US Media & Entertainment Photography & Visual Arts - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Photography & Visual Arts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Media & Entertainment Photography & Visual Arts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
snapfish.com	20.12
shutterfly.com	10.79
mixbook.com	9.98
easycanvasprints.com	4.99
amazon.com	4.44
shutterstock.com	3.77
mpix.com	3.68
canvaschamp.com	2.68
adobe.com	2.12
etsy.com	2.11
others	35.32

Snapfish leads with 20.12% click share, followed by Shutterfly at 10.79%. Mixbook holds 9.98%, while ‘others’ dominate with 35.32%.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Photography & Visual Arts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	snapfish.com	shutterfly.com	canvaschamp.com	mixbook.com	easycanvasprints.com	mpix.com	canvasonthecheap.com	canvasondemand.com	adobe.com	canvasdiscount.com
2025/03/01	13.25%	8.52%	5.11%	9.38%	9.22%	6.54%	1.48%	1.83%	2.27%	3.33%
2025/03/02	14.03%	8.07%	0.13%	8.85%	11.02%	5.04%	2.47%	3.88%	3.21%	3.75%
2025/03/03	11.62%	8.6%	8.01%	7.69%	10.23%	5.14%	2.64%	2.56%	2.44%	2.41%
2025/03/04	13.86%	9.75%	8.01%	7.44%	9.12%	4.63%	2.32%	2.81%	2.95%	1.48%
2025/03/05	15.23%	11.38%	6.37%	8.98%	8.16%	4.96%	2.16%	1.98%	1.94%	2.06%
2025/03/06	9.52%	12%	7.43%	5.39%	8.64%	5.68%	2.31%	2.9%	2.75%	2.55%
2025/03/07	11.88%	12.8%	7.15%	5.71%	9.32%	5.3%	3.67%	3.03%	2.05%	3.92%
2025/03/08	10.89%	14.69%	5.71%	7.16%	9.96%	5.61%	4%	1.9%	1.76%	3.09%
2025/03/09	11.86%	13.14%	1.66%	6.67%	9.78%	5.08%	3.65%	2.99%	1.93%	3.14%
2025/03/10	7.58%	13.63%	7.87%	6.87%	8.25%	6.62%	2.3%	2.27%	2.52%	1.99%
2025/03/11	9.46%	14.76%	9.29%	7.36%	8.88%	5.93%	3.04%	2.49%	2.12%	2.82%
2025/03/12	10.64%	14.44%	8%	8.87%	7.19%	4.96%	2.17%	1.87%	2.55%	2.32%
2025/03/13	10.76%	13.08%	8.67%	8.17%	8.72%	3.96%	2.93%	3.69%	2.94%	2.99%
2025/03/14	14.05%	12.95%	8.08%	8.41%	8.34%	4.55%	1.95%	3.68%	2.62%	1.81%
2025/03/15	14.12%	14.95%	1.26%	10.09%	7.01%	5.74%	1.23%	2.87%	3.64%	2.02%
2025/03/16	12.85%	15.13%	0%	8.82%	9.48%	4.94%	1.9%	3.78%	3.75%	1.85%
2025/03/17	10.99%	13.18%	7.5%	10.81%	7.73%	4.91%	2.43%	2.76%	2.06%	1.31%
2025/03/18	13.05%	12.9%	9.51%	8%	7.06%	5.79%	2.73%	3.28%	2.64%	1.48%
2025/03/19	13.24%	17.17%	8.45%	6.06%	7.13%	5.7%	2.54%	2.07%	1.69%	1.39%
2025/03/20	12.56%	13.52%	7.41%	10.04%	7.82%	4.89%	1.87%	2.81%	1.99%	1.67%
2025/03/21	12.62%	13.88%	8.41%	9.34%	8.58%	4.43%	2.54%	2.93%	2.09%	1.5%
2025/03/22	11.6%	14.57%	2.58%	7.38%	8.3%	4.7%	2.49%	2.88%	2.76%	1.98%
2025/03/23	15.95%	15.75%	1.65%	6.27%	10.68%	4.9%	3.19%	3.24%	1.8%	2.17%
2025/03/24	14.49%	14.58%	6.65%	7.43%	8.78%	4.8%	2.74%	2.85%	2.24%	1.78%
2025/03/25	14.21%	17.45%	6.04%	8.81%	7.34%	3.95%	1.82%	2.38%	2.91%	1.71%
2025/03/26	11.63%	15.93%	6.26%	6.89%	7.25%	3.47%	2.18%	2.68%	2.73%	1.56%
2025/03/27	13.9%	15.84%	6.86%	7.79%	8.44%	3.24%	2.13%	3.84%	2.15%	2.18%
2025/03/28	13.6%	11.06%	9.03%	9.91%	7.49%	3.49%	2.55%	2.64%	1.94%	2.55%
2025/03/29	15.31%	12.87%	2.05%	10.1%	7.49%	3.96%	2.59%	2.95%	2.39%	2.63%
2025/03/30	13.75%	14.64%	4.77%	9.23%	8.36%	5.2%	3.28%	3.2%	1.75%	2.01%
2025/03/31	11.91%	10.8%	10.6%	7.57%	7.14%	5.65%	3.46%	2.87%	2.19%	2.13%

