US Hospitality Museums & Art Galleries - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Museums & Art Galleries category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Hospitality Museums & Art Galleries brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month
Domain	Share of clicks
amnh.org	18.82
moma.org	7.81
mfa.org	6.01
rockefellercenter.com	5.83
metmuseum.org	5.77
intrepidmuseum.org	4.79
911memorial.org	4.32
mcny.org	3.09
brooklynmuseum.org	2.52
msichicago.org	2.13
others	38.91

In the competitive landscape of Google’s PPC for museums and art galleries, amnh.org leads with an 18.82% click share. Following are moma.org at 7.81% and mfa.org at 6.01%. Notably, ‘others’ collectively hold a significant 38.91% share, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Museums & Art Galleries brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month
Date	amnh.org	911memorial.org	rockefellercenter.com	moma.org	intrepidmuseum.org	mcny.org	metmuseum.org	viator.com	mfa.org	getyourguide.com
2025/01/01	11.8%	4.91%	4.26%	5.11%	3.19%	2.75%	7.84%	6.69%	3.09%	2.51%
2025/01/02	13.95%	8.36%	2.17%	4.95%	2.64%	2.72%	5.08%	6.15%	3.83%	1.68%
2025/01/03	14.19%	7.38%	2.97%	4.8%	3.75%	1.97%	8.03%	5.83%	3.19%	2.3%
2025/01/04	12.41%	5.33%	2.39%	6.74%	4.5%	2.17%	4.95%	6.8%	4.4%	2.69%
2025/01/05	11.76%	5.05%	5.38%	7.23%	3.34%	3.57%	6.43%	5.68%	1.86%	1.65%
2025/01/06	10.51%	6.04%	3.21%	5.64%	2.73%	3.69%	7.5%	5.89%	4.27%	1.49%
2025/01/07	9.37%	6.28%	11.93%	5.98%	1.83%	2.96%	9.43%	3.86%	3.4%	0.87%
2025/01/08	10.32%	3.81%	6.36%	7.55%	1.83%	2.62%	7.67%	5.2%	3.43%	1.49%
2025/01/09	10.09%	4.49%	4.17%	8.62%	1.75%	2.38%	4.65%	5.08%	3.5%	1.76%
2025/01/10	8.97%	8.62%	5.47%	6.31%	2.41%	3.13%	2.29%	5.03%	3.53%	1.97%
2025/01/11	10.37%	5.97%	3.9%	8.39%	2.7%	2.5%	6.61%	5.25%	1.93%	2.06%
2025/01/12	11.6%	6.49%	5.25%	7.65%	2.16%	3.16%	4.68%	5.59%	3.03%	2.23%
2025/01/13	10.95%	9.85%	6.39%	4.72%	2.31%	2.95%	8.55%	5.73%	2.26%	2.52%
2025/01/14	17.01%	5.64%	3.26%	7.3%	5.1%	3.71%	7.31%	4.61%	2.03%	2.05%
2025/01/15	10.54%	3.78%	6.3%	7.57%	1.83%	2.7%	7.63%	5.14%	3.39%	1.47%
2025/01/16	10.19%	4.44%	4.11%	8.61%	1.74%	2.79%	4.6%	5.01%	3.46%	1.74%
2025/01/21	15.64%	7.76%	6.3%	5.49%	3.59%	3.36%	5.97%	5.87%	2.67%	3.39%
2025/01/22	13.53%	8.39%	4.98%	5.81%	4.64%	3.35%	4.41%	5%	3.08%	2.95%
2025/01/23	13.39%	7.49%	3.86%	6.16%	3.99%	3.81%	4.26%	3.89%	2.58%	2.33%
2025/01/24	15.34%	8.52%	4.68%	6.21%	5.95%	2.44%	2.93%	4.99%	3.05%	2.74%
2025/01/25	14.57%	8.83%	2.06%	7.52%	5.07%	3.09%	4.1%	6.57%	2.01%	3.52%
2025/01/26	12.16%	6.11%	1.5%	8.27%	3.85%	3.59%	5.07%	6.36%	2.92%	3.4%
2025/01/27	12.44%	7.28%	6.27%	5.1%	4.78%	4.19%	5.42%	5.13%	0.98%	2.66%
2025/01/28	16.37%	4.48%	3.1%	7.01%	4.02%	3.43%	3.62%	5.09%	2.77%	3.38%
2025/01/29	15.92%	7.08%	4.31%	6.33%	3%	3.58%	4.86%	4.29%	2.49%	2.54%
2025/01/30	17.47%	10.65%	1.6%	6.46%	5.77%	3.16%	4.98%	3.49%	2.48%	2.04%
2025/01/31	18.16%	6.44%	6.37%	5.87%	5.16%	4.15%	3.7%	3.54%	2.11%	1.63%

