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US Retail Pet Supplies - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Pet Supplies category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Retail Pet Supplies brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
chewy.com 35.47
petsmart.com 10.87
petco.com 10.16
amazon.com 5.98
temu.com 3.94
walmart.com 2.75
petsuppliesplus.com 2.2
litter-robot.com 1.92
wayfair.com 1.65
prettylitter.com 0.95
others 24.11

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In the pet supplies PPC landscape, Chewy dominates with 35.47% click share, followed by PetSmart at 10.87%. ‘Others’ collectively hold 24.11%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Retail Pet Supplies brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date chewy.com petco.com amazon.com petsmart.com temu.com walmart.com litter-robot.com wayfair.com prettylitter.com thefarmersdog.com
2025/03/01 34.16% 7.68% 6.59% 5.19% 4.07% 2.31% 3.14% 1.29% 1.58% 1.16%
2025/03/02 30.75% 8.51% 7.01% 4.79% 3.91% 1.62% 3.23% 1.09% 1.55% 1.75%
2025/03/03 33.06% 8.09% 6.23% 6.74% 3.75% 1.26% 2.73% 1.44% 1.25% 1.41%
2025/03/04 32.77% 8.44% 5.09% 5.87% 3.77% 1.5% 3.24% 0.94% 1.38% 1.62%
2025/03/05 35.19% 7.56% 4.22% 4.89% 4.2% 2.01% 2.47% 1.18% 1.23% 1.54%
2025/03/06 34.39% 6.36% 6.05% 3.3% 4.24% 2.13% 1.8% 1.39% 0.98% 2.26%
2025/03/07 29.35% 9.34% 6.38% 5.54% 5.81% 2.66% 2% 1.09% 0.98% 1.55%
2025/03/08 40.04% 5.15% 4.7% 4.35% 4.3% 2.95% 1.58% 1.13% 0.86% 1.31%
2025/03/09 37.58% 5.56% 4.15% 3.34% 5.44% 3.09% 2.55% 1.29% 1.31% 1.44%
2025/03/10 33.5% 4.79% 4.96% 3.6% 5.31% 1.75% 3.11% 1.36% 1.16% 2.04%
2025/03/11 37.06% 6.3% 4.45% 4.57% 5.02% 2.27% 2.58% 1.37% 1.17% 1.5%
2025/03/12 33.77% 4.99% 5.14% 5.52% 4.25% 2.32% 3.35% 1.4% 1.28% 1.33%
2025/03/13 25.49% 6.4% 5.7% 8.17% 5.37% 2.79% 3.85% 1.9% 1.18% 1.3%
2025/03/14 29.63% 5.17% 5.83% 6% 3.59% 2.58% 3.05% 1.67% 1.37% 1.57%
2025/03/15 35.9% 4.53% 5.09% 6.69% 3.61% 2.05% 3.11% 1.36% 1.35% 1.39%
2025/03/16 38.16% 4.48% 4.39% 7.93% 2.93% 1.97% 3.12% 1.06% 1.32% 1.35%
2025/03/17 36.52% 4.56% 5.36% 5.65% 2.85% 1.88% 3.19% 1.44% 1.2% 1.28%
2025/03/18 36.23% 3.95% 6.02% 4.17% 2.65% 1.8% 3.4% 1.44% 1.36% 1.48%
2025/03/19 38.65% 4.88% 5.15% 4.16% 2.62% 1.84% 3.02% 1.55% 1.2% 0.98%
2025/03/20 36.85% 5.11% 4.92% 4.42% 3.22% 2.01% 2.72% 1.56% 1.37% 1.24%
2025/03/21 34.73% 6.45% 4.15% 4.04% 2.81% 1.92% 2.95% 1.51% 1.37% 1.4%
2025/03/22 34.85% 4.68% 4.85% 3.31% 3.54% 2.29% 2.21% 1.49% 1.28% 1.48%
2025/03/23 35.75% 4.95% 4.7% 5.24% 2.29% 2.86% 2.34% 1.5% 1.35% 1.19%
2025/03/24 31.29% 5.68% 6.07% 4.31% 2.94% 2.74% 2.22% 1.92% 1.25% 1.36%
2025/03/25 31.46% 4.15% 5.99% 4.21% 3.94% 2.19% 2.71% 1.26% 1.29% 1.15%
2025/03/26 33.42% 5.4% 5.58% 5.14% 3.97% 2.64% 2.38% 1.31% 0.98% 1.46%
2025/03/27 36.33% 5.65% 4.36% 3.75% 3.91% 3.09% 2.55% 1.45% 1.09% 1.18%
2025/03/28 33.65% 5.96% 4.77% 5.03% 3.51% 3.46% 2.19% 1.42% 1.3% 1.07%
2025/03/29 35.57% 5.74% 4.17% 5.19% 3.59% 3.32% 2.22% 1.28% 1.18% 1.1%
2025/03/30 39.48% 5.41% 4% 4.03% 3.9% 3.41% 2.28% 1.21% 1.11% 1.05%
2025/03/31 34.01% 7.86% 4.28% 3.89% 3.85% 3.21% 2.09% 1.31% 1.23% 0.99%

