Log in Book a Demo

US Healthcare & Medical Hospitals - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Hospitals brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
zocdoc.com 23.17
oakstreethealth.com 4.1
biolifeplasma.com 3.33
ascension.org 2.6
cedars-sinai.org 2.22
cslplasma.com 2.16
carbonhealth.com 1.75
atriumhealth.org 1.54
uhc.com 1.44
redcrossblood.org 1.23
others 56.46

Copyright © Adthena. All rights reserved.

Zocdoc.com leads with 23.17% click share, while “others” dominate at 56.46%, overshadowing Oakstreethealth.com at 4.1%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Hospitals brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date zocdoc.com ascension.org oakstreethealth.com biolifeplasma.com uhc.com cslplasma.com cedars-sinai.org healthcare.com carbonhealth.com myeyedr.com
2025/03/01 18.11% 0.59% 2.02% 1.91% 1.48% 1.79% 1.71% 1.67% 1.9% 1.2%
2025/03/02 14.44% 0.95% 1.61% 2.71% 1.05% 2.18% 4.08% 0.75% 4.27% 1.38%
2025/03/03 16.21% 2.05% 3.22% 3.44% 2.01% 2.27% 1.53% 2.78% 0.73% 1.41%
2025/03/04 19.91% 2.21% 2.71% 4.19% 1.6% 1.72% 1.5% 2.25% 0.77% 0.47%
2025/03/05 12.02% 0.67% 2.74% 2.38% 1.78% 1.42% 6.3% 1.99% 4.74% 2.33%
2025/03/06 16.65% 3.71% 2.08% 3.18% 1.13% 1.46% 0.59% 3.75% 0.68% 0.87%
2025/03/07 16.74% 1.48% 2.86% 3.47% 1.07% 1.86% 0.54% 1.2% 2.2% 1.05%
2025/03/08 14.29% 2.6% 2.62% 3.48% 3.58% 1.24% 1.22% 2.43% 1.32% 1.67%
2025/03/09 15.36% 1.26% 2.8% 2.36% 4.62% 0.98% 0.69% 2.57% 2.01% 1.03%
2025/03/10 13.5% 3% 2.54% 3.3% 1.23% 1.52% 2.97% 2.6% 1.93% 2.36%
2025/03/11 13.42% 1.44% 4.18% 3.29% 2.74% 1.86% 3.63% 0.9% 2.84% 0.76%
2025/03/12 17.52% 3.83% 2.84% 1.54% 1.84% 0.91% 3.67% 1.03% 1.29% 2.11%
2025/03/13 19.06% 3.02% 2.65% 2.49% 1.64% 2.09% 1.02% 1.77% 0.85% 1.67%
2025/03/14 19.23% 1.5% 2.23% 3.2% 1.36% 1.11% 0.61% 3.76% 0.31% 2.08%
2025/03/15 19.85% 1.82% 1.97% 3.28% 2.6% 1.57% 1.25% 1.71% 0.89% 0.93%
2025/03/16 10.45% 6.82% 1.86% 2.11% 2.95% 1.02% 3.04% 1.78% 2.16% 1.68%
2025/03/17 23.36% 0.84% 3.15% 2.16% 3.46% 1.42% 2.58% 1.26% 0.8% 1.7%
2025/03/18 21.34% 1.65% 2.3% 3.67% 2.09% 1.67% 1.74% 1.41% 2.42% 1.16%
2025/03/19 15.32% 4.22% 2.06% 2.96% 3.14% 1.76% 2.89% 0.41% 0.32% 1.67%
2025/03/20 22.08% 1.48% 2.76% 2.62% 1.9% 1% 1.96% 0.87% 2.26% 1.93%
2025/03/21 13.85% 1.43% 3.39% 1.89% 2.72% 0.78% 0.63% 1.18% 0.78% 1.49%
2025/03/22 19.92% 2.39% 5.84% 3.62% 2.01% 2.1% 0.92% 0.71% 1.81% 0.42%
2025/03/23 16.84% 1.11% 4.97% 2.32% 2.04% 0.93% 2.61% 0.53% 4.03% 0.21%
2025/03/24 18.5% 0.68% 3.73% 3.57% 4.24% 1.11% 4.48% 0.77% 0.58% 0.65%
2025/03/25 19.18% 0.79% 3.3% 2.88% 1.22% 1.06% 0.72% 0.53% 0.7% 2.02%
2025/03/26 19.41% 2.51% 4.16% 3.08% 0.05% 1.66% 0.64% 1.26% 1.46% 1.77%
2025/03/27 14.58% 2.42% 4.34% 2.69% 0.87% 2.71% 2.89% 2.56% 1.16% 1.38%
2025/03/28 18.98% 1.8% 4.6% 2.09% 0.64% 1.26% 0.69% 0.56% 2.21% 0.4%
2025/03/29 18.73% 1.2% 5.21% 2.87% 0.04% 2.01% 2.61% 2.52% 0.35% 1.78%
2025/03/30 19.22% 1.63% 4.05% 2.7% 0.34% 2.04% 0.96% 3.29% 2.48% 0.14%
2025/03/31 14.62% 3.85% 3.71% 1.9% 1.75% 1.64% 1.32% 1.17% 0.74% 0.32%

Copyright © Adthena. All rights reserved.