In January 2025, amnh.org’s PPC spend share fluctuated, peaking at 18.16% on the 31st. 911memorial.org saw a high of 10.65% on the 30th. Rockefellercenter.com had a notable spike on the 7th at 11.93%. Moma.org maintained steady growth, ending at 5.87%. Intrepidmuseum.org’s share peaked mid-month. Mcny.org showed consistent performance, closing at 4.15%. Metmuseum.org’s share varied, peaking early. Viator.com and mfa.org experienced declines, while getyourguide.com ended with a slight dip.

Market Exposure

Competitor Count for US Hospitality Museums & Art Galleries

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month
Date	Competitor Count
2025/01/01	417
2025/01/02	389
2025/01/03	370
2025/01/04	393
2025/01/05	348
2025/01/06	405
2025/01/07	347
2025/01/08	437
2025/01/09	411
2025/01/10	434
2025/01/11	452
2025/01/12	412
2025/01/13	371
2025/01/14	419
2025/01/15	437
2025/01/16	411
2025/01/21	358
2025/01/22	394
2025/01/23	421
2025/01/24	378
2025/01/25	398
2025/01/26	348
2025/01/27	368
2025/01/28	335
2025/01/29	395
2025/01/30	415
2025/01/31	424

January saw fluctuating advertiser numbers, peaking at 452 on January 11. The month concluded with 424 advertisers, indicating a stable finish.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Museums & Art Galleries

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month
Name	Market Trend
amnh.org	5.24%
intrepidmuseum.org	2.61%
themobmuseum.org	1.56%
911memorial.org	1.4%
mcny.org	0.52%
msichicago.org	-1.04%
brooklynmuseum.org	-1.06%
mfa.org	-1.44%
rockefellercenter.com	-1.48%
metmuseum.org	-1.58%

In the past month, amnh.org soared with a 5.24% click share increase, while metmuseum.org dropped by 1.58%.

