US Healthcare & Medical Hospitals - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Hospitals brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
zocdoc.com	14.72
healthcare.gov	5.57
amazon.com	4.68
oakstreethealth.com	1.85
ascension.org	1.66
biolifeplasma.com	1.44
cedars-sinai.org	0.99
healthcare.com	0.94
americasbest.com	0.9
pickhealthinsurance.com	0.89
others	66.36

In the healthcare PPC landscape, ‘zocdoc.com’ leads with 14.72% click share, followed by ‘healthcare.gov’ at 5.57%. ‘Others’ dominate with 66.36%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Hospitals brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	zocdoc.com	healthcare.com	pickhealthinsurance.com	affordablehealthplans.org	prismarecovery.com	ascension.org	amazon.com	oakstreethealth.com	uhc.com	healthcare.gov
2025/01/01	10.17%	1.49%	1.45%	0.3%	0.59%	0.57%	4.49%	0.99%	0.61%	14.52%
2025/01/02	8.42%	1.4%	1.59%	0.79%	1.13%	1.72%	3.7%	1.14%	1.24%	10.43%
2025/01/03	9.42%	1.16%	0.51%	0.58%	1.17%	1.77%	4.61%	1.25%	2.79%	7.8%
2025/01/04	8.78%	1.56%	1.11%	0.31%	1.04%	2.03%	4.62%	1.23%	3.21%	12.62%
2025/01/05	9.88%	1.75%	2.04%	0.63%	1.29%	0.4%	3.99%	1.2%	1.66%	8.99%
2025/01/06	6.98%	1.41%	0.88%	0.46%	1.14%	0.74%	4%	1.67%	2.25%	8.98%
2025/01/07	8.98%	1.34%	1.27%	1.14%	0.98%	0.35%	4.36%	1.65%	2.41%	7.97%
2025/01/08	10.77%	1.63%	1.29%	1.13%	1.36%	1.72%	4.4%	1.99%	1.06%	8.2%
2025/01/09	9.59%	1.23%	1.43%	0.98%	1.08%	0.87%	5.07%	1.43%	2.27%	10.24%
2025/01/10	7.92%	1.33%	1.92%	1.35%	1.24%	2%	3.8%	1.06%	0.92%	9.21%
2025/01/11	8.09%	1.48%	1.01%	0.45%	0.93%	0.41%	3.92%	1.37%	1.56%	12.87%
2025/01/12	9.11%	0.6%	1.48%	0.69%	0.98%	0.3%	5.04%	1.22%	0.72%	10.29%
2025/01/13	8.03%	1.19%	1.41%	0.77%	1.17%	2.03%	1.55%	0.54%	1.87%	17.51%
2025/01/14	8.54%	1.57%	2.06%	1.23%	1.49%	0.53%	4.09%	1.53%	2.38%	8.37%
2025/01/15	10.11%	1.63%	1.28%	1.14%	1.28%	1.62%	4.12%	1.86%	1.11%	8.68%
2025/01/16	9.02%	1.17%	1.38%	0.97%	1.02%	0.82%	4.77%	1.35%	2.16%	10.57%
2025/01/21	10.81%	2.38%	2.7%	0.67%	0.77%	2.29%	3.36%	1.21%	0.72%	7.24%
2025/01/22	12.2%	3.33%	2.3%	0.97%	0%	1.84%	2.78%	0.96%	0.22%	3.85%
2025/01/23	10.95%	3.06%	2.4%	1.99%	0.97%	0.63%	4.49%	1.53%	0.15%	0%
2025/01/24	10.87%	2.83%	1.48%	1.5%	1.24%	0.81%	2.5%	1.56%	0.32%	0%
2025/01/25	14.41%	2.59%	2.76%	2.06%	0.83%	0.81%	2.17%	1.67%	0.05%	0%
2025/01/26	11.75%	2.13%	3.01%	0.51%	0.77%	0.42%	1.35%	1.08%	0.01%	0%
2025/01/27	8.71%	1.27%	2.31%	1.29%	1.44%	0.4%	0.69%	0.97%	0.3%	0%
2025/01/28	12.51%	1.8%	2.23%	0.63%	1.65%	1.8%	0.18%	0.8%	0.24%	0%
2025/01/29	11.47%	1.27%	2.46%	0.84%	1.35%	1.02%	0.56%	0.74%	0.4%	0%
2025/01/30	15.85%	1.93%	1.29%	1.39%	0.59%	0.48%	0.55%	0.63%	0.21%	0%
2025/01/31	11.71%	3.06%	1.85%	1.62%	1.55%	0.85%	0.73%	0.69%	0.53%	0%

Zocdoc.com saw a fluctuating January, peaking at 15.85% on the 30th. Healthcare.gov’s share dropped sharply mid-month. Healthcare.com and Pickhealthinsurance.com showed steady growth, while Amazon.com declined. The month ended with diverse trends.