In March 2025, Zocdoc.com led with fluctuating spend shares, peaking mid-month. Ascension.org and Oakstreethealth.com showed varied trends, while Biolifeplasma.com and Uhc.com had consistent activity. Cedars-sinai.org and Healthcare.com experienced notable spikes. The month concluded with diverse spend patterns across domains.

Market Exposure

Competitor Count for US Healthcare & Medical Hospitals

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/03/01 981
2025/03/02 1066
2025/03/03 1075
2025/03/04 1031
2025/03/05 1078
2025/03/06 1206
2025/03/07 1160
2025/03/08 1182
2025/03/09 1004
2025/03/10 1080
2025/03/11 998
2025/03/12 1100
2025/03/13 1096
2025/03/14 1133
2025/03/15 995
2025/03/16 1001
2025/03/17 949
2025/03/18 1004
2025/03/19 1052
2025/03/20 1031
2025/03/21 1026
2025/03/22 1055
2025/03/23 930
2025/03/24 1064
2025/03/25 995
2025/03/26 1067
2025/03/27 1062
2025/03/28 1001
2025/03/29 951
2025/03/30 945
2025/03/31 1056

Copyright © Adthena. All rights reserved.

March saw fluctuating advertiser numbers, peaking at 1,206 on March 6. The month concluded with 1,056 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Hospitals

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
zocdoc.com 1.89%
oakstreethealth.com 1.19%
mhehc.com 0.75%
atriumhealth.org 0.69%
nextcare.com 0.66%
ufhealthjax.org -0.52%
carespot.com -0.55%
uhc.com -0.63%
northwell.edu -0.75%
ascension.org -1%

Copyright © Adthena. All rights reserved.

Zocdoc.com surged with a 1.89 increase, while ascension.org dropped by 1.00. Oakstreethealth.com and atriumhealth.org also rose, contrasting with declines from northwell.edu and uhc.com.

Campaign Efficiency

US Healthcare & Medical Hospitals Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date zocdoc.com oakstreethealth.com ascension.org biolifeplasma.com cslplasma.com cedars-sinai.org ucihealth.org carbonhealth.com doctorondemand.com myeyedr.com
2025/03/01 17.16% 2.22% 0.72% 2.8% 1.79% 1.68% 1.6% 2.23% 1.53% 1.03%
2025/03/02 11.69% 1.52% 1.03% 3.46% 1.88% 4.46% 3.47% 4.94% 2.55% 1.27%
2025/03/03 16.03% 3.61% 2.62% 4.26% 1.94% 1.77% 1.05% 1.09% 0.48% 1.59%
2025/03/04 18.59% 3.23% 1.82% 4.92% 1.33% 1.59% 1.01% 1.08% 1.97% 0.43%
2025/03/05 10.2% 2.85% 0.65% 2.79% 1.11% 7.71% 3.71% 6.74% 0.99% 2.06%
2025/03/06 14.84% 2.53% 3.5% 3.7% 1.23% 0.58% 0.22% 0.81% 2.45% 0.95%
2025/03/07 14.9% 3.31% 2.14% 4.14% 1.55% 0.45% 0.7% 2.62% 1.77% 1.16%
2025/03/08 12.56% 3.81% 2.29% 4.31% 1.11% 1.08% 0.41% 1.81% 0.56% 1.37%
2025/03/09 14.18% 3.2% 1.14% 3.02% 0.91% 0.94% 0.33% 3.01% 0.88% 1.46%
2025/03/10 12.82% 2.79% 3.17% 3.7% 1.21% 3.28% 2.96% 2.83% 1.91% 2.22%
2025/03/11 12.98% 5.14% 1.3% 4.14% 1.65% 4.23% 1.98% 4.08% 0.54% 0.81%
2025/03/12 16.42% 3.12% 5.51% 1.92% 0.73% 3.99% 3.45% 1.66% 1.57% 1.97%
2025/03/13 16.78% 2.77% 3.7% 3.02% 1.67% 1.23% 1.66% 1.15% 0.6% 1.71%
2025/03/14 17.06% 2.11% 1.83% 3.94% 0.98% 0.79% 0.52% 0.43% 0.88% 2.11%
2025/03/15 18.57% 2.28% 2.12% 4.33% 1.51% 1.22% 0.17% 1.44% 0.63% 0.64%
2025/03/16 10.08% 2% 6.57% 2.72% 0.92% 3.21% 0.39% 3.44% 0.64% 1.67%
2025/03/17 22.16% 3.39% 1.07% 2.9% 1.43% 3.55% 0.48% 1.05% 0.55% 1.85%
2025/03/18 20.23% 2.71% 1.4% 4.67% 1.68% 2.41% 0.37% 3.68% 0.67% 1.23%
2025/03/19 13.52% 2.24% 3.62% 3.73% 1.68% 2.96% 0.56% 0.44% 1.79% 1.73%
2025/03/20 20.81% 3.32% 1.51% 3.22% 1% 2.23% 0.28% 2.85% 0.69% 2.02%
2025/03/21 12.08% 4.12% 1.33% 2.26% 0.78% 0.59% 0.15% 0.85% 2.99% 1.2%
2025/03/22 17.48% 6.63% 2.11% 4.2% 1.75% 0.87% 0.65% 2.41% 2.33% 0.48%
2025/03/23 15.35% 6.42% 1.11% 3% 0.94% 3.37% 1.05% 5.37% 0.6% 0.22%
2025/03/24 17.31% 4.45% 0.7% 4.26% 0.96% 4.81% 1.29% 0.74% 1.86% 0.71%
2025/03/25 17.6% 3.99% 0.89% 3.71% 0.89% 0.77% 2.23% 1.03% 0.65% 1.58%
2025/03/26 17.19% 4.91% 2.76% 3.98% 1.5% 0.71% 1.2% 1.68% 0.81% 1.94%
2025/03/27 13.16% 5.02% 2.36% 3.46% 2.5% 3.08% 0.58% 1.67% 0.53% 1.21%
2025/03/28 17.46% 5.65% 1.46% 2.66% 1.35% 0.75% 0.77% 3.11% 0.14% 0.5%
2025/03/29 17.25% 5.67% 1.13% 3.51% 1.88% 3.64% 1.66% 0.51% 1.98% 1.52%
2025/03/30 17.63% 4.51% 2.14% 3.54% 1.85% 1.07% 1.33% 3.7% 0.29% 0.15%
2025/03/31 13.74% 4.46% 4.13% 2.49% 1.66% 1.5% 1.44% 0.9% 0.49% 0.45%