Campaign Efficiency

US Hospitality Museums & Art Galleries Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	amnh.org	moma.org	rockefellercenter.com	911groundzero.com	intrepidmuseum.org	mcny.org	metmuseum.org	911memorial.org	mfa.org	viator.com
2025/01/01	12.91%	5.28%	2.82%	2.35%	3.11%	2.7%	6.37%	2.67%	4.35%	6.26%
2025/01/02	15.43%	4.76%	1.37%	3.43%	2.53%	2.8%	4.2%	4.4%	5.79%	5.92%
2025/01/03	15.53%	4.71%	2.31%	4.74%	3.71%	2.21%	7.01%	4.38%	4.4%	5.71%
2025/01/04	11.34%	6.51%	1.64%	2.78%	3.63%	2.37%	4.17%	3.1%	6.73%	6.26%
2025/01/05	12.72%	6.88%	3.93%	3.39%	3.34%	3.39%	4.99%	2.52%	2.75%	4.76%
2025/01/06	13.68%	5.4%	2.42%	2.9%	3.03%	3.44%	6.22%	3.34%	5.28%	5.19%
2025/01/07	11.89%	6.16%	8.4%	2.11%	1.91%	3.43%	8.12%	3.51%	5.17%	3.83%
2025/01/08	10.98%	6.92%	4.26%	2.59%	1.59%	2.4%	6.82%	2.01%	5.31%	4.09%
2025/01/09	11.13%	8.19%	3.01%	1.87%	1.51%	2.11%	4.2%	2.57%	5.25%	3.97%
2025/01/10	10.62%	6.24%	4.19%	2.01%	2.19%	2.99%	2.19%	4.4%	4.96%	4.54%
2025/01/11	12.48%	7.8%	3.24%	2.53%	2.53%	3.2%	5.67%	3.34%	3.55%	4.33%
2025/01/12	13.39%	7.32%	3.69%	3.02%	2.24%	3.67%	4.11%	3.16%	4.65%	4.89%
2025/01/13	13.34%	5.32%	4.93%	4.03%	2.61%	3.71%	7.98%	5.3%	3.81%	5.03%
2025/01/14	17.91%	6.7%	2.52%	2.64%	4.51%	3.49%	6.37%	3.3%	3.41%	4.06%
2025/01/15	11.17%	7.04%	4.21%	2.57%	1.59%	2.5%	6.78%	1.99%	5.25%	4.04%
2025/01/16	11.16%	8.31%	2.97%	1.84%	1.49%	2.4%	4.15%	2.54%	5.18%	3.91%
2025/01/21	19%	5.82%	4.11%	3.33%	3.91%	3.3%	5.22%	4.96%	3.28%	4.99%
2025/01/22	14.58%	5.77%	3.19%	3.16%	4.26%	3.56%	4.39%	5.19%	4.55%	4.37%
2025/01/23	14.16%	5.58%	3.17%	2.35%	4.22%	4.01%	3.88%	4.9%	3.72%	2.99%
2025/01/24	17.38%	6.18%	2.52%	2.48%	6.16%	2.81%	2.82%	4.85%	4.63%	4.36%
2025/01/25	15.39%	6.96%	2.15%	3.65%	4.91%	3.18%	3.8%	5.02%	2.58%	6.35%
2025/01/26	13.82%	8.41%	0.99%	2.71%	4.28%	3.15%	4.48%	3.64%	3.86%	5.5%
2025/01/27	14.37%	5.36%	3.58%	3.23%	4.92%	4.03%	5.35%	4.17%	2.32%	4.08%
2025/01/28	18.11%	7.43%	2.96%	3.23%	4.05%	3.59%	3.58%	2.81%	4.62%	3.56%
2025/01/29	17.34%	6.17%	2.88%	3.95%	3.03%	3.62%	4.51%	4.07%	4.2%	3.71%
2025/01/30	19.05%	6.52%	1.23%	3.61%	5.08%	3.68%	5.04%	5.72%	3.8%	2.82%
2025/01/31	17.79%	5.55%	5.18%	5.11%	4.23%	4.06%	3.59%	3.41%	3.01%	2.94%

In January 2025, amnh.org led with fluctuating impressions, peaking at 19.05% on the 30th. Moma.org saw a steady rise, while rockefellercenter.com spiked early, then dipped. 911groundzero.com and intrepidmuseum.org showed moderate gains. Metmuseum.org and 911memorial.org had varied trends, with mfa.org and viator.com experiencing ups and downs. The month concluded with amnh.org maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Museums & Art Galleries

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

1
9/11 Ground Zero Museum https://www.911groundzero.com
9/11 Museum Tickets — Tours of the 9/11 Memorial plus tickets for the 9/11 Museum and One World Observatory. Starts at $39 Ground Zero Tours and All Access Options to Museum and Observatory.
2
9/11 Memorial & Museum | Official Ticket Site https://tickets.911memorial.org
The 9/11 Memorial & Museum is a must-visit for every NYC itinerary. Get your ticket today.
3
Museum of Natural History NYC https://www.amnh.org
NY Natural History Museum — No Trip to New York is Complete Without a Visit to the American Museum of Natural History! See the Iconic American Museum of Natural History in NY Located Across from...
4
The Metropolitan Museum of Art https://www.metmuseum.org
Plan Your Visit — See how the city of Paris shaped Sargent’s art in this captivating exhibition at The Met. Explore the vibrant portraits of artist John Singer Sargent and his Parisian inspirations.
5
Rockefeller Center https://www.rockefellercenter.com
Rockefeller Center in NYC — Discover The Best in Fashion, Art, Design, Shopping & Dining All at Rockefeller Center. The Best NYC Shopping and Dining Destination. Take a Tour to...

In the bustling world of New York City, top-performing PPC ads reveal a tapestry of cultural allure. From the poignant 9/11 Ground Zero Museum to the iconic American Museum of Natural History, each ad weaves a narrative of must-visit experiences. The Metropolitan Museum of Art captivates with Parisian-inspired exhibitions, while Rockefeller Center entices with its vibrant blend of fashion, art, and dining. These ads highlight the unique stories and attractions that make NYC a cultural epicenter.

Frequently Asked Questions

Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Yes. The PPC Market Share Report 2024 aggregates data from across both device types and Google Shopping.
The PPC Market Share Report 2024 is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.