US Logistics Shipping Services - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Shipping Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Logistics Shipping Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
usps.com	15.72
fedex.com	15.25
uline.com	13.14
theupsstore.com	10.8
dhl.com	3.23
goshippo.com	3.02
pirateship.com	2.06
shipstation.com	1.5
stamps.com	1.43
shopify.com	1.36
others	32.49

In the logistics PPC landscape, USPS leads with 15.72% click share, closely followed by FedEx at 15.25%. Uline and The UPS Store capture significant attention, while ‘others’ collectively hold a substantial 32.49%.

Market Exposure

Share of Spend for the top 10 US Logistics Shipping Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	uline.com	fedex.com	usps.com	montway.com	goshippo.com	shiply.com	shipstation.com	forbes.com	freightquote.com	pirateship.com
2025/01/01	8.54%	3.45%	1.16%	2.9%	5.09%	3.68%	5.05%	3.17%	3.83%	2.94%
2025/01/02	26.59%	1.78%	1.55%	2.63%	4.47%	3.01%	4.27%	2.06%	3.32%	2.6%
2025/01/03	13.02%	2.59%	3.01%	3.62%	4.42%	2.46%	3.6%	2.56%	3.76%	2.92%
2025/01/04	15.63%	3.15%	5.79%	2.29%	4.3%	2.64%	3.64%	2.35%	0.53%	2.91%
2025/01/05	14.19%	3.36%	2.83%	3.49%	3.92%	3.88%	4.75%	3.32%	0.59%	3.2%
2025/01/06	13.74%	4.05%	2.41%	3.05%	4.52%	3.02%	3.69%	2.54%	3.26%	2.92%
2025/01/07	13.07%	4.95%	1.09%	3.49%	3.88%	2.67%	4.2%	2.38%	3.42%	1.94%
2025/01/08	10.48%	5.61%	1.79%	3.11%	3.58%	3.36%	3.69%	2.85%	3.05%	2.33%
2025/01/09	11.55%	6.07%	1.28%	2.92%	3.68%	2.79%	3.37%	2.43%	3.23%	2.02%
2025/01/10	10.55%	6.11%	1.79%	2.67%	3.92%	3.27%	4.03%	2.96%	3.48%	2.41%
2025/01/11	10.56%	9.27%	1.4%	3.01%	4.37%	4.1%	3.79%	3.18%	0.7%	2.89%
2025/01/12	13.58%	7.32%	1.81%	2.66%	4.68%	4.03%	4%	2.73%	0.45%	2.62%
2025/01/13	15.28%	5.21%	5.02%	3.48%	5.06%	3.21%	4.37%	2.61%	3.6%	2.53%
2025/01/14	11.08%	6.3%	1.62%	2.89%	5.63%	2.27%	3.56%	2.51%	3.4%	3.2%
2025/01/15	10.41%	5.57%	1.78%	3.09%	3.57%	3.34%	3.66%	2.83%	3.03%	2.33%
2025/01/16	11.42%	6.01%	1.27%	2.92%	3.65%	2.76%	3.34%	2.41%	3.19%	2.01%
2025/01/21	12.14%	6.29%	3.73%	2.54%	4.37%	2.57%	3.83%	2.39%	2.62%	3.01%
2025/01/22	9.91%	6.19%	5.9%	2.39%	4.69%	1.99%	3.7%	2.21%	2.42%	2.8%
2025/01/23	15.66%	4.75%	4.01%	2.3%	4.23%	1.75%	3.5%	0.8%	2.37%	2.4%
2025/01/24	10.61%	5.42%	3.93%	2.43%	4.59%	2.42%	2.98%	1.36%	2.73%	2.82%
2025/01/25	10.54%	7.78%	2.11%	2.29%	4.47%	2.98%	3.06%	2.22%	0.51%	3.26%
2025/01/26	17.07%	7.38%	4.2%	2.01%	4.08%	2.41%	2.79%	1.67%	0.51%	2.67%
2025/01/27	12.86%	5.41%	1.5%	2.93%	4.83%	2.18%	2.91%	1.29%	2.32%	2.35%
2025/01/28	12.28%	5.18%	4%	2.83%	3.99%	2.2%	2.54%	2.14%	2.38%	2.07%
2025/01/29	14.18%	4.65%	4.25%	2.97%	4.09%	2.81%	2.76%	2.82%	2.63%	2.2%
2025/01/30	14.59%	4.96%	2.75%	2.98%	4.72%	2.52%	2.93%	2.63%	2.6%	2.92%
2025/01/31	14.17%	5.8%	3.4%	3.09%	3.01%	2.7%	2.48%	2.47%	2.27%	2.09%