Market Exposure

Competitor Count for US Healthcare & Medical Hospitals

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	2336
2025/01/02	2112
2025/01/03	2423
2025/01/04	2162
2025/01/05	2142
2025/01/06	2466
2025/01/07	2234
2025/01/08	2480
2025/01/09	2413
2025/01/10	2615
2025/01/11	2490
2025/01/12	2441
2025/01/13	2278
2025/01/14	2436
2025/01/15	2480
2025/01/16	2413
2025/01/21	2388
2025/01/22	2557
2025/01/23	2291
2025/01/24	2339
2025/01/25	2334
2025/01/26	2084
2025/01/27	2232
2025/01/28	2192
2025/01/29	2437
2025/01/30	2561
2025/01/31	2426

January saw fluctuating advertiser numbers, peaking at 2,615 on the 10th. The month concluded with 2,426 advertisers, reflecting a dynamic competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Hospitals

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
zocdoc.com	3.7%
biolifeplasma.com	0.84%
cslplasma.com	0.61%
grifolsplasma.com	0.54%
carbonhealth.com	0.53%
plushcare.com	-0.64%
uhc.com	-0.64%
carenow.com	-0.87%
amazon.com	-3.1%
healthcare.gov	-7.25%

Zocdoc.com surged with a 3.7% click share increase, while healthcare.gov faced a significant 7.25% decline. Biolifeplasma.com also rose by 0.84%, contrasting with amazon.com’s 3.1% drop.

Campaign Efficiency

US Healthcare & Medical Hospitals Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	zocdoc.com	biolifeplasma.com	pickhealthinsurance.com	affordablehealthplans.org	amazon.com	ucihealth.org	ascension.org	americasbest.com	oakstreethealth.com	healthcare.gov
2025/01/01	9.08%	1.29%	1.08%	0.29%	7.12%	1.44%	0.73%	1.74%	1.11%	3.2%
2025/01/02	7.95%	1.04%	1.43%	0.72%	6.19%	1.47%	2.17%	0.42%	1.47%	2.41%
2025/01/03	8.46%	1.79%	0.4%	0.55%	7.5%	1.35%	2.32%	0.8%	1.54%	1.85%
2025/01/04	7.7%	1.12%	1.08%	0.31%	7.67%	0.88%	2.33%	1.22%	1.54%	3.2%
2025/01/05	8.58%	1%	1.69%	0.61%	6.01%	0.62%	0.38%	1.79%	1.52%	2.15%
2025/01/06	6.04%	0.78%	0.83%	0.44%	6.52%	1.63%	1.01%	0.52%	2.05%	1.76%
2025/01/07	8.06%	0.52%	1.05%	1.03%	7.27%	0.25%	0.45%	0.65%	2.06%	1.68%
2025/01/08	9.52%	0.75%	1.17%	0.98%	6.85%	0.37%	1.95%	1.07%	2.36%	1.88%
2025/01/09	8.49%	1.11%	1.3%	0.93%	7.94%	3.01%	1.14%	1.52%	1.96%	2.3%
2025/01/10	7.13%	0.68%	1.6%	1.35%	5.91%	0.55%	2.07%	1.03%	1.42%	1.95%
2025/01/11	6.91%	1.02%	0.97%	0.41%	6.14%	0.43%	0.41%	2.2%	1.78%	2.79%
2025/01/12	7.39%	1.09%	1.39%	0.64%	8.27%	1.22%	0.31%	1.79%	1.42%	2.26%
2025/01/13	8.13%	1.06%	1.51%	0.96%	2.62%	0.63%	2.45%	0.45%	0.69%	3.82%
2025/01/14	7.6%	1.49%	1.69%	1.07%	6.48%	0.34%	0.63%	0.62%	2.02%	1.8%
2025/01/15	9.43%	0.74%	1.23%	1.05%	6.77%	0.36%	1.93%	1.06%	2.33%	2.05%
2025/01/16	8.43%	1.1%	1.34%	0.97%	7.89%	2.99%	1.14%	1.51%	1.95%	2.46%
2025/01/21	9.18%	0.95%	2.21%	0.88%	5.15%	1.23%	2.26%	1.32%	1.46%	1.4%
2025/01/22	9.98%	1.34%	1.79%	1.06%	4.06%	0.47%	2.1%	1.27%	1.07%	0.72%
2025/01/23	8.37%	1.41%	1.89%	1.55%	7.13%	0.4%	0.64%	0.9%	1.77%	0%
2025/01/24	8.18%	1.45%	1.06%	1.33%	3.47%	0.55%	0.71%	1.37%	1.73%	0%
2025/01/25	11.09%	2.19%	2.04%	1.78%	3.17%	1.34%	0.75%	1.51%	1.83%	0%
2025/01/26	9.3%	1.85%	2.62%	0.39%	1.82%	1.94%	0.48%	1.75%	1.16%	0%
2025/01/27	6.34%	1.19%	1.83%	1.1%	1.01%	2.55%	0.46%	0.14%	1.08%	0%
2025/01/28	10.64%	1.71%	2.05%	0.76%	0.31%	0.77%	1.9%	0%	0.95%	0%
2025/01/29	9.84%	1.42%	2.13%	0.67%	1.19%	0.05%	1.14%	0.65%	0.85%	0%
2025/01/30	11.86%	1.62%	1.01%	1.01%	1.02%	0.44%	0.52%	0.96%	0.62%	0%
2025/01/31	9.55%	1.9%	1.49%	1.4%	1.4%	1.35%	1.15%	1.13%	0.78%	0%

