US Travel Holiday Type - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Holiday Type category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Travel Holiday Type brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
expedia.com	19.61
travelocity.com	5.41
cheapcaribbean.com	4.68
carnival.com	4.31
royalcaribbean.com	3.31
tripadvisor.com	2.94
cruises.com	2.88
virginvoyages.com	2.78
msccruisesusa.com	2.46
kayak.com	2.45
others	49.17

Expedia leads with 19.61% click share, followed by Travelocity at 5.41%. Others dominate with 49.17%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Travel Holiday Type brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	expedia.com	travelocity.com	virginvoyages.com	cruises.com	carnival.com	vacationstogo.com	cheapcaribbean.com	tripadvisor.com	kayak.com	riu.com
2025/03/01	16.77%	6.28%	2.39%	3.44%	2.21%	1.52%	8.06%	2.01%	3.1%	4.14%
2025/03/02	18.34%	7.44%	2.15%	3.4%	1.36%	2.16%	6.92%	2.96%	2.98%	2.96%
2025/03/03	16.95%	5.44%	2%	3.22%	1.81%	2.21%	6.69%	2.84%	3.7%	2.93%
2025/03/04	16.68%	5.22%	2.15%	3.95%	1.07%	2.39%	7.46%	1.75%	3.75%	2.93%
2025/03/05	16.12%	5.06%	2.28%	3.3%	1.72%	2.09%	6.08%	2.12%	3.25%	3.23%
2025/03/06	15.57%	6.34%	1.73%	3.34%	2.11%	2.47%	5.63%	2.08%	3.55%	3.4%
2025/03/07	15.32%	5.88%	1.78%	3.68%	2.27%	2.97%	3.54%	1.75%	2.61%	2.56%
2025/03/08	16.97%	5.93%	1.73%	3.6%	2.97%	2.65%	4.07%	2.01%	2.03%	2.21%
2025/03/09	15.6%	6.17%	2.14%	3.45%	3.33%	2.4%	4.27%	2.4%	2.96%	3.12%
2025/03/10	18.24%	5.88%	1.87%	3.95%	2.7%	2.11%	4.98%	2.74%	3.45%	2.67%
2025/03/11	16.58%	4.06%	2.45%	4.14%	2.87%	1.93%	5.13%	2.63%	3.45%	4.48%
2025/03/12	18.06%	3.86%	2.39%	3.13%	2.02%	2.41%	5.89%	1.85%	3.76%	4.97%
2025/03/13	17.5%	4.34%	2.6%	3.28%	2.54%	2%	4.76%	2.62%	3.22%	4.47%
2025/03/14	17.43%	3.99%	2.48%	3.47%	2.1%	1.84%	4.63%	4.18%	2.87%	3.87%
2025/03/15	17.09%	4.3%	2.89%	3.73%	2.18%	2.05%	4.06%	3.3%	2.55%	3.83%
2025/03/16	17.6%	3.75%	3.33%	4.13%	1.63%	2.23%	3.77%	2.78%	2.4%	3.55%
2025/03/17	17.71%	3.75%	2.59%	3.39%	2.84%	1.98%	3.43%	3.51%	3.66%	3.71%
2025/03/18	19.4%	4.35%	2.93%	3.57%	2.06%	2.49%	3.47%	2.52%	3.13%	3.27%
2025/03/19	17.61%	3.74%	3.34%	3.56%	3.33%	2.03%	3.72%	2.49%	3.81%	3.07%
2025/03/20	21.96%	4.26%	2.51%	3.78%	2.73%	2.04%	3.9%	2.08%	3.08%	3.22%
2025/03/21	21.86%	4.87%	2.25%	3.49%	2.86%	2.2%	3.81%	2.25%	3.51%	2.51%
2025/03/22	21.04%	4.66%	2.89%	4.06%	2.02%	2.64%	3.83%	1.59%	1.93%	2.26%
2025/03/23	19.83%	4.23%	3.34%	4.59%	2.29%	2.1%	2.85%	2.32%	1.92%	2%
2025/03/24	20.89%	4.52%	3.28%	3.56%	2.82%	2.61%	3.21%	2.92%	2.42%	1.89%
2025/03/25	18.48%	4.6%	2.97%	4%	3.09%	2.21%	2.81%	3.71%	2.52%	2.4%
2025/03/26	20.36%	5.34%	2.72%	2.95%	2.89%	2.34%	3.75%	2.91%	2.79%	2.64%
2025/03/27	18.78%	6.17%	3.16%	3.82%	2.95%	2.39%	3.98%	2.79%	2.49%	1.98%
2025/03/28	18.23%	7.65%	3.09%	3.49%	2.93%	1.98%	3.7%	2.87%	2.17%	1.58%
2025/03/29	18.23%	7.19%	3.82%	3.87%	3.12%	2.26%	3.14%	4.13%	1.04%	1.23%
2025/03/30	17.89%	7.69%	4.06%	4.08%	3.89%	2.41%	2.68%	3.73%	1.53%	0.91%
2025/03/31	15.34%	6.26%	4.21%	4.11%	3.63%	3.04%	2.95%	2.92%	2.06%	1%