In March 2025, Snapfish and Shutterfly dominated PPC spend, with Snapfish peaking mid-month and Shutterfly surging late. Canvaschamp and Mixbook showed fluctuating trends, while Adobe and Canvasdiscount maintained steady, lower levels. The month concluded with Snapfish leading.

Market Exposure

Competitor Count for US Media & Entertainment Photography & Visual Arts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	340
2025/03/02	339
2025/03/03	362
2025/03/04	377
2025/03/05	355
2025/03/06	455
2025/03/07	415
2025/03/08	434
2025/03/09	372
2025/03/10	383
2025/03/11	347
2025/03/12	360
2025/03/13	359
2025/03/14	367
2025/03/15	355
2025/03/16	332
2025/03/17	342
2025/03/18	350
2025/03/19	368
2025/03/20	358
2025/03/21	362
2025/03/22	369
2025/03/23	328
2025/03/24	351
2025/03/25	330
2025/03/26	369
2025/03/27	361
2025/03/28	353
2025/03/29	362
2025/03/30	356
2025/03/31	364

March saw a dynamic shift in distinct advertisers, peaking at 455 on March 6. The month concluded with a stable 364, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Photography & Visual Arts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
picsart.com	1.3%
fractureme.com	0.78%
mixbook.com	0.77%
shutterfly.com	0.76%
etsy.com	0.56%
mpix.com	-0.35%
mixtiles.com	-0.36%
easycanvasprints.com	-0.4%
amazon.com	-0.74%
snapfish.com	-2.22%

In the past month, picsart.com surged with a 1.30 increase in click share, while snapfish.com faced a decline of 2.22.

Campaign Efficiency

US Media & Entertainment Photography & Visual Arts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	snapfish.com	shutterfly.com	canvaschamp.com	easycanvasprints.com	mpix.com	amazon.com	mixbook.com	etsy.com	canvasonthecheap.com	shutterstock.com
2025/03/01	10.28%	5.38%	3.05%	6.77%	4.82%	7.34%	6.16%	2.53%	1.41%	2.57%
2025/03/02	11.09%	5.18%	0.05%	8.71%	3.7%	5.88%	4.08%	2.83%	2.56%	2.66%
2025/03/03	9.1%	6.03%	4.76%	8.17%	4.08%	7.54%	3.36%	3.84%	2.26%	2.49%
2025/03/04	12.99%	6.6%	4.83%	7.77%	3.72%	4.19%	3.98%	2.27%	2.13%	3.31%
2025/03/05	17.38%	7.3%	3.77%	5.86%	3.9%	7.04%	4.94%	2.91%	1.86%	2.05%
2025/03/06	8.06%	8.8%	4.72%	6.83%	4.69%	7.43%	3.02%	1.71%	2%	2.6%
2025/03/07	10.17%	9%	5.13%	8.26%	4.08%	8.12%	3%	2.34%	3.47%	1.81%
2025/03/08	8.42%	10.22%	3.83%	8.53%	4.71%	4.91%	3.87%	3.58%	3.51%	1.04%
2025/03/09	9.48%	8.88%	1.11%	6.6%	4.04%	4.94%	3.14%	3.2%	2.7%	1.34%
2025/03/10	6.9%	9.62%	4.8%	6.13%	5.27%	4.58%	3.54%	1.92%	2.04%	2.06%
2025/03/11	7.79%	9.77%	5.49%	6.11%	5.15%	5.11%	3.97%	3.33%	2.35%	2.08%
2025/03/12	9.64%	9.37%	4.78%	4.66%	4.15%	5.44%	4.6%	3.87%	1.72%	2.32%
2025/03/13	9.48%	9.24%	5.57%	5.83%	3.46%	6.08%	4.28%	2.33%	2.08%	2.75%
2025/03/14	13.76%	8.97%	4.5%	5.03%	3.93%	5.29%	4.52%	4.28%	1.36%	2.31%
2025/03/15	16.9%	9.18%	0.68%	4.12%	4.2%	9.54%	4.59%	1.45%	0.95%	2.06%
2025/03/16	13.76%	10.6%	0%	6.89%	3.68%	4.25%	4.52%	2.58%	1.65%	1.61%
2025/03/17	8.84%	9.03%	4.93%	5.77%	4.43%	4.71%	5.62%	2.51%	1.75%	2.51%
2025/03/18	11.81%	9.19%	5.95%	5.48%	5.3%	4.12%	4.51%	2.2%	2.19%	3.24%
2025/03/19	10.38%	11.04%	5.6%	5.16%	4.85%	5.29%	3.35%	4.8%	1.96%	1.84%
2025/03/20	9.86%	9.58%	5.26%	6.25%	3.78%	8.07%	5.09%	4.18%	1.79%	2.02%
2025/03/21	10.29%	9.62%	5.19%	5.9%	3.29%	9.76%	4.68%	3.3%	1.83%	2.22%
2025/03/22	11.08%	8.93%	1.38%	5.96%	3.56%	4.11%	3.7%	3.87%	1.99%	2%
2025/03/23	11.94%	10.25%	0.86%	7.64%	3.71%	2.54%	3.33%	4.21%	2.52%	2.29%
2025/03/24	11.25%	9.36%	4.44%	6.84%	4.02%	3.71%	3.84%	2.8%	2.24%	2.13%
2025/03/25	11.57%	11.89%	3.89%	5.05%	3.32%	6.36%	4.89%	2.86%	1.49%	2.27%
2025/03/26	9.71%	11.16%	4.04%	5.1%	2.72%	6.22%	3.77%	3.13%	1.7%	1.84%
2025/03/27	12.17%	10.48%	5.16%	7.44%	2.71%	3.76%	3.84%	2.01%	1.99%	2.01%
2025/03/28	11.32%	7.98%	6.44%	5.48%	2.97%	4.62%	4.93%	3.29%	2.31%	1.71%
2025/03/29	12.62%	9.35%	1.27%	5.79%	3.56%	3.12%	4.83%	4.04%	2.28%	1.86%
2025/03/30	12.08%	10%	2.9%	6.39%	4.67%	2.28%	4.25%	4.76%	2.77%	1.17%
2025/03/31	9.87%	8.3%	7.36%	5.68%	5.09%	3.91%	3.6%	3.06%	3.01%	1.64%

