UK Logistics Parcel Services - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Parcel Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Logistics Parcel Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
royalmail.com	68.97
parcel2go.com	4.21
amazon.co.uk	4.1
parcelcompare.com	2.11
parcelhero.com	1.92
parcelforce.com	1.43
postoffice.co.uk	1.38
iloveparcels.com	1.36
blackcountrymetalworks.co.uk	1.31
kitepackaging.co.uk	1.13
others	12.08

Royal Mail dominates with 68.97% click share, overshadowing others. Parcel2Go and Amazon follow with 4.21% and 4.1%, respectively. “Others” collectively hold 12.08%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Logistics Parcel Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	royalmail.com	parcelcompare.com	amazon.co.uk	parcelhero.com	parcel2go.com	kitepackaging.co.uk	parcelmonkey.co.uk	iloveparcels.com	blackcountrymetalworks.co.uk	interparcel.com
2025/03/01	34.06%	6.73%	6%	5.71%	4.5%	5.47%	1.94%	3.05%	2.89%	1.36%
2025/03/02	40.47%	7.3%	5.11%	5.96%	5.06%	3.4%	1.35%	3.24%	4.11%	1.52%
2025/03/03	27.84%	10.49%	3.98%	8.32%	8.16%	3.94%	2.8%	2.19%	0.68%	1.26%
2025/03/04	32.12%	8.6%	3.83%	8.04%	7.08%	1.94%	2.89%	1.68%	1.4%	1.66%
2025/03/05	36.84%	7.97%	4.55%	6.86%	5.99%	2.48%	1.9%	2.05%	2.06%	1.3%
2025/03/06	35.4%	8.03%	6.41%	7.19%	8.96%	1.85%	2.07%	1.6%	2.54%	1.66%
2025/03/07	34.42%	7.61%	5.33%	6.43%	9.1%	1.74%	2.23%	1.12%	2.02%	1.17%
2025/03/08	42.13%	5.5%	6.76%	3.03%	7.24%	4.9%	2.33%	2.17%	3%	1.74%
2025/03/09	39.63%	4.96%	7.44%	3.4%	4.48%	5.02%	1.7%	2.81%	3.61%	1.38%
2025/03/10	38.08%	8.87%	4.8%	7.73%	9.33%	1.47%	2.34%	0.93%	2.5%	1.66%
2025/03/11	39.5%	7.26%	5.51%	5.67%	6.35%	1.7%	2.5%	2.52%	1.82%	1.54%
2025/03/12	44.72%	7.43%	4.25%	6.53%	6.12%	1.52%	2.31%	1.57%	2.09%	1.43%
2025/03/13	41.58%	7.02%	4.57%	5.96%	4.76%	3.27%	1.71%	2.47%	2.03%	1.41%
2025/03/14	61.31%	3.79%	2.15%	3.19%	2.69%	1.36%	0.9%	1.41%	0.79%	0.73%
2025/03/15	50.99%	4.23%	5.46%	2.46%	3.01%	4.78%	1.05%	4.51%	2.82%	1.71%
2025/03/16	43.81%	6.33%	6.19%	5%	3.83%	4.71%	1.55%	4.51%	2.54%	1.43%
2025/03/17	48.61%	6.64%	3.71%	5.29%	4.74%	1.44%	2.04%	2.93%	1.98%	1.3%
2025/03/18	60.58%	5.02%	3.21%	4.15%	3.33%	2.06%	1.7%	1.88%	1.29%	1.07%
2025/03/19	37.99%	8.55%	4.97%	6.51%	4.82%	2.27%	2.89%	3.94%	2.04%	2.23%
2025/03/20	37.75%	7.59%	5.53%	5.88%	4.91%	2.92%	2.42%	3.02%	2.31%	1.77%
2025/03/21	39.32%	6.91%	5.08%	5.21%	4.68%	4%	2.24%	1.84%	2.18%	1.62%
2025/03/22	60.78%	3.26%	3.94%	2%	2.87%	3.52%	1.11%	4.99%	1.93%	1.46%
2025/03/23	50.06%	5.93%	4.95%	4.1%	3.42%	3.35%	1.57%	4.24%	2.22%	1.87%
2025/03/24	52.53%	5.88%	3.42%	5.16%	4.64%	1.26%	2.42%	2.28%	1.73%	1.45%
2025/03/25	57.87%	5.25%	2.95%	4.79%	4.06%	1.69%	2.16%	1.41%	1.21%	1.41%
2025/03/26	49.21%	5.74%	4.41%	4.46%	4.29%	2.08%	2.07%	1.71%	1.97%	1.48%
2025/03/27	46.58%	6.28%	4.9%	5.51%	4.75%	2.15%	3.2%	1.83%	1.38%	1.36%
2025/03/28	41.73%	6.86%	6.22%	5.19%	4.04%	1.68%	2.75%	2.43%	2.37%	1.39%
2025/03/29	44.78%	4.48%	6.65%	3.01%	4.04%	5.28%	2.62%	3.57%	2.47%	2.05%
2025/03/30	39.45%	5.79%	7.89%	4.17%	4.33%	4.79%	2.46%	3.45%	3.24%	1.97%
2025/03/31	34.67%	6.33%	5.75%	5.63%	5.04%	3.36%	3.21%	2.77%	2.53%	1.49%