Copyright © Adthena. All rights reserved.

In March 2025, Zocdoc.com led with fluctuating impressions, peaking at 22.16% on March 17. Oakstreethealth.com saw a steady rise, ending at 4.46%. Ascension.org’s share varied, closing at 4.13%. Biolifeplasma.com maintained consistency, finishing at 2.49%. Cedars-sinai.org experienced volatility, ending at 1.50%. Ucihealth.org’s share was low, closing at 1.44%. Carbonhealth.com had ups and downs, ending at 0.90%. Doctorondemand.com fluctuated, finishing at 0.49%. Myeyedr.com saw a decline, closing at 0.45%. Overall, Zocdoc.com dominated, while others showed varied trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Hospitals

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    America's Best® Eyeglasses - Same Day Eye Exams Available https://www.americasbest.com

    Save On Eye Care, Glasses And Contacts At America's Best®. Visit A Store Near You Today.

  2. 2
    Your Health Is Our Priority - Urgent Care Services & Clinics https://www.cedars-sinai.org/

    Expert Care Without An Appointment. Our Dedicated Urgent Care Staff Is Ready To Serve You. Cedars-Sinai Professionals Work Together To Provide You With Optimal Care In Your Area.

  3. 3
    Virtual Urgent Care - Low Cost | $0 Visits - See if You Qualify https://www.doctorondemand.com

    With Most Insurances Accepted Your Visit Could Be Low-Cost or Free. Check Your Eligibility

  4. 4
    Online Urgent Care Visits - Available Around The Clock https://www.memorialcare.org › virtual_care

    See A Provider Face-To-Face In Minutes Via An On-Demand Video Visit. Available Any Time

  5. 5
    CVS Minute Clinic Alternative https://www.plushcare.com › minute_clinic › alternative

    Faster, Safer, 100% Online — Call Now or Book Appointment Online. No Matter Where You Are. Get Treatment Now.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, America’s Best® stands out with its promise of affordable eye care and same-day exams. Cedars-Sinai emphasizes expert urgent care without appointments, while Doctor on Demand offers low-cost virtual visits. MemorialCare provides 24/7 online urgent care, and PlushCare presents a convenient CVS Minute Clinic alternative. Each ad highlights accessibility, affordability, and convenience, catering to diverse healthcare needs.

Frequently Asked Questions

Customer Success Stories

the7stars Case study: PPC campaign Optimization

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study
UntuckIt Case Study

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study
Vodafoneziggo winning ppc strategy

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.