US Services It and Technology - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US It and Technology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Services It and Technology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
beenverified.com	18.54
spokeo.com	13.32
whitepages.com	11.76
peoplefinders.com	8.21
telephonenumberlookups.com	6.17
reversephonelookup.com	5.7
reversephone.com	4.14
top10.com	2.22
intelius.com	1.48
adt.com	1.44
others	27.02

In the PPC landscape, BeenVerified leads with 18.54% click share, followed by Spokeo at 13.32%. Whitepages captures 11.76%, while ‘others’ collectively hold a significant 27.02%.

Market Exposure

Share of Spend for the top 10 US Services It and Technology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	beenverified.com	adt.com	spokeo.com	peoplefinders.com	simplisafe.com	reversephonelookup.com	whitepages.com	telephonenumberlookups.com	angi.com	thumbtack.com
2025/01/01	11.36%	4.02%	6.58%	1.97%	2.7%	1.47%	2.58%	3.7%	1.82%	3.88%
2025/01/02	9.34%	3.61%	6.38%	2.24%	2.21%	1.84%	2.76%	3.15%	2.8%	1.86%
2025/01/03	8.41%	5.82%	5.19%	1.51%	2.6%	1.17%	2.37%	2.93%	1.82%	2.13%
2025/01/04	7.93%	7.45%	5.41%	1.31%	3.18%	1.41%	2.85%	2.38%	1.45%	2.02%
2025/01/05	7.02%	9.07%	4.5%	1.68%	3.62%	0.68%	1.63%	1.55%	2.54%	2.46%
2025/01/06	7.1%	6.1%	5.36%	1.55%	2.15%	1.7%	1.29%	1.89%	1.26%	3.71%
2025/01/07	6.66%	6.72%	4.42%	1.35%	1.75%	1.25%	1.98%	2.34%	1.53%	2.83%
2025/01/08	6.58%	7.07%	4.96%	1.33%	1.61%	1.75%	1.89%	2.27%	2.05%	2.72%
2025/01/09	7.89%	5.1%	5.44%	2.03%	2.05%	2.05%	2.72%	2.93%	2.61%	2.64%
2025/01/10	8.78%	3.44%	5.43%	3.01%	1.74%	2.26%	2.06%	2.15%	1.27%	3.23%
2025/01/11	9.58%	3.81%	6.82%	3.48%	1.71%	3.54%	1.92%	3.33%	1.54%	2.85%
2025/01/12	8.56%	3.88%	6.54%	3.8%	2.14%	3.72%	2.19%	3.43%	1.49%	1.85%
2025/01/13	8.21%	4.48%	5.45%	3.73%	1.85%	2.09%	1.64%	2.76%	2.85%	3.67%
2025/01/14	9.82%	3.97%	6.54%	5.1%	1.65%	2.87%	2.93%	3.97%	1.89%	2.85%
2025/01/15	6.17%	5.44%	4.65%	1.25%	1.48%	1.64%	1.77%	2.13%	1.91%	2.55%
2025/01/16	7.37%	4.17%	5.08%	1.89%	1.9%	1.92%	2.54%	2.74%	2.44%	2.44%
2025/01/21	8.16%	5.92%	5.84%	6.08%	1.86%	1.72%	1.97%	1.88%	2.19%	4.07%
2025/01/22	8.62%	5.76%	5.77%	5.2%	1.62%	1.64%	2.1%	1.61%	2.57%	2.8%
2025/01/23	8.64%	6.2%	6.05%	4.93%	2.79%	1.91%	1.86%	2.58%	1.34%	1.63%
2025/01/24	8.21%	4.66%	6.4%	5.66%	1.42%	1.74%	2.59%	2.7%	1.98%	2.1%
2025/01/25	9.16%	4.26%	7.21%	7.68%	1.65%	4.49%	3.36%	2.93%	2.87%	2.18%
2025/01/26	8.58%	5.23%	6.95%	6.05%	3.68%	5.15%	2.58%	2.14%	1.65%	2.58%
2025/01/27	8.66%	5.5%	5.59%	4.32%	3.43%	5.9%	1.53%	2.62%	1.81%	1.85%
2025/01/28	6.28%	4.56%	4.23%	3.33%	2.16%	2.76%	1.54%	1.18%	2.05%	2.74%
2025/01/29	8.19%	5.06%	4.75%	3.98%	1.55%	2.65%	2.11%	2.38%	1.54%	1.16%
2025/01/30	9.1%	5.81%	5.83%	4.03%	1.98%	4%	3.03%	3.43%	3.4%	1.45%
2025/01/31	7.24%	5.61%	5.59%	4.1%	3.07%	3%	2.39%	2.12%	1.99%	1.12%

