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UK Telecommunications Fixed-Line Services - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Fixed-Line Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Telecommunications Fixed-Line Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
ligo.co.uk 26.2
ebay.co.uk 6.38
viking-direct.co.uk 5.67
digital-tv.co.uk 5.07
virtuallandline.co.uk 4.93
bt.com 3.83
amplifiedtelephones.co.uk 3.52
business.bt.com 3.34
ee.co.uk 3.1
virginmedia.com 2.92
others 35.04

Copyright © Adthena. All rights reserved.

Ligo.co.uk leads with 26.2% click share, followed by eBay.co.uk at 6.38%. Others collectively hold 35.04%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Telecommunications Fixed-Line Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date ligo.co.uk virtuallandline.co.uk viking-direct.co.uk digital-tv.co.uk business.bt.com ebay.co.uk airlandline.co.uk virginmedia.com bonline.com expertmarket.co.uk
2025/03/01 15.76% 11.92% 1.14% 1.91% 7.13% 2.03% 5.15% 2.23% 0.81% 6.97%
2025/03/02 18.19% 11.78% 0.59% 1.73% 6.51% 1.73% 5% 2.32% 0.67% 5.58%
2025/03/03 15.93% 9.9% 0.66% 1.41% 6.35% 1.78% 3.71% 2.63% 5.59% 6.61%
2025/03/04 12.21% 6.71% 1.48% 4.11% 14.69% 1.48% 4.22% 1.3% 4.95% 5.36%
2025/03/05 11.06% 8.42% 1.84% 1.89% 13.2% 1.85% 3.81% 2.78% 5.16% 3.88%
2025/03/06 11.2% 8.45% 2.8% 3.22% 11.75% 2.93% 2.79% 2.1% 3.27% 3.18%
2025/03/07 10.08% 7.82% 1.94% 5.4% 11.75% 1.96% 3.77% 2.42% 2.75% 3.43%
2025/03/08 12.21% 8.43% 1.26% 4.9% 13.15% 2.89% 4.17% 3.16% 0.35% 1.99%
2025/03/09 14.84% 13.72% 0.74% 1.2% 15.36% 5.57% 6.58% 1.62% 0.57% 2.25%
2025/03/10 10.24% 9.78% 0.74% 4.62% 16.41% 2.28% 4% 1.61% 3.95% 4.46%
2025/03/11 11.51% 9.21% 1.91% 2.25% 15.75% 2.62% 4.87% 2.06% 4.06% 4.3%
2025/03/12 11.73% 9.14% 1.82% 5.75% 15.52% 2.33% 4.97% 1.82% 4.34% 3.96%
2025/03/13 12.3% 10.3% 2.05% 5.01% 13.46% 2.42% 4.53% 1.65% 4.73% 3.41%
2025/03/14 11.13% 8.53% 4.64% 4.46% 9.47% 3.03% 4.54% 2.18% 3.15% 4.31%
2025/03/15 10.95% 10.33% 3.03% 3.99% 9.01% 2.73% 6.69% 2.57% 0.55% 3.24%
2025/03/16 17.09% 10.91% 3.74% 3.04% 5.47% 3.6% 5.02% 2.02% 0.54% 3.07%
2025/03/17 12.96% 12.73% 4.51% 1.5% 8.58% 3.07% 5.96% 2.3% 3.36% 2.8%
2025/03/18 10.12% 10.22% 5.54% 3.81% 9.43% 2.45% 4.87% 2.03% 3.1% 3.71%
2025/03/19 11.03% 10.47% 6.65% 2.9% 10.2% 1.88% 4.23% 1.53% 4.22% 4.79%
2025/03/20 12.42% 7.56% 5.78% 2.5% 12.21% 2.48% 3.38% 1.28% 4.18% 4.11%
2025/03/21 10.68% 9.02% 5.04% 7.21% 11.48% 1.57% 3.56% 2.48% 3% 4.65%
2025/03/22 12.87% 11.34% 1.9% 3.53% 10.76% 2.9% 4.36% 3.12% 0.39% 2.49%
2025/03/23 14.7% 11.83% 1.34% 4.37% 9.42% 3.3% 4.57% 1.87% 0.47% 2.33%
2025/03/24 16.04% 7.66% 2.71% 1.88% 9.99% 2.66% 3.7% 2.01% 3.42% 3.37%
2025/03/25 8.49% 5.44% 2.51% 6.07% 13.76% 1.15% 3.43% 3.59% 4.14% 4.05%
2025/03/26 14.84% 9.13% 3.4% 3.51% 9.1% 2.4% 3.9% 3.53% 3.69% 3.71%
2025/03/27 13.85% 10.37% 3.47% 3.38% 6.92% 2.31% 3.14% 6.87% 4.24% 3.18%
2025/03/28 15.59% 11.27% 6.69% 5.37% 5.84% 2.41% 4.6% 4.1% 2.44% 2.06%
2025/03/29 16.26% 9.53% 3.99% 4.01% 4.53% 3.57% 4.04% 4.24% 0.36% 0.7%
2025/03/30 15.68% 11.34% 5.45% 1.55% 4.64% 3.16% 5.51% 4.5% 0.47% 0.85%
2025/03/31 13.68% 7.65% 6.56% 6.47% 5.89% 3.29% 3.2% 2.65% 2.64% 1.19%

