US Pharma & Biotech Research and Development - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Research and Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Pharma & Biotech Research and Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
gsk.com	12.23
jnj.com	11.14
abbvie.com	10.26
lilly.com	7.03
regeneron.com	3.86
abbott.com	3.55
merck.com	2.48
cvs.com	2.48
ubrelvy.com	2.25
sequencing.com	1.58
others	43.14

In the PPC landscape, ‘others’ dominate with 43.14% click share, while GSK leads individual advertisers at 12.23%.

Market Exposure

Share of Spend for the top 10 US Pharma & Biotech Research and Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	jnj.com	ubrelvy.com	lifemd.com	evenity.com	tepezza.com	abbvie.com	lilly.com	ro.co	gsk.com	pfizerforall.com
2025/01/01	0%	8.56%	3.39%	3.88%	0.02%	1.22%	8.72%	4.11%	5.88%	3.42%
2025/01/02	4.08%	14.84%	2.07%	2.33%	0.01%	1.87%	5.93%	8.83%	2.59%	1.85%
2025/01/03	7.19%	13.39%	1.75%	3.35%	0.66%	1.08%	4.55%	5.96%	1.95%	2.09%
2025/01/04	6.92%	2.85%	4.19%	3.3%	2.37%	1.14%	1.09%	4%	4.02%	1.23%
2025/01/05	5.14%	8.79%	2.17%	3%	2.73%	3.76%	4.48%	1.67%	4.03%	1.61%
2025/01/06	4.41%	10.82%	1.71%	4.22%	2.81%	1.81%	6.35%	1.37%	5.64%	0.81%
2025/01/07	4.13%	12.44%	2.88%	4.49%	2.92%	0%	5.33%	2.11%	3.82%	1.05%
2025/01/08	4.24%	15.16%	2.74%	3.61%	2.27%	2.24%	7.51%	3.11%	3.67%	0.79%
2025/01/09	7.76%	12.35%	2.79%	3.51%	2.61%	2.62%	3.92%	1.72%	3.18%	0.58%
2025/01/10	11.08%	15.62%	2.28%	3.46%	2.2%	2.39%	4.52%	2.05%	4.23%	0.89%
2025/01/11	10.44%	13.52%	1.15%	3.05%	2.31%	2.46%	6%	0.9%	5.01%	1.15%
2025/01/12	4.56%	14.4%	1.97%	2.06%	2.11%	0.05%	6.13%	2.5%	3.99%	1.32%
2025/01/13	3.8%	15.78%	1.94%	2.71%	2.64%	1.29%	6.11%	1.5%	4.57%	1.7%
2025/01/14	2.23%	21.09%	1.99%	3.45%	2.78%	0%	0.37%	2.43%	3.71%	3.41%
2025/01/15	4.18%	14.97%	2.71%	3.56%	2.24%	2.21%	7.43%	3.07%	3.62%	0.78%
2025/01/16	7.41%	12.25%	2.76%	3.48%	2.59%	2.6%	3.89%	1.71%	3.15%	0.58%
2025/01/21	4.92%	0%	1.94%	1.06%	3.95%	4.57%	0.09%	1.66%	6.22%	9.25%
2025/01/22	9.66%	0%	1.11%	0.46%	3.69%	3.9%	1.27%	0.74%	6.51%	7.11%
2025/01/23	12.62%	3.45%	2.5%	4.62%	2.09%	2.24%	0.24%	1.82%	4.66%	2.63%
2025/01/24	6.48%	4.04%	2.98%	2.46%	2.67%	3.9%	2.25%	1.91%	6.84%	1.84%
2025/01/25	7.81%	0.07%	1.92%	1.22%	3.02%	4.26%	0.03%	1.82%	5.58%	4.67%
2025/01/26	6.3%	8%	3.82%	1.45%	2.86%	1.4%	4.69%	1.62%	4.96%	5.73%
2025/01/27	5.51%	7.65%	2.29%	1.05%	3.1%	1.69%	3.47%	1.71%	5.26%	3.92%
2025/01/28	9.65%	0.02%	1.69%	2.57%	3.59%	2.45%	0.25%	1.93%	4.42%	0.83%
2025/01/29	15.2%	3.12%	3.47%	1.93%	2.88%	3.68%	2.02%	2.31%	3.78%	1.8%
2025/01/30	14.47%	6.18%	2.4%	4.18%	2.83%	0.99%	1.06%	1.58%	4.93%	1.25%
2025/01/31	12.66%	5.52%	2.71%	2.6%	2.59%	2.36%	2.12%	1.87%	1.08%	0.19%

