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US Telecommunications Fixed-Line Services - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Fixed-Line Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Telecommunications Fixed-Line Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
whitepages.com	20.12
beenverified.com	15.72
peoplefinders.com	8.24
reversephone.com	6.6
spokeo.com	6.28
straighttalk.com	5.77
reversephonelookup.com	4.72
amazon.com	4.25
telephonenumberlookups.com	3.76
att.com	2.02
others	22.52

In the telecommunications PPC landscape, whitepages.com leads with 20.12% click share, followed by beenverified.com at 15.72%. Others collectively hold 22.52%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Telecommunications Fixed-Line Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	ringcentral.com	top10.com	ooma.com	getvoip.com	vonage.com	top5voipproviders.com	zoom.com	beenverified.com	whitepages.com	verizon.com
2025/01/01	8.78%	4.18%	1.17%	1.72%	0.03%	1.48%	1.75%	8.24%	2.91%	2.86%
2025/01/02	5.38%	2.75%	4.45%	5.98%	0.02%	2.26%	1.13%	6.83%	3.4%	2.99%
2025/01/03	6.81%	3.11%	5.39%	6.3%	0.02%	1.27%	2.92%	6.57%	3.77%	4.94%
2025/01/04	6.24%	3.16%	3.54%	1.9%	0.01%	0.36%	3.76%	5.52%	3.46%	9.89%
2025/01/05	5.99%	4.72%	2.22%	3.13%	0.01%	1.19%	4.42%	4.13%	2.92%	5.09%
2025/01/06	5.33%	4.89%	5.71%	7.57%	10.18%	4.23%	4%	2.95%	1.2%	5.73%
2025/01/07	5.65%	4.96%	5.18%	9.09%	11.5%	2.96%	2.36%	1.9%	1.18%	3.77%
2025/01/08	7.54%	4.84%	6.25%	7.85%	6.74%	4.22%	1.75%	4.74%	3.68%	3.08%
2025/01/09	7.03%	4.49%	5.71%	7.22%	4.96%	5.49%	2.84%	4.14%	2.31%	4.47%
2025/01/10	6.56%	5.31%	5.34%	6.82%	2.92%	4.7%	2.35%	4.68%	2.47%	3.85%
2025/01/11	4.39%	3.52%	4.64%	1.33%	0.24%	2.21%	2.8%	8.5%	4.78%	4.37%
2025/01/12	7.28%	4.8%	2.58%	3.52%	0.31%	2.38%	3.7%	4.39%	2.97%	4.4%
2025/01/13	4.45%	4.07%	6.9%	8.58%	2.83%	4.05%	2.69%	3.07%	2%	2.84%
2025/01/14	5.55%	3.95%	5.55%	5.72%	3.96%	5.16%	2.54%	8.26%	2.4%	2.4%
2025/01/15	7.52%	4.78%	6.22%	7.88%	6.71%	4.19%	1.75%	4.73%	3.67%	3.09%
2025/01/16	6.94%	4.43%	5.62%	7.14%	4.91%	5.43%	2.81%	4.11%	2.29%	4.46%
2025/01/21	5.83%	4.58%	3.09%	5.32%	4.89%	6.59%	3.74%	7.36%	4.21%	2.84%
2025/01/22	7.08%	5.5%	3.91%	5.82%	5.16%	6.53%	3.16%	5.49%	3.47%	3.06%
2025/01/23	5.34%	6.54%	5.53%	7.29%	6.21%	7.39%	2.83%	5.72%	3.18%	3.27%
2025/01/24	7.57%	6.78%	5.76%	5.47%	6.08%	8.32%	4%	4.46%	2.35%	4.25%
2025/01/25	6.27%	5.98%	5.69%	2.72%	0.11%	2.99%	3.9%	8.76%	4.5%	3.1%
2025/01/26	4.84%	4.37%	2%	2.39%	0.13%	2.31%	6.38%	7.04%	4.28%	2.56%
2025/01/27	6.06%	5.05%	6.2%	6.25%	6.69%	6.7%	5.81%	4.02%	0.85%	2.37%
2025/01/28	6.84%	5.68%	6.13%	5.69%	5.49%	7.58%	5.5%	4.42%	2.35%	2.18%
2025/01/29	7.18%	4.74%	5.84%	5.97%	7.02%	7.95%	2.65%	3.76%	2.33%	2.75%
2025/01/30	6.19%	4.49%	4.92%	5.55%	6.79%	5.52%	3.31%	4.76%	3.06%	2.97%
2025/01/31	8.33%	6.39%	6.14%	5.58%	5.34%	5.33%	4.23%	4.01%	3.66%	1.9%

In January 2025, RingCentral’s PPC spend fluctuated, peaking at 8.78% and ending at 8.33%. Top10.com saw a steady rise, closing at 6.39%. Ooma and GetVoIP experienced mid-month highs, while Vonage had a dramatic early spike. BeenVerified and WhitePages showed consistent activity, with Verizon’s spend peaking early and tapering off.

Market Exposure

Competitor Count for US Telecommunications Fixed-Line Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	204
2025/01/02	195
2025/01/03	228
2025/01/04	196
2025/01/05	189
2025/01/06	226
2025/01/07	188
2025/01/08	200
2025/01/09	215
2025/01/10	225
2025/01/11	201
2025/01/12	221
2025/01/13	194
2025/01/14	215
2025/01/15	200
2025/01/16	215
2025/01/21	237
2025/01/22	247
2025/01/23	246
2025/01/24	230
2025/01/25	233
2025/01/26	218
2025/01/27	238
2025/01/28	224
2025/01/29	239
2025/01/30	271
2025/01/31	244

January saw fluctuating advertiser numbers, starting at 204 and dipping to 188 mid-month. A surge followed, peaking at 271 on January 30, ending at 244.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Fixed-Line Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
peoplefinders.com	4.91%
beenverified.com	2.72%
spokeo.com	2.3%
reversephonelookup.com	2.15%
whitepages.com	1.19%
amazon.com	-1.12%
att.com	-1.39%
intelius.com	-3.21%
reversephone.com	-3.98%
straighttalk.com	-4.95%

Peoplefinders.com surged with a 4.91% click share increase, while straighttalk.com dropped by 4.95%. Spokeo.com and beenverified.com also saw positive growth.

Campaign Efficiency

US Telecommunications Fixed-Line Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	whitepages.com	amazon.com	beenverified.com	peoplefinders.com	spokeo.com	ooma.com	reversephonelookup.com	telephonenumberlookups.com	reversephone.com	straighttalk.com
2025/01/01	10.1%	6.24%	16.27%	5.52%	6.69%	1.29%	2.04%	4.65%	6.62%	2.99%
2025/01/02	10.39%	10%	13.11%	2.06%	5.94%	2.29%	3.24%	4.1%	5.46%	8.02%
2025/01/03	12.57%	6.64%	14.75%	3.22%	8.61%	2.79%	1.75%	3.86%	9.07%	3.77%
2025/01/04	11.25%	7.63%	12.53%	6.25%	6.63%	2.57%	2.09%	4.93%	8.98%	0.8%
2025/01/05	9.03%	5.23%	9.39%	4.38%	8.36%	2.44%	0.57%	3.3%	5.61%	9.8%
2025/01/06	8.23%	7.85%	9.03%	1.07%	3.29%	4.91%	1.09%	2.82%	1.13%	1.46%
2025/01/07	7.44%	6.57%	5.18%	0.43%	1.9%	4.27%	0.48%	0.98%	3.31%	14.67%
2025/01/08	12.46%	6.63%	11.06%	8.08%	3.64%	3.23%	5.1%	2.85%	10.74%	3.07%
2025/01/09	9.81%	8.71%	10.27%	1.57%	4.53%	3.71%	1.03%	1.49%	6.41%	1.13%
2025/01/10	9.73%	5.8%	10.84%	5.23%	4.56%	3.04%	5.5%	3.71%	7.27%	0.97%
2025/01/11	12.6%	5.72%	14.73%	3.68%	6.66%	2.29%	6.48%	3.44%	6.39%	3.74%
2025/01/12	9.26%	6.39%	8.82%	7.39%	3.28%	2.4%	2.9%	2.14%	1.12%	0.35%
2025/01/13	8%	11.32%	7.23%	1.98%	4.16%	4.27%	0.72%	5.26%	2.67%	12.58%
2025/01/14	8.42%	5.51%	14.86%	9.23%	5.12%	2.89%	1.58%	2.18%	7.31%	5.05%
2025/01/15	12.51%	6.49%	11.1%	8.12%	3.66%	3.21%	5.12%	2.86%	10.79%	3.09%
2025/01/16	9.88%	8.38%	10.34%	1.58%	4.56%	3.64%	1.03%	1.5%	6.45%	1.14%
2025/01/21	12.58%	3.72%	15.35%	13.18%	10.39%	1.81%	3.93%	2.86%	4.09%	0.23%
2025/01/22	12.69%	2.66%	14.21%	10.84%	7.96%	2.5%	3.72%	1.68%	5.82%	0.22%
2025/01/23	13.15%	2.8%	14.27%	7.98%	5.67%	2.91%	4.62%	3.71%	4.42%	0.71%
2025/01/24	10.89%	2.37%	14.09%	13.75%	7.79%	3.01%	1.27%	2.09%	5.13%	0.69%
2025/01/25	12.71%	3.12%	16.72%	13.51%	7.12%	2.85%	5.54%	4.96%	4.71%	0.39%
2025/01/26	12.3%	3.76%	13.78%	11.99%	4.88%	1.66%	6.5%	5.11%	5.35%	4.52%
2025/01/27	5.28%	8.31%	9.47%	3.13%	2.7%	4.27%	6.22%	2.34%	1.02%	2.25%
2025/01/28	8.56%	8.11%	11.28%	7.25%	6.63%	4.03%	5.07%	0.42%	1.83%	2.34%
2025/01/29	9.23%	6.44%	11.34%	7.05%	2.81%	4.51%	6.4%	1.99%	0.9%	0.36%
2025/01/30	12.68%	6.38%	11.64%	5.46%	5.73%	2.83%	2.87%	3.26%	0.85%	4.73%
2025/01/31	11.1%	10.55%	8.81%	7.71%	5.8%	4.38%	4.04%	3.63%	2.9%	0.31%

In January 2025, beenverified.com led with fluctuating impressions, peaking mid-month. whitepages.com showed a steady rise, while amazon.com dipped before recovering. The month concluded with beenverified.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Fixed-Line Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

1
Reverse Phone Number Lookup https://www.beenverified.com
Search Any Phone Number — Enter Almost Anyone's Phone # & You Could Get A Report With Name, Age, Social Media & More
2
Free Reverse Phone Lookup https://www.peoplefinders.com › reverse-phone
Search Free — 1. Enter a cell # 2. Get name, address, age & more for iPhone and Android phone #s.
3
Don't Waste Your Money - Just Type In A Number https://www.reversephonelookup.com
Use A Reverse Phone Lookup To Identify Unknown Numbers, Owners Of A Phone Number, And More
4
Free Reverse Phone Lookup https://www.telephonenumberlookups.com
Just Type In A Number — Learn More About A Phone Number. Enter A #, Hit Search, & See What Results Are Available. Use A...
5
Reverse Phone Book | Whitepages.com https://www.whitepages.com › phonebook
Search for People by Phone Number. Find Owner's Name, Location & More with Whitepages.

In the competitive world of reverse phone lookup services, advertisers like BeenVerified, PeopleFinders, and Whitepages captivate users with promises of detailed reports. Themes of accessibility and comprehensive data dominate, with enticing messages of free searches and instant results, appealing to the curious and cautious alike.

Frequently Asked Questions

Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Yes. The PPC Market Share Report 2024 aggregates data from across both device types and Google Shopping.
The PPC Market Share Report 2024 is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Havas Market & Arena Media PPC Case Study: Brand Protection Success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand. Read case study

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.