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In March 2025, ligo.co.uk led with fluctuating spend, peaking mid-month. virtuallandline.co.uk saw a steady rise, while viking-direct.co.uk surged late. digital-tv.co.uk and business.bt.com showed varied trends. The month ended with diverse spend patterns.

Market Exposure

Competitor Count for UK Telecommunications Fixed-Line Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 165
2025/03/02 161
2025/03/03 165
2025/03/04 164
2025/03/05 175
2025/03/06 176
2025/03/07 182
2025/03/08 182
2025/03/09 175
2025/03/10 173
2025/03/11 176
2025/03/12 176
2025/03/13 174
2025/03/14 178
2025/03/15 173
2025/03/16 168
2025/03/17 170
2025/03/18 163
2025/03/19 167
2025/03/20 166
2025/03/21 165
2025/03/22 166
2025/03/23 165
2025/03/24 161
2025/03/25 164
2025/03/26 162
2025/03/27 168
2025/03/28 159
2025/03/29 163
2025/03/30 157
2025/03/31 160

Copyright © Adthena. All rights reserved.

March began with 165 advertisers, peaking at 182 on the 7th and 8th. A decline followed, ending the month at 160.

Campaign Efficiency

Market Loss & Market Gains for UK Telecommunications Fixed-Line Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
bt.com 3.55%
viking-direct.co.uk 3.46%
pmctelecom.co.uk 3.18%
virginmedia.com 0.9%
talkhome.co.uk 0.57%
ee.co.uk -0.92%
ebay.co.uk -0.97%
panasonic.co.uk -1.18%
ligo.co.uk -1.42%
business.bt.com -1.96%

Copyright © Adthena. All rights reserved.

BT.com surged with a 3.55% increase, while business.bt.com dropped by 1.96%. Viking-direct.co.uk and pmctelecom.co.uk also saw gains, contrasting with declines for ligo.co.uk and panasonic.co.uk.

