US Retail pet supplies - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US pet supplies category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Retail pet supplies brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
chewy.com	46.61
petco.com	8.42
petsmart.com	6.91
amazon.com	5.56
temu.com	2.71
litter-robot.com	2.36
walmart.com	1.96
wayfair.com	1.47
petsuppliesplus.com	0.96
prettylitter.com	0.61
others	22.43

Chewy dominates with 46.61% click share, followed by Petco at 8.42%. Others collectively hold 22.43%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Retail pet supplies brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	chewy.com	petco.com	petsmart.com	amazon.com	walmart.com	litter-robot.com	temu.com	wayfair.com	thefarmersdog.com	spotandtango.com
2025/01/01	49.56%	3.49%	3.35%	4.74%	1.4%	2.08%	1.97%	0.87%	1.38%	0.74%
2025/01/02	47.76%	5.85%	2.4%	4.68%	1.15%	3.42%	2.04%	1.13%	1.07%	0.88%
2025/01/03	46.46%	8.9%	2.07%	4.1%	1.25%	3.05%	1.93%	1.1%	1.07%	0.93%
2025/01/04	47.42%	4.85%	3.02%	3.88%	1.19%	3.4%	3.09%	1.08%	1.13%	0.99%
2025/01/05	50.52%	5.44%	2.18%	3.58%	1.17%	2.56%	2.8%	1.11%	1.09%	0.85%
2025/01/06	48.82%	4.9%	2.26%	3.4%	1.09%	2.91%	2.26%	1.24%	1.14%	1.16%
2025/01/07	51.85%	3.14%	3.23%	3.23%	1.04%	3.51%	2.61%	1.06%	0.92%	1.02%
2025/01/08	50.36%	0.8%	2.7%	3.4%	1.49%	4.84%	2.5%	1.34%	1.13%	1.05%
2025/01/09	48.69%	1.54%	3.84%	3.28%	1.43%	3.6%	2.33%	1.3%	1.09%	1.17%
2025/01/10	42.51%	5.37%	4.2%	3.51%	1.32%	3.41%	2.74%	1.15%	1.15%	1.2%
2025/01/11	42.89%	6.66%	3.21%	4.01%	1.36%	2.29%	3.11%	1.11%	1.24%	1.08%
2025/01/12	42.06%	5.86%	2.49%	3.64%	1.56%	4.49%	2.12%	0.88%	1.13%	1.1%
2025/01/13	40.49%	8.08%	2.36%	4.38%	1.09%	5.37%	2.25%	1.03%	0.88%	1.5%
2025/01/14	42.24%	7.85%	1.8%	4.2%	1.31%	2.7%	2.25%	0.93%	0.91%	1.38%
2025/01/15	49.86%	0.78%	2.66%	3.41%	1.48%	4.79%	2.51%	1.33%	1.1%	1.03%
2025/01/16	48.23%	1.51%	3.79%	3.27%	1.42%	3.57%	2.33%	1.31%	1.07%	1.15%
2025/01/21	34.07%	8.43%	3.8%	3.84%	3%	2.88%	3.39%	1.26%	1.59%	1.35%
2025/01/22	33%	6.69%	3.4%	3.67%	2.78%	2.89%	3.83%	1.45%	1.6%	0.98%
2025/01/23	33.47%	7.15%	4.41%	4.68%	1.72%	2.74%	3.76%	1.21%	1.19%	0.99%
2025/01/24	24.6%	8.31%	4.64%	5.09%	1.79%	2.6%	3.63%	1.46%	2.1%	1.05%
2025/01/25	27.43%	7.29%	3.73%	5.47%	1.82%	2.58%	3.63%	1.34%	2.15%	1.05%
2025/01/26	35.46%	8.16%	3.57%	5.26%	2.07%	2.31%	3.95%	1.15%	1.19%	0.95%
2025/01/27	32.61%	8.14%	3.97%	6.06%	2.96%	2.82%	2.82%	1.38%	1.32%	0.76%
2025/01/28	33.07%	11.43%	7.71%	4.88%	2.39%	2.8%	2.21%	1.02%	1.12%	0.87%
2025/01/29	34.63%	7.73%	7.2%	5.94%	2.64%	2.56%	2.24%	1.17%	1.28%	1.07%
2025/01/30	31.79%	8.93%	10.19%	5.82%	2.2%	2.69%	1.82%	1.17%	1.36%	1.09%
2025/01/31	29.67%	8.54%	7.07%	6.92%	2.74%	2.72%	2.55%	1.37%	1.33%	0.95%