Expedia’s spend share fluctuated, peaking at 21.96% on March 20. Travelocity’s share rose steadily, ending at 6.26%. Virgin Voyages saw a gradual increase, closing at 4.21%. Cruises.com maintained stability, finishing at 4.11%.

Market Exposure

Competitor Count for US Travel Holiday Type

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	653
2025/03/02	676
2025/03/03	715
2025/03/04	674
2025/03/05	672
2025/03/06	796
2025/03/07	806
2025/03/08	818
2025/03/09	689
2025/03/10	753
2025/03/11	699
2025/03/12	704
2025/03/13	704
2025/03/14	706
2025/03/15	677
2025/03/16	676
2025/03/17	660
2025/03/18	671
2025/03/19	659
2025/03/20	679
2025/03/21	639
2025/03/22	692
2025/03/23	641
2025/03/24	661
2025/03/25	604
2025/03/26	668
2025/03/27	669
2025/03/28	656
2025/03/29	649
2025/03/30	615
2025/03/31	637

March saw a dynamic shift in distinct advertisers, peaking at 818 on March 8. The month concluded with 637 advertisers, reflecting a fluctuating yet vibrant landscape.

Campaign Efficiency

Market Loss & Market Gains for US Travel Holiday Type

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
expedia.com	2.61%
virginvoyages.com	0.92%
carnival.com	0.65%
msccruisesusa.com	0.6%
tripadvisor.com	0.44%
hollandamerica.com	-0.57%
ritzcarltonyachtcollection.com	-0.61%
sandals.com	-0.64%
riu.com	-0.93%
cheapcaribbean.com	-1.53%

Expedia.com surged with a 2.61% click share increase, while cheapcaribbean.com dropped by 1.53%. Virginvoyages.com and carnival.com also saw positive gains, contrasting with declines for riu.com and sandals.com.

Campaign Efficiency

US Travel Holiday Type Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	expedia.com	travelocity.com	virginvoyages.com	cruises.com	tripadvisor.com	vacationstogo.com	cheapcaribbean.com	priceline.com	kayak.com	riu.com
2025/03/01	15.83%	6.23%	2.35%	3.08%	1.97%	2.07%	7.53%	1.74%	4.03%	4.9%
2025/03/02	17.25%	7.55%	2.03%	3.28%	3.2%	2.69%	6.53%	1.48%	3.67%	3.41%
2025/03/03	16.72%	6.14%	1.67%	3.12%	2.91%	2.6%	6.63%	1.98%	4.1%	3.11%
2025/03/04	15.37%	5.75%	1.99%	4.05%	1.87%	2.84%	7.23%	1.46%	4.37%	3.26%
2025/03/05	15.68%	5.48%	2.19%	3.19%	2.35%	2.48%	5.88%	2.09%	3.69%	3.4%
2025/03/06	14.5%	6.87%	1.6%	3.29%	2.21%	2.68%	5.49%	2.87%	3.81%	3.43%
2025/03/07	13.91%	6.35%	1.56%	3.55%	1.72%	3.16%	3.48%	2.19%	2.81%	2.59%
2025/03/08	15.83%	6.43%	1.61%	3.6%	1.99%	2.86%	3.93%	2.24%	2.24%	2.28%
2025/03/09	15.57%	6.59%	2.04%	3.32%	2.77%	2.55%	4.46%	2.6%	3.34%	3.29%
2025/03/10	16.98%	6.39%	1.8%	4.1%	2.84%	2.24%	4.87%	2.57%	3.84%	2.82%
2025/03/11	15.51%	4.34%	2.18%	4.26%	2.69%	2.24%	5.06%	2.93%	3.9%	4.58%
2025/03/12	16.79%	4.24%	2.23%	3.19%	1.91%	2.66%	5.88%	2.95%	4.15%	5.26%
2025/03/13	16.53%	4.76%	2.5%	3.25%	2.6%	2.43%	4.68%	3.32%	3.66%	4.79%
2025/03/14	15.98%	4.19%	2.33%	3.51%	3.79%	1.94%	4.4%	2.99%	3.24%	4.04%
2025/03/15	16.58%	4.7%	2.71%	3.67%	3.44%	2.51%	4.22%	3.25%	2.93%	4.2%
2025/03/16	17.26%	4.12%	3.21%	4.13%	2.65%	2.62%	3.8%	3.35%	2.54%	3.83%
2025/03/17	16.84%	4.04%	2.51%	3.49%	3.57%	2.39%	3.45%	3.31%	4.03%	3.71%
2025/03/18	17.97%	4.75%	2.9%	3.61%	2.37%	2.86%	3.28%	2.41%	3.68%	3.52%
2025/03/19	17.33%	3.99%	3.3%	3.46%	2.49%	2.57%	3.64%	3.1%	4.33%	3.4%
2025/03/20	21.06%	4.57%	2.51%	3.92%	2.35%	2.37%	3.96%	3.19%	3.47%	3.49%
2025/03/21	20.75%	5.43%	2.21%	3.62%	2.38%	2.51%	3.6%	2.54%	4.1%	2.84%
2025/03/22	20.32%	4.92%	2.83%	3.99%	1.84%	2.86%	3.66%	2.59%	2.28%	2.47%
2025/03/23	19.07%	4.84%	3.13%	4.63%	2.62%	2.57%	3.01%	2.33%	2.21%	2.22%
2025/03/24	20.53%	5.03%	3.18%	3.82%	3.14%	2.91%	3%	1.92%	2.77%	1.98%
2025/03/25	18.55%	5.44%	2.82%	4.3%	3.7%	2.61%	2.71%	1.93%	2.93%	2.59%
2025/03/26	19.35%	5.81%	2.54%	2.91%	3.3%	2.63%	3.5%	2.81%	3.02%	2.72%
2025/03/27	17.91%	6.77%	3.16%	3.92%	3.09%	2.69%	3.82%	2.2%	2.83%	2.09%
2025/03/28	17.26%	8.54%	3.01%	3.66%	3.09%	2.45%	3.63%	2.04%	2.39%	1.78%
2025/03/29	18.22%	8.17%	3.68%	4.17%	4.16%	2.56%	3.16%	1.74%	1.27%	1.34%
2025/03/30	17.27%	8.63%	4.09%	4.39%	4.19%	2.93%	2.78%	2%	1.71%	0.99%
2025/03/31	15.46%	7.2%	4.37%	4.19%	3.46%	3.35%	2.95%	2.55%	2.38%	1.12%

Expedia’s impression share peaked mid-month, reaching 21.06% on March 20. Travelocity saw a late surge, ending at 7.2%. Virgin Voyages steadily climbed, finishing at 4.37%. Cruises.com and TripAdvisor also showed growth, closing at 4.19% and 3.46%, respectively.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Travel Holiday Type

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Cancun All Inclusive Resorts - Vacation Packages |... https://www.cheapcaribbean.com
Don't Make the Beach Wait. Book Your Cancun Getaway Now With CheapCaribbean®.
2
2025 Royal Caribbean Cruises https://deals.cruiselines.com
Save up to 75% on 2025 Cruises — Save up to 75% on 2025 Royal Caribbean cruises. Best price & service guarantee!
3
Cancun All-Inclusive Hotel - All-Inclusive Mexico Hotels https://www.hilton.com › official_site › cancun
Discover Luxury Among White Sand Beaches in Mexico. Book a Hilton® Hotel or Resort!
4
2025 Cruises 82% Off | 2025 Cruises on Sale https://www.vacationstogo.com
Save up to 82% on 2025 cruises. Best price & service guarantee! Huge Last-Minute Specials.
5
The Only Adults-Only Cruise https://www.virginvoyages.com
An Adult-Only Lifestyle at Sea — We're adding a layer of sophistication to the typical cruise experience, with adults only. No...

In the competitive world of travel PPC, CheapCaribbean entices with immediate beach getaways, while CruiseLines and VacationsToGo offer significant savings on 2025 cruises, emphasizing affordability. Hilton highlights luxury in Cancun, and Virgin Voyages introduces an adults-only sophisticated cruise experience, each ad uniquely targeting specific traveler desires.

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US Travel Holiday Type - PPC Market Share Analysis March 2025

Share of Clicks for top 10 US Travel Holiday Type brands

Share of Spend for the top 10 US Travel Holiday Type brands

Competitor Count for US Travel Holiday Type

Market Loss & Market Gains for US Travel Holiday Type

US Travel Holiday Type Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Travel Holiday Type

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Avanti West Coast case study: Boosts revenue and cuts costs with winning PPC strategy

Monitoring brand terms and managing collaborator agreements for Nordic Choice

Increased revenue and reduced advertising costs for Eurostar

Get the full picture

See this data specific to your brand performance