Campaign Efficiency

UK Telecommunications Fixed-Line Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date ligo.co.uk viking-direct.co.uk digital-tv.co.uk ebay.co.uk pmctelecom.co.uk broadband-finder.co.uk amplifiedtelephones.co.uk ee.co.uk virtuallandline.co.uk vdrshop.com
2025/03/01 33.32% 3.14% 3.15% 5.95% 0.45% 3.48% 4.89% 3.15% 3.47% 1.83%
2025/03/02 30.35% 1.51% 2.25% 4.82% 0.23% 2.69% 5.41% 14.43% 3.1% 5.69%
2025/03/03 32.15% 1.93% 2.97% 5.12% 0.45% 2.2% 3.83% 4.26% 2.45% 3.02%
2025/03/04 24.79% 4.24% 7.44% 4.01% 0.12% 3.62% 3.23% 4.95% 1.66% 2.49%
2025/03/05 25.54% 4.76% 3.52% 6.1% 0.02% 1.46% 3.62% 1.17% 2.35% 2.47%
2025/03/06 21.95% 7.32% 4.86% 6.75% 0.03% 2.93% 3.25% 2.07% 2.76% 1.26%
2025/03/07 21.67% 5.56% 7.98% 5.51% 0.03% 5.07% 2.73% 1.62% 2.52% 2.62%
2025/03/08 23.65% 2.99% 6.63% 9.05% 0.31% 3.47% 2.5% 1.84% 2.33% 4.22%
2025/03/09 31.06% 1.81% 1.92% 19.46% 0.17% 1.79% 3.07% 2.32% 3.58% 5.49%
2025/03/10 23.24% 2.21% 6.78% 7.21% 0.14% 3.92% 2.34% 4.75% 2.92% 4.19%
2025/03/11 24.22% 5.48% 3.76% 7.68% 0.01% 1.42% 3.02% 7.87% 2.39% 3.65%
2025/03/12 25.63% 5.74% 8.24% 7.19% 0% 3.41% 2.57% 2.23% 2.54% 2.68%
2025/03/13 23.43% 5.56% 8.4% 8.1% 0.36% 1.17% 2.21% 7.66% 2.38% 4.44%
2025/03/14 17.62% 11.56% 6.09% 8.39% 0.84% 3.69% 2.31% 3.68% 2.06% 2.64%
2025/03/15 16.85% 7.58% 5.32% 6.98% 0.45% 1.47% 3.04% 6.65% 2.98% 6.34%
2025/03/16 26.38% 9.59% 3.92% 9.43% 1.32% 2.48% 2.95% 10.27% 2.69% 6.15%
2025/03/17 22.44% 13.45% 2.63% 7.31% 1.47% 1.9% 1.9% 2.06% 3.45% 3.71%
2025/03/18 17.39% 14.53% 5.24% 6.52% 2.48% 3.58% 3.14% 2.74% 2.26% 4.84%
2025/03/19 20.44% 18.05% 4.15% 5.19% 1.4% 1.73% 4.22% 1.61% 2.54% 3.74%
2025/03/20 18.91% 16% 4.01% 7.63% 3.14% 1.7% 3.32% 4.72% 1.9% 5.36%
2025/03/21 18.26% 13.03% 11.09% 4.69% 1.58% 4.44% 2.74% 3.22% 2.15% 2.5%
2025/03/22 24.28% 4.93% 6.01% 8.45% 4.97% 2.13% 3.04% 1.23% 2.77% 5.92%
2025/03/23 25.74% 3.23% 6.43% 8.62% 9.1% 4.35% 3.95% 2.59% 2.81% 7.64%
2025/03/24 29.82% 7.97% 2.95% 7.72% 5.09% 1.65% 3.69% 3.52% 1.62% 5.67%
2025/03/25 17.49% 8.27% 10.05% 3.79% 2.07% 3.98% 2.6% 5.37% 1.29% 1.62%
2025/03/26 24.44% 9.89% 5.96% 6.07% 2.64% 3.2% 3.19% 3.99% 2.5% 0.72%
2025/03/27 22.65% 10.52% 5.54% 7.01% 2.05% 1.78% 2.85% 2.81% 3.34% 0.68%
2025/03/28 25.79% 15.48% 7.29% 7.04% 2.71% 3.91% 2.99% 1.08% 2.49% 1.46%
2025/03/29 24.99% 8.87% 5.07% 9.72% 6.52% 2.98% 2.85% 3.71% 1.76% 2.12%
2025/03/30 26.03% 13.61% 2.26% 6.77% 13.1% 2.03% 2.8% 1.57% 2.46% 4.74%
2025/03/31 22.11% 16.34% 7.7% 7.48% 5.92% 5.07% 3.63% 2.82% 1.65% 1.48%

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March saw dynamic shifts in PPC impressions. Ligo.co.uk started strong but dipped mid-month, ending at 22.11%. Viking-direct.co.uk surged, peaking at 16.34%. Digital-tv.co.uk fluctuated, closing at 7.7%. EBay.co.uk maintained stability, finishing at 7.48%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Telecommunications Fixed-Line Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Landline™ | Buy Virtual Business Landline Phone Number For... https://www.airlandline.co.uk

    Divert Business Calls To One Or Multiple Mobiles. Looks Like You're Local. Free Features.

  2. 2
    Sky Phone Number | New Deals | Get Sky Broadband and TV... https://sky.broadband-finder.co.uk › sky › broadband

    Get The Best Sky Broadband Deals Around. Sky Broadband for Only £25 Per Month. Don't...

  3. 3
    Sky Contact Number | New Deals - Best Sky TV & Broadband... https://sky.digital-tv.co.uk › sky › tv

    Get Unmissable Sky TV Deals From As Low As £15pm! Watch All Your Favourite Shows On Sky.

  4. 4
    Landline for the elderly - Telephone Line Only Service https://www.simpletelecoms.co.uk

    Landline for people with Alzheimer’s and Dementia with a FIX cost per month. VoIP...

  5. 5
    Zoom VoIP Phone System https://www.zoom.com

    Flexible, Cost Effective Plans — Moving to the cloud doesn't have to be painful. Make a seamless transition to Zoom Phone.

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In the competitive landscape of telecommunications, Airlandline stands out by offering virtual business landlines that maintain a local presence. Sky dominates with enticing broadband and TV deals, while Simple Telecoms caters to the elderly with fixed-cost landlines. Zoom promotes seamless VoIP transitions, emphasizing flexibility and cost-effectiveness.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.