Uline.com dominated January with fluctuating spend, peaking early. FedEx saw a steady rise mid-month, while USPS had sporadic spikes. Montway and GoShippo maintained moderate levels. Shiply and ShipStation showed consistent activity. Forbes and Freightquote had low engagement. Pirateship ended with a slight increase.

Market Exposure

Competitor Count for US Logistics Shipping Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	1240
2025/01/02	1157
2025/01/03	1328
2025/01/04	1130
2025/01/05	1132
2025/01/06	1333
2025/01/07	1101
2025/01/08	1251
2025/01/09	1251
2025/01/10	1317
2025/01/11	1266
2025/01/12	1244
2025/01/13	1229
2025/01/14	1341
2025/01/15	1251
2025/01/16	1251
2025/01/21	1299
2025/01/22	1356
2025/01/23	1341
2025/01/24	1373
2025/01/25	1292
2025/01/26	1194
2025/01/27	1345
2025/01/28	1306
2025/01/29	1346
2025/01/30	1443
2025/01/31	1409

January saw fluctuating advertiser numbers, peaking at 1,443 on January 30th, ending strong at 1,409.

Campaign Efficiency

Market Loss & Market Gains for US Logistics Shipping Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
usps.com	5.81%
uspsdelivers.com	0.65%
grubhub.com	0.24%
doordash.com	0.23%
covecontainers.com	0.21%
shippingeasy.com	-0.39%
ups.com	-0.43%
homedepot.com	-0.46%
uline.com	-0.61%
theupsstore.com	-2.2%

USPS.com surged with a 5.81% click share increase, while The UPS Store dropped by 2.2%. USPS Delivers also rose by 0.65%, contrasting with declines from Uline and Home Depot.