In January 2025, beenverified.com led with fluctuating spend, peaking early and stabilizing mid-month. ADT saw a mid-month dip, while spokeo.com maintained steady growth. Peoplefinders.com surged late, and simplisafe.com showed consistent low values. The month concluded with diverse trends across domains.

Market Exposure

Competitor Count for US Services It and Technology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	2789
2025/01/02	2676
2025/01/03	3075
2025/01/04	2566
2025/01/05	2714
2025/01/06	3272
2025/01/07	2787
2025/01/08	3049
2025/01/09	2973
2025/01/10	3259
2025/01/11	2914
2025/01/12	2834
2025/01/13	2864
2025/01/14	3356
2025/01/15	3049
2025/01/16	2973
2025/01/21	3331
2025/01/22	3472
2025/01/23	3388
2025/01/24	3308
2025/01/25	3276
2025/01/26	2720
2025/01/27	3180
2025/01/28	3168
2025/01/29	3426
2025/01/30	3701
2025/01/31	3477

January saw fluctuating advertiser numbers, peaking at 3,701 on the 30th. The month concluded with a strong presence of 3,477 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Services It and Technology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
peoplefinders.com	5.7%
reversephonelookup.com	1.87%
top10.com	1.83%
tracking.intelius.com	1.03%
truthfinder.com	0.48%
whitepages.com	-0.48%
thumbtack.com	-0.51%
telephonenumberlookups.com	-1.04%
reversephone.com	-1.55%
intelius.com	-2.81%

Peoplefinders.com surged with a 5.70% click share increase, while intelius.com dropped by 2.81%. Reversephonelookup.com and top10.com also saw positive gains.

