US Healthcare & Medical Medical Imaging and Radiology - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Medical Imaging and Radiology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Medical Imaging and Radiology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
cvs.com	8.62
amazon.com	8.24
zocdoc.com	5.12
americasbest.com	4.29
warbyparker.com	4.18
target.com	4.11
oxiline.shop	3.44
walmart.com	2.88
myeyedr.com	2.43
lenscrafters.com	2.16
others	54.53

In the healthcare PPC landscape, ‘others’ dominate with 54.53% click share. CVS and Amazon lead individual domains, capturing 8.62% and 8.24% respectively.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Medical Imaging and Radiology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	warbyparker.com	zocdoc.com	americasbest.com	myeyedr.com	cvs.com	lenscrafters.com	amazon.com	glassesusa.com	lasikvisioninstitute.com	stantonoptical.com
2025/01/01	7.37%	6.44%	9.28%	3.45%	1.74%	3.99%	3.14%	3.21%	1.97%	2.71%
2025/01/02	5.74%	4.28%	4.17%	1.57%	3.28%	1.35%	4.07%	3.32%	1.86%	1.39%
2025/01/03	8.4%	5.57%	5.9%	2.98%	4.97%	2.33%	3.46%	2.96%	1.78%	2.88%
2025/01/04	7.09%	6.64%	8.44%	3.24%	3.55%	2.38%	2.19%	0.98%	1.6%	2.81%
2025/01/05	6.01%	5.67%	6.41%	3.9%	7.09%	2.45%	2.86%	1.84%	2.18%	2.27%
2025/01/06	5.74%	7.69%	4.97%	4.19%	6.58%	2.21%	3.24%	2.68%	1.5%	1.66%
2025/01/07	4.79%	4.81%	7.27%	2.86%	3%	3.13%	2.59%	1.83%	1.61%	3.04%
2025/01/08	6.47%	6.61%	9.53%	2.6%	3.63%	4.16%	1.69%	1.74%	2.28%	2.41%
2025/01/09	6.82%	6.94%	8%	2.36%	3.39%	2.25%	1.81%	1.74%	2.17%	3.41%
2025/01/10	6.21%	6.08%	8.46%	2.99%	2.31%	2.83%	2.36%	2.11%	1.57%	2.47%
2025/01/11	5.85%	6.61%	7.22%	2.52%	4.23%	2.73%	1.98%	2.99%	2.54%	2.22%
2025/01/12	4.73%	5.96%	8.42%	2.85%	2.51%	4.25%	2.12%	2.53%	2.2%	2.69%
2025/01/13	4.21%	7.26%	4.11%	1.68%	3.61%	1.87%	3.35%	5.13%	2.35%	1.8%
2025/01/14	4.89%	8.22%	7.21%	1.82%	4.49%	2.96%	2.51%	2.47%	2.05%	2.26%
2025/01/15	6.33%	6.47%	9.33%	2.55%	3.55%	4.06%	1.64%	1.71%	2.21%	2.36%
2025/01/16	6.49%	6.61%	7.61%	2.25%	3.23%	2.14%	1.72%	1.66%	2.04%	3.25%
2025/01/21	6.65%	8.16%	6.91%	3.99%	3.75%	2.72%	1.41%	1.55%	2.2%	3.83%
2025/01/22	7.62%	7.97%	7.32%	4.68%	4.03%	4.81%	2.29%	1.44%	2.3%	3.93%
2025/01/23	5.27%	5.59%	5.57%	4.06%	2.41%	4.17%	6.57%	2.73%	1.47%	2.6%
2025/01/24	8.42%	8.67%	5.73%	4.32%	2.81%	3.02%	3.2%	1.49%	2.16%	1.97%
2025/01/25	10.13%	11.48%	7.79%	4.7%	1.24%	5.49%	1.23%	1.6%	3.09%	3.12%
2025/01/26	6.42%	5.68%	6.45%	2.32%	5.39%	4.27%	4.39%	3.74%	1.7%	1.53%
2025/01/27	5.66%	5.71%	2.08%	3.64%	7.1%	4%	4.99%	1.72%	2.15%	2.54%
2025/01/28	8.68%	9.52%	0.02%	1.64%	2.67%	5.81%	4.18%	2.4%	1.67%	2.73%
2025/01/29	6.06%	9.42%	3.43%	1.69%	5.18%	3.92%	4.41%	2.59%	1.39%	1.37%
2025/01/30	5.44%	7.36%	6.26%	2.99%	5.21%	4.78%	3.94%	4.52%	1.24%	2.13%
2025/01/31	7%	6.13%	5.63%	4.96%	4.72%	4.07%	3.76%	2.61%	2.05%	1.99%

In January 2025, Warby Parker’s PPC spend fluctuated, peaking at 10.13% on the 25th. Zocdoc saw a high of 11.48% on the same day. America’s Best experienced a significant drop, ending at 5.63%. MyEyeDr’s spend increased towards month-end, reaching 4.96%. CVS and LensCrafters showed moderate fluctuations, while Amazon’s spend peaked mid-month. GlassesUSA and Lasik Vision Institute maintained lower spend levels. Stanton Optical’s spend was relatively stable, ending at 1.99%.

Market Exposure

Competitor Count for US Healthcare & Medical Medical Imaging and Radiology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	2018
2025/01/02	1744
2025/01/03	1962
2025/01/04	1800
2025/01/05	1835
2025/01/06	2057
2025/01/07	1850
2025/01/08	1980
2025/01/09	1995
2025/01/10	2161
2025/01/11	2064
2025/01/12	1992
2025/01/13	1891
2025/01/14	2006
2025/01/15	1980
2025/01/16	1995
2025/01/21	1942
2025/01/22	1938
2025/01/23	1899
2025/01/24	1909
2025/01/25	1847
2025/01/26	1787
2025/01/27	1851
2025/01/28	1818
2025/01/29	1979
2025/01/30	2067
2025/01/31	2013

January saw fluctuating advertiser numbers, starting at 2,018 and peaking at 2,161 on the 10th. The month concluded with 2,013 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Medical Imaging and Radiology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
amazon.com	3.12%
walgreens.com	1.13%
zocdoc.com	0.96%
lenscrafters.com	0.93%
cologuard.com	0.92%
vitalitywatches.com	-0.6%
doordash.com	-0.67%
oxiline.shop	-0.73%
americasbest.com	-1.42%
target.com	-1.86%

Amazon.com surged with a 3.12% click share increase, while Target.com faced a decline of 1.86%.

Campaign Efficiency

US Healthcare & Medical Medical Imaging and Radiology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	cvs.com	amazon.com	warbyparker.com	oxiline.shop	americasbest.com	walmart.com	lenscrafters.com	myeyedr.com	zocdoc.com	target.com
2025/01/01	4.33%	7.04%	5.86%	1.47%	7.11%	2.6%	3.04%	2.28%	3.53%	3.13%
2025/01/02	7.07%	9.55%	3.85%	4.64%	2.76%	4.27%	0.8%	1.02%	2.32%	7.86%
2025/01/03	10.99%	7.46%	6.74%	2%	4.05%	2.6%	1.54%	2.1%	3.1%	4.89%
2025/01/04	8.03%	5.3%	5.47%	6.13%	6.13%	2.02%	1.42%	1.93%	3.44%	4.93%
2025/01/05	13.25%	6.38%	4.17%	4.08%	4.09%	2.16%	1.57%	2.13%	2.75%	4.25%
2025/01/06	13.9%	7.32%	4.25%	3.99%	3.33%	1.42%	1.48%	2.43%	3.65%	4.26%
2025/01/07	6.63%	6.5%	3.38%	6.39%	5.2%	1.97%	2.08%	2.01%	2.85%	5.27%
2025/01/08	8.95%	4.9%	4.96%	4.83%	6.54%	2.46%	2.84%	1.71%	3.46%	3.96%
2025/01/09	7.95%	4.8%	5.16%	2.48%	6.01%	2.98%	1.49%	1.45%	3.86%	5.51%
2025/01/10	5.06%	5.27%	4.66%	0.91%	6.21%	3.11%	2.04%	1.74%	3.2%	4%
2025/01/11	8.15%	4.52%	4.29%	4.23%	5%	3.45%	1.84%	1.71%	3.21%	5.44%
2025/01/12	4.99%	4.71%	3.2%	5.38%	5.8%	2.64%	2.84%	1.8%	2.86%	4.41%
2025/01/13	7.82%	6.98%	2.78%	4.58%	2.47%	3.35%	1.23%	0.8%	3.21%	9.78%
2025/01/14	9.36%	5.67%	3.29%	3.51%	4.88%	1.91%	1.82%	1.07%	4.2%	8.25%
2025/01/15	8.96%	4.89%	4.97%	4.84%	6.56%	2.45%	2.85%	1.72%	3.47%	3.98%
2025/01/16	7.97%	4.79%	5.17%	2.48%	6.01%	2.98%	1.49%	1.45%	3.87%	5.56%
2025/01/21	9.41%	3.83%	5.4%	1.39%	5.45%	3.66%	1.91%	2.83%	4.48%	3.9%
2025/01/22	9.38%	5.21%	6.05%	2.47%	5.82%	3.81%	3.75%	3.5%	4.48%	2.9%
2025/01/23	5.27%	12.89%	3.96%	3.52%	4%	3.78%	2.96%	2.49%	2.84%	2.37%
2025/01/24	6.57%	6.74%	6.86%	4.65%	4.03%	2.79%	2.11%	2.7%	4.55%	3.63%
2025/01/25	3.31%	3.46%	9.74%	0.7%	6.99%	0.98%	5.02%	4.21%	7.58%	3.7%
2025/01/26	10.74%	9.69%	4.68%	2.75%	4.45%	4.29%	2.98%	1.54%	2.71%	2.27%
2025/01/27	12.99%	9.9%	3.46%	4.68%	1.16%	4.94%	2.18%	1.78%	2.42%	5.15%
2025/01/28	6.02%	9.68%	6.25%	4.14%	0.01%	3.3%	3.96%	1.03%	4.59%	4.81%
2025/01/29	11.69%	10.3%	4.28%	3.24%	2.44%	2.75%	2.65%	0.99%	4.71%	2.61%
2025/01/30	11.33%	9.1%	3.78%	4.12%	4.43%	3.01%	3.45%	2.05%	3.69%	3.17%
2025/01/31	9.47%	7.42%	4.73%	4.3%	3.61%	3.43%	2.91%	2.9%	2.79%	1.59%