Campaign Efficiency

US Logistics Shipping Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	uline.com	fedex.com	usps.com	theupsstore.com	goshippo.com	pirateship.com	amazon.com	dhl.com	stamps.com	shipstation.com
2025/01/01	14.43%	4.18%	2.8%	8.66%	3.99%	3.58%	1.94%	2.62%	2.09%	3.04%
2025/01/02	43.6%	1.79%	6.75%	5.18%	2.71%	2.44%	1.92%	1.05%	0.99%	2.06%
2025/01/03	18.06%	3.86%	8.02%	6.92%	4.04%	3.83%	1.29%	1.64%	1.26%	2.23%
2025/01/04	22.07%	4.17%	4.47%	7.29%	4.05%	4.12%	1.39%	1.68%	2.4%	2.26%
2025/01/05	22.49%	4.17%	3.22%	6.02%	3.44%	3.86%	1.56%	1.97%	2.38%	3.13%
2025/01/06	20.93%	5.14%	3.87%	6.01%	3.45%	3.45%	1.53%	2.15%	3.36%	2.79%
2025/01/07	16.44%	5.8%	2.42%	12.3%	2.81%	2.2%	2.57%	1.72%	1.5%	2.68%
2025/01/08	16.97%	5.6%	2.53%	5.22%	2.98%	2.63%	1.24%	1.51%	2.18%	2.49%
2025/01/09	17.94%	7.27%	2.38%	7.37%	2.88%	2.58%	1.48%	2.02%	1.55%	2.33%
2025/01/10	16.57%	6.86%	2.91%	7.92%	3.32%	2.93%	1.89%	1.52%	2.71%	2.35%
2025/01/11	16.33%	10.5%	3.07%	8.67%	3.46%	3.26%	1.56%	2.27%	1.86%	2.28%
2025/01/12	20.84%	7.86%	2.81%	5.77%	4.41%	3.11%	1.89%	1.75%	1.59%	2.44%
2025/01/13	20.85%	5.05%	14.8%	2.81%	4.15%	3.03%	1.98%	1.26%	1.57%	2.4%
2025/01/14	15.36%	7.93%	2.99%	6.45%	6.43%	4.78%	1.41%	2.09%	1.48%	2.18%
2025/01/15	17.02%	5.62%	2.55%	5.24%	3%	2.66%	1.25%	1.52%	2.23%	2.5%
2025/01/16	17.96%	7.28%	2.38%	7.39%	2.89%	2.59%	1.49%	2.03%	1.57%	2.34%
2025/01/21	17.56%	8.65%	3.34%	6.06%	3.95%	3.95%	1.02%	1.28%	2.56%	2.98%
2025/01/22	13.43%	8.07%	8.32%	7.89%	4.82%	3.14%	1.08%	1.74%	3.37%	2.86%
2025/01/23	21.44%	5.98%	4.28%	8.15%	3.94%	2.74%	1.64%	2.35%	2.14%	2.54%
2025/01/24	13.86%	6.67%	12.01%	4.36%	4.94%	3.58%	1.23%	1.81%	2.12%	2.21%
2025/01/25	13.55%	9.72%	5.69%	5.63%	4.33%	4.21%	1.69%	2.19%	1.87%	2.03%
2025/01/26	23.36%	6.98%	3.22%	5.97%	3.1%	2.67%	1.69%	1.57%	1.57%	1.67%
2025/01/27	16.83%	6.59%	2.88%	4.39%	3.78%	2.39%	3.04%	2.34%	1.42%	1.74%
2025/01/28	17.09%	6.27%	3.89%	4.56%	3.79%	2.12%	4.11%	2.01%	2.29%	1.62%
2025/01/29	21.11%	5.98%	7.59%	3.87%	4.08%	2.45%	2.01%	1.9%	2.24%	1.7%
2025/01/30	20.2%	6.63%	4.27%	5.03%	4.77%	3.88%	2.02%	1.93%	1.64%	1.92%
2025/01/31	21.14%	6.96%	4.36%	2.95%	2.77%	2.43%	2.05%	1.66%	1.58%	1.47%

Uline.com started January strong, peaking at 43.6% on the 2nd, but ended at 21.14%. FedEx saw a steady rise, finishing at 6.96%. USPS had a mid-month spike, closing at 4.36%. The UPS Store fluctuated, ending at 2.95%. GoShippo and PirateShip showed minor variations, while Amazon and DHL remained stable. Stamps.com and ShipStation had slight declines.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Logistics Shipping Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
FedEx Shipping Account Offer | Go Far & Wide For Less https://www.fedex.com
Unlock savings: Create online account for Expedited & Standard; Domestic or Intl Shipping. Predictable pricing for your business.
2
Pirate Ship - Cheapest Shipping Rates https://www.pirateship.com › shipping › save-up-to-89%
Save up to 89% on your shipping. Create a free account today and start shipping in seconds
3
ShipStation® Official Site - Online Shipping Labels https://www.shipstation.com
All Your Shipping Needs In One Spot. Fulfill Orders Seamlessly, Fast & Easy! Start Now! Web-Based...
4
Welcome to USPS https://www.usps.com
Search or Track Packages — Deliver Your Holiday Packages with USPS®. Learn More About Our Affordable Shipping Options
5
The Official USPS® Website https://www.uspsdelivers.com › business › shipping
Shipping and Mailing Services — USPS® Offers Businesses of All Sizes a Better Way to Ship. Explore Our Offerings Online! Connect Your Business with a Specialist from USPS®. Fill out the Shipping Form Today.

In the competitive world of shipping services, FedEx entices with predictable pricing, while Pirate Ship boasts savings up to 89%. ShipStation simplifies order fulfillment, and USPS emphasizes affordability and business connectivity. Each ad highlights unique value propositions, catering to diverse shipping needs.

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