US Pharma & Biotech Infectious Diseases - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Infectious Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Pharma & Biotech Infectious Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month
Domain	Share of clicks
cvs.com	42.12
paxlovid.com	10.23
walgreens.com	9.86
amazon.com	5.02
walmart.com	2.29
epclusa.com	2.27
prevnar20.com	2.05
uqora.com	2.04
treatmyuti.com	2.04
cabenuva.com	1.99
others	20.09

CVS dominates with 42.12% click share, followed by Paxlovid at 10.23%. Walgreens and Amazon trail, while ‘others’ collectively hold 20.09%.

Market Exposure

Share of Spend for the top 10 US Pharma & Biotech Infectious Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month
Date	cvs.com	paxlovid.com	walgreens.com	cabenuva.com	dovato.com	prevnar20.com	dovatohcp.com	epclusa.com	apretude.com	amazon.com
2025/01/01	5.28%	7.57%	3.8%	19.26%	13.92%	5.42%	5.92%	0.08%	2.15%	4.42%
2025/01/02	8.66%	11.3%	2.46%	17.63%	7.54%	5.28%	2.33%	5.56%	2.78%	3.78%
2025/01/03	8.46%	8.87%	1.48%	16.59%	6.37%	4.45%	3.01%	6.74%	5.26%	2.81%
2025/01/04	8.31%	12.25%	2.95%	12.94%	11.37%	6.61%	4.52%	3.21%	1.94%	0.84%
2025/01/05	14.24%	11.92%	3.08%	8.26%	6.28%	4.91%	3.42%	5.23%	2.28%	3.27%
2025/01/06	17.81%	8.44%	2.98%	10.15%	5.49%	4.78%	3.59%	4.56%	4.22%	1.53%
2025/01/07	14.77%	10.47%	2.45%	7.67%	5.51%	5.72%	3.06%	8.23%	3.65%	4.53%
2025/01/08	13.88%	9.63%	1.63%	8.6%	5.61%	4.47%	3.91%	6.64%	3.77%	3.31%
2025/01/09	9.03%	10.68%	3.06%	8.35%	4.27%	3.73%	2.07%	6.82%	4.25%	5.6%
2025/01/10	1.42%	10.86%	2.71%	10.82%	8.14%	4.69%	3.85%	8.96%	4.72%	2.56%
2025/01/11	5.93%	10.78%	0.35%	13.81%	6.52%	5.15%	4.33%	8.3%	5.14%	2.87%
2025/01/12	9.29%	6.9%	3.57%	8.67%	6.27%	3.71%	4.47%	7.38%	4.67%	4.63%
2025/01/13	25.78%	10.73%	2.18%	10.83%	6.78%	2.54%	3.96%	4.07%	3.46%	2.73%
2025/01/14	21.64%	6.24%	5.44%	8.62%	7.26%	5.01%	2.94%	2.78%	2.98%	6.08%
2025/01/15	13.8%	9.57%	1.62%	8.55%	5.58%	4.45%	3.89%	6.59%	3.74%	3.3%
2025/01/16	8.98%	10.62%	3.05%	8.3%	4.25%	3.71%	2.05%	6.78%	4.23%	5.56%
2025/01/21	25.36%	1.13%	6.13%	1.89%	0.41%	12.72%	0.53%	0.87%	0.84%	1.22%
2025/01/22	44.71%	0.78%	8.29%	1.36%	0.29%	8.46%	0.36%	0.25%	0.52%	3.29%
2025/01/23	38.93%	0.19%	4.46%	3.89%	1.54%	4.45%	1.32%	3.42%	3.68%	1.06%
2025/01/24	15.67%	2.86%	5.22%	7.13%	1.7%	4.43%	1.8%	5.35%	4.67%	4.2%
2025/01/25	30.34%	0.31%	2.82%	4.9%	0.61%	5.42%	0.31%	2.1%	1.73%	1.86%
2025/01/26	42.16%	0.21%	5.95%	7.7%	3.25%	3.84%	0.86%	1.63%	1.79%	1.65%
2025/01/27	30.74%	2.63%	6.51%	8.14%	4.35%	3.35%	1.84%	1.92%	1.49%	3.54%
2025/01/28	36.84%	4.34%	7.06%	7.61%	6.32%	4.14%	0.87%	2.31%	1.13%	1.36%
2025/01/29	19.95%	5.15%	5.56%	5.72%	3.93%	3.58%	1.8%	2.59%	2.08%	11.34%
2025/01/30	26.52%	3.28%	6.6%	9.24%	4.62%	3.21%	2.11%	1.98%	2.31%	2.23%
2025/01/31	11.5%	7.68%	6.62%	6.12%	5.43%	3.19%	3.17%	3.03%	2.53%	1%