In January 2025, jnj.com saw a steady rise, peaking at 15.20% on the 29th. Ubrelvy.com started strong but dipped mid-month, recovering slightly. Lifemd.com and evenity.com maintained low, stable shares. Tepezza.com showed gradual growth, while abbvie.com fluctuated. Lilly.com and ro.co had inconsistent trends. Gsk.com peaked mid-month, then declined. Pfizerforall.com spiked on the 21st, ending low.

Market Exposure

Competitor Count for US Pharma & Biotech Research and Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	954
2025/01/02	876
2025/01/03	1008
2025/01/04	928
2025/01/05	944
2025/01/06	1013
2025/01/07	931
2025/01/08	956
2025/01/09	911
2025/01/10	918
2025/01/11	918
2025/01/12	924
2025/01/13	875
2025/01/14	880
2025/01/15	956
2025/01/16	911
2025/01/21	878
2025/01/22	858
2025/01/23	887
2025/01/24	873
2025/01/25	869
2025/01/26	837
2025/01/27	858
2025/01/28	847
2025/01/29	897
2025/01/30	895
2025/01/31	911

Advertisers fluctuated in January, peaking at 1,013 on the 6th. A decline followed, ending with 911 distinct advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & Biotech Research and Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
jnj.com	5.7%
abbvie.com	4.8%
phrma.org	2.36%
gsk.com	2.14%
pfizerforall.com	0.83%
tnscientific.com	-1.26%
ubrelvy.com	-2.02%
merck.com	-2.28%
regeneron.com	-3.34%
lilly.com	-5.36%

In the past month, jnj.com surged by 5.70%, while lilly.com dropped by 5.36%. Abbvie.com gained 4.80%, contrasting regeneron.com’s 3.34% decline.

Campaign Efficiency

US Pharma & Biotech Research and Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	jnj.com	abbvie.com	lifemd.com	cvs.com	ro.co	gsk.com	lilly.com	ubrelvy.com	tnscientific.com	pfizerforall.com
2025/01/01	0%	2.09%	3.71%	3.2%	4.08%	8.25%	6.53%	1.67%	1.48%	3.03%
2025/01/02	4.43%	2.98%	2.45%	2.83%	8.43%	4.34%	5.78%	3.4%	0.65%	2%
2025/01/03	7.34%	1.62%	2.24%	2.68%	6.63%	3.31%	3.42%	3.11%	0.59%	2.2%
2025/01/04	6.18%	1.95%	5.06%	1.88%	3.17%	5.59%	0.97%	0.54%	3.94%	1.04%
2025/01/05	3.09%	3.87%	1.78%	5.35%	0.89%	4.06%	2.44%	1.17%	8.84%	1.32%
2025/01/06	3.42%	2.39%	1.51%	2.02%	1.2%	7.15%	4.64%	1.98%	7.69%	1.03%
2025/01/07	3.72%	0%	3.59%	0.91%	2.08%	5.8%	4.29%	2.71%	4.33%	1.36%
2025/01/08	4.36%	3.29%	3.67%	0.96%	3.7%	5.6%	5.98%	3.25%	0.36%	1.19%
2025/01/09	6.25%	4.61%	3.12%	3.9%	1.99%	4.57%	3.14%	2.49%	3.28%	0.84%
2025/01/10	9.29%	3.29%	2.86%	1.62%	2%	6.23%	3.8%	3.25%	2.44%	0.97%
2025/01/11	8.62%	3.28%	1.22%	4.33%	0.88%	7.03%	4.69%	2.63%	2.1%	1.45%
2025/01/12	4.29%	0.05%	2.34%	0.24%	2.76%	5.99%	4.93%	2.94%	0%	1.73%
2025/01/13	3.26%	2%	2.14%	11.7%	0.92%	5.71%	3.72%	2.74%	5.12%	1.6%
2025/01/14	2.04%	0%	2.18%	12.75%	2.68%	5.17%	0.25%	4.05%	4.64%	3.26%
2025/01/15	4.4%	3.32%	3.7%	0.97%	3.73%	5.65%	6.03%	3.28%	0.36%	1.2%
2025/01/16	6.09%	4.66%	3.15%	3.94%	2.01%	4.62%	3.17%	2.51%	3.31%	0.85%
2025/01/21	4.02%	6.69%	1.88%	0.44%	1.34%	8.15%	0.08%	0%	0%	7.8%
2025/01/22	6.5%	5.11%	0.8%	0.22%	0.43%	8.28%	0.93%	0%	0%	5.93%
2025/01/23	9.45%	2.99%	1.93%	7.99%	1.52%	6.17%	0.17%	0.67%	3.56%	2.1%
2025/01/24	5.47%	3.72%	2.99%	4.29%	2.79%	8.89%	2.01%	0.79%	1.99%	1.5%
2025/01/25	6.07%	5.79%	2.2%	0.46%	1.6%	7.18%	0.02%	0.05%	0%	3.39%
2025/01/26	5.19%	2.23%	4.38%	9.68%	1.52%	7.05%	3.23%	1.58%	3.16%	4.45%
2025/01/27	5.06%	2.84%	2.29%	1.33%	2.48%	7.65%	3.04%	1.47%	0%	3.5%
2025/01/28	9.46%	3.49%	1.7%	2.41%	1.8%	6.78%	0.28%	0.01%	0%	0.96%
2025/01/29	12.42%	5.26%	3.95%	4.11%	2.11%	5.44%	1.81%	0.71%	0.81%	1.7%
2025/01/30	12.84%	1.5%	2.84%	5.54%	1.49%	7%	1.08%	1.37%	0.78%	1.29%
2025/01/31	10.18%	3.71%	3.16%	2.77%	1.88%	1.54%	1.52%	1.05%	0.7%	0.21%