Campaign Efficiency

US Services It and Technology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	beenverified.com	spokeo.com	peoplefinders.com	whitepages.com	reversephonelookup.com	telephonenumberlookups.com	top10.com	angi.com	thumbtack.com	reversephone.com
2025/01/01	15.91%	10.07%	2.85%	6.74%	1.87%	5.26%	1.16%	1.1%	3.26%	4.73%
2025/01/02	13.39%	10.39%	3.18%	7.37%	2.61%	4.9%	1.15%	1.21%	1.91%	4.28%
2025/01/03	13.69%	9.25%	2.3%	6.27%	1.73%	4.84%	1.25%	1.11%	2.14%	4.89%
2025/01/04	13.38%	9.83%	2.07%	7.91%	2.27%	4.2%	1.58%	0.99%	2.2%	3.88%
2025/01/05	12.06%	8.2%	2.95%	4.84%	1.06%	2.86%	1.89%	1.68%	2.13%	4.08%
2025/01/06	11.56%	9.15%	2.56%	4.05%	2.65%	3.25%	1.81%	0.76%	3.25%	2.9%
2025/01/07	10.43%	7.49%	2.32%	5.69%	1.78%	3.87%	0.89%	0.94%	2.66%	2.44%
2025/01/08	11.11%	8.92%	2.06%	5.8%	2.62%	3.8%	1.21%	1.09%	3.04%	3.08%
2025/01/09	12.47%	9.2%	3.33%	7.28%	2.89%	4.76%	1.47%	1.29%	2.59%	3.47%
2025/01/10	12.72%	8.58%	4.59%	5.67%	3.18%	3.34%	1.23%	0.81%	2.33%	2.73%
2025/01/11	13.71%	10.56%	5.12%	5.38%	4.94%	4.72%	1.24%	0.89%	2.59%	3.54%
2025/01/12	12.04%	9.61%	5.38%	5.52%	5.09%	5.21%	1.43%	0.9%	1.59%	1.75%
2025/01/13	12.82%	8.79%	5.92%	4.72%	3.12%	4.5%	1.29%	1.43%	3.88%	1.83%
2025/01/14	13.93%	10.36%	7.28%	6.8%	4.02%	5.74%	0.93%	0.93%	2.46%	2.39%
2025/01/15	11.18%	8.98%	2.07%	5.84%	2.64%	3.82%	1.21%	1.09%	3.06%	3.1%
2025/01/16	12.51%	9.23%	3.34%	7.31%	2.9%	4.77%	1.47%	1.3%	2.58%	3.48%
2025/01/21	13.04%	9.88%	9.74%	4.7%	2.53%	3.03%	2.4%	1.12%	3.22%	2.02%
2025/01/22	14.17%	10.24%	8.7%	5.23%	2.65%	2.56%	2.55%	1.37%	2.25%	2.66%
2025/01/23	13.38%	10.39%	7.69%	4.84%	2.89%	3.92%	2.14%	0.7%	1.17%	1.85%
2025/01/24	12.78%	10.95%	9.18%	6.17%	2.59%	4.15%	2.9%	1.12%	1.9%	2.54%
2025/01/25	13.98%	12.31%	11.58%	7.34%	6.52%	4.41%	2.76%	1.34%	1.56%	2.21%
2025/01/26	13.19%	11.41%	9.54%	5.94%	7.46%	3.24%	3.08%	0.85%	2.05%	2.32%
2025/01/27	12.89%	8.98%	6.88%	4.13%	8.26%	4.19%	3.03%	0.96%	2.12%	2.4%
2025/01/28	12.03%	8.91%	6.84%	4.53%	4.88%	2.34%	2.92%	1.35%	2.24%	1.5%
2025/01/29	13.93%	9.06%	7.03%	5.78%	4.19%	4.1%	4.17%	0.89%	0.95%	2.53%
2025/01/30	12.97%	9.25%	5.89%	7.13%	5.24%	5.23%	2.27%	1.38%	0.93%	1.69%
2025/01/31	12.08%	9.96%	6.97%	6.21%	4.61%	3.54%	2.01%	1.3%	1.14%	0.87%

In January 2025, beenverified.com started strong with a 15.91% share, but gradually declined, ending at 12.08%. Spokeo.com fluctuated, peaking mid-month at 12.31%, closing at 9.96%. Peoplefinders.com saw a significant rise, reaching 11.58% before settling at 6.97%. Whitepages.com experienced ups and downs, finishing at 6.21%. Reversephonelookup.com surged late month, peaking at 8.26%, ending at 4.61%. Telephonenumberlookups.com remained steady, closing at 3.54%. Top10.com showed growth, peaking at 4.17%, ending at 2.01%. Angi.com fluctuated, closing at 1.3%. Thumbtack.com saw a decline, ending at 1.14%. Reversephone.com decreased, finishing at 0.87%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services It and Technology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Reverse Phone Number Lookup https://www.beenverified.com
Search Any Phone Number — Enter Almost Anyone's Phone # & You Could Get A Report With Name, Age, Social Media & More
2
Free Reverse Phone Lookup https://www.peoplefinders.com › reverse-phone
Search Free — 1. Enter a cell # 2. Get name, address, age & more for iPhone and Android phone #s.
3
Don't Waste Your Money - Just Type In A Number https://www.reversephonelookup.com
Use A Reverse Phone Lookup To Identify Unknown Numbers, Owners Of A Phone Number, And More
4
10 Best Reverse Phone Lookup Free - Don't Waste Your Money https://www.top10.com › free › phone
Review All Top Services Without Waiting & Find Phone Numbers. Updated & Reliable Info 2025
5
Whitepages.com - Official Site https://www.whitepages.com
Verify Identities, Validate Email Addresses, Avoid Phone Scams. All at Whitepages.com.

In the competitive world of reverse phone lookup services, advertisers like BeenVerified and PeopleFinders emphasize ease and comprehensive data access. Themes of reliability and cost-effectiveness are echoed by ReversePhoneLookup and Top10, while Whitepages focuses on identity verification and scam prevention.

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