Zocdoc.com led January with fluctuating impressions, peaking at 11.86% on the 30th. Biolifeplasma.com saw a steady rise, ending at 1.9%. Pickhealthinsurance.com surged mid-month, reaching 2.62% on the 26th. The month concluded with diverse trends across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Hospitals

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Primary Care Without the Wait https://health.amazon.com
Next Day Care When You Need It — Primary care in your city, on your schedule. From physicals to chronic care, we've got you
2
America's Best® Eyeglasses | Same Day Eye Exams Available https://www.americasbest.com
Save On Eye Care, Glasses And Contacts At America's Best®. Visit A Store Near You Today.
3
Same-Day Virtual Urgent Care | 24/7 Urgent Care Cedars-Sinai https://csconnect.cedars-sinai.org
See a Cedars-Sinai doctor virtually for urgent care visits, prescriptions, and more today
4
Online Urgent Care Visits - Available Around The Clock https://www.memorialcare.org › virtual_care
See A Provider Face-To-Face In Minutes Via An On-Demand Video Visit. Available Any Time
5
Emergency Care Near Me - 24/7 Emergency Care https://www.ucihealth.org › placentialinda › emergencyroom
Get Emergency Care at UCI Health — Placentia Linda - Previously Placentia Linda Hospital. UCI Health — Placentia Linda. Your Trusted Choice for Rapid Response Emergency Services.

In the competitive landscape of healthcare PPC ads, Amazon’s promise of “Primary Care Without the Wait” stands out, emphasizing convenience and accessibility. America’s Best® focuses on affordability with eye care savings. Cedars-Sinai and MemorialCare highlight the immediacy of virtual urgent care, while UCI Health underscores trust in emergency services.

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US Healthcare & Medical Hospitals - PPC Market Share Analysis February 2025

Share of Clicks for top 10 US Healthcare & Medical Hospitals brands

Share of Spend for the top 10 US Healthcare & Medical Hospitals brands

Competitor Count for US Healthcare & Medical Hospitals

Market Loss & Market Gains for US Healthcare & Medical Hospitals

US Healthcare & Medical Hospitals Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Hospitals

Frequently Asked Questions

Customer Success Stories

the7stars Case Study: Achieving Google Ads PPC Campaign Optimization​ with Adthena

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

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the7stars Case Study: Achieving Google Ads PPC Campaign Optimization with Adthena