 2.99% 3.7% 3.39% 2.54% 4.07%
2025/03/02 11.38% 5.47% 11.03% 0.67% 2.02% 2.68% 6.39% 4.61% 3.52% 1.92%
2025/03/03 12.86% 6.17% 5.57% 1.75% 2.77% 3.17% 6.14% 5.41% 4.77% 3.72%
2025/03/04 14.64% 5.63% 7.21% 1.63% 3.9% 4.7% 3.08% 5.6% 3.69% 2.85%
2025/03/05 11.83% 4.07% 6.84% 2.66% 2.24% 3.14% 3.6% 4.08% 3.74% 4.55%
2025/03/06 16.24% 5.68% 6.06% 2.73% 3.64% 3.28% 3.98% 4.17% 4.15% 2.91%
2025/03/07 20.85% 3.98% 6.2% 5.25% 3.47% 2.8% 4.03% 4.02% 3.53% 4.35%
2025/03/08 18.08% 3.38% 8.13% 6.22% 4.5% 3.57% 3.75% 3.94% 3.53% 3.28%
2025/03/09 13.8% 5.71% 11.35% 4.13% 1.92% 2.5% 5.64% 5.69% 2% 2.71%
2025/03/10 16.27% 4.88% 7.67% 4.96% 3.07% 3.36% 6.08% 6.46% 4.05% 2.82%
2025/03/11 10.8% 6.91% 7.04% 3.12% 4.82% 3.85% 5.9% 8.48% 3.27% 3.5%
2025/03/12 13.83% 5.78% 6.6% 3.56% 3.29% 3.7% 6.74% 4.86% 3.22% 3.41%
2025/03/13 17.67% 4.2% 6.02% 2% 3.39% 4.03% 6.44% 4.88% 3.34% 2.28%
2025/03/14 13.07% 7.49% 4.24% 2.71% 2.97% 2.72% 3.46% 4.99% 2.27% 3.56%
2025/03/15 13.87% 6% 7.06% 3.63% 2.9% 2.02% 6.26% 3.7% 2.32% 1.75%
2025/03/16 15.42% 8.83% 7.72% 3.42% 5.97% 4.07% 3.55% 5.07% 2.19% 2.58%
2025/03/17 15.28% 7.49% 4.77% 2.04% 4.87% 4.47% 4.79% 5.16% 3.42% 2.09%
2025/03/18 14.68% 7.11% 9.15% 1.32% 5.05% 3.62% 3.17% 4.2% 2.99% 3.77%
2025/03/19 10.29% 5.94% 8.7% 2.36% 2.78% 3.14% 6.42% 3.36% 4.02% 2.46%
2025/03/20 14.64% 7.38% 5.37% 2.44% 2.1% 2.63% 2.25% 2.26% 3.69% 2.24%
2025/03/21 12.29% 7.96% 4.99% 2.85% 4.12% 3.42% 6.15% 2.51% 4.35% 2.36%
2025/03/22 15.64% 7.02% 9.61% 2.02% 4.26% 4.03% 4.4% 1.87% 1.77% 2.47%
2025/03/23 15.07% 8.56% 7.42% 2.15% 4.2% 2.77% 4.07% 1.81% 4.12% 1.46%
2025/03/24 15.21% 9.34% 6.78% 2.12% 3.46% 3% 3.86% 1.85% 4.75% 2.44%
2025/03/25 15.21% 7.96% 6.88% 4.57% 6.31% 6.41% 3.48% 1.8% 3.75% 2.3%
2025/03/26 14.53% 7.36% 9.9% 3.13% 2.99% 2.42% 4.58% 1.05% 3.46% 1.38%
2025/03/27 14.82% 6.35% 8.67% 2.74% 2.59% 2.66% 5.75% 1.95% 3.45% 1.7%
2025/03/28 18.09% 5.38% 6.42% 4.11% 2.04% 2.32% 4.94% 2.54% 2.98% 2.39%
2025/03/29 12.43% 6.3% 7.42% 3.98% 3.88% 2.76% 4.73% 3.61% 2.35% 1.27%
2025/03/30 15.72% 8.9% 7.4% 4.34% 3.95% 4.01% 3.71% 3.52% 3.03% 2.19%
2025/03/31 20.34% 8.54% 6.77% 5.28% 4.28% 4.12% 3.34% 2.77% 1.79% 1.5%

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In March 2025, amnh.org led with a peak impression share of 20.85% on March 7. Viator.com fluctuated, ending at 8.54%. Moma.org saw a high of 11.35% on March 9. Intrepidmuseum.org rose steadily, peaking at 6.22% on March 8. 911memorial.org and 911groundzero.com showed consistent shares, while mfa.org and msichicago.org had varied trends. Mcny.org and metmuseum.org had lower shares, with metmuseum.org ending at 1.5%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Museums & Art Galleries

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    9/11 Ground Zero Museum https://www.911groundzero.com

    9/11 Ground Zero Tour Tickets — Hear captivating stories of heroism & tragedy from first-hand witnesses. Book today

  2. 2
    9/11 Memorial & Museum - Official Ticket Site https://tickets.911memorial.org

    The 9/11 Memorial & Museum is a must-visit for every NYC itinerary. Get your ticket today.

  3. 3
    Museum of Natural History NYC https://www.amnh.org

    NY Natural History Museum — No Trip to New York is Complete Without a Visit to the American Museum of Natural History! See the...

  4. 4
    The Met Official Site https://www.metmuseum.org

    Plan Your Visit Today — Marvel at the artistry of Chinese bronzes at this new exhibition. On view at The Met now. Explore the beauty of Chinese bronzes from 1100 to 1900 at The Met. Plan your visit now.

  5. 5
    MoMA - The Museum of Modern Art https://www.moma.org

    See Van Gogh’s Starry Night along with favorites by Monet, Warhol, Rothko, and more.

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In the vibrant world of NYC’s cultural scene, top PPC ads spotlight iconic museums. The 9/11 Ground Zero Museum and Memorial captivate with stories of heroism. The American Museum of Natural History and The Met entice with timeless artistry, while MoMA showcases modern masterpieces.

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