US Logistics Parcel Services - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Parcel Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Logistics Parcel Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
usps.com	86.7
theupsstore.com	5.95
uline.com	1.2
fedex.com	0.76
stamps.com	0.65
uspsdelivers.com	0.5
amazon.com	0.28
goshippo.com	0.26
pirateship.com	0.2
pitneybowes.com	0.18
others	3.32

In the logistics PPC landscape, USPS.com dominates with 86.7% click share, overshadowing others like The UPS Store at 5.95%. ‘Others’ collectively hold 3.32%.

Market Exposure

Share of Spend for the top 10 US Logistics Parcel Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	usps.com	uline.com	theupsstore.com	stamps.com	fedex.com	doordash.com	goshippo.com	pirateship.com	shipstation.com	uspsdelivers.com
2025/01/01	54.72%	4.57%	4.67%	3.43%	2.25%	2.27%	3.67%	2.06%	1.4%	0.09%
2025/01/02	59.26%	5.8%	6.89%	2.81%	1.47%	1.63%	1.29%	1.65%	0.92%	0.09%
2025/01/03	56.36%	6.79%	6.98%	3.16%	1.53%	0.94%	2.91%	1.65%	1.11%	0.3%
2025/01/04	52.6%	8.43%	4.86%	6.75%	2.06%	0.84%	2.4%	1.51%	0.81%	0.18%
2025/01/05	49.96%	5.09%	6.32%	7.01%	1.21%	1.97%	4.01%	1.94%	1%	0.15%
2025/01/06	54.44%	7%	5.25%	5.09%	1.74%	1.6%	2.06%	1.76%	1.47%	0.23%
2025/01/07	59.58%	4.38%	6.23%	1.91%	2.34%	1.42%	1.9%	1.71%	1.77%	0.23%
2025/01/08	55.91%	5.6%	5.48%	4.36%	1.88%	1.6%	2.62%	1.84%	1.55%	0.19%
2025/01/09	55.25%	6.38%	5.62%	3.61%	2.05%	1.21%	2.03%	1.85%	1.59%	0.18%
2025/01/10	50.44%	6.11%	7.74%	5.89%	2.72%	1.03%	1.87%	1.93%	1.73%	0.19%
2025/01/11	51.85%	4.9%	5.74%	4.4%	2.44%	2.02%	1.81%	1.79%	1.62%	0.16%
2025/01/12	41.42%	5.65%	4.08%	3.6%	2.44%	1.89%	2.95%	1.57%	1.44%	5.07%
2025/01/13	46.58%	7.31%	3.89%	4.02%	1.78%	2.22%	1.91%	1.94%	1.5%	3.12%
2025/01/14	47.38%	5.72%	4.89%	3.91%	1.6%	2.91%	3.18%	2.23%	1.33%	0.11%
2025/01/15	56.72%	5.45%	5.31%	4.32%	1.68%	1.58%	2.55%	1.8%	1.49%	0.17%
2025/01/16	56.67%	6.13%	5.42%	3.64%	1.77%	1.21%	1.96%	1.8%	1.53%	0.15%
2025/01/21	49.16%	6.13%	6.51%	7.36%	2.7%	1.14%	3.16%	2.34%	1.4%	0.16%
2025/01/22	52.21%	5.68%	7.16%	4.63%	2.48%	2.19%	3.3%	1.92%	1.53%	0.1%
2025/01/23	51.64%	8.06%	4.24%	5.66%	1.76%	1.5%	2.42%	1.77%	1.46%	0.16%
2025/01/24	50.6%	5.66%	5.97%	6.36%	2.16%	1.72%	3.62%	2.13%	1.29%	0.13%
2025/01/25	42.1%	6.87%	5.3%	5.53%	2.44%	2.43%	2.29%	2.34%	1.18%	7.3%
2025/01/26	34.56%	8.49%	6.3%	3.45%	2.42%	1.31%	3.09%	1.57%	1.07%	18.71%
2025/01/27	50.98%	6.13%	3.29%	1.77%	1.46%	1.16%	2.24%	1.35%	0.97%	12%
2025/01/28	52.36%	6.32%	6.01%	3.25%	1.42%	1.63%	2.2%	1.66%	1.07%	0.14%
2025/01/29	49.46%	9.59%	5.63%	4.6%	3.53%	1.95%	2.63%	1.62%	1.08%	0.18%
2025/01/30	50.48%	9.16%	4.55%	3.86%	1.73%	1.34%	3.08%	2%	1.41%	0.22%
2025/01/31	46.53%	9.81%	8.34%	5.59%	1.78%	1.78%	1.57%	1.23%	0.47%	0.09%

