US Logistics Warehousing & Storage - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Warehousing & Storage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Logistics Warehousing & Storage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
publicstorage.com	19.61
extraspace.com	18.61
selfstorage.com	8.5
uline.com	7.88
storage.com	5.45
cubesmart.com	4.39
sparefoot.com	4.28
pods.com	3.72
clutter.com	1.4
storage-mart.com	1.3
others	24.86

In the logistics PPC landscape, ‘publicstorage.com’ leads with 19.61% click share, closely followed by ‘extraspace.com’ at 18.61%. ‘Others’ collectively hold a significant 24.86%.

Market Exposure

Share of Spend for the top 10 US Logistics Warehousing & Storage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	publicstorage.com	extraspace.com	selfstorage.com	storage.com	sparefoot.com	cubesmart.com	uline.com	pods.com	clutter.com	storage-mart.com
2025/01/01	23.19%	19.1%	10.49%	6.69%	6.94%	5.64%	3.1%	2.4%	0.93%	1.89%
2025/01/02	20.66%	18.08%	9.7%	6.76%	6.18%	6.15%	2.54%	4.02%	1.66%	1.1%
2025/01/03	23.5%	16.81%	10.04%	7.39%	5.99%	6.15%	3.01%	2.98%	1.51%	2.37%
2025/01/04	21.42%	19.44%	10.4%	6.86%	6.19%	5.66%	4.68%	3.4%	1.19%	2.65%
2025/01/05	23.78%	17.37%	11.28%	6.68%	5.92%	4.28%	3.03%	4.03%	2.41%	2.95%
2025/01/06	23.68%	17.42%	9.73%	7.48%	5.31%	5.34%	3.59%	4.03%	1.5%	1.61%
2025/01/07	23.87%	17.88%	9.38%	5.22%	3.03%	5.66%	4.91%	3.93%	2.11%	2.34%
2025/01/08	21.85%	16.07%	10.27%	6.74%	7.16%	5.18%	4%	3.12%	1.8%	2.22%
2025/01/09	20%	12.92%	10.27%	7.64%	6.82%	6.58%	5.34%	4.11%	1.84%	2.21%
2025/01/10	22.1%	13.67%	9.45%	8.17%	5.06%	5.92%	3.81%	3.88%	1.46%	1.54%
2025/01/11	20.9%	15.61%	9.87%	9.72%	6.84%	6.68%	2.74%	3.3%	2.03%	2.88%
2025/01/12	23.17%	13.43%	10.33%	7.89%	5.05%	8.34%	3.28%	3.91%	2.05%	3.07%
2025/01/13	22.27%	14.77%	8.04%	4.75%	2.91%	6.41%	4.95%	5.44%	1.74%	2.49%
2025/01/14	23.37%	16.19%	11.97%	5.72%	4.6%	6.54%	2.87%	3%	2.76%	2.42%
2025/01/15	21.38%	15.58%	10.11%	6.68%	6.98%	5.14%	4.04%	3.11%	1.79%	2.22%
2025/01/16	19.82%	12.96%	10.03%	7.6%	6.66%	6.59%	5.37%	4.07%	1.77%	2.22%
2025/01/21	17.56%	15.4%	11.95%	8.14%	4.44%	6.57%	4.43%	3.4%	3.09%	1.75%
2025/01/22	16.67%	16.24%	11.93%	6.97%	5.12%	6.91%	4.07%	3.34%	4.18%	1.59%
2025/01/23	17.01%	16.57%	11.45%	6.41%	4.08%	7.77%	5.39%	2.46%	3.05%	1.5%
2025/01/24	21.45%	17.51%	16.33%	6.49%	5.21%	6.19%	2.38%	1.77%	3.05%	1.67%
2025/01/25	19.63%	17.66%	14.8%	8.21%	6.39%	7.52%	2.14%	1.67%	3.45%	1.51%
2025/01/26	18.96%	15.75%	13.16%	8.46%	5.98%	5.91%	5.45%	3.32%	3.62%	1.35%
2025/01/27	19.11%	15.56%	13.95%	8.43%	6.2%	4.97%	3.33%	2.22%	2.96%	1.22%
2025/01/28	19.76%	16.53%	14.8%	10.01%	6.78%	5.88%	3%	2.39%	2.45%	0.85%
2025/01/29	15.51%	15.55%	14.6%	7.44%	6.29%	5.57%	4.28%	3.4%	2.43%	2.05%
2025/01/30	15.58%	16.86%	17.12%	8.19%	6.47%	5.77%	3.43%	3.9%	1.83%	3.28%
2025/01/31	19.49%	16.75%	16.19%	9.69%	8.59%	4.76%	3.03%	2.72%	2.38%	2.02%