Chewy.com led January with fluctuating spend, peaking early, then declining. Petco and Amazon gained momentum mid-month, while PetSmart surged late. The month ended with Chewy still dominant, but competitors closing in.

Market Exposure

Competitor Count for US Retail pet supplies

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	3331
2025/01/02	3107
2025/01/03	3314
2025/01/04	3087
2025/01/05	3114
2025/01/06	3442
2025/01/07	3180
2025/01/08	3333
2025/01/09	3401
2025/01/10	3504
2025/01/11	3421
2025/01/12	3505
2025/01/13	3308
2025/01/14	3380
2025/01/15	3333
2025/01/16	3401
2025/01/21	3235
2025/01/22	3315
2025/01/23	3310
2025/01/24	3137
2025/01/25	3106
2025/01/26	3055
2025/01/27	3206
2025/01/28	3086
2025/01/29	3355
2025/01/30	3846
2025/01/31	3486

In January 2025, advertiser numbers fluctuated, peaking at 3,846 on January 30, before closing at 3,486.

Campaign Efficiency

Market Loss & Market Gains for US Retail pet supplies

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
petco.com	6.53%
petsmart.com	4.96%
amazon.com	2.58%
walmart.com	1.61%
temu.com	0.83%
funnyfuzzy.com	-0.14%
clawsable.com	-0.15%
sundaysfordogs.com	-0.24%
litter-robot.com	-0.39%
chewy.com	-23.55%

Petco surged with a 6.53% click share increase, while Chewy plummeted by 23.55%. Amazon, Walmart, and Temu also gained, contrasting declines from Litter-Robot, Sundays for Dogs, Clawsable, and FunnyFuzzy.