Royal Mail dominated March with a peak spend share of 61.31% on the 14th. ParcelCompare and Amazon trailed, showing fluctuations. By month’s end, Royal Mail’s share decreased to 34.67%.

Market Exposure

Competitor Count for UK Logistics Parcel Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	462
2025/03/02	450
2025/03/03	486
2025/03/04	471
2025/03/05	498
2025/03/06	508
2025/03/07	526
2025/03/08	492
2025/03/09	479
2025/03/10	512
2025/03/11	503
2025/03/12	502
2025/03/13	499
2025/03/14	511
2025/03/15	470
2025/03/16	470
2025/03/17	475
2025/03/18	454
2025/03/19	468
2025/03/20	457
2025/03/21	453
2025/03/22	424
2025/03/23	427
2025/03/24	453
2025/03/25	429
2025/03/26	430
2025/03/27	464
2025/03/28	451
2025/03/29	444
2025/03/30	442
2025/03/31	444

In March 2025, distinct advertisers peaked at 526 on March 7, then gradually declined, ending at 444 on March 31.

Campaign Efficiency

Market Loss & Market Gains for UK Logistics Parcel Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
royalmail.com	2.47%
iloveparcels.com	0.31%
viking-direct.co.uk	0.22%
yodel.co.uk	0.19%
letterbox4you.co.uk	0.18%
trackerly.net	-0.3%
evri.com	-0.31%
parcelcompare.com	-0.32%
statuspnr.in	-0.5%
parcel2go.com	-1.22%

Royalmail.com surged with a 2.47% click share increase, while parcel2go.com dropped by 1.22%. Other notable gains include iloveparcels.com at 0.31% and viking-direct.co.uk at 0.22%.