In March 2025, Snapfish led with fluctuating impressions, peaking mid-month. Shutterfly steadily climbed, while CanvasChamp showed sporadic spikes. EasyCanvasPrints maintained a moderate presence. Amazon’s share varied, with a mid-month peak. Mixbook and Etsy had consistent, low shares. CanvasOnTheCheap and Shutterstock remained stable, ending March with slight increases.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Photography & Visual Arts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
The Best Quality Photo Prints | Shipped In 24 Hours | Mpix.com https://www.mpix.com
Print your photos with true-to-life color, professional quality, & incredible resolution! We...
2
Free Photo Editor - Online Image Editing For Creators | Picsart https://www.picsart.com
Explore our AI editing tools to enhance, retouch, and perfect your photos with ease.
3
Walgreens Print Photos https://www.picta.com
1 Hour Pickup at Walgreens — Order online, pay in store. 100% guarantee. No downloads or account needed. Quick and easy
4
Great Deals On Photo Prints | Order Online Today https://www.shutterfly.com › photo › prints
Fast & Secure Shipping or Get in as Little as 1 Hour with our Pick-up in Store Options.
5
Snapfish® Official Site https://www.snapfish.com
Snapfish® Photo Books & Prints — Lowest prices for your favorite products. Save on photo cards, prints, books & more! Stay connected with friends & family with custom photo gifts at the lowest prices. Great Value.

In the vibrant world of Google PPC, Mpix.com shines with its promise of high-quality photo prints delivered swiftly. Picsart captivates creators with its free, AI-powered editing tools. Picta offers convenience with Walgreens’ quick photo pickups. Shutterfly entices with speedy delivery options, while Snapfish lures with unbeatable prices on personalized photo gifts. Each ad tells a unique story of quality, convenience, and value.

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

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Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
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The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The PPC Market Share Report 2025 aggregates data from across both device types and Google Shopping.
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The PPC Market Share Report 2025 is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

US Media & Entertainment Photography & Visual Arts - PPC Market Share Analysis March 2025

Share of Clicks for top 10 US Media & Entertainment Photography & Visual Arts brands

Share of Spend for the top 10 US Media & Entertainment Photography & Visual Arts brands

Competitor Count for US Media & Entertainment Photography & Visual Arts

Market Loss & Market Gains for US Media & Entertainment Photography & Visual Arts

US Media & Entertainment Photography & Visual Arts Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Photography & Visual Arts

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance