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US Gambling & Gaming Lottery and Scratch Cards - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Lottery and Scratch Cards category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Gambling & Gaming Lottery and Scratch Cards brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
galottery.com 77.99
michiganlottery.com 9.76
lotto.com 7.22
kylottery.com 1.22
fbpulltabs.com 1.05
pch.com 0.96
ctbingosupply.com 0.43
tulotero.com 0.32
gig.com 0.28
betr.app 0.15
others 0.62

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In the gambling and gaming PPC landscape, galottery.com dominates with a 78% click share. Michiganlottery.com follows at 9.76%, while lotto.com holds 7.22%. Others collectively capture 0.62%.

Market Exposure

Share of Spend for the top 10 US Gambling & Gaming Lottery and Scratch Cards brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date betr.app galottery.com michiganlottery.com lotto.com crowncoinscasino.com gig.com tulotero.com thelotter.us fbpulltabs.com pch.com
2025/03/01 4.46% 59.22% 0% 6.95% 8.06% 0% 0% 0% 1% 16.07%
2025/03/02 0% 0% 0% 25.67% 0% 19.06% 3.23% 0% 6.96% 22.57%
2025/03/03 0% 0% 0% 60.55% 0% 11.82% 22.91% 0% 3.14% 0%
2025/03/04 0% 47.33% 45.52% 0% 0% 0% 0% 0% 1% 2.57%
2025/03/05 0% 0% 0% 0% 0% 0% 0% 0% 46.11% 48.12%
2025/03/06 0% 0% 0% 0% 0% 0% 0% 0% 0% 100%
2025/03/07 0% 0% 0% 0% 0% 17.92% 0% 0% 7.97% 39.81%
2025/03/08 0% 0% 0% 0% 28.24% 21.8% 42.26% 0% 0% 0%
2025/03/09 0% 0% 0% 0% 0% 0% 0% 18.59% 0% 74.69%
2025/03/10 0% 0% 0% 22.47% 0% 0% 0% 21.91% 0% 55.62%
2025/03/11 0% 0% 0% 0% 0% 0% 0% 100% 0% 0%
2025/03/12 0% 0% 0% 33.11% 0% 0% 0% 22.23% 0% 44.66%
2025/03/13 0% 0% 0% 56.66% 0% 0% 0% 43.34% 0% 0%
2025/03/14 0% 0% 0% 90.48% 0% 0% 0% 0.97% 0% 8.55%
2025/03/15 0% 0% 0% 79.84% 0% 0% 20.16% 0% 0% 0%
2025/03/16 0% 0% 0% 0% 0% 0% 0% 100% 0% 0%
2025/03/17 100% 0% 0% 0% 0% 0% 0% 0% 0% 0%
2025/03/18 0% 0% 0% 99.31% 0% 0% 0% 0% 0% 0%
2025/03/19 0% 0% 0% 0% 0% 0% 0% 50.8% 0% 0%
2025/03/20 0% 0% 0% 0% 0% 0% 0% 50.8% 0% 0%
2025/03/21 46.67% 0% 0% 0% 0% 0% 0% 22.1% 0% 0%
2025/03/22 0% 0% 0% 0% 0% 0% 0% 0% 0% 44.7%
2025/03/23 46.44% 0% 0% 0% 0% 0% 0% 53.56% 0% 0%
2025/03/24 84.8% 0% 0% 0% 0% 0% 0% 15.2% 0% 0%
2025/03/26 0% 0% 0% 0% 0% 0% 0% 0% 81.34% 8.16%
2025/03/28 50.79% 0% 0% 38.85% 0% 0% 0% 0% 0% 0%
2025/03/30 0% 0% 0% 0% 0% 0% 0% 0% 14.9% 0%
2025/03/31 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

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Lotto.com surged mid-month, peaking at 99.31 on March 18. TheLotter.us hit 100.0 twice, while Betr.app reached 100.0 on March 17. March ended with diverse spend shares.

Market Exposure

Competitor Count for US Gambling & Gaming Lottery and Scratch Cards

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 9
2025/03/02 8
2025/03/03 5
2025/03/04 7
2025/03/05 3
2025/03/06 1
2025/03/07 5
2025/03/08 5
2025/03/09 3
2025/03/10 4
2025/03/11 1
2025/03/12 3
2025/03/13 2
2025/03/14 3
2025/03/15 3
2025/03/16 1
2025/03/17 1
2025/03/18 4
2025/03/19 3
2025/03/20 3
2025/03/21 3
2025/03/22 3
2025/03/23 2
2025/03/24 2
2025/03/25 1
2025/03/26 4
2025/03/28 3
2025/03/30 2
2025/03/31 2

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March began with 9 advertisers, dropping to 1 by mid-month. The month ended with 2 advertisers, reflecting a significant decline.

Campaign Efficiency

Market Loss & Market Gains for US Gambling & Gaming Lottery and Scratch Cards

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
lotto.com 73.48%
fbpulltabs.com 10.32%
betr.app 3.94%
grovergaming.com 3.69%
mightymillionsraffle.com 2.22%
ctbingosupply.com -0.59%
pch.com -0.98%
kylottery.com -1.9%
michiganlottery.com -15.16%
galottery.com -76.01%

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In the past month, lotto.com surged with a 73.48% click share increase, while galottery.com plummeted by 76.01%.

Campaign Efficiency

US Gambling & Gaming Lottery and Scratch Cards Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date fbpulltabs.com youngcoenterprises.com galottery.com tulotero.com ctbingosupply.com michiganlottery.com lotto.com thelotter.us pch.com kylottery.com
2025/03/01 0.29% 23.35% 72.59% 0% 0% 0% 1.39% 0% 1.06% 0%
2025/03/02 21.86% 0% 0% 1.33% 0% 0% 28.73% 0% 19.86% 0%
2025/03/03 8.08% 0% 0% 18.3% 4.04% 0% 62.23% 0% 0% 0%
2025/03/04 0.85% 0% 78.98% 0% 0.21% 17.58% 0% 0% 0.78% 1.58%
2025/03/05 68.23% 0% 0% 0% 8.53% 0% 0% 0% 23.24% 0%
2025/03/06 0% 0% 0% 0% 0% 0% 0% 0% 100% 0%
2025/03/07 18.65% 0% 0% 0% 24.87% 0% 0% 0% 33.89% 0%
2025/03/08 0% 0% 0% 44.18% 19.52% 0% 0% 0% 0% 0%
2025/03/09 0% 0% 0% 0% 20.17% 0% 0% 6.54% 73.29% 0%
2025/03/10 0% 80.2% 0% 0% 0% 0% 1.45% 2.17% 16.19% 0%
2025/03/11 0% 0% 0% 0% 0% 0% 0% 100% 0% 0%
2025/03/12 0% 0% 0% 0% 0% 0% 11.43% 13.42% 75.16% 0%
2025/03/13 0% 0% 0% 0% 0% 0% 50% 50% 0% 0%
2025/03/14 0% 0% 0% 0% 0% 0% 71.23% 25.24% 3.53% 0%
2025/03/15 0% 0% 0% 31.49% 0% 0% 62.97% 5.54% 0% 0%
2025/03/16 0% 0% 0% 0% 0% 0% 0% 100% 0% 0%
2025/03/18 0% 0% 0% 0% 0% 0% 99.68% 0% 0% 0%
2025/03/19 0% 0% 0% 0% 0% 0% 0% 48.21% 0% 0%
2025/03/20 0% 0% 0% 0% 0% 0% 0% 48.21% 0% 0%
2025/03/21 0% 0% 0% 0% 0% 0% 0% 14.23% 0% 0%
2025/03/22 0% 0% 0% 0% 0% 0% 0% 0% 33.33% 0%
2025/03/23 0% 0% 0% 0% 0% 0% 0% 37.37% 0% 0%
2025/03/24 0% 0% 0% 0% 0% 0% 0% 9.05% 0% 0%
2025/03/26 95.83% 0% 0% 0% 0% 0% 0% 0% 2.09% 0%
2025/03/28 0% 0% 0% 0% 0% 0% 11.82% 0% 0% 0%
2025/03/30 52.4% 0% 0% 0% 0% 0% 0% 0% 0% 0%

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In March 2025, youngcoenterprises.com surged from 23.35% to 80.2%. galottery.com maintained a strong presence, peaking at 78.98%. fbpulltabs.com fluctuated, ending at 52.4%. lotto.com and thelotter.us experienced highs, while pch.com peaked at 100%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Lottery and Scratch Cards

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Ohio Lottery Results for Android - Free download and software reviews https://download.cnet.com

    Download any educational program you would like for iOS or Android for free

  2. 2
    New Ohio Lottery Tickets for sale | eBay https://www.ebay.com

    Find the deal you deserve on eBay. Discover discounts from sellers across the globe. eBay is your one-stop shop for daily deals and deep discounts on top brands. Huge Savings. Return Made Easy. Buyer Protection Program. Top Brands.

  3. 3
    New Jersey Lottery Games https://nj.lotto.com

    Order Tickets Online — Order New Jersey lottery tickets on your phone or computer. Lottery tickets start at $2. Don't miss...

  4. 4
    Free Entry For $1Million Prize https://www.pch.com

    Win A $1,000,000 Jackpot Prize — No Purchase Necessary. Claim your entry to win the $1,000,000 Jackpot Prize From Publishers Clearing House today. Free Entry For PCH Sweeps. Submit Your Entry To Win. Register Now.

  5. 5
    2020-2025 OH Lottery Claim Form Fill Online, Printable, Fillable, Blank https://www.pdffiller.com

    Fill out, edit, and sign medical forms digitally. Professional-grade PDF editing. Fast, Easy & Secure. Edit PDF Files on the Go. Try Now. Form Search Engine. Cancel Anytime.

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In the competitive world of lottery and gaming, top advertisers like CNET, eBay, and Lotto.com captivate audiences with enticing offers. CNET promotes free educational downloads, while eBay highlights global discounts on Ohio Lottery tickets. Lotto.com simplifies ticket purchases online, and PCH entices with a $1 million prize entry. PDFfiller offers seamless digital form management, enhancing user convenience.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.