Why
Cut waste & build efficient growth from Google Ads
- Campaign EfficiencySolutions to ensure you hit performance targets
- Market ExposureSolutions to boost your market share
- Brand Coverage and ProtectionSolutions to drive growth with your brand
What
Award-winning search intelligence with Gen AI analysis
- TechnologyProprietary market-leading AI technology
- Our DataUnique data with zero privacy concerns
  - Our Differentiated Data
  - Data Integrations
- Demo & CostsSee Adthena in action and get started
Who
Results for enterprise customers & agencies
- Our CustomersDiscover success stories across the verticals
- Our ExpertsMeet our world-class experts and Gen AI analyst
Measure
Measure your success in Google Ads
- Metrics to gauge & improve ROI
  - Vertical Market Share Reports
  - Search Performance Score – coming soon!
Resources
Read about Adthena & digest search resources
- EducationalSearch intelligence resources for you to digest
- CompanyDiscover all you need to know about Adthena

US Hospitality Events & Conferences - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Events & Conferences category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Hospitality Events & Conferences brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month
Domain	Share of clicks
stubhub.com	18.74
weddingwire.com	8.13
zola.com	4.64
theknot.com	4.37
eventbrite.com	4.33
vividseats.com	3.64
vegas.com	3.63
seatgeek.com	2.91
formula1.com	2.59
marriott.com	2.22
others	44.8

StubHub leads with 18.74% click share, followed by WeddingWire at 8.13%. Others dominate with 44.8%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Events & Conferences brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month
Date	stubhub.com	weddingwire.com	zola.com	theknot.com	vividseats.com	marriott.com	seatgeek.com	vegas.com	tickets-center.com	expedia.com
2025/01/01	17.74%	8.12%	7.6%	4.69%	3.59%	1.02%	3.74%	3.67%	1.65%	1.81%
2025/01/02	21.92%	7.46%	6.91%	4.95%	4.15%	1.41%	3.09%	3.3%	1.99%	1.9%
2025/01/03	16.22%	10.41%	6.85%	5.76%	4.67%	1.32%	3.56%	3.27%	1.1%	1.97%
2025/01/04	19.3%	8.28%	6.88%	7.21%	3.65%	1.1%	2.73%	3.8%	1.84%	1.41%
2025/01/05	22.9%	7.55%	7.17%	5.61%	3.93%	1.39%	3.32%	3.54%	1.55%	1.93%
2025/01/06	16.19%	7.63%	6.5%	5.2%	4.1%	2.24%	4.1%	2.87%	2.25%	2.25%
2025/01/07	23.24%	7.48%	6.13%	4.43%	3.01%	2.49%	3.09%	3.28%	1.87%	2.15%
2025/01/08	18.82%	9.23%	6.36%	4.85%	4.31%	2.02%	4.85%	3.33%	2.16%	1.72%
2025/01/09	18.73%	7.79%	6.03%	4.71%	4.21%	2.2%	3.1%	2.69%	1.63%	1.61%
2025/01/10	18.01%	8.19%	5.45%	4.4%	3.34%	2.14%	2.53%	3.15%	1.84%	2.08%
2025/01/11	16.92%	10.53%	7%	5.35%	4.07%	1.81%	2.66%	3.09%	2.17%	2.25%
2025/01/12	17.48%	9.1%	5.87%	4.4%	4.96%	2.41%	3.03%	3.05%	2.09%	2.34%
2025/01/13	19.04%	8.13%	5.85%	3.57%	3.97%	1.97%	3.59%	2.91%	2.03%	2.81%
2025/01/14	17.68%	8.89%	6.55%	6.83%	3.27%	2.5%	2.75%	3.7%	1.7%	1.76%
2025/01/15	17.85%	8.75%	6.02%	4.6%	4.08%	2.33%	4.62%	3%	2.06%	1.77%
2025/01/16	17.42%	7.26%	5.62%	4.44%	3.93%	2.5%	2.89%	2.41%	1.52%	1.55%
2025/01/21	15.81%	7.57%	6.89%	5.01%	5.07%	2.42%	3.96%	3.4%	1.56%	2.28%
2025/01/22	14.27%	9.88%	8%	5.12%	4.43%	2.27%	4.26%	3.08%	1.01%	1.92%
2025/01/23	15.98%	9.04%	6%	4.96%	4.71%	1.66%	2.85%	3.88%	2.22%	1.51%
2025/01/24	12.9%	9.05%	7.74%	5.21%	5.37%	1.96%	5.26%	2.88%	1.58%	1.84%
2025/01/25	11.76%	9.05%	6.86%	5.45%	5.14%	1.63%	4.98%	2.87%	2.23%	1.77%
2025/01/26	17.06%	8.25%	6.99%	4.17%	2.64%	1.49%	3.41%	3.13%	1.41%	2.08%
2025/01/27	18.47%	9.74%	6.61%	4.25%	3.67%	1.29%	2.72%	2.76%	1.94%	1.96%
2025/01/28	14.79%	9.54%	6.62%	4.32%	3.61%	1.52%	3.33%	2.44%	1.65%	1.62%
2025/01/29	15.5%	8.59%	5.78%	4.62%	5.49%	2.31%	2.7%	2.94%	2.22%	1.9%
2025/01/30	17.03%	8.01%	4.85%	4.81%	5.97%	2.16%	5.71%	3.15%	2.78%	2.06%
2025/01/31	13.65%	11.1%	6.64%	5.43%	3.87%	3.2%	2.7%	2.65%	2.62%	2.41%

In January 2025, StubHub led PPC spend, peaking at 23.24% on the 7th. WeddingWire and Zola followed, with WeddingWire ending strong at 11.10% on the 31st. Marriott’s spend surged to 3.20% by month’s end.

Market Exposure

Competitor Count for US Hospitality Events & Conferences

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month
Date	Competitor Count
2025/01/01	1547
2025/01/02	1476
2025/01/03	1546
2025/01/04	1441
2025/01/05	1373
2025/01/06	1579
2025/01/07	1377
2025/01/08	1568
2025/01/09	1541
2025/01/10	1733
2025/01/11	1681
2025/01/12	1688
2025/01/13	1512
2025/01/14	1500
2025/01/15	1568
2025/01/16	1541
2025/01/21	1485
2025/01/22	1777
2025/01/23	1561
2025/01/24	1563
2025/01/25	1574
2025/01/26	1342
2025/01/27	1437
2025/01/28	1388
2025/01/29	1533
2025/01/30	1687
2025/01/31	1587

January saw fluctuating advertiser numbers, peaking at 1,777 on January 22. The month concluded with 1,587 advertisers, reflecting dynamic market activity.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Events & Conferences

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month
Name	Market Trend
weddingwire.com	0.88%
zola.com	0.57%
seatgeek.com	0.5%
dwtstour.com	0.5%
vividseats.com	0.5%
guestreservations.com	-0.33%
wynnlasvegas.com	-0.42%
amazon.com	-0.53%
stubhub.com	-1.54%
eventbrite.com	-1.62%

Eventbrite and StubHub saw significant declines, losing 1.62% and 1.54% click share. Meanwhile, WeddingWire gained 0.88%, leading positive movements.