In January 2025, CVS.com saw a fluctuating PPC spend, peaking at 44.71 on the 22nd. Paxlovid.com started strong but declined mid-month, ending at 7.68. Walgreens.com maintained a steady increase, finishing at 6.62. Cabenuva.com experienced a drop mid-month, closing at 6.12. Dovato.com had a low mid-month but recovered to 5.43. Prevnar20.com showed a consistent decline, ending at 3.19. Dovatohcp.com had a low spend, closing at 3.17. Epclusa.com started low, peaked mid-month, and ended at 3.03. Apretude.com fluctuated, finishing at 2.53. Amazon.com had a significant spike on the 29th, closing at 1.0.

Market Exposure

Competitor Count for US Pharma & Biotech Infectious Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month
Date	Competitor Count
2025/01/01	149
2025/01/02	139
2025/01/03	143
2025/01/04	142
2025/01/05	147
2025/01/06	147
2025/01/07	139
2025/01/08	154
2025/01/09	136
2025/01/10	147
2025/01/11	153
2025/01/12	158
2025/01/13	146
2025/01/14	144
2025/01/15	154
2025/01/16	136
2025/01/21	137
2025/01/22	132
2025/01/23	128
2025/01/24	128
2025/01/25	129
2025/01/26	120
2025/01/27	131
2025/01/28	116
2025/01/29	126
2025/01/30	135
2025/01/31	131

Advertisers fluctuated in January, peaking at 158 on the 12th, then declining to 116 on the 28th, ending at 131.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & Biotech Infectious Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month
Name	Market Trend
cvs.com	22.43%
walgreens.com	3.89%
walmart.com	0.52%
uqora.com	0.39%
comirnaty.com	0.32%
doordash.com	-1.14%
cabenuva.com	-1.2%
amazon.com	-1.97%
epclusa.com	-2.28%
paxlovid.com	-11.12%

CVS.com surged with a 22.43% click share increase, while Paxlovid.com plummeted by 11.12%. Walgreens.com also rose by 3.89%.

Campaign Efficiency

US Pharma & Biotech Infectious Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	cvs.com	walgreens.com	treatmyuti.com	uqora.com	paxlovid.com	amazon.com	walmart.com	epclusa.com	cabenuva.com	hellowisp.com
2025/01/01	14.56%	17.27%	8.91%	2.14%	3.97%	8.18%	6.78%	0.04%	5.16%	2.75%
2025/01/02	29.49%	11.87%	5.62%	2.13%	6.28%	7.91%	1.95%	3.42%	4.37%	1.41%
2025/01/03	29.72%	5.33%	0.48%	0.16%	5.15%	9.91%	1.91%	4.3%	5.52%	0.16%
2025/01/04	36.72%	16.14%	0.98%	0.74%	7.6%	3.37%	0%	2.05%	3.25%	0.73%
2025/01/05	36.2%	8.3%	1.88%	2%	5.02%	9.5%	2.02%	2.15%	1.66%	4%
2025/01/06	39.71%	11.75%	0.56%	1.32%	3.92%	3.02%	4.11%	2.24%	2.78%	3.36%
2025/01/07	30.93%	8.87%	3.81%	3.29%	4.26%	9.86%	3.41%	3.44%	3.18%	3.88%
2025/01/08	31.01%	4.71%	4.55%	4.92%	4.6%	7.58%	2.1%	3.42%	2.86%	4.87%
2025/01/09	19.39%	8.69%	7.56%	3.08%	4.11%	9.9%	2.87%	2.78%	2.92%	3.14%
2025/01/10	4.76%	15.07%	2.25%	0.84%	6.79%	6.97%	3.55%	6.24%	4.66%	0.6%
2025/01/11	23.68%	1.52%	1.51%	1.15%	6.63%	7.24%	1.7%	6.34%	5.35%	0.15%
2025/01/12	22.13%	11.94%	0.59%	3.35%	3.01%	10.22%	6.18%	3.43%	3.14%	0.26%
2025/01/13	48.56%	5.72%	0.44%	2.11%	4.24%	5.77%	3%	1.94%	2.51%	3.81%
2025/01/14	36.8%	10.84%	0.41%	2.93%	2.24%	14.56%	3.56%	0.93%	2.5%	2.02%
2025/01/15	31.01%	4.71%	4.55%	4.92%	4.6%	7.58%	2.1%	3.42%	2.86%	4.87%
2025/01/16	19.39%	8.69%	7.56%	3.08%	4.11%	9.9%	2.87%	2.77%	2.92%	3.14%
2025/01/21	42.01%	14.1%	0.98%	2.63%	0.33%	2.61%	0.47%	0.51%	0.57%	0.09%
2025/01/22	58.31%	11.86%	0.43%	2.21%	0.15%	6.42%	6.94%	0.07%	0.26%	0.04%
2025/01/23	63.99%	8.45%	0.33%	1.47%	0.04%	2.01%	0.66%	1.08%	1.86%	2.12%
2025/01/24	32.34%	12.91%	0.56%	2.77%	1.11%	10.32%	2.31%	2.29%	2.64%	1.48%
2025/01/25	51.62%	5.9%	0.73%	5.33%	0.07%	3.9%	2.07%	1.26%	1.11%	1.52%
2025/01/26	64.25%	11.76%	0.41%	1.65%	0.04%	2.58%	2.13%	0.39%	1.07%	1.5%
2025/01/27	47.78%	14.05%	0.75%	2.2%	0.79%	6.2%	5.83%	0.59%	1.04%	1.35%
2025/01/28	59.25%	14.3%	0.53%	4.24%	1.35%	2.45%	3.81%	0.75%	0.78%	0.73%
2025/01/29	34.03%	13.09%	4.1%	1.58%	1.71%	10.89%	9.57%	0.89%	1.12%	2.54%
2025/01/30	44.12%	14.76%	4.74%	6.73%	1.22%	3.84%	0.82%	0.81%	1.5%	2.3%
2025/01/31	26.75%	20.11%	4.73%	4.57%	3.79%	3.25%	1.79%	1.54%	1.46%	0.43%