In January 2025, CVS.com saw fluctuating ad impressions, peaking mid-month. Amazon.com had a strong start, dipped, then rebounded. WarbyParker.com and Oxiline.shop showed varied trends, while AmericasBest.com and Walmart.com had consistent mid-range performance. LensCrafters.com and MyEyeDr.com maintained low impressions, with ZocDoc.com and Target.com experiencing notable volatility. The month concluded with CVS.com leading, followed by Amazon.com.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Medical Imaging and Radiology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
America's Best® Eyeglasses | Same Day Eye Exams Available https://www.americasbest.com
Save On Eye Care, Glasses And Contacts At America's Best®. Visit A Store Near You Today.
2
Schedule An Eye Exam Today https://www.lenscrafters.com
Schedule an Eye Exam Near You — Discover A Personalized Eye Care Experience Tailored To Your Vision Needs at LensCrafters.
3
Schedule An Eye Exam https://www.targetoptical.com
Schedule An Appointment Today — We Welcome All Vision Plans. Book An Eye Exam Or Check your Insurance Eligibility Today.
4
Same-Day Eye Exams Available https://www.warbyparker.com
Book An Eye Exam — Update Your Prescription and Save When You Spend Your FSA or HSA Funds On an Eye Exam.
5
Find In-Network Optometrists - Search by Health Insurance https://book.zocdoc.com › optometrist › book-now
Choose from the largest directory of in-person & video visit providers in the nation. Search...

In the competitive world of eye care, America’s Best® stands out with its promise of savings and convenience, offering same-day exams. LensCrafters and Target Optical emphasize personalized care and insurance compatibility, while Warby Parker highlights financial benefits. Zocdoc provides a vast network of optometrists, ensuring accessibility.

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US Healthcare & Medical Medical Imaging and Radiology - PPC Market Share Analysis February 2025

Share of Clicks for top 10 US Healthcare & Medical Medical Imaging and Radiology brands

Share of Spend for the top 10 US Healthcare & Medical Medical Imaging and Radiology brands

Competitor Count for US Healthcare & Medical Medical Imaging and Radiology

Market Loss & Market Gains for US Healthcare & Medical Medical Imaging and Radiology

US Healthcare & Medical Medical Imaging and Radiology Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Medical Imaging and Radiology

Frequently Asked Questions

Customer Success Stories

the7stars Case Study: Achieving Google Ads PPC Campaign Optimization​ with Adthena

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Get the full picture

See this data specific to your brand performance

the7stars Case Study: Achieving Google Ads PPC Campaign Optimization with Adthena