Campaign Efficiency

UK Logistics Parcel Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	royalmail.com	amazon.co.uk	parcelhero.com	blackcountrymetalworks.co.uk	parcelcompare.com	kitepackaging.co.uk	iloveparcels.com	parcel2go.com	viking-direct.co.uk	letterbox4you.co.uk
2025/03/01	27.85%	9.9%	4.94%	6.88%	4.15%	7.91%	4.72%	3.56%	1.6%	1.44%
2025/03/02	31.18%	8.27%	5.49%	10.03%	5.49%	5.07%	4.66%	3.92%	1.2%	1.87%
2025/03/03	25.28%	6.4%	8.08%	1.32%	8.32%	6.12%	3.29%	7.15%	1.37%	1.65%
2025/03/04	29.27%	5.9%	8.13%	2.79%	6.89%	2.44%	2.79%	6.13%	1.57%	2.8%
2025/03/05	32.71%	7.05%	6.72%	3.93%	6.63%	3.32%	3.14%	5.32%	1.44%	0.72%
2025/03/06	32.26%	9%	6.95%	4.43%	6.83%	2.21%	2.51%	8.92%	1.84%	0.82%
2025/03/07	33.19%	7.77%	6.02%	3.7%	6.06%	2.4%	1.72%	9.28%	1.15%	0.84%
2025/03/08	40.19%	9.94%	2.18%	5.35%	3.47%	6.07%	3.28%	6.89%	0.68%	0.38%
2025/03/09	33.27%	11.16%	2.69%	6.12%	2.98%	7.04%	4.09%	5.58%	0.67%	0.76%
2025/03/10	36.11%	7.42%	7.15%	4.66%	7.41%	2.09%	1.51%	8.05%	0.42%	2.79%
2025/03/11	38.55%	8.39%	5.13%	3.41%	5.38%	2.15%	4.08%	5.91%	0.76%	1.99%
2025/03/12	40.1%	7.16%	6.27%	4.14%	6.05%	2.13%	2.59%	5.51%	1.04%	1.92%
2025/03/13	37.19%	7.34%	5.47%	3.79%	5.41%	4.38%	3.89%	3.89%	1.44%	0.86%
2025/03/14	35.87%	2.83%	3.98%	1.23%	2.56%	1.59%	1.85%	4.48%	0.63%	0.55%
2025/03/15	43.71%	8.46%	1.75%	5.42%	2.51%	6.32%	7.12%	2.26%	1.18%	0.85%
2025/03/16	39.38%	9.23%	4.17%	4.74%	4.26%	5.85%	7.29%	2.79%	1.74%	0.78%
2025/03/17	43.31%	5.68%	5.17%	3.95%	5.35%	1.97%	5.34%	4.05%	2.39%	1.44%
2025/03/18	52.16%	5.4%	4.31%	2.8%	4.34%	3.21%	3.34%	2.94%	1.44%	1.58%
2025/03/19	34.72%	7.52%	5.87%	3.82%	6.36%	3.11%	6.19%	3.69%	3.16%	2.05%
2025/03/20	35.27%	7.78%	5.2%	4.39%	5.54%	3.61%	4.72%	3.69%	2.65%	2.33%
2025/03/21	36.5%	7.7%	4.65%	4.07%	5.01%	5.51%	2.71%	3.85%	1.88%	2.62%
2025/03/22	51.7%	6.38%	1.56%	4.03%	2%	5%	8.97%	2.45%	1.36%	0.23%
2025/03/23	44.59%	7.62%	3.67%	4.21%	3.98%	4.45%	6.94%	2.78%	1.05%	0.66%
2025/03/24	45.02%	5.96%	5.28%	3.73%	4.91%	1.96%	4.27%	4.04%	1.26%	1.92%
2025/03/25	51.15%	5.22%	5.27%	2.57%	4.42%	2.45%	2.47%	3.86%	1.32%	1.4%
2025/03/26	41.33%	7.74%	4.31%	3.78%	5.21%	3.02%	2.96%	3.53%	1.27%	1.91%
2025/03/27	40.27%	8.38%	5.5%	2.75%	5.06%	3.33%	3.08%	4.1%	1.48%	1.95%
2025/03/28	36.83%	10.48%	4.67%	4.47%	4.97%	2.5%	4.2%	3.14%	1.9%	2.19%
2025/03/29	39.45%	10.61%	2.19%	4.62%	2.65%	7.12%	5.63%	3.1%	2.6%	1.03%
2025/03/30	34.22%	11.77%	3.4%	6%	3.85%	6.07%	5.69%	3.42%	2.57%	1.46%
2025/03/31	30.67%	8.67%	5.15%	4.55%	4.49%	4.41%	4.2%	3.76%	3.36%	2.5%

Royal Mail’s impression share peaked mid-March at 52.16%, then declined to 30.67% by month’s end. Amazon’s share fluctuated, ending at 8.67%. ParcelHero and ParcelCompare saw varied trends, while Black Country Metalworks and others maintained lower shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Logistics Parcel Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
InPost UK https://www.inpost.co.uk › inpost_uk › send
Send Your Parcels With InPost — No Labels, No Queues! Just Easy Parcel Sending From £1.99 On The InPost App. Download Now.
2
Send A Parcel With Royal Mail - Best Price Guaranteed https://www.parcel2go.com › royalmail
Send with Parcel2Go and enjoy the UK's cheapest parcel delivery services. Send today!
3
ParcelCompare - Find The Best Courier For You https://www.parcelcompare.com
ParcelCompare - Guarantees The Best Parcel Delivery Services For The Best Prices. Book Now
4
The UK's Best Shipping Prices - Same Day Collection https://www.parcelhero.com
Whether you’re sending a parcel in the UK or abroad, we make it easy to save you money
5
Royal Mail https://www.royalmail.com
Postage Prices — Book Your Return Online Today. Not Going To Be Home? Your Local Postie Can Still Collect. Arrange...

In the competitive landscape of parcel services, InPost UK stands out with its hassle-free, label-free sending from £1.99. Parcel2Go and ParcelCompare emphasize affordability, guaranteeing the UK’s cheapest delivery. ParcelHero offers convenience with same-day collection, while Royal Mail highlights flexible home collection.

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UK Logistics Parcel Services - PPC Market Share Analysis March 2025

Share of Clicks for top 10 UK Logistics Parcel Services brands

Share of Spend for the top 10 UK Logistics Parcel Services brands

Competitor Count for UK Logistics Parcel Services

Market Loss & Market Gains for UK Logistics Parcel Services

UK Logistics Parcel Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Logistics Parcel Services

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance