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UK Travel Holiday Type - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Holiday Type category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Travel Holiday Type brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
loveholidays.com 26.16
tui.co.uk 10.52
onthebeach.co.uk 10.16
jet2holidays.com 6.06
pocruises.com 5.51
lastminute.com 3.13
haven.com 2.27
booking.com 2
easyjet.com 1.95
travelsupermarket.com 1.83
others 30.41

Copyright © Adthena. All rights reserved.

Loveholidays.com leads with 26.16% click share, followed by Tui.co.uk at 10.52%. Others collectively hold 30.41%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Travel Holiday Type brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date loveholidays.com jet2holidays.com tui.co.uk lastminute.com onthebeach.co.uk booking.com pocruises.com travelsupermarket.com virginatlantic.com easyjet.com
2025/03/01 18.84% 13.67% 13.1% 2.79% 10.35% 1.38% 3.45% 1.19% 0.86% 5.98%
2025/03/02 17.86% 14.92% 13.94% 3.61% 7.72% 1.5% 3.17% 1.27% 0.62% 5.97%
2025/03/03 18.79% 12.36% 12.02% 3.41% 6.89% 1.66% 3.56% 1.59% 0.75% 5.27%
2025/03/04 18.7% 14.85% 9.09% 3.65% 7.07% 1.44% 3.55% 1.56% 0.92% 5.58%
2025/03/05 20.02% 4.28% 7.51% 3.95% 7.21% 2.58% 4.38% 1.82% 1.88% 4.34%
2025/03/06 20.87% 3.02% 6.83% 4.26% 7.25% 3.55% 4.2% 2.54% 1.75% 2.63%
2025/03/07 20.87% 4.91% 4.46% 3.64% 5.8% 4.21% 4.51% 1.91% 2.39% 4.18%
2025/03/08 20.56% 5.45% 4.37% 4.3% 6.49% 3.69% 3.75% 1.54% 2.14% 4.96%
2025/03/09 20.37% 7.39% 6.66% 4.06% 7.99% 2.4% 3.15% 2.36% 1.74% 5.21%
2025/03/10 19.54% 6.8% 6.42% 4.19% 7.5% 3.21% 3.55% 2.01% 1.85% 3.95%
2025/03/11 21.14% 8.14% 8.55% 3.48% 6.64% 2.59% 3.81% 1.98% 1.93% 3.33%
2025/03/12 20.47% 8.9% 8.59% 3.39% 6.2% 2.58% 3.7% 1.87% 2% 3.44%
2025/03/13 20.15% 8.04% 8.83% 3.84% 5.67% 2.36% 3.79% 2.35% 1.88% 4.1%
2025/03/14 19.56% 7.97% 9.38% 4.11% 5.7% 2.27% 3.35% 2.45% 2.08% 4.3%
2025/03/15 19.6% 10.03% 9.57% 3.59% 5.37% 2.17% 3.35% 2.51% 1.84% 4.06%
2025/03/16 20.82% 10.73% 10.05% 3.69% 5.65% 2.59% 2.84% 2.23% 1.66% 3.47%
2025/03/17 21.42% 10.48% 9.92% 3.57% 5.7% 2.46% 3.23% 2.88% 1.63% 3.22%
2025/03/18 21.03% 7.74% 8.71% 4.96% 4.72% 2.8% 3.55% 2.99% 1.89% 2.88%
2025/03/19 20.19% 9.75% 8.14% 4.46% 4.8% 2.12% 3.31% 3.64% 1.94% 3.76%
2025/03/20 19.19% 10.05% 8.12% 5.45% 5.33% 2.19% 3.16% 2.89% 2.27% 4.17%
2025/03/21 18.7% 11.12% 8.84% 6.27% 5.71% 2.56% 3.06% 3.16% 1.83% 3.23%
2025/03/22 18.96% 9.75% 9.66% 6.72% 6.24% 2.64% 2.96% 3.26% 2.09% 2.51%
2025/03/23 17.94% 10.95% 11.13% 6.09% 5.73% 2.74% 3.18% 2.7% 1.64% 2.18%
2025/03/24 18.67% 10.93% 9.49% 5.8% 5.13% 3.05% 3.21% 2.08% 2.04% 2.01%
2025/03/25 18.47% 12.33% 10.22% 6.35% 5.4% 2.17% 3.44% 1.93% 1.87% 1.72%
2025/03/26 18.28% 12.88% 8.6% 5.71% 6.22% 2.62% 3.22% 2.24% 1.66% 2.05%
2025/03/27 19.26% 13.13% 7.52% 5.1% 4.47% 3.37% 3.58% 2.03% 2.17% 1.48%
2025/03/28 19.07% 13.21% 9.15% 4.33% 6.09% 2.53% 4.3% 1.88% 1.89% 1.62%
2025/03/29 18.63% 12.01% 9.32% 5.31% 7% 2.6% 3.88% 1.87% 1.82% 1.91%
2025/03/30 18.88% 12.83% 10.26% 5.4% 5.45% 2.55% 2.99% 2.09% 1.5% 1.33%
2025/03/31 19.93% 10.22% 10.18% 5.45% 4.9% 2.94% 2.92% 2.16% 1.88% 1.81%

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Loveholidays.com led March with a peak spend share of 21.42% on the 17th. Jet2holidays.com saw a significant rise, ending at 10.22%. Tui.co.uk maintained a steady presence, closing at 10.18%.

Market Exposure

Competitor Count for UK Travel Holiday Type

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 1192
2025/03/02 1145
2025/03/03 1189
2025/03/04 1102
2025/03/05 1236
2025/03/06 1300
2025/03/07 1394
2025/03/08 1353
2025/03/09 1248
2025/03/10 1312
2025/03/11 1233
2025/03/12 1284
2025/03/13 1245
2025/03/14 1258
2025/03/15 1186
2025/03/16 1131
2025/03/17 1167
2025/03/18 1163
2025/03/19 1167
2025/03/20 1137
2025/03/21 1156
2025/03/22 1150
2025/03/23 1161
2025/03/24 1161
2025/03/25 1105
2025/03/26 1139
2025/03/27 1196
2025/03/28 1150
2025/03/29 1179
2025/03/30 1137
2025/03/31 1141

Copyright © Adthena. All rights reserved.

March began with 1,192 advertisers, peaking at 1,394 on the 7th. A decline followed, ending the month at 1,141.

Campaign Efficiency

Market Loss & Market Gains for UK Travel Holiday Type

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
jet2holidays.com 2.5%
lastminute.com 1.27%
tui.co.uk 1.26%
icelolly.com 0.47%
travelsupermarket.com 0.32%
expedia.co.uk -0.24%
centerparcs.co.uk -0.26%
thomascook.com -0.62%
easyjet.com -1.04%
loveholidays.com -2.67%

Copyright © Adthena. All rights reserved.

Jet2holidays.com soared with a 2.50% click share increase, while loveholidays.com dropped by 2.67%. Lastminute.com and tui.co.uk also gained, contrasting easyjet.com’s decline.

Campaign Efficiency

UK Travel Holiday Type Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date loveholidays.com jet2holidays.com tui.co.uk onthebeach.co.uk booking.com lastminute.com travelsupermarket.com pocruises.com holidayhypermarket.co.uk easyjet.com
2025/03/01 18.76% 12.06% 9.05% 10.21% 2.32% 1.94% 2.18% 4.21% 1.57% 4.61%
2025/03/02 16.82% 13.4% 10.04% 8.3% 2.32% 2.42% 2.32% 3.85% 2.28% 4.44%
2025/03/03 18.07% 11.2% 8.15% 7.04% 2.62% 2.22% 2.78% 4.08% 2.6% 4.16%
2025/03/04 18.69% 13.68% 6% 7.29% 2.22% 2.41% 2.69% 4.25% 1.52% 4.35%
2025/03/05 18.91% 3.34% 5.23% 6.67% 3.88% 2.56% 2.94% 5.02% 1.79% 3.1%
2025/03/06 18.77% 2.21% 4.42% 6.3% 5.1% 2.83% 3.86% 4.96% 2.26% 1.78%
2025/03/07 18.35% 3.74% 2.89% 5.06% 5.99% 2.34% 2.93% 5.48% 2.42% 2.96%
2025/03/08 18.92% 4.25% 2.92% 5.93% 5.26% 2.89% 2.46% 4.25% 2.31% 3.66%
2025/03/09 18.73% 5.83% 4.59% 7.45% 3.68% 2.97% 3.77% 3.45% 1.57% 3.9%
2025/03/10 18.17% 5.41% 4.17% 6.75% 4.7% 3.09% 3.22% 3.97% 2.1% 2.88%
2025/03/11 20.23% 6.38% 5.81% 6.42% 4.05% 2.25% 3.22% 4.14% 1.43% 2.37%
2025/03/12 19.55% 7.03% 5.76% 6.04% 3.9% 2.31% 2.99% 4.12% 1.87% 2.56%
2025/03/13 19% 6.27% 5.86% 5.57% 3.68% 2.34% 3.78% 4.23% 1.87% 3.07%
2025/03/14 18.27% 6.24% 6.23% 5.5% 3.39% 2.62% 3.94% 3.78% 1.78% 3.02%
2025/03/15 18.3% 7.99% 6.62% 5.51% 3.35% 2.38% 4.07% 3.91% 1.71% 2.96%
2025/03/16 19.66% 8.76% 6.69% 5.71% 4.08% 2.48% 3.62% 3.28% 1.55% 2.58%
2025/03/17 20.16% 8.49% 6.77% 5.62% 3.73% 2.48% 4.69% 3.65% 1.76% 2.3%
2025/03/18 19.35% 6.17% 5.84% 4.94% 4.17% 3.32% 4.86% 3.99% 1.75% 2.1%
2025/03/19 19.08% 7.79% 5.35% 4.94% 3.25% 3.22% 5.95% 3.6% 1.86% 2.78%
2025/03/20 18.3% 8.23% 5.43% 5.57% 3.5% 3.76% 4.87% 3.48% 1.71% 3.1%
2025/03/21 17.7% 9.17% 5.93% 5.64% 3.99% 4.8% 5.19% 3.22% 1.86% 2.27%
2025/03/22 17.91% 7.96% 6.77% 5.99% 4.13% 4.91% 5.29% 3.23% 2.11% 1.76%
2025/03/23 17.03% 9.09% 7.5% 5.81% 4.42% 4.5% 4.45% 3.47% 1.67% 1.6%
2025/03/24 18.06% 9.01% 6.33% 5.3% 4.7% 4.36% 3.4% 3.32% 1.92% 1.41%
2025/03/25 18.46% 10.41% 6.96% 5.7% 3.42% 4.57% 3.32% 3.64% 1.84% 1.22%
2025/03/26 17.02% 10.63% 5.79% 6.24% 4.06% 4.17% 3.69% 3.46% 2.23% 1.44%
2025/03/27 17.82% 10.83% 5.04% 4.35% 5.1% 3.46% 3.33% 3.89% 2.62% 1.03%
2025/03/28 17.87% 10.98% 6.21% 5.99% 3.99% 3.23% 3.14% 4.82% 1.7% 1.15%
2025/03/29 17.29% 9.94% 6.33% 6.72% 4.1% 4.04% 3.17% 4.51% 1.61% 1.35%
2025/03/30 17.23% 10.46% 7.31% 5.62% 4.05% 3.97% 3.48% 3.34% 1.43% 0.96%
2025/03/31 19.04% 8.47% 7.17% 5.05% 4.52% 3.7% 3.55% 3.12% 1.78% 1.32%

Copyright © Adthena. All rights reserved.

In March 2025, loveholidays.com led with fluctuating impressions, peaking mid-month. Jet2holidays.com saw a steady rise, while tui.co.uk and onthebeach.co.uk experienced moderate fluctuations. The month ended with loveholidays.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Travel Holiday Type

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    British Airways Holidays https://www.britishairways.com › british_airways › holidays

    Holiday Packages — Secure your holiday with a low deposit and spread the cost with flexible payments. All of our holiday packages include a generous checked baggage...

  2. 2
    Up To 70% Discount On Packages | Book All Inclusive Holidays https://www.holidayhypermarket.co.uk

    Part Of Europe's Largest Tour Operator With UK Based Travel Experts. Book With Confidence!

  3. 3
    loveholidays™ Official Site https://www.loveholidays.com

    Cheap Holidays You'll Love — Package Holidays At Your Fingertips With Deposits from £25pp. ATOL Protected. Book Now! Low Deposits from £25pp & Monthly Payments on...

  4. 4
    On the Beach™ Official Site https://www.onthebeach.co.uk

    More Sunny, Less Money — Pay Your Way With FlexiPay & Spread The Cost Of Your Holiday. We Keep Things Easy-Breezy! Book Today & Get Free Fast Track on 4* Jollies - Bag A Beachy Bargain with...

  5. 5
    TUI Holidays https://www.tui.co.uk › tui › holidays

    All Year-Round Holidays — Free Kids' Places Available On Selected Holidays Subject To Availability. T&Cs Apply. Book Happy With TUI Flex, And Change Your Holiday Up Until 28 Days Before You Travel.

Copyright © Adthena. All rights reserved.

In the competitive landscape of holiday PPC ads, British Airways entices with flexible payments and generous baggage. Holiday Hypermarket boasts up to 70% discounts, while loveholidays offers low deposits. On the Beach promotes easy payments and free perks, and TUI highlights free kids’ places and flexible changes.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.