Campaign Efficiency

US Hospitality Events & Conferences Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	weddingwire.com	stubhub.com	vividseats.com	zola.com	tickets-center.com	seatgeek.com	theknot.com	ticketsonsale.com	expedia.com	vegas.com
2025/01/01	7.88%	9.42%	6.46%	7.09%	2.87%	5.97%	3.79%	3.08%	1.54%	2.43%
2025/01/02	7.3%	10.22%	7.82%	5.97%	3.54%	5.45%	3.68%	2.66%	1.69%	2.21%
2025/01/03	9.84%	8.93%	7.17%	6.9%	1.91%	5.79%	4.12%	2.46%	1.76%	2.14%
2025/01/04	8.61%	9.65%	6.11%	7.08%	3.15%	4.24%	5.67%	1.98%	1.25%	2.56%
2025/01/05	8.07%	10.51%	6.63%	7.03%	2.82%	5.34%	3.95%	1.65%	1.87%	2.34%
2025/01/06	7.7%	7.65%	6.56%	6.08%	3.39%	5.71%	3.63%	2.65%	2.01%	1.93%
2025/01/07	6.86%	9.01%	5%	5.48%	3.39%	4.57%	2.97%	2.38%	1.89%	2.15%
2025/01/08	9.64%	8.98%	5.58%	6.38%	3.49%	5.93%	3.86%	1.49%	1.76%	2.2%
2025/01/09	7.32%	9.34%	6.48%	5.44%	2.79%	5.43%	3.43%	2.65%	1.4%	1.69%
2025/01/10	8.13%	8.51%	4.65%	5.05%	3.45%	3.6%	3.16%	3.26%	1.75%	1.9%
2025/01/11	9.26%	8.47%	5.65%	6.44%	3.1%	3.99%	3.69%	3.14%	1.9%	1.77%
2025/01/12	8.04%	8.33%	6.35%	4.95%	2.9%	4.79%	2.99%	2.21%	2.04%	1.94%
2025/01/13	8.37%	9.92%	6.16%	5.87%	3.27%	4.61%	2.87%	2.89%	2.78%	2.05%
2025/01/14	7.92%	8.69%	5.5%	6.09%	2.73%	4.32%	4.65%	2.28%	1.67%	2.16%
2025/01/15	9.61%	8.97%	5.56%	6.36%	3.5%	5.89%	3.85%	1.52%	1.96%	2.06%
2025/01/16	7.33%	9.32%	6.49%	5.44%	2.8%	5.44%	3.43%	2.67%	1.46%	1.6%
2025/01/21	7.25%	10.19%	8.12%	6.73%	2.24%	6.59%	3.58%	1.02%	2.19%	2.19%
2025/01/22	9.25%	8.45%	7.18%	7.89%	1.67%	6.14%	3.58%	1.17%	1.75%	1.92%
2025/01/23	8.63%	8.69%	7.04%	5.71%	3.2%	4.89%	3.49%	2.05%	1.3%	2.36%
2025/01/24	8.66%	8.02%	7.28%	7.63%	2.21%	5.96%	3.55%	1.36%	1.73%	1.82%
2025/01/25	8.04%	7.57%	7%	6.71%	3.06%	5.76%	3.83%	1.9%	1.54%	1.66%
2025/01/26	7.95%	10.06%	4.14%	7.22%	2.67%	5.74%	2.9%	1.48%	1.9%	2.1%
2025/01/27	9.68%	9.72%	5.5%	6.82%	3.19%	4.22%	3.49%	2.05%	1.74%	1.93%
2025/01/28	9.63%	8.45%	5.5%	6.9%	2.4%	6.14%	3.25%	1.27%	1.51%	1.71%
2025/01/29	8.81%	9.43%	7.03%	5.95%	3.31%	4.44%	3.52%	1.73%	1.9%	2.01%
2025/01/30	7.81%	9.89%	7.63%	4.57%	4.11%	5.69%	3.37%	2.56%	1.98%	2.09%
2025/01/31	9.83%	7.28%	6.12%	5.71%	4.29%	4.24%	3.16%	3.15%	2.03%	1.79%

In January 2025, WeddingWire’s impression share fluctuated, peaking at 9.84% on the 3rd. StubHub maintained a strong presence, with a high of 10.51% on the 5th. VividSeats saw a dip mid-month but recovered slightly. Zola’s share was steady, while Tickets-Center and SeatGeek experienced minor variations. The month concluded with WeddingWire and StubHub leading the impression share.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Events & Conferences

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

1
SeatGeek - Find Better Deals https://www.seatgeek.com
Sports, Concerts and More — 100% Guaranteed Tickets at Our Lowest Possible Price. Buy Tickets the Smart Way. Millions of...
2
StubHub™ Buy & Sell Tickets https://www.stubhub.com
Access to the Best Selection — Buy & Sell your tickets at StubHub with FanProtect™ guarantee and enjoy. At StubHub tickets are never sold out. Get tickets at StubHub now. Buy tickets on the go. Price Alerts.
3
Vivid Seats® Event Tickets | 24/7 Customer Service https://www.vividseats.com
Buy 10 Tickets, Get the 11th On Us! Earn Rewards On Every Purchase. Buy From Vivid Seats®.
4
Affordable Local Venues Nearby https://www.weddingwire.com › wedding-venues › --
Venues That Fit Your Budget — The perfect venue for the perfect wedding. Compare price, availability and reviews. Browse our extensive venue directory & read reviews from couples like you. 360° Virtual Tours.
5
Venues for Every Budget - Find the Perfect Wedding Venue https://www.zola.com
Stress-free searching for venues, photographers, florists, DJs and more. Connect for free!

In the competitive world of event ticketing and wedding planning, top advertisers like SeatGeek, StubHub, and Vivid Seats captivate audiences with promises of guaranteed deals and rewards. Meanwhile, WeddingWire and Zola offer stress-free venue searches, catering to budget-conscious couples.

Frequently Asked Questions

Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Yes. The PPC Market Share Report 2024 aggregates data from across both device types and Google Shopping.
The PPC Market Share Report 2024 is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.