In January 2025, CVS.com dominated PPC impressions, peaking mid-month. Walgreens.com showed fluctuating trends, while TreatMyUTI.com and Uqora.com had minimal shares. Amazon.com and Walmart.com experienced varied performances, with Amazon.com peaking early. The month concluded with CVS.com maintaining a strong presence.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Infectious Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

1
No Appointments Needed - Request Paxlovid For COVID-19 https://health.amazon.com/
Start a virtual visit for as low as $29 to request a prescription for Paxlovid. Tested positive for...
2
Medication For HIV Prevention - HIV Prevention Medication Prescription treatment website
Learn About A Medication Used To Prevent HIV. Discover More At The Official Patient Site.
3
HIV-1 Treatment - FDA Approved - An Antiviral Medication Option Prescription treatment website
Find Important Safety Information And Review Possible Side Effects Of A Medication Option.
4
Hepatitis C Treatment Option - Don't Wait To Treat Your Hep C Prescription treatment website
Learn About A Pangenotypic Hepatitis C Treatment Option & Talk To Your Provider. Co-Pay Coupon.
5
PAXLOVID™ Treatment Rx - Know The High-Risk Factors https://www.paxlovid.com/
PAXLOVID™ (nirmatrelvir tablets; ritonavir tablets) Rx Info, Safety Info & Boxed Warning.

In the competitive landscape of pharmaceuticals and biotech, Amazon’s ad stands out with its convenience-focused message, offering Paxlovid without appointments. Meanwhile, Apretude and Cabenuva emphasize HIV prevention and treatment, highlighting safety and efficacy. Epclusa targets Hepatitis C with urgency and affordability, while Paxlovid.com provides detailed safety information, focusing on high-risk factors.

Frequently Asked Questions

Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Yes. The PPC Market Share Report 2024 aggregates data from across both device types and Google Shopping.
The PPC Market Share Report 2024 is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

the7stars Case Study: Achieving Google Ads PPC Campaign Optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

Sage case study: 75% decrease in CPCs with Adthena

Sage, a leading UK software provider, used Adthena’s brand protection strategy to curb rising CPC costs. By identifying brand infringements and optimizing spend, they effectively strengthened their brand protection strategy and increased ROI."Read case study

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

US Pharma & Biotech Infectious Diseases - PPC Market Share Analysis February 2025

Share of Clicks for top 10 US Pharma & Biotech Infectious Diseases brands

Share of Spend for the top 10 US Pharma & Biotech Infectious Diseases brands

Competitor Count for US Pharma & Biotech Infectious Diseases

Market Loss & Market Gains for US Pharma & Biotech Infectious Diseases

US Pharma & Biotech Infectious Diseases Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Infectious Diseases

Frequently Asked Questions

Customer Success Stories

the7stars Case Study: Achieving Google Ads PPC Campaign Optimization​ with Adthena

Sage case study: 75% decrease in CPCs with Adthena

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Get the full picture

See this data specific to your brand performance

the7stars Case Study: Achieving Google Ads PPC Campaign Optimization with Adthena