Campaign Efficiency

US Retail pet supplies Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	chewy.com	petco.com	amazon.com	petsmart.com	walmart.com	temu.com	wayfair.com	litter-robot.com	etsy.com	sparkpaws.com
2025/01/01	49.1%	4.42%	6.91%	3.34%	1.99%	3.34%	1.61%	1.19%	0.57%	0.44%
2025/01/02	46.9%	7.41%	6.99%	2.5%	1.76%	3.47%	2.07%	2.06%	0.56%	0.49%
2025/01/03	43.79%	11.63%	5.88%	2.24%	1.86%	3.31%	2.08%	1.84%	0.55%	0.44%
2025/01/04	44.5%	6.81%	5.69%	3.46%	1.94%	5.25%	1.91%	1.91%	0.75%	0.47%
2025/01/05	49.06%	7.18%	5.17%	2.32%	1.77%	4.49%	2.08%	1.56%	0.69%	0.47%
2025/01/06	47.65%	6.89%	4.87%	2.42%	1.69%	3.71%	2.31%	1.8%	0.55%	0.53%
2025/01/07	50.33%	4.35%	4.99%	3.62%	1.71%	4.43%	2.05%	1.96%	0.41%	0.84%
2025/01/08	49.68%	0.93%	5.39%	2.88%	2.43%	4.41%	2.62%	2.52%	0.47%	0.78%
2025/01/09	47.22%	1.88%	5.02%	4.51%	2.26%	4.02%	2.63%	2.01%	0.46%	0.89%
2025/01/10	41.41%	6.87%	5.19%	3.98%	2.1%	4.74%	2.22%	1.79%	0.5%	0.97%
2025/01/11	40.27%	8.07%	5.75%	3.36%	2.09%	5.5%	2.2%	1.37%	0.56%	0.99%
2025/01/12	40.39%	7.9%	5.38%	2.7%	2.41%	3.88%	1.76%	2.42%	0.61%	0.93%
2025/01/13	37.94%	10.71%	6.46%	2.36%	1.78%	4.05%	2.08%	3.17%	0.6%	0.9%
2025/01/14	39.59%	10.53%	6.04%	1.78%	2.02%	3.76%	1.79%	1.61%	0.63%	0.86%
2025/01/15	49.65%	0.91%	5.4%	2.87%	2.42%	4.42%	2.61%	2.5%	0.47%	0.82%
2025/01/16	47.16%	1.85%	5.01%	4.48%	2.24%	4.02%	2.62%	1.99%	0.46%	0.97%
2025/01/21	33.42%	11.12%	4.98%	4.48%	4.71%	5.54%	2.21%	1.42%	0.8%	0.48%
2025/01/22	33.79%	8.81%	4.56%	3.45%	4.57%	6.29%	2.5%	1.35%	0.96%	0.67%
2025/01/23	29.99%	9.41%	6.35%	5.3%	3.01%	6.09%	2.28%	1.53%	0.74%	0.62%
2025/01/24	24.06%	10.85%	6.53%	4.72%	3.08%	5.57%	2.55%	1.49%	0.97%	0.6%
2025/01/25	26.31%	9.41%	7.12%	4.18%	3.08%	5.96%	2.41%	1.46%	0.91%	0.66%
2025/01/26	32.01%	10.36%	7.08%	4.01%	3.23%	6.24%	2.17%	1.33%	0.7%	0.8%
2025/01/27	31.52%	10.78%	8.02%	4.12%	4.45%	4.62%	2.39%	1.49%	0.78%	0.83%
2025/01/28	33.65%	13.83%	6.35%	8.02%	3.7%	3.61%	1.76%	1.57%	0.54%	0.57%
2025/01/29	34.33%	9.3%	7.98%	7.53%	4.04%	3.76%	2.03%	1.44%	0.57%	0.49%
2025/01/30	30.82%	10.96%	7.59%	10.49%	3.5%	3.11%	2.08%	1.51%	0.58%	0.43%
2025/01/31	30.59%	10.5%	8.49%	6.82%	4.02%	3.85%	2.2%	1.46%	0.72%	0.52%

Chewy.com started January strong, peaking at 50.33% on the 7th, but ended at 30.59%. Petco.com saw a rise, finishing at 10.5%. Amazon.com climbed steadily, closing at 8.49%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail pet supplies

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Low Prices & Free Shipping - 35% off Plus Free Delivery https://www.chewy.com
Chewy.com, Where Cat Lovers Shop. Explore 3,000+ Top Brands at Amazing Prices. Find cat food & treats for every breed and save now at Chewy. 24/7 Customer Service. Free 365-Day Returns. Low Prices. Satisfaction Guarantee.
2
Ollie - The Fresh Dog Food | Starting At $1/Meal https://www.myollie.com › dog_food › fresh
Our vet-formulated recipes always pass the taste test. See why thousands made the switch.
3
Pet Food, Toys, Treats & More | Up To 50% Off Clearance Sale https://www.petco.com
Get Big Savings This Clearance Event On Items Up To 50% Off. Shop While Supplies Last! Visit Your Local Petco® For Everyday Low Prices On Hundreds Of Brand-Name Favorites.
4
PetSmart® Official Site https://www.petsmart.com
Your One-Stop Pet Supply Store — New Customers Are Welcome at PetSmart® for Exclusive Deals on the Most Trusted Brands. Get all Your Pet Essentials With Free Same-Day Delivery or Curbside Pickup at...
5
Pet Supplies Plus https://www.petsuppliesplus.com
Shop In-Store or Online — Use Code 892C4 & Get 10% Off Your Purchase Now at Pet Supplies Plus. 10,000 Products. 400 Brands.

Chewy entices with low prices and free shipping, targeting cat lovers with a satisfaction guarantee. Ollie offers fresh, vet-formulated dog food starting at $1/meal. Petco’s clearance sale promises up to 50% off. PetSmart welcomes new customers with exclusive deals and free delivery. Pet Supplies Plus provides a 10% discount on 10,000 products.

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