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Chewy.com led March with fluctuating spend, peaking at 40.04%. Petco and Amazon trailed, showing varied trends. By month’s end, Chewy maintained dominance, while others showed mixed results.

Market Exposure

Competitor Count for US Retail Pet Supplies

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 2198
2025/03/02 2182
2025/03/03 2223
2025/03/04 2203
2025/03/05 2199
2025/03/06 2375
2025/03/07 2428
2025/03/08 2408
2025/03/09 2145
2025/03/10 2296
2025/03/11 2178
2025/03/12 2178
2025/03/13 2256
2025/03/14 2284
2025/03/15 2096
2025/03/16 2049
2025/03/17 2102
2025/03/18 2115
2025/03/19 2113
2025/03/20 2115
2025/03/21 2103
2025/03/22 2146
2025/03/23 2033
2025/03/24 2125
2025/03/25 2110
2025/03/26 2152
2025/03/27 2111
2025/03/28 2113
2025/03/29 2078
2025/03/30 2074
2025/03/31 2174

Copyright © Adthena. All rights reserved.

March saw fluctuating advertiser numbers, peaking at 2,428 on March 7. A mid-month dip to 2,033 on March 23 was followed by a recovery, ending at 2,174.

Campaign Efficiency

Market Loss & Market Gains for US Retail Pet Supplies

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
chewy.com 3.53%
walmart.com 0.38%
wayfair.com 0.17%
petsuppliesplus.com 0.16%
pawfy.com 0.15%
petco.com -0.21%
litter-robot.com -0.23%
amazon.com -0.67%
temu.com -1.02%
petsmart.com -2.48%

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Chewy.com surged with a 3.53% click share increase, while Petsmart.com faced a 2.48% decline. Walmart.com and Wayfair.com saw modest gains, contrasting with Amazon.com’s slight drop.