In January 2025, USPS dominated PPC spend, peaking early and fluctuating throughout. Uline and The UPS Store showed steady growth, while Stamps.com and FedEx had modest shares. USPS Delivers spiked mid-month, ending quietly.

Market Exposure

Competitor Count for US Logistics Parcel Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	669
2025/01/02	583
2025/01/03	647
2025/01/04	580
2025/01/05	605
2025/01/06	678
2025/01/07	568
2025/01/08	637
2025/01/09	657
2025/01/10	640
2025/01/11	583
2025/01/12	639
2025/01/13	630
2025/01/14	715
2025/01/15	637
2025/01/16	657
2025/01/21	683
2025/01/22	698
2025/01/23	703
2025/01/24	680
2025/01/25	646
2025/01/26	601
2025/01/27	704
2025/01/28	675
2025/01/29	714
2025/01/30	728
2025/01/31	716

January saw fluctuating advertiser numbers, starting at 669 and dipping to 568 mid-month. A strong recovery followed, peaking at 728, closing at 716.

Campaign Efficiency

Market Loss & Market Gains for US Logistics Parcel Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
uspsdelivers.com	0.77%
uline.com	0.09%
overhalfsale.com	0.05%
packagemonitor.org	0.05%
whatconverts.com	0.04%
amazon.com	-0.09%
dealsxs.com	-0.11%
theupsstore.com	-0.13%
usps.com	-0.15%
trackyourorders.net	-0.2%

In the past month, uspsdelivers.com surged with a 0.77 increase in click share, while trackyourorders.net faced a decline of 0.2.