In January 2025, jnj.com saw a significant rise in PPC impressions, peaking at 12.84% on January 30. Meanwhile, gsk.com maintained a steady presence, with a notable dip to 1.54% at month’s end. Other advertisers like abbvie.com and cvs.com experienced fluctuations, but none matched jnj.com’s late-month surge.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Research and Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
AbbVie Careers https://www.abbvie.com
Now Hiring — Join AbbVie in creating access to life-changing treatments. Transform your career with us. Strive with us to make a remarkable impact on people's lives. Apply at AbbVie today.
2
Official GSK Company Website https://www.gsk.com
Science, Technology, & Talent — Discover How GSK Is Getting Ahead Of Disease. Go Behind The Science On Official GSK Site. Discover GSK Advanced Technologies, Research, And Products On Official GSK Site.
3
Johnson & Johnson https://www.jnj.com
Innovation in healthcare — We blend heart, science & ingenuity to profoundly impact health for humanity. Learn more. We are uniquely positioned to innovate across the full spectrum of healthcare solutions.
4
Industry-Leading Biotechnology - Pushing The Bounds of Science https://www.regeneron.com/
Learn about our homegrown technologies and novel approaches to drug discovery. Technology is foundational to our work inventing new medicines.
5
UBRELVY™ (ubrogepant) Tablets - See How it Works https://www.ubrelvy.com/
See if UBRELVY™ (ubrogepant) is the Right Option. Please See Full Prescribing Information. Anytime...

In the competitive landscape of pharmaceuticals and biotech, top advertisers like AbbVie, GSK, Johnson & Johnson, Regeneron, and UBRELVY™ captivate audiences with compelling narratives. AbbVie emphasizes career transformation and impact, while GSK highlights its scientific advancements. Johnson & Johnson blends heart and science, Regeneron showcases innovation, and UBRELVY™ focuses on product efficacy. Each ad uniquely positions its brand, resonating with diverse audience needs.

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US Pharma & Biotech Research and Development - PPC Market Share Analysis February 2025

Share of Clicks for top 10 US Pharma & Biotech Research and Development brands

Share of Spend for the top 10 US Pharma & Biotech Research and Development brands

Competitor Count for US Pharma & Biotech Research and Development

Market Loss & Market Gains for US Pharma & Biotech Research and Development

US Pharma & Biotech Research and Development Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Research and Development

Frequently Asked Questions

Customer Success Stories

the7stars Case Study: Achieving Google Ads PPC Campaign Optimization​ with Adthena

Sage case study: 75% decrease in CPCs with Adthena

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Get the full picture

See this data specific to your brand performance

the7stars Case Study: Achieving Google Ads PPC Campaign Optimization with Adthena