Campaign Efficiency

US Retail Pet Supplies Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date chewy.com petco.com temu.com amazon.com walmart.com petsmart.com wayfair.com litter-robot.com etsy.com petsuppliesplus.com
2025/03/01 34.17% 9.56% 6.23% 8.36% 3.48% 5.41% 2.09% 1.54% 0.54% 0.54%
2025/03/02 32.14% 10.14% 6.12% 9.13% 2.45% 5.18% 1.84% 1.56% 0.63% 0.78%
2025/03/03 33.65% 10.64% 5.49% 8.32% 1.77% 7.14% 2.34% 1.5% 0.6% 0.65%
2025/03/04 33.54% 11.11% 5.92% 6.51% 2.24% 6.3% 1.59% 1.8% 0.61% 0.66%
2025/03/05 36.38% 10.06% 6.51% 5.5% 2.81% 5.04% 1.89% 1.35% 0.57% 0.57%
2025/03/06 35.07% 7.9% 6.74% 7.42% 2.93% 3.53% 2.34% 1.09% 0.7% 0.58%
2025/03/07 29.26% 11.17% 8.5% 7.82% 3.27% 5.79% 1.71% 1.2% 0.62% 0.5%
2025/03/08 38.88% 6.96% 6.63% 5.72% 4.13% 5.03% 1.89% 0.99% 0.65% 0.42%
2025/03/09 39.1% 7.25% 7.76% 5.16% 4.37% 3.34% 2.01% 1.38% 0.7% 0.5%
2025/03/10 37.05% 6.2% 7.75% 5.9% 2.51% 3.58% 2.12% 1.7% 0.63% 0.65%
2025/03/11 39.44% 8.15% 7.67% 5.33% 3.38% 4.67% 2.23% 1.39% 0.56% 0.5%
2025/03/12 36.16% 6.6% 6.52% 6.12% 3.51% 5.91% 2.2% 1.77% 0.58% 0.71%
2025/03/13 27.39% 7.94% 8% 6.82% 4.2% 8.64% 3.05% 1.96% 0.65% 0.67%
2025/03/14 32.51% 6.69% 5.73% 7.15% 3.94% 6.02% 2.71% 1.54% 0.52% 0.79%
2025/03/15 39.61% 5.97% 5.52% 6.31% 3.11% 7.14% 2.17% 1.6% 0.52% 0.53%
2025/03/16 41.48% 6.27% 4.8% 5.61% 2.89% 8.53% 1.77% 1.59% 0.46% 0.53%
2025/03/17 40.06% 5.55% 4.23% 6.68% 2.76% 5.85% 2.4% 1.7% 0.64% 0.67%
2025/03/18 40.76% 5.46% 4.18% 7.12% 2.83% 4.19% 2.39% 1.76% 0.56% 0.67%
2025/03/19 42.04% 6.44% 4.27% 6.15% 2.75% 4.23% 2.54% 1.61% 0.54% 0.54%
2025/03/20 40.4% 6.87% 5.16% 5.81% 3.06% 4.28% 2.59% 1.46% 0.63% 0.69%
2025/03/21 38.88% 9.02% 4.63% 4.78% 2.96% 3.92% 2.52% 1.52% 0.66% 0.74%
2025/03/22 39.34% 5.91% 5.66% 5.65% 3.5% 3.09% 2.56% 1.2% 0.76% 0.73%
2025/03/23 40.52% 6.27% 3.47% 5.46% 4.15% 5.1% 2.56% 1.23% 0.76% 0.63%
2025/03/24 34.55% 7.15% 4.55% 7.18% 4.08% 4.18% 3.24% 1.2% 0.87% 0.62%
2025/03/25 34.52% 5.23% 6.31% 7.16% 3.47% 4.12% 2.18% 1.53% 0.77% 0.69%
2025/03/26 35.56% 6.79% 6.45% 6.34% 3.89% 5.52% 2.23% 1.37% 0.76% 0.63%
2025/03/27 39.04% 7.19% 6.03% 5.05% 4.59% 3.54% 2.38% 1.41% 0.67% 0.48%
2025/03/28 37.37% 7.31% 5.3% 5.37% 5.16% 5.18% 2.29% 1.24% 0.64% 0.68%
2025/03/29 38.18% 7.14% 5.55% 4.89% 4.88% 5.12% 2.13% 1.26% 0.72% 0.64%
2025/03/30 40.78% 7.05% 6% 4.78% 4.86% 4.31% 2.13% 1.3% 0.77% 0.64%
2025/03/31 34.82% 10.44% 5.92% 4.84% 4.56% 4.1% 2.18% 1.28% 0.69% 0.65%

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Chewy.com led March with fluctuating impressions, peaking mid-month. Petco and Temu saw varied trends, while Amazon and Walmart showed steady presence. March ended with Chewy.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Pet Supplies

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Find a Puppy & Avoid Cruelty https://www.aspca.org › barredfromlove

    Don't Shop, Adopt — Pet store puppies for sale may be from puppy mills. Learn more.

  2. 2
    35% off Plus Free Delivery - Low Prices & Free Shipping https://www.chewy.com › dog-treats

    Chewy.com, Where Pet Lovers Shop. Explore 3,000+ Top Brands at Amazing Prices. Find...

  3. 3
    Petco® Official Site https://www.petco.com › shop › petco

    In-Store & Online Savings — From Premium Nutrition To Trusted Vet Care, Petco Is Your One Stop Shop For All Pet Needs. Visit Your Local Petco® For Everyday Low Prices On Hundreds Of Brand-Name...

  4. 4
    PetSmart® Official Site https://www.petsmart.com

    Your One-Stop Pet Supply Store — New Customers Are Welcome at PetSmart® for Exclusive Deals on the Most Trusted Brands. Get all Your Pet Essentials With Free Same-Day Delivery or Curbside Pickup at...

  5. 5
    Pet Supplies Plus https://www.petsuppliesplus.com

    Shop In-Store or Online — Use Code 894B6 For 30% Off Hard Goods & 10% Off Pet Food at Pet Supplies Plus. 10,000 Products. 400 Brands. 1 Local Store. Spoil Your Furry Friend at Pet Supplies Plus. Dog Wash.

Copyright © Adthena. All rights reserved.

In the competitive world of pet supplies, top advertisers like ASPCA, Chewy, Petco, PetSmart, and Pet Supplies Plus captivate audiences with unique messages. ASPCA promotes adoption over buying, while Chewy entices with discounts and variety. Petco and PetSmart emphasize convenience and trusted brands, and Pet Supplies Plus offers local charm with exclusive deals.

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