Campaign Efficiency

US Logistics Parcel Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	usps.com	theupsstore.com	uline.com	stamps.com	overhalfsale.com	amazon.com	fedex.com	goshippo.com	dealsxs.com	uspsdelivers.com
2025/01/01	75.89%	4.13%	3.01%	1.78%	0.19%	1.54%	0.75%	1.82%	0.36%	0.04%
2025/01/02	69.63%	8.09%	5.4%	1.28%	0.68%	1.13%	0.85%	0.39%	0.76%	0.04%
2025/01/03	70.73%	6.96%	4.89%	1.51%	0.41%	1.83%	0.69%	1.18%	1.35%	0.14%
2025/01/04	68.38%	5.19%	6.65%	2.93%	0.48%	1.1%	0.86%	1.08%	1.29%	0.08%
2025/01/05	63.11%	6.3%	4.28%	3.82%	0.39%	2.28%	0.49%	2.12%	1.17%	0.09%
2025/01/06	67.71%	6.08%	5.85%	2.96%	0.28%	0.91%	0.87%	0.65%	0.54%	0.11%
2025/01/07	69.58%	5.81%	2.64%	0.62%	3.55%	2.17%	0.92%	0.48%	4.11%	0.09%
2025/01/08	72.6%	6%	4.12%	2.26%	0.12%	0.86%	0.73%	1.13%	0.5%	0.08%
2025/01/09	71.15%	5.78%	4%	1.23%	1.58%	1.08%	0.8%	0.51%	2.7%	0.06%
2025/01/10	70.69%	7.27%	4.29%	2.51%	0.9%	0.7%	1.03%	0.53%	1.09%	0.07%
2025/01/11	63.16%	7.7%	4.61%	2.11%	1.53%	1.44%	1.35%	0.64%	1.85%	0.06%
2025/01/12	55.16%	4%	4.41%	1.99%	0.67%	0.83%	1.11%	1.2%	1.23%	3.9%
2025/01/13	66.19%	4.32%	5.82%	1.66%	1.04%	1.28%	0.78%	0.6%	1.25%	1.03%
2025/01/14	64.17%	5.65%	4.32%	2.18%	0.89%	1.5%	1.02%	1.48%	1.41%	0.04%
2025/01/15	73.01%	5.89%	4.07%	2.24%	0.12%	0.86%	0.65%	1.12%	0.5%	0.08%
2025/01/16	71.86%	5.66%	3.92%	1.24%	1.54%	1.06%	0.71%	0.5%	2.65%	0.05%
2025/01/21	70.24%	6.21%	3.85%	3.64%	0.17%	0.55%	1.34%	1.22%	0.1%	0.02%
2025/01/22	74.19%	6.27%	3.11%	2.39%	0.27%	0.45%	1.48%	1.27%	0.04%	0.01%
2025/01/23	76.15%	3.52%	4.21%	2.61%	0.67%	0.59%	0.79%	0.68%	0.19%	0.05%
2025/01/24	78.08%	4.45%	2.72%	2.98%	0.41%	0.44%	0.96%	1.25%	0.25%	0.04%
2025/01/25	59.54%	4.68%	4.78%	2.92%	0.74%	0.57%	1.32%	0.78%	0.32%	10.94%
2025/01/26	51.29%	6.03%	6.72%	1.63%	0.94%	1.03%	1.07%	1.39%	0.57%	19.51%
2025/01/27	66.39%	4.25%	4.85%	0.7%	0.93%	0.82%	0.79%	0.75%	0.58%	8.39%
2025/01/28	67.8%	6.97%	4.89%	1.57%	1.07%	1.46%	0.77%	0.68%	0.38%	0.05%
2025/01/29	64.37%	5.49%	8.13%	2.39%	0.91%	1.34%	1.87%	1.13%	0.35%	0.05%
2025/01/30	68.19%	4.88%	6.25%	1.8%	1.26%	1.08%	1.08%	1.24%	0.67%	0.08%
2025/01/31	58.97%	9.02%	7.86%	4.14%	1.13%	1.12%	1.03%	0.72%	0.47%	0.02%

USPS dominated January with fluctuating impressions, peaking mid-month. The UPS Store and Uline showed steady presence, while USPS Delivers spiked dramatically late month. January closed with USPS leading, despite volatility.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Logistics Parcel Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
PitneyShip® Shipping Software | Official USPS® Partner https://www.pitneybowes.com
Save on USPS® shipping rates, get free USPS® package tracking and print discounted labels.
2
Stamps.com® Official Site | Buy & Print Postage from Home https://www.stamps.com
Stamps.com® Offers The Lowest US Postal Rates In The Industry. Sign Up Now! $5 in Free Postage When You Sign-Up for a 4 Week Trial. Get Started Today! Skip Post Office Trips.
3
The UPS Store® https://www.theupsstore.com
The UPS Store® Services — Promote Your Small Business With Help From The UPS Store®. Learn About Our Print Services. Find...
4
Welcome to USPS - Search or Track Packages https://www.usps.com
Deliver Your Holiday Packages with USPS®. Learn More About Our Affordable Shipping Options. From Cards and Stamps to Toys and Novelty Items, Get Holiday Ready with USPS® Today! Prepare Your Packages.
5
The Official USPS® Website https://www.uspsdelivers.com › business › shipping
Shipping and Mailing Services — USPS® Offers Businesses of All Sizes a Better Way to Ship. Explore Our Offerings Online! Connect Your Business with a Specialist from USPS®. Fill out the Shipping Form Today.

In the competitive landscape of logistics PPC ads, Pitney Bowes stands out by emphasizing cost savings and convenience with USPS® partnerships. Stamps.com highlights affordability and ease with a trial offer, while The UPS Store focuses on supporting small businesses. USPS® ads emphasize holiday readiness and comprehensive shipping solutions, showcasing their versatility and reliability.

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