Publicstorage.com led January with fluctuating spend, peaking early, then declining. Extraspace.com maintained a steady mid-range, while selfstorage.com surged late. Storage.com and sparefoot.com showed modest gains. Clutter.com and storage-mart.com ended with slight increases.

Market Exposure

Competitor Count for US Logistics Warehousing & Storage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	1228
2025/01/02	1137
2025/01/03	1320
2025/01/04	1141
2025/01/05	1192
2025/01/06	1431
2025/01/07	1218
2025/01/08	1323
2025/01/09	1359
2025/01/10	1387
2025/01/11	1327
2025/01/12	1332
2025/01/13	1281
2025/01/14	1430
2025/01/15	1323
2025/01/16	1359
2025/01/21	1322
2025/01/22	1433
2025/01/23	1379
2025/01/24	1361
2025/01/25	1377
2025/01/26	1237
2025/01/27	1409
2025/01/28	1352
2025/01/29	1535
2025/01/30	1617
2025/01/31	1482

January saw fluctuating advertiser numbers, peaking at 1,617 on the 30th. The month concluded with a strong presence of 1,482 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Logistics Warehousing & Storage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
selfstorage.com	3.99%
extraspace.com	1.49%
storage.com	1.39%
sparefoot.com	1.11%
clutter.com	0.77%
target.com	-0.58%
homedepot.com	-0.92%
pods.com	-0.94%
uline.com	-1.77%
publicstorage.com	-2.76%

Selfstorage.com surged with a 3.99% click share increase, while publicstorage.com faced a 2.76% decline.

Campaign Efficiency

US Logistics Warehousing & Storage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	publicstorage.com	selfstorage.com	extraspace.com	uline.com	storage.com	sparefoot.com	cubesmart.com	storagearea.com	clutter.com	pods.com
2025/01/01	17.12%	8.15%	13.53%	7.53%	5.02%	4.95%	4.63%	2.92%	1.04%	1.63%
2025/01/02	15.72%	7.63%	13.17%	6.62%	5.01%	4.3%	4.77%	2.1%	1.59%	2.59%
2025/01/03	17.09%	8.36%	12%	8.36%	5.94%	4.59%	5.24%	2.89%	1.52%	2.03%
2025/01/04	15.22%	7.89%	13.29%	11.88%	5.29%	4.62%	4.45%	0.61%	1.2%	2.25%
2025/01/05	17.43%	8.65%	11.53%	9.26%	5.74%	4.68%	3.81%	0.46%	2.19%	3.21%
2025/01/06	16.85%	7.32%	11.93%	9.12%	5.63%	4.17%	4.33%	2.35%	1.58%	3.03%
2025/01/07	16.41%	6.25%	10.89%	11.63%	3.71%	2.44%	4.38%	1.84%	2.37%	2.67%
2025/01/08	15.1%	7.17%	10.49%	10.34%	4.86%	4.97%	3.94%	2.21%	1.69%	1.93%
2025/01/09	13.54%	7.32%	8.72%	12.88%	5.19%	4.77%	4.66%	2.61%	1.61%	2.47%
2025/01/10	15.25%	7.23%	9.14%	9.91%	5.7%	3.74%	4.6%	2.6%	1.35%	2.87%
2025/01/11	15.3%	7.74%	10.29%	8.14%	6.99%	5.31%	5.54%	0.28%	2.11%	2.57%
2025/01/12	16.33%	7.54%	9.12%	10.09%	5.66%	3.97%	6.48%	0.62%	2.12%	2.93%
2025/01/13	14.34%	5.96%	8.98%	12.34%	3.25%	2.16%	4.45%	3.23%	1.61%	3.47%
2025/01/14	16.54%	9.32%	11.08%	8.19%	4.54%	3.59%	5.46%	2.24%	3.36%	2.31%
2025/01/15	15.04%	7.17%	10.37%	10.49%	4.88%	4.91%	3.96%	2.27%	1.73%	1.97%
2025/01/16	13.53%	7.26%	8.76%	12.94%	5.19%	4.69%	4.69%	2.63%	1.58%	2.47%
2025/01/21	12.13%	9.32%	10.08%	10.21%	6.03%	3.73%	4.95%	2.71%	3.64%	2.22%
2025/01/22	11.99%	9.91%	10.87%	8.68%	5.89%	4.33%	5.52%	1.47%	4.67%	2.02%
2025/01/23	12.48%	8.69%	10.62%	12.01%	4.82%	3.29%	6.25%	2.54%	3.33%	1.44%
2025/01/24	16.37%	13.59%	12.6%	5.47%	6.21%	4.67%	5.82%	1.9%	3.56%	1.39%
2025/01/25	15.31%	12.75%	13.28%	5.33%	7.69%	6.03%	6.94%	0.32%	4.48%	1.43%
2025/01/26	12.95%	9.98%	10.76%	12.86%	6.84%	4.4%	4.66%	0.43%	3.78%	2.22%
2025/01/27	13.5%	10.96%	10.4%	7.54%	6.65%	4.55%	4.15%	3.14%	3.19%	1.65%
2025/01/28	14.72%	11.95%	11.51%	7.89%	8.36%	5.62%	5.25%	1.92%	2.78%	1.7%
2025/01/29	11.13%	11.12%	10.42%	10.3%	6.16%	4.84%	4.51%	2.79%	2.77%	2.72%
2025/01/30	11.63%	13.13%	11.24%	8.99%	6.56%	5.25%	4.68%	3.33%	1.93%	3.18%
2025/01/31	14.38%	12.99%	11.66%	8.41%	8.28%	7.27%	3.95%	3.22%	2.78%	2.42%

Publicstorage.com started January strong, peaking at 17.43% on the 5th, but ended at 14.38%. Selfstorage.com rose from 8.15% to 12.99%. Extraspace.com fluctuated, closing at 11.66%. Uline.com saw a dip, finishing at 8.41%. Storage.com improved, ending at 8.28%. Sparefoot.com climbed to 7.27%. Cubesmart.com decreased to 3.95%. Storagearea.com ended at 3.22%. Clutter.com rose to 2.78%. Pods.com fluctuated, closing at 2.42%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Logistics Warehousing & Storage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
1st Month Free + Up to 40% Off - Small, Medium & Large Units https://www.cubesmart.com
With 1500+ Facilities Nationwide, You Will Find a Convenient CubeSmart® Location Near You.
2
Extra Space Storage™ https://www.extraspace.com › storage_space › near_you
Storage Space Near Me — Choose From Various Storage Solutions Including Personal, Boat, RV and Business Storage. Get...
3
Rent $1: First Month Special* - Move-In Get $1 Rent 1st Month* https://www.publicstorage.com
*Restrictions apply. Reserve now to lock in this offer and get up to 35% off monthly rent!
4
Units with 24 Hour Access | $19/Month - Cheap Storage https://www.selfstorage.com
Save on Local Self Storage Today. Compare Units Side by Side & Book Online in Minutes!
5
$18/Month Nearby Storage https://www.storagearea.com
Cheapest Local Storage — Safe & Affordable Nearby Storage. Book...

In the competitive world of storage solutions, CubeSmart entices with a “1st Month Free” offer, highlighting convenience with 1,500+ locations. Extra Space Storage emphasizes variety, catering to personal and business needs. Public Storage lures with a $1 first-month special, while SelfStorage and StorageArea focus on affordability, offering units as low as $19 and $18 per month, respectively.

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